Marketing Strategy Archives | American Marketing Association https://www.ama.org/topics/marketing-strategy/ The Essential Community for Marketers Tue, 03 Mar 2026 16:03:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Marketing Strategy Archives | American Marketing Association https://www.ama.org/topics/marketing-strategy/ 32 32 158097978 Advanced Digital Marketing Certification https://www.ama.org/certifications/advanced-digital-marketing-certification/ Fri, 20 Nov 2020 20:28:40 +0000 https://www.ama.org/?page_id=69924 Experienced Leaders Need Next Level Knowledge Being an expert is about seeing a bigger vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, brand and career into unexplored territories. DMI Graduates Work for Companies Like One Test = Two Marketing Certifications We’ve […]

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]]> Experienced Leaders Need Next Level Knowledge

Being an expert is about seeing a bigger vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, brand and career into unexplored territories.

  • Learn Online
  • 110 Hours Self-Paced Learning
  • Dual PCM Digital Marketing and DMI Certified Digital Marketing Expert
Get Started

DMI Graduates Work for Companies Like

One Test = Two Marketing Certifications

We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a meaningful assessment. When you complete the Digital Marketing Expert program, you will become dually certified with the AMA and DMI with two credentials: PCM® Advanced Digital Marketing and Certified Digital Marketing Expert.

Get Started

How Certification Works

Enrollment for the Digital Marketing Expert program happens through our partners at DMI. The program will take around 110 hours to complete. You’ll have access to self-paced online learning, exams and assignment. Exams consist of 100 questions, students require a score of 60% to pass.

Topics Covered

  • Digital Strategy and Planning
  • Search and Digital Channels
  • Digital Selling
  • Customer Experience
  • Social Media
  • eCommerce and Conversion Rate Optimization
  • Project Planning and Creative Skills
  • Leadership and Management

If you live outside of the U.S. and would like to pursue dual-certification, please contact DMI Customer Support.

92%

of DMI graduates have said that our digital marketing course has had a positive impact on their career.

81%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at senior or management level.

Get Started

Looking for Something Else?

You have options! We also offer the Digital Marketing Pro certification program. It’s 30 hours of video learning with an online final exam. It’s a more comprehensive curriculum covering broad knowledge areas intended for less senior professionals.

Learn More

I Already Have a PCM® in Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the AMA.

If you need support and are outside of the U.S. please click here.

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]]> 69924 Marketing Management Certification https://www.ama.org/certifications/marketing-management-certification/ Thu, 13 Dec 2018 20:41:08 +0000 https://www.ama.org/?page_id=2581 As a member of a small team, a leader of a large department, or an entrepreneur on your own, becoming an AMA Professional Certified Marketer®️ is a way to prove you have the knowledge you need across a broad spectrum of marketing topics, including: This 16-hour online self-paced course will guide you through key areas […]

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]]> As a member of a small team, a leader of a large department, or an entrepreneur on your own, becoming an AMA Professional Certified Marketer®️ is a way to prove you have the knowledge you need across a broad spectrum of marketing topics, including:

  • Marketing Strategy
  • Marketing Research and Data Analytics
  • Pricing Strategy
  • Customer Behavior and Segmentation
  • Product and Services Positioning

This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM® Marketing Management exam – which is included!

Get the Prep Course + Exam Bundle

Marketing Management PCM Prep Course + Exam Bundle

Non-Member

$849.00

Member

$749.00

Need to convince your boss? Download this customizable letter to let them know the benefits of your investment.

Download the letter

How Certification Works

After enrollment, you’ll have access to 16 hours of self-paced online learning. And when you’re ready to take the online exam, you’ll be directed to AMA’s exam platform.

Eligibility Requirements

While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience:

  • Bachelor’s degree and four years of professional marketing experience 
  • Master’s degree and two years of professional marketing experience
  • 7 years of professional marketing experience 

Exam Details

The online test is made up of 150 multiple-choice questions. You’ll have three hours to complete it.

To pass, you must receive an overall score ​of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain.

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Your exam registration will include three attempts that must be completed within one year of enrollment. If you are unsuccessful in passing the exam, you must wait for a minimum of 15 days between exam attempts.

You will have access to the online learning program and exam for one year from purchase. Instructions for accessing the exam are provided after completion of the prep course.

  • The last three versions of the major modern browsers (Chrome, Edge, Firefox, Safari) on a desktop or laptop device work best. Other mobile devices and web browsers may work, but may not render all features of the courses available.
  • Cookies and JavaScript must be enabled
  • Some ad blocker plug-ins will prevent videos from appearing in courses. Ad blocking software should be disabled during course work.
  • Reliable internet connection. Broadband cable or high-speed DSL is recommended for optimal experience.
  • E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)

Note: Some courses may have additional hardware and/or software requirements. Any additional requirements will be listed in the course description and course syllabus.

Are You Interested in Just the PCM® Exam?

Purchase just the PCM®️ Marketing Management exam and prepare and study independently. While there are preparation recommendations below, we do not require that individuals purchase or study from a specific source to be eligible for the exam.

AMA MemberNon-Member
$249$349
Enroll In the Exam Only

Have You Already Passed the PCM® Exam?

Passing the PCM® exam is a big accomplishment! Now it’s time to promote and maintain your certification. Share the news and make sure to keep your certification up-to-date.

Questions?

No problem. We realize it’s a big commitment to become a PCM® in Marketing Management. Check out our FAQ page or email us at pcm@ama.org. 

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]]> 2581 Digital Marketing Certification https://www.ama.org/certifications/digital-marketing-certification/ Thu, 13 Dec 2018 15:42:30 +0000 https://www.ama.org/?page_id=2561 We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional. Delivered 100% online […]

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]]>

We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

Delivered 100% online with continuously updated content means you always get cutting-edge digital marketing and soft skills. Learn GA4, Social Media Marketing, PPC, how to use AI, and much more.

Get Started

Why certification matters

Certification demonstrates your commitment to keeping up to date and helps prove you have the knowledge employers can trust.

Relevant skills are evolving. According to The State of Digital Skills & Corporate Training report, 49% of the senior executives see artificial intelligence (AI) strategy development as the most important missing skill.

Our programs are designed and endorsed by industry leaders, boosting your reputation with two globally-recognized certifications. Take advantage of this shift to boost your prominence and leadership in this field.

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92%

of DMI graduates agree that our digital marketing course positively impacted their career.

79%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at, or have been promoted to senior or management level.

virtual work

How Certification Works

Enrollment for the Digital Marketing Pro program happens through our partners at DMI. You’ll have access to 30 hours of self-paced online learning. And when you’re ready to take the exam, you’ll schedule a time with a testing center near you.

Get Started

Topics Covered

  • Digital Marketing in the Era of AI
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) Using Google Ads
  • Email Marketing
  • Website Optimization
  • Google Analytics
  • Digital Marketing Strategy
GET STARTED

Looking for more advanced training?

We also offer the Digital Marketing Expert advanced certification. It’s 16 months of video learning with regular assessments. It’s a more advanced curriculum designed for senior professionals.

Learn More

I Already Have a PCM® Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the AMA.

If you need support and are outside of the U.S. please click here.

The post Digital Marketing Certification appeared first on American Marketing Association.

]]> 2561 The New Go-To-Market Playbook for Marketers https://www.ama.org/events/virtual-training/the-new-go-to-market-playbook-for-marketers/ Tue, 03 Mar 2026 15:53:24 +0000 https://www.ama.org/?post_type=ama_event&p=226035 From Strategy to Execution: Building Go-To-Market That Drives Growth Go-to-market is more than just the launch. Today’s marketers are expected to connect customer insight, product strategy, positioning, channels, and internal alignment to drive measurable, ongoing business outcomes. This session introduces a strategic yet practical framework for building and executing effective go-to-market strategies across both B2B […]

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From Strategy to Execution: Building Go-To-Market That Drives Growth

Go-to-market is more than just the launch. Today’s marketers are expected to connect customer insight, product strategy, positioning, channels, and internal alignment to drive measurable, ongoing business outcomes.


This session introduces a strategic yet practical framework for building and executing effective go-to-market strategies across both B2B and B2C organizations. Participants will learn how to move beyond disconnected campaigns to design coordinated market strategies grounded in customer understanding, clear positioning, and cross-functional execution.


Through real examples, guided exercises, and reusable templates, attendees will leave with practical tools they can immediately apply to upcoming launches, growth initiatives, and market expansion efforts.

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Online | June 11, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)

Key Takeaways

  • Apply a strategic go-to-market framework that connects business goals to marketing execution.
  • Translate customer and market insight into clear positioning and messaging.
  • Build a practical GTM plan they can immediately use for launches or growth initiatives.
  • Lead cross-functional alignment to improve execution speed and results.
  • Measure success using meaningful business outcomes, not just campaign activity.

Select your quantity below to register

The New Go-To-Market Playbook for Marketers (June 2026)

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you a current College Student or AMA Collegiate Member? Register here.

The New Go-To-Market Playbook for Marketers – Collegiate (June 2026)

Price

$99.00

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

The post The New Go-To-Market Playbook for Marketers appeared first on American Marketing Association.

]]> 226035 Turn Brand Authenticity Into Marketing Performance https://www.ama.org/events/virtual-training/turn-brand-authenticity-into-marketing-performance/ Mon, 23 Feb 2026 19:42:41 +0000 https://www.ama.org/?post_type=ama_event&p=217586 Marketing With Purpose: Aligning Values, Strategy, and Growth Being purpose-driven is a strategic advantage for brands looking to build trust, loyalty, and long-term impact. In this interactive webinar, participants will learn how to define, articulate, and activate their brand’s purpose in a way that feels authentic and aligned with business goals. We will explore how […]

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]]>

Marketing With Purpose: Aligning Values, Strategy, and Growth

Being purpose-driven is a strategic advantage for brands looking to build trust, loyalty, and long-term impact. In this interactive webinar, participants will learn how to define, articulate, and activate their brand’s purpose in a way that feels authentic and aligned with business goals.

We will explore how purpose shows up across messaging, content, campaigns, and customer experience without feeling performative or forced. Through real-world examples and practical exercises, this session will help marketers move beyond surface-level storytelling and into purpose-led marketing that connects and converts.

Online | May 14, 2026 | 10:00 a.m. – 12:00 p.m. CT

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Key Takeaways

  • Clearly define and articulate their brand’s purpose beyond a mission statement
  • Identify where and how purpose should show up across marketing channels
  • Avoid common pitfalls of “performative purpose” and inauthentic messaging
  • Apply a practical framework to activate purpose in content and campaigns
  • Create a simple action plan to align purpose with business and marketing goals

Select your quantity below to register

Turn Brand Authenticity Into Marketing Performance (May 2026)

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 217586 Using AI Personas to Accelerate Market Research https://www.ama.org/events/virtual-training/using-ai-personas-to-accelerate-market-research/ Fri, 16 Jan 2026 16:39:27 +0000 https://www.ama.org/?post_type=ama_event&p=219018 Synthetic Personas, Creative Testing, and AI-Driven Insight for Modern Marketers Traditional marketing research often cannot keep pace with the speed of campaign development, creative testing, and product innovation. This two-hour virtual workshop explores how AI-powered synthetic personas and focus groups enable marketers to generate faster, lower-cost, and more scalable insights. Participants will learn how to […]

The post Using AI Personas to Accelerate Market Research appeared first on American Marketing Association.

]]>

Synthetic Personas, Creative Testing, and AI-Driven Insight for Modern Marketers

Traditional marketing research often cannot keep pace with the speed of campaign development, creative testing, and product innovation.

This two-hour virtual workshop explores how AI-powered synthetic personas and focus groups enable marketers to generate faster, lower-cost, and more scalable insights. Participants will learn how to build synthetic personas, simulate focus group discussions, test ad creative, and generate and evaluate AI-generated product concepts before committing to full research investments.

The session highlights the strategic benefits of synthetic research, including speed, cost efficiency, and emerging evidence of strong alignment with human responses in early-stage, text-based research. Attendees will leave with a practical framework for integrating AI-enabled research into everyday marketing, creative, and innovation workflows.

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Online | May 20, 2026 | 10:00 a.m. – 12:00 p.m. Central Time

Key Takeaways

By the end of the session, participants will be able to:

  • Build and apply synthetic AI personas to explore customer motivations, behaviors, and needs.
  • Conduct synthetic focus groups to surface early-stage insights, objections, and opportunities.
  • Use synthetic personas to test advertising creative, messaging, and positioning.
  • Generate new product or service concepts with AI and evaluate them through persona-based testing.
  • Apply AI-driven research responsibly, understanding both its strategic advantages and limitations.

Select your quantity below to register

Using AI Personas to Accelerate Market Research (May 2026)

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you a current College Student or AMA Collegiate Member? Register here.

Using AI Personas to Accelerate Market Research – Collegiate (May 2026)

Price

$99.00

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

The post Using AI Personas to Accelerate Market Research appeared first on American Marketing Association.

]]> 219018 Building a Marketing Strategy in the Age of AI https://www.ama.org/events/virtual-training/building-a-marketing-strategy-in-the-age-of-ai/ Fri, 16 Jan 2026 15:59:27 +0000 https://www.ama.org/?post_type=ama_event&p=218996 From Strategy to Systems: How Modern Marketing Actually Delivers Traditional marketing playbooks of the past are no longer working. The infusion of AI didn’t just speed marketing up but collapsed the distance between strategy and execution. The marketing leaders who win aren’t the ones with the best frameworks. They’re the ones who’ve learned to train […]

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]]>

From Strategy to Systems: How Modern Marketing Actually Delivers

Traditional marketing playbooks of the past are no longer working. The infusion of AI didn’t just speed marketing up but collapsed the distance between strategy and execution.

The marketing leaders who win aren’t the ones with the best frameworks. They’re the ones who’ve learned to train systems, meet modern customer expectations, and deliver real-time outcomes.

Led by Marc Sirkin (former CEO, Third Door Media; advisor to CMOs navigating GTM resets), this session shows you how to build marketing strategy that actually delivers.

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You’ll learn:
> Why the old strategy playbook is broken (and what comes next)
> The new operating model: From plans to trained systems
> The SPOT → BUILD → TEST → SCALE framework in action
> Real examples: Sales enablement, content, GTM execution
> How to start training your systems

Online | April 21, 2026 | 10:00 a.m. – 12:00 p.m. Central Time

Key Takeaways

  • Why marketing strategy fails to execute. Diagnose the real gap between strategy and delivery
  • The new operating system for marketing execution. How modern marketing teams collapse the distance between strategy and results using the SPOT → BUILD → TEST → SCALE framework
  • How AI changes what execution means. Where AI actually moves the needle vs. where it creates noise (and how to tell the difference)
  • How to design and deliver pilots that deliver. Build focused experiments that produce measurable outcomes in 30-60 days without organizational drama
  • Tools and templates you can use immediately. Walk out with validation frameworks, knowledge base structures, and execution systems ready to deploy

Select your quantity below to register

Building a Marketing Strategy in the Age of AI (April 2026)

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

The post Building a Marketing Strategy in the Age of AI appeared first on American Marketing Association.

]]> 218996 How to Write a Marketing Plan https://www.ama.org/events/virtual-training/how-to-write-a-marketing-plan-june2026/ Tue, 21 Oct 2025 16:53:50 +0000 https://www.ama.org/?post_type=ama_event&p=209392 Build and Implement A Strategic Marketing Plan It can be easy to get wrapped up in the daily grind of executing various marketing tactics and initiatives—especially when new tactics are available to us each and every day. To ensure that the marketing work we do has the best chance of delivering business results, it’s imperative […]

The post How to Write a Marketing Plan appeared first on American Marketing Association.

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Build and Implement A Strategic Marketing Plan

It can be easy to get wrapped up in the daily grind of executing various marketing tactics and initiatives—especially when new tactics are available to us each and every day. To ensure that the marketing work we do has the best chance of delivering business results, it’s imperative to have a clear and well-thought-out marketing plan that connects your prioritized strategies to tactics that will actually deliver on those strategies.

Join us to learn the components of a great plan and how to prioritize those strategies, as well as gain access to a framework for documenting everything so senior leaders are aligned and support your direction.

To get the most out of this training, we recommend collecting some basic diagnostic metrics on your current marketing initiatives in advance. For example, what are all of your current marketing tactics and how effective do you believe them to be?

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Online | June 24, 2026 | 10:00 a.m. – Noon CT

Key Takeaways

  • Document your Target Profile
  • Assess the competition and identify your point of difference
  • Develop a strategic Positioning Statement with notable brand examples
  • Diagnose your existing marketing funnel
  • Design a new/improved marketing funnel
  • Learn potential metrics for your new marketing plan
  • Collect best practice templates and outlines to implement immediately

Select your quantity below to register

How to Write a Marketing Plan (June 2026)

Non-Member

$199.00

Member

$149.00

Qty

Get 10% off member pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

The post How to Write a Marketing Plan appeared first on American Marketing Association.

]]> 209392 Marketing Management PCM® Prep Course & Exam Bundle https://www.ama.org/on-demand/marketing-management-pcm-prep-course/ https://www.ama.org/on-demand/marketing-management-pcm-prep-course/#respond Thu, 26 Feb 2026 19:08:52 +0000 https://www.ama.org/?post_type=ama_courses&p=145950 What You’ll Learn This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM® Marketing Management exam – which is included! Becoming an AMA Professional Certified Marketer®️ is a way to prove you have the knowledge you need across a broad spectrum of […]

The post Marketing Management PCM® Prep Course & Exam Bundle appeared first on American Marketing Association.

]]>

  • Marketing Management PCM® Prep Course & Exam Bundle

    This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge needed to take the PCM® Marketing Management exam – which is included!

    Get Started

What You’ll Learn

This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM® Marketing Management exam – which is included!

Becoming an AMA Professional Certified Marketer®️ is a way to prove you have the knowledge you need across a broad spectrum of marketing topics, including:

  • Marketing Strategy
  • Marketing Research and Data Analytics
  • Pricing Strategy
  • Customer Behavior and Segmentation
  • Product and Services Positioning

Marketing Management PCM Prep Course + Exam Bundle

Non-Member

$849.00

Member

$749.00

You’ll get instant access to this on-demand prep course lasting one year from your purchase date. You will be enrolled in your exam within a month following purchase.

Need to convince your boss? Download this customizable letter to let them know the benefits of your investment.

Download the letter

Marketing Management PCM® Exam Details

The online test is made up of 150 multiple-choice questions. You’ll have three hours to complete it.

To pass, you must receive an overall score ​of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain.

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Your exam registration will include three attempts that must be completed within one year of enrollment. If you are unsuccessful in passing the exam, you must wait for a minimum of 15 days between exam attempts.

  • The last three versions of the major modern browsers (Chrome, Edge, Firefox, Safari) on a desktop or laptop device work best. Other mobile devices and web browsers may work, but may not render all features of the courses available.
  • Cookies and JavaScript must be enabled
  • Some ad blocker plug-ins will prevent videos from appearing in courses. Ad blocking software should be disabled during course work.
  • Reliable internet connection. Broadband cable or high-speed DSL is recommended for optimal experience.
  • E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)

Note: Some courses may have additional hardware and/or software requirements. Any additional requirements will be listed in the course description and course syllabus.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

The post Marketing Management PCM® Prep Course & Exam Bundle appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/marketing-management-pcm-prep-course/feed/ 0 145950 Reimagining the Creative Process for Marketing https://www.ama.org/on-demand/reimagining-the-creative-process/ https://www.ama.org/on-demand/reimagining-the-creative-process/#respond Thu, 19 Feb 2026 19:38:27 +0000 https://www.ama.org/?post_type=ama_courses&p=224392 About the Course The creative process can be challenging, even for the most experienced marketer. In today’s digital age fighting through the “noise” to get your campaign in front of your target audience requires agility and a refreshed creative mentality. In this workshop, discover tools, resources, and peer experience for reimagining and rebuilding the creative […]

The post Reimagining the Creative Process for Marketing appeared first on American Marketing Association.

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  • creative collaboration

    Reimagining the Creative Process

    In today’s digital age fighting through the “noise” to get your campaign in front of your target audience requires agility and a refreshed creative mentality.

    Beginner | 1 Hour | 10 modules

    $99 for non-members | FREE for members

    REGISTER NOW

About the Course

The creative process can be challenging, even for the most experienced marketer. In today’s digital age fighting through the “noise” to get your campaign in front of your target audience requires agility and a refreshed creative mentality.

In this workshop, discover tools, resources, and peer experience for reimagining and rebuilding the creative process to increase engagement and effective storytelling across platforms. 

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Skill Level: Beginner

You will gain access to this course for 90 days from purchase date.

Register Now

Reimagining the Creative Process (On-Demand)

Non-Member

$99.00

Member

$0.00

What You’ll Learn

  • Discuss how to embrace flexibility in the creative process
  • Identify how to leverage data to influence content 
  • Discuss how to embrace AI in the creative process
  • Explore how to leverage less traditional resources to find inspiration 
  • Share tools marketers can use throughout the creative process

Meet Your Instructor

Yvonne Pearson

Senior Audience Marketing Manager

A creative and imaginative thinker since she was young, Yvonne always had a gift for thinking outside the box. She earned her bachelor’s degree in Advertising, Art, and marketing from McDaniel College and, since graduating, has obtained multiple certifications and professional certificates in the marketing space.

With more than a decade of professional experience, Yvonne has worked in various industries, from fashion to science, leveraging her unique background to bring innovative ideas. She has been recognized in the industry as a recipient of various awards, including by the African American Marketing Association as one of the 50 Black Marketers To Watch.

As a content creator, Yvonne shares her knowledge and unique take on marketing through her podcast Coffee with Yvonne, a show for creatives and entrepreneurs, and on social media breaking down trends and pop-culture campaigns.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Related Tools and Programs

  • Member-Exclusive

    A fiillable document designed to align teams before any creative development begins.

  • Beginner | 3 Hours

    Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

  • beginner | 4 hours

    Change Management is a framework to methodically implement organizational change and prepare stakeholders for such change. Change Management Foundations introduces learners to this framework so that they can better understand and take part in changes within their own organizations.

  • certificate program

    Organizations need employees who can channel their creativity and innovation toward organizational challenges and goals. Become acquainted with and leverage your become re-acquainted with your own stores of creativity.

Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Unit (CEU) to maintain your PCM®️ certification.

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