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Go to Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Define key areas where sustainability integrates into a marketing strategy. <\/strong>You\u2019ll be able to successfully define the areas of marketing in which you\u2019ll be able to implement greener practices, with minimal time and cost.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Effectively communicate sustainability initiatives.<\/strong> You\u2019ll develop a better understanding of ways that you can communicate your sustainability efforts with transparency and confidence<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Learn how to leverage these skills to build trust and accountability with your audience. <\/strong>Create an actionable strategy that allows you to measure and share their impact with your customers, clients and stakeholders.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":211729,\"uuid\":\"ac62f908-5f65-46a0-8f05-2b8ccbc9db4d\",\"type\":\"product\"}],\"buttonText\":\"ENROLL NOW\",\"showRolePrices\":true,\"rolePricesInfo\":{\"member\":\"AMA Members get best pricing for this training. Click on \\u0022Join AMA\\u0022 at the top of the page to learn more.\"},\"bannerText\":\"You will gain access to this course for 90 days from purchase date.\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":115977,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115977\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Are you passionate about sustainability but struggling to meaningfully integrate it into your marketing efforts? In today\u2019s marketing landscape, it\u2019s not just about advertising an \u201ceco-friendly\u201d product or service\u2014it\u2019s about building trust, accountability and finding more ways to have a bigger impact with your audience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This session will provide you with a clear roadmap to success by breaking down the <strong>five most impactful actions that you can take to incorporate sustainability into your marketing strategy<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Whether you\u2019re a business owner, in an entry-level role or are a seasoned marketing leader, these essential tips will empower you and your business to make a greater impact. You\u2019ll leave with actionable insights that can be applied immediately to take your career and your team to the next level.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Related Courses\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Business Ethics in the 21st Century\",\"subhead\":\"Beginner | 10 hours\",\"description\":\"This course introduces the major ethical frameworks in business and seeks to give learners a strong foundation in ethical business practices, whether as individuals, as a leaders, or as stewards of the organization.\",\"featuredImage\":{\"id\":190544,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/02\/Business-Ethics_Web-Card.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/data-driven-decision-making-for-marketers\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Beyond the Checkbox \u2013 Inclusive Marketing\",\"subhead\":\"Intermediate | 3 Hours\",\"description\":\"Embed diversity, equity and inclusion in your efforts to reach every single audience you engage with.\",\"featuredImage\":{\"id\":128512,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Beyond-the-Checkbox-Inclusive-Marketing_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/search-engine-optimization\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Marketing Management Certification\",\"subhead\":\"certification | 16 Hours\",\"description\":\"becoming an AMA Professional Certified Marketer\\u003cem\\u003e\u00ae\ufe0f\u00a0\\u003c\/em\\u003eis a way to prove you have the knowledge you need across a broad spectrum of marketing topics.\",\"featuredImage\":{\"id\":146396,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/01\/Marketing-Management-Certification_Web-Card-PCM-Logo-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/certificate-in-digital-marketing\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->\n\n<!-- wp:block {\"ref\":200762} \/-->","post_title":"Incorporate Sustainability into Your Marketing Strategy","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"incorporate-sustainability-into-your-marketing-strategy","to_ping":"","pinged":"","post_modified":"2025-11-19 08:08:25","post_modified_gmt":"2025-11-19 14:08:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=211720","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":211034,"post_author":"168509","post_date":"2025-11-05 10:57:52","post_date_gmt":"2025-11-05 16:57:52","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/11\/Cert-Strat.jpg\",\"backgroundMediaId\":211036,\"backgroundFocalPoint\":{\"x\":0.01,\"y\":0.57}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-marketing-strategy-amp-planning\"><strong>Certificate in Marketing Strategy & Planning<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This certificate equips marketing professionals with both the strategic thinking and hands-on management expertise needed to plan, coordinate, and deliver successful marketing programs from ideation through implementation.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Certificate Program | 4 Courses | 22 Hours<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$462<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//ama//suites//41500//certificate-in-marketing-strategy-planning/" target=\"_blank\" rel=\"noreferrer noopener\">Get Started<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><em>Hosted by MindEdge. You will leave ama.org to make this purchase.<\/em><\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The Certificate in Marketing Strategy & Planning builds foundational knowledge of the essential skills for developing and executing effective marketing initiatives. Four specialized courses focus on practical skills and real-world applications in the areas of marketing strategy, project management, team collaboration, and budgeting. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This certificate equips marketing professionals with both the strategic thinking and hands-on management expertise needed to plan, coordinate, and deliver successful marketing programs from ideation through implementation. These self-paced courses offer a variety of interactive exercises, selected readings, real-world applications, and assessments. Upon successful completion of all courses in this certificate, you can download and print a Certificate of Completion to showcase your achievement.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced certificate program offers an assortment of interactive exercises, selected readings, and self-assessments.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//ama//suites//41500//certificate-in-marketing-strategy-planning/" target=\"_blank\" rel=\"noreferrer noopener\">Enroll today<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-courses-included-in-this-nbsp-certificate\">Courses Included in This Certificate<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:ama\/accordion -->\n<!-- wp:ama\/accordion-item {\"header\":\"An Overview of Marketing\"} -->\n<!-- wp:paragraph -->\n<p>Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Understanding and Managing Budgets\"} -->\n<!-- wp:paragraph -->\n<p>A budget is a detail of expenses and incomes for a set period of time. This introductory-level course covers budgets and how they are used in organizational settings including the uses and functions of master budgets, operating budgets, sales, production and cost of goods sold budgets, and cash budgets. You will also learn about the budgeting process, and how organizations are using different budgeting techniques to overcome operating challenges.en incorporated into real-world scenarios that challenge students to apply what they have learned.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Project Management Foundations\"} -->\n<!-- wp:paragraph -->\n<p>Project Management Foundations provides a quick overview of the fundamentals of project management. It defines primary concepts, explains basic terminology, and explores two of the most popular methodologies--Waterfall and Agile--employed by successful project leaders and their organizations. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It covers the five stages (Initiating, Planning, Executing, Monitoring & Controlling, and Closing) of a Waterfall project and shows how those stages interconnect to help complete projects. It provides a simple interpretation of a common Agile development cycle, identifying and explaining essential Agile concepts along the way. And it recognizes several professional certifications and accreditations that practitioners can obtain to help them better understand and apply established project management principles and improve project outcomes.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Team Collaboration\"} -->\n<!-- wp:paragraph -->\n<p>Team collaboration is an essential component of any successful initiative. Whether you are a team member or team leader, understanding team dynamics is one of the most valuable skills professionals can develop. Effective teams rely on clear communication, shared decision-making processes, and collaborative tools that enable members to work together productively. The insights gained through understanding team development and collaboration strategies can be used to improve project outcomes and foster stronger working relationships. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This introductory course will give you a basic overview of team collaboration fundamentals, ranging from the differences between teams and groups to the stages of team development. The course will dive into communication strategies, decision-making approaches, and methods for motivating team members. Additionally, the course will touch on collaboration tools and discuss the purpose and best practices for conducting effective business meetings.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n<!-- \/wp:ama\/accordion --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you'll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":211035,\"sizeSlug\":\"full\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//11//22-CEUs.png/" alt=\"\" class=\"wp-image-211035\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 22 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"flex\",\"flexWrap\":\"nowrap\"}} -->\n<div class=\"wp-block-group\"><!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"AI for Marketing Professionals\",\"subhead\":\"On-Demand Training\",\"description\":\"Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.\",\"featuredImage\":{\"id\":160413,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/06\/AI-for-marketing.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/artificial-intelligence-ai-for-marketing-professionals\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Introduction to Critical Thinking\",\"subhead\":\"On-Demand Training\",\"description\":\"This introductory-level course is designed to help learners define and identify critical thinking and reasoning skills and develop those skills.\",\"featuredImage\":{\"id\":180185,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/12\/Critical-Thinking-ODT-1.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/introduction-to-critical-thinking\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Marketing Management Certification\",\"subhead\":\"Certification\",\"description\":\"Becoming an AMA Professional Certified Marketer\\u003cem\\u003e\u00ae\ufe0f\u00a0\\u003c\/em\\u003eis a way to prove you have the knowledge you need across a broad spectrum of marketing topics\",\"featuredImage\":{\"id\":146396,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/01\/Marketing-Management-Certification_Web-Card-PCM-Logo-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/marketing-management-certification\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":200762} \/-->","post_title":"Certificate in Marketing Strategy & Planning","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"certificate-in-marketing-strategy-planning","to_ping":"","pinged":"","post_modified":"2025-11-05 10:59:17","post_modified_gmt":"2025-11-05 16:59:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=211034","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":207677,"post_author":"168509","post_date":"2025-10-06 14:45:06","post_date_gmt":"2025-10-06 19:45:06","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/data-visualization.jpg\",\"backgroundMediaId\":207708,\"backgroundFocalPoint\":{\"x\":0.13,\"y\":0.27}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-data-visualization-amp-storytelling\">Data Visualization & Storytelling<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 1 Hour | 6 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$79 for non-members | FREE for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":207715,\"uuid\":\"6c1c9ec2-8816-4746-9c18-aa7d0f2e9dd6\",\"type\":\"product\"}],\"buttonText\":\"Buy This Course\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":207715,\"uuid\":\"b1cf2aa4-2587-490c-93df-7da17317da7e\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing our Introduction to Data Visualization & Storytelling Training. Just click below to get started.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button {\"textAlign\":\"center\"} -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//data-storytelling-visualization///">Go to Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Strategies for creating memorable and effective communications for your organization<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Creating narratives that connect with any audience, particularly when communicating \u201cup\u201d to leadership<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Neuroscience and psychology behind how your audience will receive your visual displays<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Information hierarchy and data visualization best practices<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":207715,\"uuid\":\"43cf7191-c536-42f5-856c-615c6a5812bf\",\"type\":\"product\"}],\"buttonText\":\"ENROLL NOW\",\"showRolePrices\":true,\"rolePricesInfo\":{\"member\":\"AMA Members get best pricing for this training. Click on \\u0022Join AMA\\u0022 at the top of the page to learn more.\"},\"bannerText\":\"You will gain access to this course for 90 days from purchase date.\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":115975,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-1-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115975\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Communicating data is completely different from (and entirely the same as) communicating other types of information. It\u2019s different, in that there are best practices for how to talk about and visualize data that is different from talking about and visualizing other things.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But it\u2019s the same, in that you need to remember that just because what you\u2019re communicating is numbers, that doesn\u2019t mean the audience isn\u2019t still a bunch of humans who just need to understand what\u2019s important. And guess what, it\u2019s not \u201cthe data\u201d that\u2019s important. It\u2019s the insights in the data.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You will leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Related Courses\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Data-Driven Decision-Making for Marketers\",\"subhead\":\"Beginner | 1 hour\",\"description\":\"Identify and interpret critical aspects of data in a strategic direction to help your organization.\",\"featuredImage\":{\"id\":141309,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/12\/On-Demand-Training_Data-Driven-Decision-Making-for-Marketers_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/data-driven-decision-making-for-marketers\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Navigating Google Analytics 4 (GA4)\",\"subhead\":\"Beginner | 3 Hours\",\"description\":\"This course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation and performance maximization.\",\"featuredImage\":{\"id\":128501,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Navigating-Google-Analytics-4_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/search-engine-optimization\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Certificate in Data Analytics\",\"subhead\":\"certificate | 30 hours\",\"description\":\"Gain an overview of topics in statistics and their applications in various fields.\",\"featuredImage\":{\"id\":168720,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/08\/Certificate-in-Data-Analytics.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/certificate-in-digital-marketing\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->\n\n<!-- wp:block {\"ref\":200762} \/-->","post_title":"Data Visualization & Storytelling","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"data-visualization-storytelling","to_ping":"","pinged":"","post_modified":"2025-10-06 14:58:43","post_modified_gmt":"2025-10-06 19:58:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=207677","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116817,"post_author":"109914","post_date":"2025-09-29 08:09:27","post_date_gmt":"2025-09-29 13:09:27","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2016\/08\/The-Future-of-Cash-Should-Marketers-Plan-for-Mobile-Payments.jpg\",\"backgroundMediaId\":4340,\"backgroundFocalPoint\":{\"x\":0.29,\"y\":0.83}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-social-media-strategy-and-proving-roi\">Social Media Strategy and Proving ROI<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner\/Intermediate | 1 Hour | 9 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$79 for non-members | FREE for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":206810,\"uuid\":\"bfa20861-d33a-4ade-934b-a82cd0be0144\",\"type\":\"product\"}],\"buttonText\":\"Buy This Course\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":206810,\"uuid\":\"884691a3-164a-417e-9f49-d898c1eca9b8\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing our Social Media Strategy and Proving ROI On-Demand Training. Just click below to get started.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//social-media-strategy///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-skills-you-ll-gain\"><strong>Skills You\u2019ll Gain<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">Social Media Management<\/span> <span class=\"lozenge\">Social Media Trends<\/span> <span class=\"lozenge\">Marketing Attribution<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Learn how to create an effective social media strategy.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify the key social media marketing trends and how to adapt your content to suit the platform changes.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand how to structure and launch effective social media campaigns that deliver results.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discover a range of social media measurement tools for tracking ROI.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Define and track the KPIs most relevant to your campaign.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn how to put together an effective social media marketing report.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":206810,\"uuid\":\"ce895f89-2db4-4b32-a266-5d3bf6c1a6f3\",\"type\":\"product\"}],\"buttonText\":\"Enroll Now\",\"showRolePrices\":true,\"rolePricesInfo\":{\"member\":\"AMA Members get best pricing for this training. Click on \\u0022Join AMA\\u0022 at the top of the page to learn more.\"},\"bannerText\":\"You will gain access to this course for 90 days from purchase date.\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":115975,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-1-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115975\"\/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This course is designed for mid-level marketing generalists and social media managers interested in updating their social media strategy and ensuring their proposed activities adhere to the latest platform trends and algorithm changes. You will learn how to structure and launch effective social media campaigns that deliver results you can interpret and understand. You will also be guided through using social media marketing attribution tools to track your activity and create an effective report.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner\/Intermediate<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":3,\"className\":\"is-style-default\"} -->\n<h3 class=\"wp-block-heading is-style-default\" id=\"h-course-modules\">Course Modules<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Introduction<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Setting Objectives and Defining Success<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understanding Your Audience<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Planning Your Content<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Measurement<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Social Media Reporting<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Measurement Tools<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Tracking ROI<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>What's Next?<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-meet-your-instructor\">Meet Your Instructor<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":80021,\"width\":\"300px\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"left\"} -->\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2021//05//Alison-Battisby.png?w=1000\%22 alt=\"Alison Battisby\" class=\"wp-image-80021\" style=\"width:300px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-alison-battisby\">Alison Battisby<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\"><strong>Social Media Trainer and Founder of Avocado Social<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Alison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008. Alison launched Avocado Social in 2014 to empower businesses to effectively manage their brand\u2019s social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with many growing enterprises and big brands.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Related Courses\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Social Media Advertising\",\"subhead\":\"Intermediate | 2 Hours\",\"description\":\"As social media advertising become increasingly competitive, it's time to focus on what, why and how ads convert within the native platform.\",\"featuredImage\":{\"id\":128505,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Social-Media-Advertising_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/social-media-advertising\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Introduction to Data Analysis\",\"subhead\":\"Beginner | 5 Hours\",\"description\":\"Dive into the importance of quantitative analytics and how data quality can affect decision-making.\",\"featuredImage\":{\"id\":128496,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Introduction-to-Data-Analysis_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/introduction-to-data-analysis\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"How to Audit Your Social Media Marketing\",\"subhead\":\"Intermediate | 2 Hours\",\"description\":\"Let your social media be the gateway toward building relationships, growing conversions and maintaining competitive advantage.\",\"featuredImage\":{\"id\":128948,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/On-Demand-Training_How-to-Audit-Your-Social-Media-Marketing_Web-Card-620x466_v2.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/how-to-audit-your-social-media-marketing\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Social Media Strategy and Proving ROI","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"social-media-strategy-and-proving-roi","to_ping":"","pinged":"","post_modified":"2025-09-29 08:17:23","post_modified_gmt":"2025-09-29 13:17:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116817","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":124316,"post_author":"109914","post_date":"2025-09-10 13:49:00","post_date_gmt":"2025-09-10 18:49:00","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/dataODTcourse.jpg\",\"backgroundMediaId\":139648} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-navigating-google-analytics-4-ga4\">Navigating Google Analytics 4 (GA4)<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. This course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation and performance maximization.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 3 Hours | 25 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$129 for non-members | $99 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":162311,\"uuid\":\"84fc9faa-3f63-4f88-9f07-9fe08b6c9eae\",\"type\":\"product\"}],\"buttonText\":\"Buy This Course\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":162311,\"uuid\":\"dc8baff3-121c-4d28-b0ea-1a18487a08b0\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing our Navigating Google Analytics 4 On-Demand Training. Just click below to get started. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//google-analytics-4///">Go to Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Basic concepts of Google Analytics, including its role as a web analytics and data collection platform<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Differences between dimensions and metrics and how they are used to analyze web traffic<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Key Google Analytics metrics and explain how each plays a role in measuring digital marketing efforts<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Importance of tracking codes and how it relates to the Google tag and Google Tag Manager<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Difference between an event and a conversion and how each plays a role in understanding the target audience<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Audiences, segments, filters, and comparisons and how each impacts the data collection process<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Using Google Analytics for content publishing, B2B marketing, and ecommerce<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":162311,\"uuid\":\"3d1d7c72-590c-4223-a9b0-6aadd5ee4da8\",\"type\":\"product\"}],\"buttonText\":\"ENROLL NOW\",\"showRolePrices\":true,\"rolePricesInfo\":{\"member\":\"AMA Members get best pricing for this training. Click on \\u0022Join AMA\\u0022 at the top of the page to learn more.\"},\"bannerText\":\"You will gain access to this course for 90 days from purchase date.\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":119130,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-3-CEU-Badge-2.png?w=350\%22 alt=\"\" class=\"wp-image-119130\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior, and is one of the most widely used web analytics tools on the market. The data collected through Google Analytics can be used to improve and adjust marketing campaigns.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-skills-you-ll-gain\"><strong>Skills You\u2019ll Gain<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">Google Analytics 4<\/span> <span class=\"lozenge\">Website Analytics<\/span> <span class=\"lozenge\">Data Insights<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Related Courses\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Introduction to Data Analysis\",\"subhead\":\"Beginner | 5 Hours\",\"description\":\"This course introduces the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision-making.\",\"featuredImage\":{\"id\":128496,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Introduction-to-Data-Analysis_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/introduction-to-data-analysis\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Web Analytics\",\"subhead\":\"Beginner | 3.5 Hours\",\"description\":\"Optimize your website visitor journey and purchase funnel by understanding your web analytics and implementing best practices based on insights.\",\"featuredImage\":{\"id\":128509,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Web-Analytics_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/web-analytics\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Data-Driven Decision-Making for Marketers\",\"subhead\":\"Beginner | 1 Hour\",\"description\":\"This course will sift through the buzzwords and identify the most important aspects of data, how to visualize that data and how to interpret those visualizations strategically to help your organization.\",\"featuredImage\":{\"id\":128490,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Data-Driven-Decision-Making-for-Marketers_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/data-driven-decision-making-for-marketers\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Navigating Google Analytics 4 (GA4)","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"google-analytics-ga4","to_ping":"","pinged":"","post_modified":"2025-10-23 09:26:47","post_modified_gmt":"2025-10-23 14:26:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=124316","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":205274,"post_author":"168509","post_date":"2025-09-09 12:12:09","post_date_gmt":"2025-09-09 17:12:09","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/05\/christina-wocintechchat-com-dKBTFoarrOU-unsplash.jpg\",\"backgroundMediaId\":100695,\"backgroundFocalPoint\":{\"x\":0.01,\"y\":0.57}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-marketing-channels-amp-technology\"><strong>Certificate in Marketing Channels & Technology<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This certificate equips professionals with both strategic thinking and hands-on technical expertise needed to navigate the evolving world of digital marketing channels and marketing technology tools. These self-paced courses offer an assortment of interactive exercises, selected readings, and self-assessments.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Certificate Program | 4 Courses | 13.5 Hours<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$330<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//ama//suites//40725//certificate-in-marketing-channels-technology/" target=\"_blank\" rel=\"noreferrer noopener\">Get Started<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><em>Hosted by MindEdge. You will leave ama.org to make this purchase.<\/em><\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The Certificate in Marketing Channels & Technology provides an overview of essential skills for today's digital landscape through four specialized courses focusing on practical skills and real-world applications in the areas of digital marketing strategy, social media marketing, paid search, and search engine optimization. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This certificate equips professionals with both strategic thinking and hands-on technical expertise needed to navigate the evolving world of digital marketing channels and marketing technology tools. These self-paced courses offer an assortment of interactive exercises, selected readings, and self-assessments. Upon successful completion of all courses in this certificate, you can download and print a Certificate of Completion to showcase your achievement.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced certificate program offers an assortment of interactive exercises, selected readings, and self-assessments.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//ama//suites//40725//certificate-in-marketing-channels-technology/" target=\"_blank\" rel=\"noreferrer noopener\">Enroll today<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-courses-included-in-this-nbsp-certificate\">Courses Included in This Certificate<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:ama\/accordion -->\n<!-- wp:ama\/accordion-item {\"header\":\"Social Media Marketing\"} -->\n<!-- wp:paragraph -->\n<p>Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Search Engine Optimization\"} -->\n<!-- wp:paragraph -->\n<p>Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Paid Search (PPC)\"} -->\n<!-- wp:paragraph -->\n<p>Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A\/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Digital Marketing Strategy\"} -->\n<!-- wp:paragraph -->\n<p>As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n<!-- \/wp:ama\/accordion --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you'll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":206455,\"sizeSlug\":\"full\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//09//13.5-CEUs.png/" alt=\"\" class=\"wp-image-206455\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 13.5 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"AI for Marketing Professionals\",\"subhead\":\"On-Demand Training\",\"description\":\"Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.\",\"featuredImage\":{\"id\":160413,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/06\/AI-for-marketing.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/artificial-intelligence-ai-for-marketing-professionals\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Navigating Google Analytics 4\",\"subhead\":\"On-Demand Training\",\"description\":\"Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. This course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation and performance maximization. \",\"featuredImage\":{\"id\":128501,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Navigating-Google-Analytics-4_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/managing-stakeholders-through-listening\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Digital Marketing Certification\",\"subhead\":\"Certification\",\"description\":\"When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM\\u003csup\\u003e\u00ae\\u003c\/sup\\u003e\u00a0Digital Marketing and Certified Digital Marketing Professional.\",\"featuredImage\":{\"id\":174103,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/10\/AMA_certifications_620x466_dmi_pro-3-1.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/digital-marketing-certification\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->\n\n<!-- wp:block {\"ref\":200762} \/-->","post_title":"Certificate in Marketing Channels & Technology","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"certificate-in-marketing-channels-technology","to_ping":"","pinged":"","post_modified":"2025-10-08 08:44:28","post_modified_gmt":"2025-10-08 13:44:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=205274","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":203094,"post_author":"168509","post_date":"2025-08-13 10:03:54","post_date_gmt":"2025-08-13 15:03:54","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/01\/Scholarly-Insight-online-search.jpeg\",\"backgroundMediaId\":72357,\"backgroundFocalPoint\":{\"x\":0.13,\"y\":0.27}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-introduction-to-seo\">Introduction to SEO<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 2 Hours | 12 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$99 for non-members | FREE for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":203102,\"uuid\":\"3a8b09c8-a23f-41d3-acb7-fdca64900ab5\",\"type\":\"product\"}],\"buttonText\":\"Buy This Course\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":203102,\"uuid\":\"2d759c41-bbe4-47d8-922a-18b0ddde6a23\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing our Introduction to SEO On-Demand Training. Just click below to get started.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button {\"textAlign\":\"center\"} -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//introduction-to-seo///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Gain a foundational understanding of how search engines work (with an emphasis on how users will find our content)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn the importance of keywords, what they are, how to conduct keyword research, and how to find relevant keywords for your content<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discuss the on-page SEO essentials including title tags, meta descriptions, header tags, and internal linking<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Recognize how high-quality content is critical for SEO success<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Introduce technical SEO and user experience basics and why they are important to SEO<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Illustrate how to measure SEO success and make data-driven decisions using tools like Google Analytics and Google Search Console to measure traffic, track keyword rankings, and monitor site performance<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":203102,\"uuid\":\"a03b33b6-8f30-49af-96a2-9a87a895a155\",\"type\":\"product\"}],\"buttonText\":\"ENROLL NOW\",\"showRolePrices\":true,\"rolePricesInfo\":{\"member\":\"AMA Members get best pricing for this training. Click on \\u0022Join AMA\\u0022 at the top of the page to learn more.\"},\"bannerText\":\"You will gain access to this course for 90 days from purchase date.\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This training provides a foundational understanding of search engine optimization and its impact on content visibility. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Participants will learn how search engines work, the importance of keywords and effective keyword research, essential on-page SEO elements like title tags and meta descriptions, and the significance of high-quality content. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The training will cover user experience and technical SEO basics, and introduce tools like Google Analytics and Google Search Console to measure traffic and monitor site performance, empowering attendees to make data-driven decisions.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Related Tools and Courses\"} -->\n<!-- wp:ama\/content-card {\"header\":\"SEO Keyword Map Template\",\"subhead\":\"Member-Exclusive\",\"description\":\"\u00a0A spreadsheet-based tool designed to help marketers organize and optimize website pages for search engine visibility.\",\"featuredImage\":{\"id\":200998,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/07\/Toolkit_-Channels-Technology_Web-Card.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/toolkits\/seo-keyword-database\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Off-Page SEO Fundamentals\",\"subhead\":\"Beginner | 1.75 Hours\",\"description\":\"Build beyond the typical SEO strategy with off-page optimization and techniques most marketers overlook.\",\"featuredImage\":{\"id\":128502,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Off-Page-SEO-Fundamentals_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/off-page-seo-fundamentals\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Search Engine Optimization\",\"subhead\":\"Beginner | 3 Hours\",\"description\":\"Learn how to leverage both content and technical features in order to increase website page ranking.\",\"featuredImage\":{\"id\":152953,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/On-Demand-Training_Search-Engine-Optimization_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/search-engine-optimization\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Certificate in Digital Marketing\",\"subhead\":\"beginner | 9 Courses\",\"description\":\"This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.\",\"featuredImage\":{\"id\":168711,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/08\/Certificate-in-Copyediting-3.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/certificate-in-digital-marketing\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->\n\n<!-- wp:block {\"ref\":200762} \/-->","post_title":"Introduction to Search Engine Optimization (SEO)","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"introduction-to-search-engine-optimization-seo","to_ping":"","pinged":"","post_modified":"2026-02-25 13:43:23","post_modified_gmt":"2026-02-25 19:43:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=203094","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":165109,"post_author":"168509","post_date":"2025-08-01 11:44:38","post_date_gmt":"2025-08-01 16:44:38","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/09\/identifying-market-structure.jpg\",\"backgroundMediaId\":85987,\"backgroundFocalPoint\":{\"x\":0.73,\"y\":0.74}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-social-media-for-nonprofits\">Social Media for Nonprofits<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 5 Hours<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$149 for non-members | $119 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":165119,\"uuid\":\"86f7b037-4537-4cc4-9ce9-1d521d0b6610\",\"type\":\"product\"}],\"buttonText\":\"Buy This Course\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":162311,\"uuid\":\"dc8baff3-121c-4d28-b0ea-1a18487a08b0\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing our Social Media for Nonprofits Training. Just click below to get started.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//social-media-for-nonprofits///">Go to Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>How social media can be used to better engage a nonprofit's audience<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Key questions nonprofits should consider as they become involved in social media<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Strengths and weaknesses of Facebook, LinkedIn, Twitter, YouTube, Pinterest and other social media platforms<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Costs involved in social media<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Importance of establishing social media policies for your nonprofit<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Measurement of social media effectiveness in communicating messages and in fundraising<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Tools and techniques for successful social media use by a nonprofit<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":165119,\"uuid\":\"3f0cf863-15a1-4afe-85bd-51a67914c896\",\"type\":\"product\"}],\"buttonText\":\"ENROLL NOW\",\"showRolePrices\":true,\"rolePricesInfo\":{\"member\":\"AMA Members get best pricing for this training. Click on \\u0022Join AMA\\u0022 at the top of the page to learn more.\"},\"bannerText\":\"You will gain access to this course for 90 days from purchase date.\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":143929,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//01//AMA-PCM-5-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-143929\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 5 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Related Courses\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Social Media Content Calendar\",\"subhead\":\"Member-Exclusive\",\"description\":\"A\u00a0practical planning tool designed to streamline how marketing and content teams organize\u00a0social media marketing\u00a0efforts.\",\"featuredImage\":{\"id\":200998,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/07\/Toolkit_-Channels-Technology_Web-Card.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/toolkits\/social-media-marketing-calendar\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"AI for Marketing Professionals\",\"subhead\":\"Beginner | 3 Hours\",\"description\":\"Learn the impact of AI systems and how to leverage these tools to perform marketing tasks.\",\"featuredImage\":{\"id\":160413,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/06\/AI-for-marketing.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/artificial-intelligence-ai-for-marketing-professionals\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Social Media Marketing\",\"subhead\":\"Beginner | 3.5 Hours\",\"description\":\"Integrate your social media with other channels and learn how to use strategic metrics for tracking success.\",\"featuredImage\":{\"id\":152931,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/On-Demand-Training_Social-Media-Marketing_Web-Card-620x466-2.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/social-media-marketing\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Certificate in Digital Marketing\",\"subhead\":\"Beginner | 9 Courses\",\"description\":\"This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.\",\"featuredImage\":{\"id\":147729,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/Certificate-in-Digital-Marketing.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/certificate-in-digital-marketing\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Social Media for Nonprofits","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"social-media-for-nonprofits","to_ping":"","pinged":"","post_modified":"2026-02-25 13:40:41","post_modified_gmt":"2026-02-25 19:40:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=165109","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":200352,"post_author":"168509","post_date":"2025-07-17 14:35:06","post_date_gmt":"2025-07-17 19:35:06","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/05\/sales-staff.jpg\",\"backgroundMediaId\":80771,\"backgroundFocalPoint\":{\"x\":0.13,\"y\":0.33}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-marketing-foundations\"><strong>Certificate in Marketing Foundations<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The Certificate in Marketing Foundations provides an overview of the fundamental aspects of modern marketing. Courses focus on practical skills and real-world applications in the areas of marketing strategy, branding and content, marketing channels and technology, and marketing data and analytics.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | Certificate Program | 15 hours<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$330<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//ama//suites//40380//certificate-in-marketing-foundations/" target=\"_blank\" rel=\"noreferrer noopener\">Get Started<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><em>Hosted by MindEdge. You will leave ama.org to make this purchase.<\/em><\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The Certificate in Marketing Foundations provides an overview of the fundamental aspects of modern marketing. Courses focus on practical skills and real-world applications in the areas of marketing strategy, branding and content, marketing channels and technology, and marketing data and analytics. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced certificate program offers an assortment of interactive exercises, selected readings, and self-assessments.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//ama//suites//40380//certificate-in-marketing-foundations/" target=\"_blank\" rel=\"noreferrer noopener\">Enroll today<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-courses-included-in-this-nbsp-certificate\">Courses Included in This Certificate<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:ama\/accordion -->\n<!-- wp:ama\/accordion-item {\"header\":\"An Overview of Marketing\"} -->\n<!-- wp:paragraph -->\n<p>Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Content Marketing\"} -->\n<!-- wp:paragraph -->\n<p>This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Web Analytics\"} -->\n<!-- wp:paragraph -->\n<p>This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Digital Marketing Strategy\"} -->\n<!-- wp:paragraph -->\n<p>As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n<!-- \/wp:ama\/accordion --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you'll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":207971,\"sizeSlug\":\"full\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//07//15-CEUs.png/" alt=\"\" class=\"wp-image-207971\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 15 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"AI for Marketing Professionals\",\"subhead\":\"On-Demand Training\",\"description\":\"Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.\",\"featuredImage\":{\"id\":160413,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/06\/AI-for-marketing.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/artificial-intelligence-ai-for-marketing-professionals\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Managing Stakeholders Through Listening\",\"subhead\":\"On-Demand Training (Free for members)\",\"description\":\"Listening is a multifaceted skill with various layers designed to comprehensively gauge and appreciate a customer\u2019s needs and their ultimate objectives. \",\"featuredImage\":{\"id\":135872,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/09\/On-Demand-Training_Managing-Stakeholders-Through-Listening_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/managing-stakeholders-through-listening\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Marketing Management PCM\u00ae Prep Course \\u0026amp; Exam Bundle\",\"subhead\":\"Certification\",\"description\":\"This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM\u00ae Marketing Management exam \u2013 which is included!\",\"featuredImage\":{\"id\":146396,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/01\/Marketing-Management-Certification_Web-Card-PCM-Logo-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/marketing-management-pcm-prep-course\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->\n\n<!-- wp:block {\"ref\":200762} \/-->","post_title":"Certificate in Marketing Foundations","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"certificate-in-marketing-foundations","to_ping":"","pinged":"","post_modified":"2025-10-07 13:00:46","post_modified_gmt":"2025-10-07 18:00:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=200352","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

On-Demand Learning

Our on-demand training makes it easy to stay relevant and grow your skills wherever and whenever it fits your schedule. Hone your skills in digital marketing or earn a certificate in nonprofit management. Prove you know agile project management or equip yourself with the skills to be a conversion rate master. With new courses and certificate programs regularly added, AMA On-Demand Training is ready to meet your ongoing education needs.

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