EXPLORE MEMBERSHIP<\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","post_title":"The AI Reckoning for Marketers (Members Only)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-ai-reckoning-for-marketers","to_ping":"","pinged":"","post_modified":"2026-02-26 16:55:42","post_modified_gmt":"2026-02-26 22:55:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=225155","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":200352,"post_author":"168509","post_date":"2025-07-17 14:35:06","post_date_gmt":"2025-07-17 19:35:06","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-marketing-foundations\"><strong>Certificate in Marketing Foundations<\/strong><\/h2>\n\n\n\n<p>The Certificate in Marketing Foundations provides an overview of the fundamental aspects of modern marketing. Courses focus on practical skills and real-world applications in the areas of marketing strategy, branding and content, marketing channels and technology, and marketing data and analytics.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | Certificate Program | 15 hours<\/p>\n\n\n\n<p><strong>$330<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//ama//suites//40380//certificate-in-marketing-foundations/" target=\"_blank\" rel=\"noreferrer noopener\">Get Started<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>Hosted by MindEdge. You will leave ama.org to make this purchase.<\/em><\/p>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>The Certificate in Marketing Foundations provides an overview of the fundamental aspects of modern marketing. Courses focus on practical skills and real-world applications in the areas of marketing strategy, branding and content, marketing channels and technology, and marketing data and analytics. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n\n\n\n<p class=\"has-text-align-left\">This self-paced certificate program offers an assortment of interactive exercises, selected readings, and self-assessments.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//ama//suites//40380//certificate-in-marketing-foundations/" target=\"_blank\" rel=\"noreferrer noopener\">Enroll today<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-courses-included-in-this-nbsp-certificate\">Courses Included in This Certificate<\/h2>\n\n\n\n\n\n<p>Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.<\/p>\n\n\n\n\n\n<p>This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.<\/p>\n\n\n\n\n\n<p>This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. <\/p>\n\n\n\n<p>Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.<\/p>\n\n\n\n\n\n<p>As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.<\/p>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you'll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//07//15-CEUs.png/" alt=\"\" class=\"wp-image-207971\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 15 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"Certificate in Marketing Foundations","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"certificate-in-marketing-foundations","to_ping":"","pinged":"","post_modified":"2025-10-07 13:00:46","post_modified_gmt":"2025-10-07 18:00:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=200352","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":211696,"post_author":"168509","post_date":"2025-11-11 13:54:11","post_date_gmt":"2025-11-11 19:54:11","post_content":"\n\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Access your training:<\/p>\n\n\n\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Topic: Human Side of AI<br>Time: Mar 5, 2026 10:00 AM Central Time (US and Canada)<br>Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//89070474211?pwd=giT8ViAnPmSIyywJrI89yPZFbEzlaM.1\%22>https:\/\/ama-org.zoom.us\/j\/89070474211?pwd=giT8ViAnPmSIyywJrI89yPZFbEzlaM.1<\/a>

Meeting ID: 890 7047 4211<br>Passcode: AMAHUMAI<\/p>\n\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-how-to-partner-with-ai-without-losing-yourself\">How to Partner with AI (Without Losing Yourself)<\/h2>\n\n\n\n<p>Artificial Intelligence (AI) platforms can save time, spark ideas, and surface insights\u2014but it can\u2019t replicate human creativity, intuition, or empathy. As AI reshapes marketing, success will depend on knowing when to lean on technology and when to lead with humanity.<\/p>\n\n\n\n<p>In this interactive AMA session, Heather Whaling, CEO of Geben Communication, will help marketers uncover their personal zone of genius\u2014the work only they can do\u2014and identify where AI can amplify, automate, or accelerate their impact. You\u2019ll explore frameworks for using AI intentionally, preserving authenticity in your marketing, and spending more time in the parts of your work that energize and differentiate you.<\/p>\n\n\n\n<p><strong><em>Online | March 5, 2026 | 10:00 a.m. - Noon CT<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block has-medium-font-size\">\n<li>How to decide when (and when not) to use AI in marketing work.<\/li>\n\n\n\n<li>A framework for mapping your <em>zone of genius<\/em> and aligning it with AI\u2019s strengths.<\/li>\n\n\n\n<li>How to blend AI-powered insights with human validation and storytelling.<\/li>\n\n\n\n<li>Simple, real-world ways to reclaim time for creativity and strategy.<\/li>\n\n\n\n<li>A customizable \u201cPrompt Playbook\u201d to take back to your team.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n\n\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><br>Get 10% off pricing by purchasing 3 or more tickets for your group or team!<br>Users will be assigned once the purchase is complete.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-blue-500-background-color has-background\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.my.site.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n","post_title":"Balancing Human Creativity with AI Efficiency","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"balancing-human-creativity-with-ai-efficiency","to_ping":"","pinged":"","post_modified":"2025-11-11 14:19:18","post_modified_gmt":"2025-11-11 20:19:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=211696","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":203891,"post_author":"168509","post_date":"2025-08-25 10:14:11","post_date_gmt":"2025-08-25 15:14:11","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-harness-the-power-of-ai-for-automation\">Harness the Power of AI for Automation<\/h2>\n\n\n\n<p>Keeping pace with automation technology has always been a challenge for marketing teams and now it\u2019s a moving target. The martech stack has exploded in the last few years. Artificial intelligence is turning marketing automation on its head: AI can suggest messaging, segment your audience, create personas, and even directly use the internet and your marketing tools on your behalf.<\/p>\n\n\n\n<p><br>This 2-hour virtual workshop reveals how AI is changing marketing automation. It will clearly explain what\u2019s possible and open the door to a whole new way of getting your work done. You\u2019ll learn how your role can shift from execution to strategy when you use AI as a powerful thinking partner in your daily marketing tasks.<\/p>\n\n\n\n<p><strong>Online | December 11, 2025 | 10:00 AM-12:00 PM Central Time<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand the current landscape of marketing automation and AI technology<\/li>\n\n\n\n<li>Learn how to spot high-impact AI use cases and prioritize which tasks to automate <\/li>\n\n\n\n<li>Discuss how to build AI literacy to keep pace with change<\/li>\n\n\n\n<li>Discuss automation guidelines for success<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<p><strong>What the Session Does Not Cover<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Technical development of AI:<\/strong> This is <em>not<\/em> a deep technical training on how AI works under the hood (no coding, math, or complex algorithms).<\/li>\n\n\n\n<li><strong>Building AI products or software engineering:<\/strong> The focus is on using AI as a marketer, not on AI product development or engineering. This workshop is tailored for marketing and adjacent roles who want to use AI to get work done.<\/li>\n\n\n\n<li><strong>An exhaustive list of AI tools:<\/strong> We won\u2019t simply catalog every tool out there. Instead, we\u2019ll ground everyone in what these new tools can do. (For reference, we\u2019ll primarily use ChatGPT as it\u2019s the most ubiquitous example.)<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left has-red-900-color has-text-color has-link-color\" id=\"h-you-re-in-login-to-your-training-via-the-details-below\"><strong>YOU'RE IN - LOGIN TO YOUR TRAINING VIA THE DETAILS BELOW<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center has-red-900-color has-text-color has-link-color\"><strong><a href=https://www.ama.org/"Topic: Marketing Automation & AITime: Dec 11, 2025 10:00 AM Central Time (US and Canada)Join Zoom Meetinghttps:\/\/ama-org.zoom.us\/j\/89339908029?pwd=10kvRAbfEDuKsuga4GecRu7mQwV7LL.1Meeting ID: 893 3990 8029Passcode: AMAMAAI---One tap mobile+13126266799,,89339908029# US (Chicago)+16468769923,,89339908029# US (New York)\">Topic: Marketing Automation & AI<br>Time: Dec 11, 2025 10:00 AM Central Time (US and Canada)<br>Join Zoom Meeting<br><\/a><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//89339908029?pwd=10kvRAbfEDuKsuga4GecRu7mQwV7LL.1\%22>https:\/\/ama-org.zoom.us\/j\/89339908029?pwd=10kvRAbfEDuKsuga4GecRu7mQwV7LL.1<\/a>

Meeting ID: 893 3990 8029<br>Passcode: AMAMAAI<br>---<br>One tap mobile<br>+13126266799,,89339908029# US (Chicago)<br>+16468769923,,89339908029# US (New York)<br><\/strong><\/p>\n\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-blue-900-color has-text-color\"><strong><strong>Want to join as a group or team? Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-blue-500-background-color has-background\"><\/div>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n","post_title":"Using AI to Transform Your Marketing Automation","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"using-ai-to-transform-your-marketing-automation","to_ping":"","pinged":"","post_modified":"2025-08-25 11:42:16","post_modified_gmt":"2025-08-25 16:42:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=203891","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":200092,"post_author":"168509","post_date":"2025-07-16 11:39:11","post_date_gmt":"2025-07-16 16:39:11","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-elevate-your-digital-marketing-skills-in-two-days\">Elevate Your Digital Marketing Skills in Two Days<\/h2>\n\n\n\n<p>Create more effective campaigns, increase website traffic, and demonstrate clear marketing ROI to your leadership team. In just two days, you'll learn actionable strategies to improve digital content, search engine rankings, and lead generation\u2014giving you the tools to deliver measurable growth for your team or organization.<\/p>\n\n\n\n<p>Our expert-led program goes beyond theory, providing step-by-step techniques in AI-powered content creation, SEO optimization, and performance analytics. You'll walk away with a comprehensive toolkit, including proven AI prompts, Google Analytics 4 measurement strategies, and content marketing frameworks you can implement immediately in your work.<\/p>\n\n\n\n<p><strong>Online | October 7-8, 2025 | 12:30-4:00 PM Central Time<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand the principles of content marketing and how to align it with long-term business goals.<\/li>\n\n\n\n<li>Build a content marketing mission statement to guide strategic efforts.<\/li>\n\n\n\n<li>Learn to apply a full-funnel AI framework for efficient content creation, promotion, and measurement. We are sharing our best prompts.<\/li>\n\n\n\n<li>Grasp SEO fundamentals, including keyphrase research and optimizing content for rankings.<\/li>\n\n\n\n<li>Use GA4 to measure and improve campaign performance and ROI.<\/li>\n\n\n\n<li>Discover the most impactful website changes for visitor engagement and lead generation<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background\"><strong><strong>Join as a group or team? Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.<\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-blue-500-background-color has-background\"><\/div>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p> \u201cVery informative on the latest strategies and incorporating AI into our marketing efforts.\u201d<\/p>\n<cite>Gary K., past attendee of the AMA Digital Marketing Bootcamp<\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-6-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-116482\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 6 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n","post_title":"Digital Marketing Bootcamp (October 2025)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"digital-marketing-bootcamp-october-2025","to_ping":"","pinged":"","post_modified":"2025-07-21 13:06:46","post_modified_gmt":"2025-07-21 18:06:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=200092","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":199968,"post_author":"168509","post_date":"2025-07-15 14:47:50","post_date_gmt":"2025-07-15 19:47:50","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"align-and-optimize-the-roles-of-marketing-and-sales-for-a-successful-overall-customer-experience\">Build confidence on camera and combat Imposter Syndrome<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>In today\u2019s social media landscape, short-form video content is taking the reigns. If you aren\u2019t in the game, now is the time to level up your video presence. When you only have a few seconds to capture your audience, your short-form video strategy can make or break whether you get their attention or not. <\/p>\n\n\n\n<p>This 1-day bootcamp will help you boost your confidence in creating short-form video content efficiently and effectively. Learn about best practices for content creation, the impact of different types of short-form video, and how to strategically repurpose video content you already have.<\/p>\n\n\n\n<p><strong>October 9, 2025 | Online | 10:00 AM - 2:30 PM CT<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block\">\n<li>How to build confidence on camera and combat Imposter Syndrome <\/li>\n\n\n\n<li>Understanding the power of short-form video in today\u2019s social media landscape<\/li>\n\n\n\n<li>How to strategically repurpose content from collateral you already have<\/li>\n\n\n\n<li>Identifying your \u201canchor\u201d piece of content<\/li>\n\n\n\n<li>Developing your repurposing strategy and system<\/li>\n\n\n\n<li>Create a short-form video<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\"><strong>Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-blue-500-background-color has-background\"><\/div>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//04//634887da-0715-15b4-c45c-cfc2988b240d1.png/" alt=\"\" class=\"wp-image-155333\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.my.site.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n","post_title":"Mastering Short-Form Video Content","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mastering-short-form-video-content-oct2025","to_ping":"","pinged":"","post_modified":"2025-10-21 10:14:18","post_modified_gmt":"2025-10-21 15:14:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=199968","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":193198,"post_author":"168509","post_date":"2025-04-17 12:21:44","post_date_gmt":"2025-04-17 17:21:44","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"align-and-optimize-the-roles-of-marketing-and-sales-for-a-successful-overall-customer-experience\">Unlock the Power of Social Media<\/h2>\n\n\n\n<p>With more than 4 billion users worldwide regularly connecting, communicating and influencing on social media, businesses that aren\u2019t effectively engaging on these same channels could be missing valuable leads and sales! <\/p>\n\n\n\n<p>The opportunities to build relationships, establish brand loyalty and maintain competitive advantage are yours to achieve through social media.<\/p>\n\n\n\n<p>Forge a confident path in social media with the help of the <strong>AMA Social Media Bootcamp<\/strong> for beginners! In just two days, you'll learn how to effectively showcase your brand so it can be a significant driver for your marketing strategy with clear goals, engaging content and an active presence.<\/p>\n\n\n\n<p><strong><em>September 16-17, 2025 | 10:00AM - 3:00PM CT<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block\">\n<li>Understand the latest social media marketing best practices including strategy, content creation, platform engagement, advertising, and auditing.<\/li>\n\n\n\n<li>Learn how to develop and implement an effective social media strategy.<\/li>\n\n\n\n<li>Master effective growth tactics to implement across your social media campaigns including advertising and creator partnerships.<\/li>\n\n\n\n<li>Discover inspirational case studies of effective social media use across a range of B2B and B2C industries.<\/li>\n\n\n\n<li>Build a network and discuss painpoints with other social media professionals.<\/li>\n\n\n\n<li>Define and track the KPIs most relevant to your campaigns.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n\n\n<div class=\"wp-block-group has-blue-700-background-color has-background\">\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color has-small-font-size\"><em>*10% discounted group pricing does not apply to Collegiate offering<\/em><\/p>\n<\/div>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-8-CEU-Badge.png/" alt=\"\" class=\"wp-image-118889\" style=\"object-fit:cover\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p><br>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 8 Continuing Education Units (CEUs) for those who attend the full training to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ama-event-policies\"><a href=https://www.ama.org/"https:////myama.my.site.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h3>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","post_title":"Social Media Bootcamp (September 2025)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"social-media-bootcamp-september-2025","to_ping":"","pinged":"","post_modified":"2025-04-17 12:59:59","post_modified_gmt":"2025-04-17 17:59:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=193198","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":211132,"post_author":"223996","post_date":"2025-11-11 10:07:00","post_date_gmt":"2025-11-11 16:07:00","post_content":"\n<p>Who\u2019s adopting AI faster: tech-savvy experts or beginners? With artificial intelligence becoming increasingly integrated into daily life, this question carries enormous implications for marketers and product designers. A <a href=https://www.ama.org/"https:////doi.org//10.1177//00222429251314491/" target=\"_blank\" rel=\"noreferrer noopener\">new <em>Journal of Marketing<\/em> study<\/a> reveals a surprising answer: Consumers with lower AI literacy are more likely to adopt AI tools because they view AI as magical and awe-inspiring.<\/p>\n\n\n\n<p>We uncover a powerful insight: the key to increasing AI adoption lies not in technical sophistication but in emotional engagement. When AI feels magical, it inspires curiosity, excitement, and trust. Harnessing this emotional response can unlock new opportunities for innovation and growth across industries.<\/p>\n\n\n\n<p>This sense of wonder drives a willingness to adopt AI, even though these users often perceive AI as less capable or ethical than those with greater AI literacy.<\/p>\n\n\n\n<p>In contrast, consumers with higher AI literacy take a more critical view of AI, focusing on its technical limitations and ethical concerns. This group is less likely to see AI as magical and, as a result, is slower to adopt new tools or products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-implications-for-marketers-and-product-designers\">Implications for Marketers and Product Designers<\/h2>\n\n\n\n<p>This gap in adoption behavior has significant implications for marketers, product developers, and policymakers. It challenges the common assumption that tech-savvy consumers are the leading edge of AI adoption. Instead, businesses targeting lower-literacy audiences can emphasize AI\u2019s awe-inspiring potential to drive engagement and usage.<\/p>\n\n\n\n<p>For example, marketing campaigns showcasing AI\u2019s ability to generate lifelike images, analyze complex patterns, or offer empathetic care can resonate deeply with consumers who view these capabilities as extraordinary. By focusing on the \u201cmagic\u201d of AI, brands can tap into the sense of wonder that drives adoption.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Marketing campaigns showcasing AI\u2019s ability to generate lifelike images, analyze complex patterns, or offer empathetic care can resonate deeply with consumers who view these capabilities as extraordinary.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-balancing-wonder-and-responsibility\">Balancing Wonder and Responsibility<\/h2>\n\n\n\n<p>This approach comes with a caution. Although lower AI literacy fosters adoption through magical thinking, it may also leave these consumers vulnerable to misuse or misrepresentation. For instance, users may overestimate AI\u2019s capabilities or fail to recognize its limitations, leading to ethical and practical challenges.<\/p>\n\n\n\n<p>Marketers and policymakers must strike a balance between highlighting AI\u2019s potential and promoting informed usage. Clear messaging about AI\u2019s capabilities and boundaries can help prevent misunderstandings while maintaining the sense of wonder that encourages adoption.<\/p>\n\n\n\n<p>Another key challenge involves the role of education. As AI literacy increases, the perception of AI as magical diminishes. While education is crucial for fostering responsible use, it may inadvertently dampen adoption by reducing the sense of awe that motivates initial engagement. Policymakers and educators need to design programs that enhance understanding without eroding the excitement that drives consumers to explore new technologies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tailoring-strategies-to-audience-perceptions\">Tailoring Strategies to Audience Perceptions<\/h2>\n\n\n\n<p>The study also highlights the broader implications of consumer perceptions for AI integration. Businesses should consider how AI is positioned within their offerings, ensuring that messaging aligns with the target audience\u2019s level of understanding and emotional response.<\/p>\n\n\n\n<p>For example, companies developing AI-powered tools for creative industries might focus on the \u201cmagic\u201d of artistic generation, appealing to less tech-savvy consumers. Meanwhile, brands targeting professionals or experts might emphasize transparency and accuracy, addressing the more critical lens through which these audiences view AI.<\/p>\n\n\n\n<p>Ultimately, the findings suggest that marketers and product developers must tailor their strategies to different segments of the population. By understanding how consumers perceive and interact with AI, businesses can create products and campaigns that resonate more effectively with their audiences.<\/p>\n\n\n\n\n\n<p><strong>Source:<\/strong> Stephanie Tully, Chiara Longoni, and Gil Appel, \u201c<a href=https://www.ama.org/"https:////doi.org//10.1177//00222429251314491/" target=\"_blank\" rel=\"noreferrer noopener\">Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity<\/a>,\u201d <em><em><a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em><\/em>, 89 (5), 1\u201320.<\/p>\n\n\n\n<p>Go to the <em><a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em><\/p>\n\n\n","post_title":"Those Who Know Less About AI are More Likely to Adopt It","post_excerpt":"Who\u2019s more open to adopting AI: savvy tech experts or beginners? A Journal of Marketing study finds that people with lower AI literacy are most receptive to AI\u2014here's why.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"those-who-know-less-about-ai-are-more-likely-to-adopt-it","to_ping":"","pinged":"","post_modified":"2025-11-18 11:44:54","post_modified_gmt":"2025-11-18 17:44:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=211132","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":209091,"post_author":"221814","post_date":"2025-10-21 11:40:38","post_date_gmt":"2025-10-21 16:40:38","post_content":"\n<p>Social media has transformed how brands interact with consumers, making platforms like Instagram and Facebook critical for advertising success. As businesses invest billions into social ads, understanding how users engage with these ads is more important than ever. But how do social signals such as likes influence user behavior?<\/p>\n\n\n\n<p>A <a href=https://www.ama.org/"https:////doi.org//10.1177//00222429241307608/" target=\"_blank\" rel=\"noreferrer noopener\">new <em>Journal of Marketing<\/em> study<\/a> finds that the first like on a social ad has a profound impact, significantly boosting both clicks and likes. However, as the number of likes increases, their influence on clicks diminishes. The research reveals two key forms of social influence at play: normative and informational. Normative influence encourages users to conform to social norms, leading them to like an ad simply because others have done so. Informational influence, on the other hand, drives meaningful actions like clicking on an ad when users perceive it as credible or relevant.<\/p>\n\n\n\n<p>This dual effect of likes provides critical insights for marketers and platforms aiming to optimize ad performance and user engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-findings-how-likes-shape-user-behavior\"><strong>Key Findings: How Likes Shape User Behavior<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Initial Likes Are Critical:<\/strong> The first like on an ad acts as a powerful social cue, boosting both clicks and likes. It serves as a signal of credibility, encouraging users to engage with the content.<\/li>\n\n\n\n<li><strong>Normative vs. Informational Influence:<\/strong> While the first like generates both normative and informational influence, additional likes primarily encourage conformity rather than meaningful engagement. This results in more users liking the ad but fewer clicking through to learn more.<\/li>\n\n\n\n<li><strong>Plateau in Engagement:<\/strong> As the number of likes grows, their ability to drive clicks diminishes. This suggests that showing too many likes can dilute their informational value, leading to a plateau in meaningful engagement.<\/li>\n<\/ul>\n\n\n\n<p>The first like is a critical moment for engagement. It signals to users that the content is worth their attention, encouraging both likes and clicks. However, as likes accumulate, their role shifts. Instead of driving deeper interactions, they primarily serve to reinforce conformity, leading users to simply like the ad without taking further action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-practical-insights-for-marketers\"><strong>Practical Insights for Marketers<\/strong><\/h2>\n\n\n\n<p>For marketers, these findings offer actionable strategies to enhance the effectiveness of social media ad campaigns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimize for Click-Through Campaigns:<\/strong> Campaigns designed to drive clicks should display only a few likes to preserve the informational value of the first like. This strategy helps maintain the ad\u2019s perceived credibility, encouraging users to take action.<\/li>\n\n\n\n<li><strong>Boost Brand Awareness:<\/strong> For campaigns focused on building brand awareness, showing higher like counts can leverage normative influence to make the ad appear more popular and widely accepted. This approach enhances brand perception and visibility.<\/li>\n\n\n\n<li><strong>Tailor Social Cues to Campaign Goals:<\/strong> Marketers should carefully consider the type of engagement they aim to achieve. Balancing normative and informational influences can help design campaigns that maximize both likes and clicks.<\/li>\n<\/ul>\n\n\n\n<p>By aligning the visibility of likes with campaign objectives, brands can optimize their return on investment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-implications-for-social-media-platforms\"><strong>Implications for Social Media Platforms<\/strong><\/h2>\n\n\n\n<p>The study also has significant implications for social media platforms. Platforms like Instagram and Facebook continuously experiment with the visibility of likes, as seen in Instagram\u2019s recent tests on hiding like counts. These decisions impact user behavior and advertiser outcomes, making it critical for platforms to strike the right balance.<\/p>\n\n\n\n<p>Platforms can use these insights to refine how they display likes in ads. For click-through campaigns, limiting the visibility of likes can preserve the informational value of the first like, driving deeper engagement. For awareness campaigns, showing higher like counts can enhance normative influence, boosting surface-level engagement and brand visibility.<\/p>\n\n\n\n<p>Platforms must consider how their design choices influence both user behavior and advertiser performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-challenges-and-considerations\"><strong>Challenges and Considerations<\/strong><\/h2>\n\n\n\n<p>While likes are a powerful tool for driving engagement, their effects are not universal. Campaigns that rely too heavily on normative influence may fail to drive meaningful actions like clicks or purchases. Similarly, campaigns that prioritize clicks without considering the role of social cues risk missing opportunities to build brand awareness.<\/p>\n\n\n\n<p>Another challenge lies in balancing authenticity with strategy. Overemphasizing likes as a metric of success can lead to inauthentic interactions, where users engage with content superficially rather than meaningfully. Platforms and marketers must work together to ensure that social cues are used in ways that enhance user experience and drive real value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-vision-for-the-future-of-social-advertising\"><strong>A Vision for the Future of Social Advertising<\/strong><\/h2>\n\n\n\n<p>This study offers a framework for leveraging likes as a tool for both engagement and action. By recognizing the dual role of likes, marketers and platforms can design campaigns that deliver better results for advertisers while maintaining user trust.<\/p>\n\n\n\n<p>In a world where attention is increasingly scarce, the ability to understand and harness the dynamics of social influence offers a competitive edge. Whether the goal is to drive clicks, increase likes, or boost brand awareness, leveraging the power of social cues is key to creating impactful campaigns.<\/p>\n\n\n\n\n\n<p><strong>Source:<\/strong> Song Lin and Shan Huang, \u201c<a href=https://www.ama.org/"https:////doi.org//10.1177//00222429241307608/" target=\"_blank\" rel=\"noreferrer noopener\">Do More \u2018Likes\u2019 Lead to More Clicks? Evidence from a Field Experiment on Social Advertising<\/a>,\u201d <em><a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em>, 89 (5), 88\u2013110.<\/p>\n\n\n\n<p>Go to the <em><a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em><\/p>\n\n\n\n\n","post_title":"Do More Likes Lead to More Clicks? Evidence from a Social Advertising Field Experiment","post_excerpt":"A Journal of Marketing study finds that the first like on an ad has a powerful influence, but as more likes accumulate, their impact on clicks diminishes. Here's what this means for marketers.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"do-more-likes-lead-to-more-clicks-evidence-from-a-social-advertising-field-experiment","to_ping":"","pinged":"","post_modified":"2025-10-21 11:46:19","post_modified_gmt":"2025-10-21 16:46:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=209091","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

Channels & Technology

Channels & Technology is the core of marketing operations, focusing on the “where” “when,” and “how” of marketing. As platforms and technology are constantly changing, this domain involves the tactical operations for delivering messaging and communications to reach their audience. Whether doing the work or guiding the direction, understanding the constant evolution of this area is a critical component of a marketer’s success.

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