Live Online Learning Archives - American Marketing Association https://www.ama.org/format/live-online-learning/ The Essential Community for Marketers Thu, 05 Mar 2026 22:40:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Live Online Learning Archives - American Marketing Association https://www.ama.org/format/live-online-learning/ 32 32 158097978 SEO and AI Search: Challenges, Opportunities and New Strategies for Visibility https://www.ama.org/events/webinar/seo-and-ai-search-challenges-opportunities-and-new-strategies-for-visibility/ Thu, 05 Mar 2026 17:07:03 +0000 https://www.ama.org/?post_type=ama_event&p=226638 SEO has been changing slowly for 10 years… but now it’s accelerating. After years of decline, clickthrough rates from Google are dropping sharply. Some marketers are even calling this a “zero click” era of digital. This session takes a close look at that challenge and finds a bit of hope. You’ll learn why AI recommends […]

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]]> SEO has been changing slowly for 10 years… but now it’s accelerating. After years of decline, clickthrough rates from Google are dropping sharply. Some marketers are even calling this a “zero click” era of digital.

This session takes a close look at that challenge and finds a bit of hope. You’ll learn why AI recommends one brand over another and discover ways to plug the gaps in your marketing to win in this new channel.

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Finally, we’ll share a glimpse into the future on how buyer research is changing, and what it means for your brand’s discoverability.

This Program is Exclusively for AMA Members

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Speakers

Andy Crestodina

Co-founder and CMO, Orbit Media

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]]> 226638 Revenue in Uncertain Channels: Investing When Attribution Lags (Members Only) https://www.ama.org/events/webinar/revenue-in-uncertain-channels-investing-when-attribution-lags-members-only/ Thu, 05 Mar 2026 16:44:30 +0000 https://www.ama.org/?post_type=ama_event&p=226631 Marketers have long faced a familiar challenge: buyer behavior evolves faster than the systems designed to measure it. From the early days of social media and influencer marketing to today’s rise of AI-assisted discovery, marketing leaders are often asked to invest in emerging channels before clear attribution models exist. As organizations place greater emphasis on […]

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]]> Marketers have long faced a familiar challenge: buyer behavior evolves faster than the systems designed to measure it. From the early days of social media and influencer marketing to today’s rise of AI-assisted discovery, marketing leaders are often asked to invest in emerging channels before clear attribution models exist. As organizations place greater emphasis on marketing as a revenue-driving function, the question becomes less about perfect measurement and more about making disciplined decisions with imperfect data.

In this members-only webinar, academic researchers and industry practitioners will explore how marketers evaluate new channels through a revenue lens. Using examples such as AI-assisted search alongside other emerging discovery behaviors, the conversation will focus on identifying early signals of impact, interpreting partial data, and building credible internal cases for investment when the ROI story is still unfolding. The session will offer practical perspectives to help marketers navigate uncertainty while keeping revenue outcomes at the center of decision-making.

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This Program is Exclusively for AMA Members

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EXPLORE MEMBERSHIP

Speakers

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]]> 226631 The Future of SEO, AI and Lead Generation https://www.ama.org/events/virtual-training/the-future-of-seo-ai-and-lead-generation/ Tue, 03 Mar 2026 17:53:47 +0000 https://www.ama.org/?post_type=ama_event&p=226075 How to get AI to recommend your brand: Keywords, Prompts and Strategies for Visibility Search has changed forever. AI overviews are at the top of search results. Users are skipping Google completely and going straight to chatbots for answers and recommendations. Your future prospect is asking AI for recommendations. What does this mean for traffic? […]

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How to get AI to recommend your brand: Keywords, Prompts and Strategies for Visibility

Search has changed forever. AI overviews are at the top of search results. Users are skipping Google completely and going straight to chatbots for answers and recommendations. Your future prospect is asking AI for recommendations.

What does this mean for traffic? Visibility? Lead generation?

We are now in a new era, where traditional search is no longer the only channel for content discovery. It’s time to optimize for AI. In this session, we offer a practical approach any marketer can use to improve AI visibility and get AI to recommend your brand.

Your audience is using AI to research your vertical. What do they see? Who does AI recommend? After this 2-hour deep drive, you’ll have an action plan for AI visibility, both on and off your website.

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Online | July 15, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)

Key Takeaways

  • How to discover what AI thinks of your brand
  • How to plug gaps in what AI knows about your services
  • How to get your brand into AI knowledge sources
  • How to measure performance in AI platforms
  • How to build a resilient search strategy for digital marketing in the AI era

Select your quantity below to register

The Future of SEO, AI and Lead Generation (July 2026)

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 226075 The New Go-To-Market Playbook for Marketers https://www.ama.org/events/virtual-training/the-new-go-to-market-playbook-for-marketers/ Tue, 03 Mar 2026 15:53:24 +0000 https://www.ama.org/?post_type=ama_event&p=226035 From Strategy to Execution: Building Go-To-Market That Drives Growth Go-to-market is more than just the launch. Today’s marketers are expected to connect customer insight, product strategy, positioning, channels, and internal alignment to drive measurable, ongoing business outcomes. This session introduces a strategic yet practical framework for building and executing effective go-to-market strategies across both B2B […]

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From Strategy to Execution: Building Go-To-Market That Drives Growth

Go-to-market is more than just the launch. Today’s marketers are expected to connect customer insight, product strategy, positioning, channels, and internal alignment to drive measurable, ongoing business outcomes.


This session introduces a strategic yet practical framework for building and executing effective go-to-market strategies across both B2B and B2C organizations. Participants will learn how to move beyond disconnected campaigns to design coordinated market strategies grounded in customer understanding, clear positioning, and cross-functional execution.


Through real examples, guided exercises, and reusable templates, attendees will leave with practical tools they can immediately apply to upcoming launches, growth initiatives, and market expansion efforts.

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Online | June 11, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)

Key Takeaways

  • Apply a strategic go-to-market framework that connects business goals to marketing execution.
  • Translate customer and market insight into clear positioning and messaging.
  • Build a practical GTM plan they can immediately use for launches or growth initiatives.
  • Lead cross-functional alignment to improve execution speed and results.
  • Measure success using meaningful business outcomes, not just campaign activity.

Select your quantity below to register

The New Go-To-Market Playbook for Marketers (June 2026)

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you a current College Student or AMA Collegiate Member? Register here.

The New Go-To-Market Playbook for Marketers – Collegiate (June 2026)

Price

$99.00

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 226035 Adobe on AI: Building Enterprise-Ready AI Governance https://www.ama.org/events/webinar/adobe-on-ai-building-enterprise-ready-ai-governance/ Thu, 26 Feb 2026 20:03:18 +0000 https://www.ama.org/?post_type=ama_event&p=225465 Adopting AI responsibly goes beyond innovation—it requires accountability, transparency, and trust. In this webinar, leaders from Adobe and Microsoft explore how organizations can evaluate their current AI maturity and embed responsible AI practices across the enterprise. In this session, you’ll discover: Advertisement This webinar airs at 12 PM CT and will be available on-demand for […]

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]]> Adopting AI responsibly goes beyond innovation—it requires accountability, transparency, and trust. In this webinar, leaders from Adobe and Microsoft explore how organizations can evaluate their current AI maturity and embed responsible AI practices across the enterprise.

In this session, you’ll discover:

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  • How generative AI is creating new opportunities to amplify human creativity.
  • Real-world examples of AI governance from industry leaders.
  • A practical framework for building a scalable, responsible AI foundation.
  • Adobe’s approach to developing and deploying responsible AI.

This webinar airs at 12 PM CT and will be available on-demand for six months after airing.

register now

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]]> 225465 Adobe on AI: Top Agentic Innovations for Discovery, Creativity, and Personalization https://www.ama.org/events/webinar/adobe-on-ai-top-agentic-innovations-for-discovery-creativity-and-personalization/ Thu, 26 Feb 2026 19:43:56 +0000 https://www.ama.org/?post_type=ama_event&p=225454 Agentic AI is unlocking a new era of enterprise innovation. As search and brand discovery evolve, customer expectations are shifting toward personalized, conversational experiences—and creativity becomes even more critical to building meaningful, connected journeys across channels. Kick off the year by exploring the latest agentic innovations across experiences, creativity, and productivity that are redefining what’s […]

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]]> Agentic AI is unlocking a new era of enterprise innovation. As search and brand discovery evolve, customer expectations are shifting toward personalized, conversational experiences—and creativity becomes even more critical to building meaningful, connected journeys across channels.

Kick off the year by exploring the latest agentic innovations across experiences, creativity, and productivity that are redefining what’s possible for modern enterprises.

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In this webinar, you’ll learn how to:

  • Strengthen brand leadership in an era of AI-powered discovery.
  • Intelligently connect ecosystems to drive measurable business impact.
  • Redefine personalization through adaptive, customer-first experiences.
  • Lead with creative intent while delivering consistent, on-brand experiences at scale.

This webinar airs at 12 PM CT and will be available on-demand for six months after airing.

register now

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]]> 225454 How to Turn Events into a Content Engine https://www.ama.org/events/webinar/how-to-turn-events-into-a-content-engine/ Thu, 26 Feb 2026 16:09:52 +0000 https://www.ama.org/?post_type=ama_event&p=225364 How to Create the Engine… Enterprise B2B marketers are under pressure to drive pipeline, increase content output, and prove ROI — without expanding headcount. The highest-performing teams aren’t running events as one-off campaigns. They’re designing them as strategic content engines that power demand generation, sales enablement, brand, and thought leadership for months. In this session, […]

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]]> How to Create the Engine…

Enterprise B2B marketers are under pressure to drive pipeline, increase content output, and prove ROI — without expanding headcount.

The highest-performing teams aren’t running events as one-off campaigns. They’re designing them as strategic content engines that power demand generation, sales enablement, brand, and thought leadership for months.

In this session, we’ll explore how both virtual programs and in-person tentpole events can be intentionally architected to fuel full-funnel growth.

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What you’ll learn:

We’ll break down how leading teams:

  • Start with strategy by aligning business goals, product priorities, and market demand
  • Design events for content longevity; we’re talking one event fueling content for multiple quarters
  • Operationalize content repurposing that drives business results

Video-led, always-on content isn’t optional—it’s how brands build authority, stay top of mind, and drive growth.

Stop running isolated events. Start building a video-first content engine.

register now

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]]> 225364 The AI Reckoning for Marketers (Members Only) https://www.ama.org/events/webinar/the-ai-reckoning-for-marketers/ Wed, 25 Feb 2026 16:17:37 +0000 https://www.ama.org/?post_type=ama_event&p=225155 Artificial intelligence is reshaping how marketing work gets done, how customers discover brands, and how value is created across the profession. This session helps AMA members explore what these shifts make possible for their organizations, their teams, and their careers. Aligned with insights from AMA’s 2026 Future Trends in Marketing Report, this discussion focuses on […]

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]]> Artificial intelligence is reshaping how marketing work gets done, how customers discover brands, and how value is created across the profession. This session helps AMA members explore what these shifts make possible for their organizations, their teams, and their careers.

Aligned with insights from AMA’s 2026 Future Trends in Marketing Report, this discussion focuses on where AI creates new leverage for marketers, not just new challenges.

This is a space to reflect, exchange perspectives, and identify where the center of value in marketing is moving next.

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This Programming is Exclusively for AMA Members

MEMBER LOGIN
EXPLORE MEMBERSHIP

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]]> 225155 Mailed It! An Email Strategy Workshop https://www.ama.org/events/virtual-training/mailed-it-an-email-strategy-workshop/ Mon, 23 Feb 2026 19:42:46 +0000 https://www.ama.org/?post_type=ama_event&p=216621 Leverage Your Audience Mindset to Drive Email Performance Email is still one of the most personal and actionable tools we have, but only when we write with the reader in mind. This session teaches participants what it takes to break through crowded inboxes. Join strategy experts to create content people actually want as well as […]

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Leverage Your Audience Mindset to Drive Email Performance

Email is still one of the most personal and actionable tools we have, but only when we write with the reader in mind. This session teaches participants what it takes to break through crowded inboxes.

Join strategy experts to create content people actually want as well as proven writing techniques that improve clarity, increase engagement, and support real action. We’ll cover everything from subject lines and from-names to simple language, structure, visual hierarchy, and links. You’ll leave with a repeatable system for crafting emails that people want, understand, and respond to.

Online | May 13, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)

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Key Takeaways

  • Understand the science behind email behavior
  • Match the right message to the right moment
  • Learn to write clearer, more effective emails people can’t help but read

Select your quantity below to register

Mailed It! Email Strategy Workshop (May 2026)

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you a current College Student or AMA Collegiate Member? Register here.

Mailed It! Email Strategy Workshop – Collegiate (May 2026)

Price

$79.00

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 216621 Turn Brand Authenticity Into Marketing Performance https://www.ama.org/events/virtual-training/turn-brand-authenticity-into-marketing-performance/ Mon, 23 Feb 2026 19:42:41 +0000 https://www.ama.org/?post_type=ama_event&p=217586 Marketing With Purpose: Aligning Values, Strategy, and Growth Being purpose-driven is a strategic advantage for brands looking to build trust, loyalty, and long-term impact. In this interactive webinar, participants will learn how to define, articulate, and activate their brand’s purpose in a way that feels authentic and aligned with business goals. We will explore how […]

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Marketing With Purpose: Aligning Values, Strategy, and Growth

Being purpose-driven is a strategic advantage for brands looking to build trust, loyalty, and long-term impact. In this interactive webinar, participants will learn how to define, articulate, and activate their brand’s purpose in a way that feels authentic and aligned with business goals.

We will explore how purpose shows up across messaging, content, campaigns, and customer experience without feeling performative or forced. Through real-world examples and practical exercises, this session will help marketers move beyond surface-level storytelling and into purpose-led marketing that connects and converts.

Online | May 14, 2026 | 10:00 a.m. – 12:00 p.m. CT

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Key Takeaways

  • Clearly define and articulate their brand’s purpose beyond a mission statement
  • Identify where and how purpose should show up across marketing channels
  • Avoid common pitfalls of “performative purpose” and inauthentic messaging
  • Apply a practical framework to activate purpose in content and campaigns
  • Create a simple action plan to align purpose with business and marketing goals

Select your quantity below to register

Turn Brand Authenticity Into Marketing Performance (May 2026)

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

The post Turn Brand Authenticity Into Marketing Performance appeared first on American Marketing Association.

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