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register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Adobe on AI: Top Agentic Innovations for Discovery, Creativity, and Personalization","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"adobe-on-ai-top-agentic-innovations-for-discovery-creativity-and-personalization","to_ping":"","pinged":"","post_modified":"2026-02-26 13:45:26","post_modified_gmt":"2026-02-26 19:45:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=225454","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":225465,"post_author":"110977","post_date":"2026-02-26 14:03:18","post_date_gmt":"2026-02-26 20:03:18","post_content":"<!-- wp:paragraph -->\n<p>Adopting AI responsibly goes beyond innovation\u2014it requires accountability, transparency, and trust. In this webinar, leaders from Adobe and Microsoft explore how organizations can evaluate their current AI maturity and embed responsible AI practices across the enterprise.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this session, you\u2019ll discover:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>How generative AI is creating new opportunities to amplify human creativity.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Real-world examples of AI governance from industry leaders.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>A practical framework for building a scalable, responsible AI foundation.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Adobe\u2019s approach to developing and deploying responsible AI.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 12 PM CT and will be available on-demand for six months after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//mrq5Y1?RefId=CTA2\%22>register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Adobe on AI: Building Enterprise-Ready AI Governance","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"adobe-on-ai-building-enterprise-ready-ai-governance","to_ping":"","pinged":"","post_modified":"2026-02-26 14:03:20","post_modified_gmt":"2026-02-26 20:03:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=225465","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":218996,"post_author":"168509","post_date":"2026-01-16 09:59:27","post_date_gmt":"2026-01-16 15:59:27","post_content":"<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":219011,\"uuid\":\"9a3ef85e-bb7f-4998-8198-31584258d64c\",\"type\":\"product\"}]} -->\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|red-700\"}}}},\"textColor\":\"red-700\"} -->\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Topic: Marketing Strategy & Execution<br>Time: Apr 21, 2026 10:00 AM Central Time (US and Canada)<br>Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//81938749871?pwd=6EyALXSZI3gtczNQSduSrfUfn4FUBO.1\%22>https:\/\/ama-org.zoom.us\/j\/81938749871?pwd=6EyALXSZI3gtczNQSduSrfUfn4FUBO.1<\/a>

Meeting ID: 819 3874 9871<br>Passcode: AMASTRATE<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><strong>Add event to calendar<\/strong><br><a href=https://www.ama.org/"https:////www.addevent.com//event//f4grh4dnh7gf+apple/" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//f4grh4dnh7gf+google/" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//f4grh4dnh7gf+office365/" target=\"_blank\" rel=\"noreferrer noopener\">Office 365<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//f4grh4dnh7gf+outlook/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//f4grh4dnh7gf+outlookcom/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook.com<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//f4grh4dnh7gf+yahoo/" target=\"_blank\" rel=\"noreferrer noopener\">Yahoo<\/a> <\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-from-strategy-to-systems-how-modern-marketing-actually-delivers\"><strong><strong>From Strategy to Systems: How Modern Marketing Actually Delivers<\/strong><\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Traditional marketing playbooks of the past are no longer working. The infusion of AI didn't just speed marketing up but collapsed the distance between strategy and execution.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The marketing leaders who win aren't the ones with the best frameworks. They're the ones who've learned to train systems, meet modern customer expectations, and deliver real-time outcomes.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Led by Marc Sirkin (former CEO, Third Door Media; advisor to CMOs navigating GTM resets), this session shows you how to build marketing strategy that actually delivers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You'll learn:<br>> Why the old strategy playbook is broken (and what comes next)<br>> The new operating model: From plans to trained systems<br>> The SPOT \u2192 BUILD \u2192 TEST \u2192 SCALE framework in action<br>> Real examples: Sales enablement, content, GTM execution<br>> How to start training your systems<br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>Online | April 21, 2026 | 10:00 a.m. - 12:00 p.m. Central Time<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Why marketing strategy fails to execute<\/strong>. Diagnose the real gap between strategy and delivery<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>The new operating system for marketing execution<\/strong>. How modern marketing teams collapse the distance between strategy and results using the SPOT \u2192 BUILD \u2192 TEST \u2192 SCALE framework<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>How AI changes what execution means<\/strong>. Where AI actually moves the needle vs. where it creates noise (and how to tell the difference)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>How to design and deliver pilots that deliver<\/strong>. Build focused experiments that produce measurable outcomes in 30-60 days without organizational drama<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Tools and templates you can use immediately<\/strong>. Walk out with validation frameworks, knowledge base structures, and execution systems ready to deploy<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":219011,\"uuid\":\"6cc46dab-3071-4d04-a539-bc80c2378687\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|blue-900\"}}}},\"textColor\":\"blue-900\"} -->\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><br>Get 10% off pricing by purchasing 3 or more tickets for your group or team!<br>Users will be assigned once the purchase is complete.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.my.site.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"Building a Marketing Strategy in the Age of AI","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"building-a-marketing-strategy-in-the-age-of-ai","to_ping":"","pinged":"","post_modified":"2026-01-21 10:45:07","post_modified_gmt":"2026-01-21 16:45:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=218996","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":219018,"post_author":"168509","post_date":"2026-01-16 10:39:27","post_date_gmt":"2026-01-16 16:39:27","post_content":"<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":219031,\"uuid\":\"e00d8f41-5802-4537-a20d-1d84e16bebb9\",\"type\":\"product\"},{\"id\":219030,\"uuid\":\"e77b0151-6f51-4fe3-8530-b0f6a2cdeb17\",\"type\":\"product\"}]} -->\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|red-700\"}}}},\"textColor\":\"red-700\"} -->\n<p class=\"has-text-align-center has-red-700-color has-text-color has-link-color\">Topic: Transforming Market Research with AI<br>Time: May 20, 2026 10:00 AM Central Time (US and Canada)<br>Join Zoom Meeting<br><a href=https://www.ama.org/"https:////ama-org.zoom.us//j//83762130439?pwd=5j8xJfvBGBJuVmJl0WiLPLfiBrTkva.1\%22>https:\/\/ama-org.zoom.us\/j\/83762130439?pwd=5j8xJfvBGBJuVmJl0WiLPLfiBrTkva.1<\/a>

Meeting ID: 837 6213 0439<br>Passcode: AMAIMARRES<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><strong>Add event to calendar<\/strong><br><a href=https://www.ama.org/"https:////www.addevent.com//event//11snl5kqszqg+apple/" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//11snl5kqszqg+google/" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//11snl5kqszqg+office365/" target=\"_blank\" rel=\"noreferrer noopener\">Office 365<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//11snl5kqszqg+outlook/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//11snl5kqszqg+outlookcom/" target=\"_blank\" rel=\"noreferrer noopener\">Outlook.com<\/a>  <a href=https://www.ama.org/"https:////www.addevent.com//event//11snl5kqszqg+yahoo/" target=\"_blank\" rel=\"noreferrer noopener\">Yahoo<\/a> <\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-synthetic-personas-creative-testing-and-ai-driven-insight-for-modern-marketers\"><strong><strong>Synthetic Personas, Creative Testing, and AI-Driven Insight for Modern Marketers<\/strong><\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Traditional marketing research often cannot keep pace with the speed of campaign development, creative testing, and product innovation. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This two-hour virtual workshop explores how AI-powered synthetic personas and focus groups enable marketers to generate faster, lower-cost, and more scalable insights. Participants will learn how to build synthetic personas, simulate focus group discussions, test ad creative, and generate and evaluate AI-generated product concepts before committing to full research investments.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The session highlights the strategic benefits of synthetic research, including speed, cost efficiency, and emerging evidence of strong alignment with human responses in early-stage, text-based research. Attendees will leave with a practical framework for integrating AI-enabled research into everyday marketing, creative, and innovation workflows.<br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>Online | May 20, 2026 | 10:00 a.m. - 12:00 p.m. Central Time<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>By the end of the session, participants will be able to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Build and apply synthetic AI personas to explore customer motivations, behaviors, and needs.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Conduct synthetic focus groups to surface early-stage insights, objections, and opportunities.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Use synthetic personas to test advertising creative, messaging, and positioning.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Generate new product or service concepts with AI and evaluate them through persona-based testing.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Apply AI-driven research responsibly, understanding both its strategic advantages and limitations.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":219030,\"uuid\":\"9034e7c6-f722-45c7-bb96-893d5b0d0030\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|blue-900\"}}}},\"textColor\":\"blue-900\"} -->\n<p class=\"has-text-align-center has-blue-900-color has-text-color has-link-color\"><br>Get 10% off pricing by purchasing 3 or more tickets for your group or team!<br>Users will be assigned once the purchase is complete.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"blue-500\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-blue-500-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":219031,\"uuid\":\"cba0b36c-3040-4630-9631-dd17f0bb63cc\",\"type\":\"product\"}],\"buttonText\":\"Register now\",\"bannerText\":\"\",\"heading\":\"Are you a current College Student or AMA Collegiate Member? Register here.\"} \/--><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.my.site.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"Using AI Personas to Accelerate Market Research","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"using-ai-personas-to-accelerate-market-research","to_ping":"","pinged":"","post_modified":"2026-01-21 10:31:23","post_modified_gmt":"2026-01-21 16:31:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=219018","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":205134,"post_author":"168509","post_date":"2025-09-08 13:09:44","post_date_gmt":"2025-09-08 18:09:44","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-ai-powered-marketing-tools-that-achieve-results\">AI-Powered Marketing Tools That Achieve Results<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you\u2019ll learn how to use AI to research, plan, create, and measure your marketing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By the end, you\u2019ll have a working strategy with marketing content built using tools like ChatGPT, Claude, Perplexity and others.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>4 Weeks | Online | June 8-29, 2026<\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"white\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-white-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-to-expect\">What to Expect<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The <strong>four-week program<\/strong> lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you\u2019ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:media-text {\"mediaId\":121345,\"mediaLink\":\"https:\/\/www.ama.org\/events\/bootcamp\/ama-digital-marketing-copywriting-bootcamp-june\/cohort-learning_zoom-screen_620x466\/\",\"mediaType\":\"image\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//Cohort-Learning_Zoom-Screen_620x466.png?w=620\%22 alt=\"\" class=\"wp-image-121345 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-4-live-sessions\">4 Live Sessions<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on <strong>June 8, 15, 22, and 29.<\/strong><\/p>\n<!-- \/wp:paragraph --><\/div><\/div>\n<!-- \/wp:media-text --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":205138,\"uuid\":\"188dffab-8fee-4fe7-87e5-42d76f3edf94\",\"type\":\"product\"}],\"buttonText\":\"Register Now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity to register\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"textColor\":\"blue-900\"} -->\n<p class=\"has-text-align-center has-blue-900-color has-text-color\"><strong>Join as a team or group and save! Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.<\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-who-will-benefit\">Who Will Benefit?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Marketers who want to work more efficiently and intelligently using AI. Whether you\u2019re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"June-key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Use AI tools for research, ideation and content production<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Build a complete marketing strategy with AI support<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Generate on-brand content (text, image, video, music)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Collect and interpret data to report on performance<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":118889,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-8-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-118889\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"textColor\":\"black\"} -->\n<p class=\"has-black-color has-text-color\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->","post_title":"Transform Your Marketing with AI: Hands-On Workshop Series","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"transform-your-marketing-with-ai-hands-on-workshop-series-june2026","to_ping":"","pinged":"","post_modified":"2025-09-08 13:14:44","post_modified_gmt":"2025-09-08 18:14:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=205134","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":160411,"post_author":"168509","post_date":"2025-12-10 10:22:00","post_date_gmt":"2025-12-10 16:22:00","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/06\/artificial_intliigence_for_marketing_pros_ME_HCS.jpg\",\"backgroundMediaId\":160422,\"backgroundFocalPoint\":{\"x\":0.02,\"y\":0.79}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-artificial-intelligence-ai-for-marketing-professionals\">Artificial Intelligence (AI) for Marketing Professionals<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 3 Hours<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\"><strong>$149 for non-members | $99 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":160419,\"uuid\":\"463467b1-5b45-4e74-baeb-f90cd01c09e3\",\"type\":\"product\"}],\"buttonText\":\"enroll\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":173939,\"uuid\":\"87a5dd0c-afff-4d5b-bba0-5f6781267ffc\",\"type\":\"product\"},{\"id\":160419,\"uuid\":\"80b84fd1-e72e-4454-ae1b-a3265603a23f\",\"type\":\"product\"}]} -->\n<!-- wp:heading {\"textAlign\":\"center\"} -->\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-you-re-in-access-your-course\">You\u2019re In! Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing this on-demand training. Access your course and all related material below.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//artificial-intelligence-for-marketing-professionals///">Access Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Marketing professionals will learn the impact of AI systems and tools on the workplace and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization. The course also delves into the benefits, challenges, and ethical issues that arise from utilizing AI programs.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\">What You\u2019ll Learn<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Define the phases of artificial intelligence (AI) and its categories<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Differentiate between supervised learning, unsupervised learning, and reinforcement learning<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe the current benefits and limitations of AI technologies used in the marketing field<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify marketing applications of machine learning, deep learning, and generative AI<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explain how AI supports content marketing, search engine optimization, and persona development<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Utilize AI tools to improve diversity, equity, and inclusion (DEI) efforts<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explain the risks and challenges of utilizing AI marketing tools<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify real and potential impacts of AI tools on organizations, workforces, and employee experiences<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explore ethical dilemmas related to AI and ways for marketing professionals to address these issues<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":160419,\"uuid\":\"102342a3-a032-4539-97b5-ee525bdc18f9\",\"type\":\"product\"}],\"buttonText\":\"Enroll Now\",\"showRolePrices\":true,\"bannerText\":\"You will gain access to this course for 90 days from purchase date.\",\"heading\":\"Enroll Now\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":208017,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//05//3-CEUs.png?w=350\%22 alt=\"\" class=\"wp-image-208017\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"postId\":140902,\"postType\":\"ama_courses\",\"description\":\"Shift your focus from individual leads to defining top accounts and priorities that will help inform your GTM strategy\",\"featuredImage\":{\"id\":141321,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/12\/On-Demand-Training_Incorporating-ABM-in-Your-Go-to-Market-Campaigns_Web-Card-620x466-1.jpg\",\"type\":\"image\"}} \/-->\n\n<!-- wp:ama\/content-card {\"postId\":147717,\"postType\":\"ama_courses\",\"description\":\"It\u2019s vital to develop a marketing strategy that keeps up with the technology. This Certificate covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.\",\"featuredImage\":{\"id\":147729,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/Certificate-in-Digital-Marketing.png\",\"type\":\"image\"}} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Effective Business Writing\",\"subhead\":\"On-Demand Training\",\"description\":\"Enhance your writing and communication skills to make an impact.\",\"featuredImage\":{\"id\":128492,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Effective-Business-Writing_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/effective-business-writing\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->\n\n<!-- wp:block {\"ref\":200762} \/-->","post_title":"Artificial Intelligence (AI) for Marketing Professionals","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"artificial-intelligence-ai-for-marketing-professionals","to_ping":"","pinged":"","post_modified":"2026-02-26 13:41:46","post_modified_gmt":"2026-02-26 19:41:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=160411","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":221539,"post_author":"110977","post_date":"2026-02-04 14:40:38","post_date_gmt":"2026-02-04 20:40:38","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through September 3rd, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br><strong>Learn how forward-thinking institutions are using AI-powered conversion intelligence to transform their campus websites from digital brochures into enrollment engines\u2014capturing high-intent behavior, surfacing qualified prospects automatically, and proving marketing's direct impact on yield.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Your website gets traffic. But does it get enrollments?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Most enrollment marketers are stuck playing the same game: drive more visits, generate more leads, hand them off to admissions, and hope something sticks. Meanwhile, conversion rates stagnate, lead quality drops, and you're left defending your budget with awareness metrics that don't connect to actual enrollment outcomes.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This webinar is for enrollment marketers who are tired of being measured on traffic instead of results.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-walk-away-with\">What You'll Walk Away With:<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Stop losing your best prospects to friction.<\/strong> Discover where high-intent visitors are dropping off your site and how to turn passive browsing into active engagement without adding forms or barriers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Give admissions teams context, not just contact info.<\/strong> Learn how behavioral intelligence replaces cold leads with warm handoffs\u2014showing exactly what prospects care about before the first conversation even happens.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Prove marketing's enrollment impact, not just awareness.<\/strong> See how to connect your campaigns directly to inquiries, applications, and enrollments\u2014finally giving you the data you need to justify (and grow) your budget.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Extend your influence beyond the inquiry.<\/strong> Most marketing tools stop at lead capture. You'll see how conversion infrastructure works through yield and melt, helping you own outcomes that matter to your institution.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//z4DLMw?RefId=CTA1\%22>View On-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Beyond Tours: How AI Turns Campus Websites Into Enrollment Engines","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"beyond-tours-how-ai-turns-campus-websites-into-enrollment-engines","to_ping":"","pinged":"","post_modified":"2026-03-03 13:34:58","post_modified_gmt":"2026-03-03 19:34:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=221539","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":219328,"post_author":"110977","post_date":"2026-01-20 12:30:15","post_date_gmt":"2026-01-20 18:30:15","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through September 4, 2026. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Join us on March 4 at 12 pm CT \/1 pm ET<\/strong> for an actionable session on how to change the way you fuse AI into your ABM strategy.. We'll show you how to identify high-value accounts showing buying signals, create hyper-targeted campaigns that resonate, and prove the ROI of your ABM investments to sales and leadership.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>You'll walk away with: <\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>A framework for integrating intent signals into your ABM strategy<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Proven tactics to use AI for smarter campaign personalization and targeting <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Real-world examples of intent-driven ABM campaigns that drove measurable revenue<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Strategies to improve conversion rates and shorten sales cycles <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Methods to demonstrate clear ABM performance\u00a0 and ROI to leadership<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//Da1mPO?RefId=CTA2\%22>View On-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Intent to Impact: Practical Ways to Apply AI in Modern ABM","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"intent-to-impact-practical-ways-to-apply-ai-in-modern-abm","to_ping":"","pinged":"","post_modified":"2026-03-04 14:24:33","post_modified_gmt":"2026-03-04 20:24:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=219328","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":217885,"post_author":"149178","post_date":"2026-01-08 14:16:06","post_date_gmt":"2026-01-08 20:16:06","post_content":"<!-- wp:paragraph -->\n<p>AI is accelerating rapidly\u2014so separating AI frenzy from real business impact has never mattered more. In this forward-looking session, we\u2019ll examine where AI stands today and what\u2019s coming next across industries.\u200b<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join leaders from Adobe and WPP as we unpack AI\u2019s latest trends, emerging technologies, and the evolving role of agentic AI in shaping how businesses operate, innovate, and drive ROI. From content supply chains and unified customer experiences to product development, we\u2019ll explore how today\u2019s AI advancements are reshaping business\u2014and where the next wave of disruption is headed.  <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this session, you\u2019ll learn:\u200b<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Adobe\u2019s vision for customer experience orchestration powered by agentic AI.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Key trends and predictions driving the next phase of AI innovation\u200b.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>What leaders can do today to stay ahead of the disruption.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Whether you\u2019re refining your AI roadmap or preparing for what\u2019s next, this session will help you lead with clarity and confidence to future-proof your\u00a0business.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 12 PM CT and will be available on-demand for six months after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Adobe on AI: What's Now, What's Next","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"adobe-on-ai-whats-now-whats-next","to_ping":"","pinged":"","post_modified":"2026-01-20 21:20:01","post_modified_gmt":"2026-01-21 03:20:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=217885","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"}]" />
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