Digital Marketing Archives https://www.ama.org/topics/digital-marketing/ The Essential Community for Marketers Wed, 25 Feb 2026 17:42:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Digital Marketing Archives https://www.ama.org/topics/digital-marketing/ 32 32 158097978 Advanced Digital Marketing Certification https://www.ama.org/certifications/advanced-digital-marketing-certification/ Fri, 20 Nov 2020 20:28:40 +0000 https://www.ama.org/?page_id=69924 Experienced Leaders Need Next Level Knowledge Being an expert is about seeing a bigger vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, brand and career into unexplored territories. DMI Graduates Work for Companies Like One Test = Two Marketing Certifications We’ve […]

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]]> Experienced Leaders Need Next Level Knowledge

Being an expert is about seeing a bigger vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, brand and career into unexplored territories.

  • Learn Online
  • 110 Hours Self-Paced Learning
  • Dual PCM Digital Marketing and DMI Certified Digital Marketing Expert
Get Started

DMI Graduates Work for Companies Like

One Test = Two Marketing Certifications

We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a meaningful assessment. When you complete the Digital Marketing Expert program, you will become dually certified with the AMA and DMI with two credentials: PCM® Advanced Digital Marketing and Certified Digital Marketing Expert.

Get Started

How Certification Works

Enrollment for the Digital Marketing Expert program happens through our partners at DMI. The program will take around 110 hours to complete. You’ll have access to self-paced online learning, exams and assignment. Exams consist of 100 questions, students require a score of 60% to pass.

Topics Covered

  • Digital Strategy and Planning
  • Search and Digital Channels
  • Digital Selling
  • Customer Experience
  • Social Media
  • eCommerce and Conversion Rate Optimization
  • Project Planning and Creative Skills
  • Leadership and Management

If you live outside of the U.S. and would like to pursue dual-certification, please contact DMI Customer Support.

92%

of DMI graduates have said that our digital marketing course has had a positive impact on their career.

81%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at senior or management level.

Get Started

Looking for Something Else?

You have options! We also offer the Digital Marketing Pro certification program. It’s 30 hours of video learning with an online final exam. It’s a more comprehensive curriculum covering broad knowledge areas intended for less senior professionals.

Learn More

I Already Have a PCM® in Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the AMA.

If you need support and are outside of the U.S. please click here.

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]]> 69924 Digital Marketing Certification https://www.ama.org/certifications/digital-marketing-certification/ Thu, 13 Dec 2018 15:42:30 +0000 https://www.ama.org/?page_id=2561 We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional. Delivered 100% online […]

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We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

Delivered 100% online with continuously updated content means you always get cutting-edge digital marketing and soft skills. Learn GA4, Social Media Marketing, PPC, how to use AI, and much more.

Get Started

Why certification matters

Certification demonstrates your commitment to keeping up to date and helps prove you have the knowledge employers can trust.

Relevant skills are evolving. According to The State of Digital Skills & Corporate Training report, 49% of the senior executives see artificial intelligence (AI) strategy development as the most important missing skill.

Our programs are designed and endorsed by industry leaders, boosting your reputation with two globally-recognized certifications. Take advantage of this shift to boost your prominence and leadership in this field.

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92%

of DMI graduates agree that our digital marketing course positively impacted their career.

79%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at, or have been promoted to senior or management level.

virtual work

How Certification Works

Enrollment for the Digital Marketing Pro program happens through our partners at DMI. You’ll have access to 30 hours of self-paced online learning. And when you’re ready to take the exam, you’ll schedule a time with a testing center near you.

Get Started

Topics Covered

  • Digital Marketing in the Era of AI
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) Using Google Ads
  • Email Marketing
  • Website Optimization
  • Google Analytics
  • Digital Marketing Strategy
GET STARTED

Looking for more advanced training?

We also offer the Digital Marketing Expert advanced certification. It’s 16 months of video learning with regular assessments. It’s a more advanced curriculum designed for senior professionals.

Learn More

I Already Have a PCM® Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the AMA.

If you need support and are outside of the U.S. please click here.

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]]> 2561 Maximize Google Ads: From Campaign Setup to High-ROI Growth https://www.ama.org/events/virtual-training/maximize-google-ads-from-campaign-setup-to-high-roi-growth/ Mon, 23 Feb 2026 19:42:33 +0000 https://www.ama.org/?post_type=ama_event&p=217657 Smarter Google Campaigns: Turning Clicks Into Business Growth This session gives marketers a clear, practical roadmap for creating profitable Google Ads campaigns without wasting ad spend. We’ll break down modern best practices, including audience targeting, campaign structure, conversion tracking, and creative optimization. Attendees will learn how to interpret performance data, identify inefficiencies, and make adjustments […]

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Smarter Google Campaigns: Turning Clicks Into Business Growth

This session gives marketers a clear, practical roadmap for creating profitable Google Ads campaigns without wasting ad spend. We’ll break down modern best practices, including audience targeting, campaign structure, conversion tracking, and creative optimization.

Attendees will learn how to interpret performance data, identify inefficiencies, and make adjustments that drive measurable results. The session blends strategic thinking with real-world examples to clarify Google Ads and empower marketers to run smarter, more effective campaigns. Participants will walk away with actionable steps they can implement immediately.

Online | April 23, 2026 | 10:00 a.m. – 12:00 p.m. CT

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Key Takeaways

  • Structure Google Ads campaigns for clarity, control, and efficiency.
  • Choose the right keywords, match types, and audiences for your goals.
  • Write better ads that improve quality score and drive qualified clicks.
  • Set up conversion tracking correctly so you can trust your data.
  • Analyze performance and implement optimizations that reduce wasted spend and boost ROI.

Select your quantity below to register

Maximize Google Ads: From Campaign Setup to High-ROI Growth (Apr 2026)

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 217657 Building a Marketing Strategy in the Age of AI https://www.ama.org/events/virtual-training/building-a-marketing-strategy-in-the-age-of-ai/ Fri, 16 Jan 2026 15:59:27 +0000 https://www.ama.org/?post_type=ama_event&p=218996 From Strategy to Systems: How Modern Marketing Actually Delivers Traditional marketing playbooks of the past are no longer working. The infusion of AI didn’t just speed marketing up but collapsed the distance between strategy and execution. The marketing leaders who win aren’t the ones with the best frameworks. They’re the ones who’ve learned to train […]

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From Strategy to Systems: How Modern Marketing Actually Delivers

Traditional marketing playbooks of the past are no longer working. The infusion of AI didn’t just speed marketing up but collapsed the distance between strategy and execution.

The marketing leaders who win aren’t the ones with the best frameworks. They’re the ones who’ve learned to train systems, meet modern customer expectations, and deliver real-time outcomes.

Led by Marc Sirkin (former CEO, Third Door Media; advisor to CMOs navigating GTM resets), this session shows you how to build marketing strategy that actually delivers.

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You’ll learn:
> Why the old strategy playbook is broken (and what comes next)
> The new operating model: From plans to trained systems
> The SPOT → BUILD → TEST → SCALE framework in action
> Real examples: Sales enablement, content, GTM execution
> How to start training your systems

Online | April 21, 2026 | 10:00 a.m. – 12:00 p.m. Central Time

Key Takeaways

  • Why marketing strategy fails to execute. Diagnose the real gap between strategy and delivery
  • The new operating system for marketing execution. How modern marketing teams collapse the distance between strategy and results using the SPOT → BUILD → TEST → SCALE framework
  • How AI changes what execution means. Where AI actually moves the needle vs. where it creates noise (and how to tell the difference)
  • How to design and deliver pilots that deliver. Build focused experiments that produce measurable outcomes in 30-60 days without organizational drama
  • Tools and templates you can use immediately. Walk out with validation frameworks, knowledge base structures, and execution systems ready to deploy

Select your quantity below to register

Building a Marketing Strategy in the Age of AI (April 2026)

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 218996 Interpreting and Presenting Your Social Media Analytics https://www.ama.org/events/virtual-training/interpreting-and-presenting-your-social-media-analytics-may2026/ Tue, 21 Oct 2025 15:58:30 +0000 https://www.ama.org/?post_type=ama_event&p=209372 Extract More Meaningful Social Insights When it comes to social media analytics, it is easy to get caught up in all of the metrics and forget about the story. What are the metrics telling you and how can and should you use this information to guide your future planning and decisions? In this session, learn […]

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Extract More Meaningful Social Insights

When it comes to social media analytics, it is easy to get caught up in all of the metrics and forget about the story. What are the metrics telling you and how can and should you use this information to guide your future planning and decisions?

In this session, learn how to effectively analyze social media data and extract meaningful insights to better communicate key findings in a clear, concise, and actionable manner to your various stakeholders.

Online | May 6, 2026 | 10:00 a.m. – Noon CT

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Key Takeaways

  • Learn how to review social media metrics to identify the key trends, insights, and actionable recommendations based on the stories you want to tell
  • Explore strategies for translating social media data into actionable insights and recommendations that drive business growth and inform marketing strategy and decision-making
  • Understand how to tailor social media analytics presentations to different stakeholders and audience segments, focusing on relevant metrics and insights that align with their interests, priorities, and decision-making needs.

Select your quantity below to register

Interpreting and Presenting Your Social Media Analytics (May 2026)

Non-Member

$199.00

Member

$149.00

Qty

Join as a group or team! Get 10% off regular pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.

Who Should Attend?

  • Digital Marketing and Social Media Specialists/Managers
  • Marketing Coordinators/Managers involved in social media campaigns

Pre-Requisites

  • Existing experience with social media analytics
  • Will not cover basic metrics (likes, shares, etc.) or setting up a report

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 209372 Social Media Bootcamp (March 2026) https://www.ama.org/events/bootcamp/social-media-bootcamp-march-2026/ Mon, 13 Oct 2025 18:51:30 +0000 https://www.ama.org/?post_type=ama_event&p=208573 Turn Social Scrollers Into Loyal Customers There are 4 billion people are scrolling, engaging, and buying on social media right now. Your competitors are reaching them—are you? Every day without a strategic social presence means losing leads, sales, and market share to brands that know how to show up and stand out. Imagine building a […]

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Turn Social Scrollers Into Loyal Customers

There are 4 billion people are scrolling, engaging, and buying on social media right now. Your competitors are reaching them—are you? Every day without a strategic social presence means losing leads, sales, and market share to brands that know how to show up and stand out.

Imagine building a community that advocates for your brand, converts consistently, and gives you an edge your competitors can’t copy. That’s the power of strategic social media—and it’s exactly what you’ll unlock in the AMA Social Media Bootcamp.

Exit the training with a custom content roadmap, proven engagement tactics, and the exact framework to turn your social channels into revenue-generating machines.

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2 Days | March 24-25, 2026 | 10:00AM – 3:00PM CT

Key Takeaways

  • Understand the latest social media marketing best practices including strategy, content creation, platform engagement, advertising, and auditing.
  • Learn how to develop and implement an effective social media strategy.
  • Master effective growth tactics to implement across your social media campaigns including advertising and creator partnerships.
  • Discover inspirational case studies of effective social media use across a range of B2B and B2C industries.
  • Build a network and discuss common challenges with other social media professionals.
  • Define and track the KPIs most relevant to your campaigns.

Select your quantity below to register

Social Media Bootcamp (Mar 2026)

Non-Member

$499.00

Member

$299.00

Qty

Join as a group or team! Get 10% off regular pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.

Are you a current College Student or AMA Collegiate Member? Register here

Social Media Bootcamp – Collegiate (Mar 2026)

Price

$199.00

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE


Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) for those who attend the full training to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 208573 Elevate Your Video Content: From Concept to Creation https://www.ama.org/events/bootcamp/elevate-your-video-content-from-concept-to-creation-mar2026/ Tue, 16 Sep 2025 16:19:02 +0000 https://www.ama.org/?post_type=ama_event&p=205806 Take Your Video Content To The Next Level We all know attention spans grow shorter and more brands are competing for it. But when it comes to learning about products and services (or just being entertained) consumers tend to prefer videos to text. The average person spends 1-3 hours every day watching videos – on social […]

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Take Your Video Content To The Next Level

We all know attention spans grow shorter and more brands are competing for it. But when it comes to learning about products and services (or just being entertained) consumers tend to prefer videos to text. The average person spends 1-3 hours every day watching videos – on social media and beyond.

But how do you go about building a plan and executing a consistent set of quality videos? Join our 6-week online video master session to learn skills and strategies you need to thrive in a digital landscape dominated by video content.

With hands-on and detailed instruction covering the entire video production lifecycle, you will create your own video strategy and content, as well as get guidance from your instructor, ensuring you’re battle-ready for the new era of social media.

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Please Note: A few different softwares will be touched upon (both free and paid options), but a little more time will be spent on walking through CapCut which has free access. No access to any paid software will be provided, but participants will be able to utilize whatever software they have to complete activities.

Select your quantity to register

Elevate Your Video Content (Mar 2026)

Non-Member

$999.00

Member

$799.00

Qty

Want to join as a group? Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.

What to Expect

This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The six-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Weekly Assignments

Each Wednesday, you’ll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.

4 Live Classes

Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on March 31, April 14, April 28, and May 12.

Prove your new skills! When you finish this program, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

Who Will Benefit?

This course is for digital marketers who are (or want to be) focused mostly on social media, as this is where videos will have the highest impact on an organization’s goals.

Whether you’ve never created a single video, or you’re already shooting some basic ones for social, this course will be a serious level-up to video mastery.

Key Takeaways

  • Develop a comprehensive video strategy for social media platforms
  • Master the fundamentals of video planning and pre-production
  • Learn essential video shooting techniques for social media
  • Acquire video editing skills using popular, inexpensive tools
  • Create effective video ads for social media platforms
  • Gain proficiency in measuring and reporting video performance
  • Adapt video strategies to different social media platforms and audience needs

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

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]]> 205806 Digital Marketing Copywriting – March 2026 https://www.ama.org/events/bootcamp/digital-marketing-copywriting-march-2026/ Mon, 08 Sep 2025 17:22:24 +0000 https://www.ama.org/?post_type=ama_event&p=205121 Create Impactful Messaging Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business. This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — […]

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Create Impactful Messaging

Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business.

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media, blogs and email.

You’ll learn how to drive action by using powerful, emotive copy and how to explain complicated or technical details of your products in accessible ways. We’ll look at how today’s leading companies use words to shape their brand, convey their purpose and motivate people to become customers. Plus, you’ll leave ready to write the perfect headline and produce content people actually want to read.

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What to Expect

This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The six-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Weekly Assignments

Each Thursday, you’ll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.

4 Live Classes

Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on March 18, April 1, April 15 and April 29.

Select your quantity below to register

Digital Marketing Copywriting (March 2026)

Non-Member

$1,099.00

Member

$899.00

Qty

Join as a group or team and save!
Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.

Can’t make this session? No problem!
Check out the upcoming May 2026 Cohort

Who Should Attend?

This intermediate-level training is tailored for learners with some copywriting experience. If you want to go deeper into copywriting principles to sharpen your skills and write more effectively, this training is for you!

Key Takeaways

  • Understand the content marketing funnel and the role customer awareness plays in copywriting.
  • Identify how to create and analyze a customer persona related to understanding their pain points, desires and needs.
  • Create a brand voice and personality.
  • Write effective website copy for home pages, products and services and micro-copy.
  • Develop impactful email copy considering subject lines, body copy and using A/B testing.
  • Write effective long-form copy in the form of articles or blogs.
  • Create social media copy for newsfeeds, video and stories that drive people to action.
  • Understand the implications of accessibility in copywriting.

Show your achievement!

When you finish this program, you’ll get a digital badge and certificate to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Learn more about AMA’s digital badging.

Are you an AMA Professional Certified Marketer®️? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The Value of AMA Membership

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

join & SAVE

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]]> 205121 Influencer Marketing https://www.ama.org/on-demand/influencer-marketing/ https://www.ama.org/on-demand/influencer-marketing/#respond Tue, 18 Nov 2025 20:17:49 +0000 https://www.ama.org/?post_type=ama_courses&p=219452 What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Dive into the dynamic world of influencer marketing and unlock the secrets of digital storytelling that captivates millions! This bootcamp offers a comprehensive look into influencer marketing, exploring […]

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  • Getting Started with Influencer Marketing

    The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

    Beginner | 2 Hours | 11 Modules

    $79 for non-members | FREE for members

    Buy This Course

What You’ll Learn

  • Understand the basic workflow / steps of an influencer marketing campaign from start to finish
  • Know how to create an effective creator brief
  • Understand the top platforms that creators are publishing on – and the nuances between them
  • Empathize with creators’ POV re: the partnership process
  • Understand the current and emerging trends in the world of influencer marketing 
  • Achieve a basic understanding of measuring a campaign’s success and cite real world examples of successful / unsuccessful campaigns

You will gain access to this course for 90 days from purchase date.

Getting Started with Influencer Marketing (On-Demand)

Non-Member

$99.00

Member

$0.00

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Dive into the dynamic world of influencer marketing and unlock the secrets of digital storytelling that captivates millions! This bootcamp offers a comprehensive look into influencer marketing, exploring how brands can effectively work with online creators to reach their target audiences.

Journey from the early days of blogging to the video-driven landscapes of TikTok, YouTube, and Instagram. Discover the nuanced ecosystem of creators—from nano-influencers to global stars—and learn how to craft campaigns that resonate across different platforms and audiences.

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The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

You’ll leave this session with the tools to identify, work with, and evaluate effective influencer marketing strategies.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Related Tools and Courses

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

The post Influencer Marketing appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/influencer-marketing/feed/ 0 219452 Social Media Strategy and Proving ROI https://www.ama.org/on-demand/social-media-strategy-and-proving-roi/ https://www.ama.org/on-demand/social-media-strategy-and-proving-roi/#respond Mon, 29 Sep 2025 13:09:27 +0000 https://www.ama.org/?post_type=ama_courses&p=116817 Skills You’ll Gain Social Media Management Social Media Trends Marketing Attribution What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course This course is designed for mid-level marketing generalists and social media managers interested in updating their social […]

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  • Social Media Strategy and Proving ROI

    Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

    Beginner/Intermediate | 1 Hour | 9 Modules

    $79 for non-members | FREE for members

    Buy This Course

Skills You’ll Gain

Social Media Management Social Media Trends Marketing Attribution

What You’ll Learn

  • Learn how to create an effective social media strategy.
  • Identify the key social media marketing trends and how to adapt your content to suit the platform changes.
  • Understand how to structure and launch effective social media campaigns that deliver results.
  • Discover a range of social media measurement tools for tracking ROI.
  • Define and track the KPIs most relevant to your campaign.
  • Learn how to put together an effective social media marketing report.

You will gain access to this course for 90 days from purchase date.

Social Media Strategy and Proving ROI

Non-Member

$79.00

Member

$0.00

Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

This course is designed for mid-level marketing generalists and social media managers interested in updating their social media strategy and ensuring their proposed activities adhere to the latest platform trends and algorithm changes. You will learn how to structure and launch effective social media campaigns that deliver results you can interpret and understand. You will also be guided through using social media marketing attribution tools to track your activity and create an effective report.

Skill Level: Beginner/Intermediate

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Course Modules

  • Introduction
  • Setting Objectives and Defining Success
  • Understanding Your Audience
  • Planning Your Content
  • Measurement
  • Social Media Reporting
  • Measurement Tools
  • Tracking ROI
  • What’s Next?

Meet Your Instructor

Alison Battisby

Alison Battisby

Social Media Trainer and Founder of Avocado Social

Alison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008. Alison launched Avocado Social in 2014 to empower businesses to effectively manage their brand’s social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with many growing enterprises and big brands.

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Related Courses

  • Intermediate | 2 Hours

    As social media advertising become increasingly competitive, it’s time to focus on what, why and how ads convert within the native platform.

  • Beginner | 5 Hours

    Dive into the importance of quantitative analytics and how data quality can affect decision-making.

  • Intermediate | 2 Hours

    Let your social media be the gateway toward building relationships, growing conversions and maintaining competitive advantage.

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