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Access Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Marketing professionals will learn the impact of AI systems and tools on the workplace and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization. The course also delves into the benefits, challenges, and ethical issues that arise from utilizing AI programs.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\">What You\u2019ll Learn<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Define the phases of artificial intelligence (AI) and its categories<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Differentiate between supervised learning, unsupervised learning, and reinforcement learning<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe the current benefits and limitations of AI technologies used in the marketing field<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify marketing applications of machine learning, deep learning, and generative AI<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explain how AI supports content marketing, search engine optimization, and persona development<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Utilize AI tools to improve diversity, equity, and inclusion (DEI) efforts<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explain the risks and challenges of utilizing AI marketing tools<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify real and potential impacts of AI tools on organizations, workforces, and employee experiences<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explore ethical dilemmas related to AI and ways for marketing professionals to address these issues<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":160419,\"uuid\":\"102342a3-a032-4539-97b5-ee525bdc18f9\",\"type\":\"product\"}],\"buttonText\":\"Enroll Now\",\"showRolePrices\":true,\"bannerText\":\"You will gain access to this course for 90 days from purchase date.\",\"heading\":\"Enroll Now\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":208017,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//05//3-CEUs.png?w=350\%22 alt=\"\" class=\"wp-image-208017\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"postId\":140902,\"postType\":\"ama_courses\",\"description\":\"Shift your focus from individual leads to defining top accounts and priorities that will help inform your GTM strategy\",\"featuredImage\":{\"id\":141321,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/12\/On-Demand-Training_Incorporating-ABM-in-Your-Go-to-Market-Campaigns_Web-Card-620x466-1.jpg\",\"type\":\"image\"}} \/-->\n\n<!-- wp:ama\/content-card {\"postId\":147717,\"postType\":\"ama_courses\",\"description\":\"It\u2019s vital to develop a marketing strategy that keeps up with the technology. This Certificate covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.\",\"featuredImage\":{\"id\":147729,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/Certificate-in-Digital-Marketing.png\",\"type\":\"image\"}} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Effective Business Writing\",\"subhead\":\"On-Demand Training\",\"description\":\"Enhance your writing and communication skills to make an impact.\",\"featuredImage\":{\"id\":128492,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Effective-Business-Writing_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/effective-business-writing\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->\n\n<!-- wp:block {\"ref\":200762} \/-->","post_title":"Artificial Intelligence (AI) for Marketing Professionals","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"artificial-intelligence-ai-for-marketing-professionals","to_ping":"","pinged":"","post_modified":"2026-02-26 13:41:46","post_modified_gmt":"2026-02-26 19:41:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=160411","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":221029,"post_author":"146335","post_date":"2026-02-02 12:45:05","post_date_gmt":"2026-02-02 18:45:05","post_content":"<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-as-ai-generated-hoaxes-become-indistinguishable-from-reality-discover-the-essential-detection-tools-and-workflows-needed-to-safeguard-your-institutional-integrity\">As AI-generated hoaxes become indistinguishable from reality, discover the essential detection tools and workflows needed to safeguard your institutional integrity.<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In 2026, the publishing and media industries have reached a critical threshold where human-created and AI-generated content coexist on nearly every platform. While generative AI offers powerful opportunities for efficiency, it also introduces unprecedented risks, from sophisticated deepfake hoaxes to the legal ramifications of AI-driven plagiarism. Today, editorial teams are under immense pressure to maintain integrity as audience trust reaches an all-time low.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This new guide by <a href=https://www.ama.org/"http:////copyleaks.com/">Copyleaks provides a strategic framework for media and publishing organizations to implement a zero-trust editorial workflow. It explores how leading companies are moving beyond manual oversight to integrate automated AI detection, ensuring that every piece of content\u2014whether text, image, or video\u2014is verified as authentic before it ever reaches the public.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Download now to learn:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>How to implement a robust compliance framework for all submissions<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The five essential steps of a modern, AI-resistant editorial workflow<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Best practices for detecting AI-generated plagiarism in text, images, and video<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Strategies for maintaining transparency and rebuilding audience trust in 2026<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:ama\/download {\"buttonURL\":\"https:\/\/ama.tradepub.com\/c\/pubRD.mpl?secure=1\\u0026sr=pp\\u0026_t=pp:\\u0026qf=w_copz02\\u0026ch=\"} -->\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_copz02&ch=\%22 download>Download<\/a>\n<!-- \/wp:ama\/download -->","post_title":"Combating AI-Generated Hoaxes: Media Workflows for 2026","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"combating-ai-generated-hoaxes-media-workflows-for-2026","to_ping":"","pinged":"","post_modified":"2026-02-02 12:45:08","post_modified_gmt":"2026-02-02 18:45:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=221029","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}]" />
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