Artificial Intelligence Archives | AMA https://www.ama.org/topics/artificial-intelligence/ The Essential Community for Marketers Thu, 26 Feb 2026 22:55:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Artificial Intelligence Archives | AMA https://www.ama.org/topics/artificial-intelligence/ 32 32 158097978 The AI Reckoning for Marketers (Members Only) https://www.ama.org/events/webinar/the-ai-reckoning-for-marketers/ Wed, 25 Feb 2026 16:17:37 +0000 https://www.ama.org/?post_type=ama_event&p=225155 Artificial intelligence is reshaping how marketing work gets done, how customers discover brands, and how value is created across the profession. This session helps AMA members explore what these shifts make possible for their organizations, their teams, and their careers. Aligned with insights from AMA’s 2026 Future Trends in Marketing Report, this discussion focuses on […]

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]]> Artificial intelligence is reshaping how marketing work gets done, how customers discover brands, and how value is created across the profession. This session helps AMA members explore what these shifts make possible for their organizations, their teams, and their careers.

Aligned with insights from AMA’s 2026 Future Trends in Marketing Report, this discussion focuses on where AI creates new leverage for marketers, not just new challenges.

This is a space to reflect, exchange perspectives, and identify where the center of value in marketing is moving next.

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This Programming is Exclusively for AMA Members

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EXPLORE MEMBERSHIP

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]]> 225155 Using AI Personas to Accelerate Market Research https://www.ama.org/events/virtual-training/using-ai-personas-to-accelerate-market-research/ Fri, 16 Jan 2026 16:39:27 +0000 https://www.ama.org/?post_type=ama_event&p=219018 Synthetic Personas, Creative Testing, and AI-Driven Insight for Modern Marketers Traditional marketing research often cannot keep pace with the speed of campaign development, creative testing, and product innovation. This two-hour virtual workshop explores how AI-powered synthetic personas and focus groups enable marketers to generate faster, lower-cost, and more scalable insights. Participants will learn how to […]

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Synthetic Personas, Creative Testing, and AI-Driven Insight for Modern Marketers

Traditional marketing research often cannot keep pace with the speed of campaign development, creative testing, and product innovation.

This two-hour virtual workshop explores how AI-powered synthetic personas and focus groups enable marketers to generate faster, lower-cost, and more scalable insights. Participants will learn how to build synthetic personas, simulate focus group discussions, test ad creative, and generate and evaluate AI-generated product concepts before committing to full research investments.

The session highlights the strategic benefits of synthetic research, including speed, cost efficiency, and emerging evidence of strong alignment with human responses in early-stage, text-based research. Attendees will leave with a practical framework for integrating AI-enabled research into everyday marketing, creative, and innovation workflows.

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Online | May 20, 2026 | 10:00 a.m. – 12:00 p.m. Central Time

Key Takeaways

By the end of the session, participants will be able to:

  • Build and apply synthetic AI personas to explore customer motivations, behaviors, and needs.
  • Conduct synthetic focus groups to surface early-stage insights, objections, and opportunities.
  • Use synthetic personas to test advertising creative, messaging, and positioning.
  • Generate new product or service concepts with AI and evaluate them through persona-based testing.
  • Apply AI-driven research responsibly, understanding both its strategic advantages and limitations.

Select your quantity below to register

Using AI Personas to Accelerate Market Research (May 2026)

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you a current College Student or AMA Collegiate Member? Register here.

Using AI Personas to Accelerate Market Research – Collegiate (May 2026)

Price

$99.00

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 219018 Building a Marketing Strategy in the Age of AI https://www.ama.org/events/virtual-training/building-a-marketing-strategy-in-the-age-of-ai/ Fri, 16 Jan 2026 15:59:27 +0000 https://www.ama.org/?post_type=ama_event&p=218996 From Strategy to Systems: How Modern Marketing Actually Delivers Traditional marketing playbooks of the past are no longer working. The infusion of AI didn’t just speed marketing up but collapsed the distance between strategy and execution. The marketing leaders who win aren’t the ones with the best frameworks. They’re the ones who’ve learned to train […]

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From Strategy to Systems: How Modern Marketing Actually Delivers

Traditional marketing playbooks of the past are no longer working. The infusion of AI didn’t just speed marketing up but collapsed the distance between strategy and execution.

The marketing leaders who win aren’t the ones with the best frameworks. They’re the ones who’ve learned to train systems, meet modern customer expectations, and deliver real-time outcomes.

Led by Marc Sirkin (former CEO, Third Door Media; advisor to CMOs navigating GTM resets), this session shows you how to build marketing strategy that actually delivers.

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You’ll learn:
> Why the old strategy playbook is broken (and what comes next)
> The new operating model: From plans to trained systems
> The SPOT → BUILD → TEST → SCALE framework in action
> Real examples: Sales enablement, content, GTM execution
> How to start training your systems

Online | April 21, 2026 | 10:00 a.m. – 12:00 p.m. Central Time

Key Takeaways

  • Why marketing strategy fails to execute. Diagnose the real gap between strategy and delivery
  • The new operating system for marketing execution. How modern marketing teams collapse the distance between strategy and results using the SPOT → BUILD → TEST → SCALE framework
  • How AI changes what execution means. Where AI actually moves the needle vs. where it creates noise (and how to tell the difference)
  • How to design and deliver pilots that deliver. Build focused experiments that produce measurable outcomes in 30-60 days without organizational drama
  • Tools and templates you can use immediately. Walk out with validation frameworks, knowledge base structures, and execution systems ready to deploy

Select your quantity below to register

Building a Marketing Strategy in the Age of AI (April 2026)

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 218996 Transform Your Marketing with AI: Hands-On Workshop Series https://www.ama.org/events/bootcamp/transform-your-marketing-with-ai-hands-on-workshop-series-june2026/ Mon, 08 Sep 2025 18:09:44 +0000 https://www.ama.org/?post_type=ama_event&p=205134 AI-Powered Marketing Tools That Achieve Results Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing. By the end, you’ll have a working strategy with marketing content built using tools like […]

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AI-Powered Marketing Tools That Achieve Results

Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing.

By the end, you’ll have a working strategy with marketing content built using tools like ChatGPT, Claude, Perplexity and others.

4 Weeks | Online | June 8-29, 2026

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What to Expect

This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The four-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

4 Live Sessions

Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on June 8, 15, 22, and 29.

Select your quantity to register

Transform Your Marketing with AI (June 2026)

Non-Member

$799.00

Member

$599.00

Qty

Join as a team or group and save! Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.

Who Will Benefit?

Marketers who want to work more efficiently and intelligently using AI. Whether you’re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.

Key Takeaways

  • Use AI tools for research, ideation and content production
  • Build a complete marketing strategy with AI support
  • Generate on-brand content (text, image, video, music)
  • Collect and interpret data to report on performance

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post Transform Your Marketing with AI: Hands-On Workshop Series appeared first on American Marketing Association.

]]> 205134 Artificial Intelligence (AI) for Marketing Professionals https://www.ama.org/on-demand/artificial-intelligence-ai-for-marketing-professionals/ Wed, 10 Dec 2025 16:22:00 +0000 https://www.ama.org/?post_type=ama_courses&p=160411 Course Overview Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Marketing professionals will learn the impact of […]

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  • Artificial Intelligence (AI) for Marketing Professionals

    This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

    Beginner | 3 Hours

    $149 for non-members | $99 for members

    enroll

Course Overview

Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.

Marketing professionals will learn the impact of AI systems and tools on the workplace and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization. The course also delves into the benefits, challenges, and ethical issues that arise from utilizing AI programs.

Skill Level: Beginner

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What You’ll Learn

  • Define the phases of artificial intelligence (AI) and its categories
  • Differentiate between supervised learning, unsupervised learning, and reinforcement learning
  • Describe the current benefits and limitations of AI technologies used in the marketing field
  • Identify marketing applications of machine learning, deep learning, and generative AI
  • Explain how AI supports content marketing, search engine optimization, and persona development
  • Utilize AI tools to improve diversity, equity, and inclusion (DEI) efforts
  • Explain the risks and challenges of utilizing AI marketing tools
  • Identify real and potential impacts of AI tools on organizations, workforces, and employee experiences
  • Explore ethical dilemmas related to AI and ways for marketing professionals to address these issues

You will gain access to this course for 90 days from purchase date.

Enroll Now

Artificial Intelligence (AI) for Marketing Professionals

Non-Member

$149.00

Member

$99.00

Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Other Learners Also Took

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

The post Artificial Intelligence (AI) for Marketing Professionals appeared first on American Marketing Association.

]]> 160411 Transform Your Marketing with AI: Hands-On Workshop Series (SOLD OUT) https://www.ama.org/events/bootcamp/transform-your-marketing-with-ai-hands-on-workshop-series-nov2025/ Thu, 09 Oct 2025 14:17:51 +0000 https://www.ama.org/?post_type=ama_event&p=208254 AI-Powered Marketing Tools That Achieve Results Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing. By the end, you’ll have a working strategy with marketing content built using tools like […]

The post Transform Your Marketing with AI: Hands-On Workshop Series (SOLD OUT) appeared first on American Marketing Association.

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AI-Powered Marketing Tools That Achieve Results

Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing.

By the end, you’ll have a working strategy with marketing content built using tools like ChatGPT, Claude, Perplexity and others.

4 Weeks | Online | November 24-December 15, 2025

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What to Expect

This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The four-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

4 Live Sessions

Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on November 24, December 1, 8, and 15.

Select your quantity to register

Transform Your Marketing with AI (Nov-Dec 2025)

Registration is closed

This session is sold out! Check out our next cohorts scheduled for February 2026 and June 2026.

Who Will Benefit?

Marketers who want to work more efficiently and intelligently using AI. Whether you’re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.

Key Takeaways

  • Use AI tools for research, ideation and content production
  • Build a complete marketing strategy with AI support
  • Generate on-brand content (text, image, video, music)
  • Collect and interpret data to report on performance

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post Transform Your Marketing with AI: Hands-On Workshop Series (SOLD OUT) appeared first on American Marketing Association.

]]> 208254 How to Train Your ChatGPT https://www.ama.org/events/bootcamp/how-to-train-your-chatgpt-jan2026/ Mon, 08 Sep 2025 18:43:45 +0000 https://www.ama.org/?post_type=ama_event&p=205144 Take Your AI Relationship To The Next Level This interactive two-part bootcamp is designed for marketers, strategists, and content creators who want to harness the power of ChatGPT to improve content quality, streamline ideation, and build bold, audience-aligned strategies. You’ll learn how to “train your AI,” organize your content inputs, and transform your past wins […]

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Take Your AI Relationship To The Next Level

This interactive two-part bootcamp is designed for marketers, strategists, and content creators who want to harness the power of ChatGPT to improve content quality, streamline ideation, and build bold, audience-aligned strategies.

You’ll learn how to “train your AI,” organize your content inputs, and transform your past wins into future-ready assets—all with a human touch that AI alone can’t replicate.

Please Note: This training will focus specifically on ChatGPT Paid Plan features and examples from the latest versions. It is recommended for users to acquire and have familiarity with this platform ahead of the session.

Select your quantity to register

How to Train Your ChatGPT (Jan 2026)

Registration is closed

Join with your team or group. Save 10% when you purchase 3 or more tickets. Users will be assigned after checkout is completed.

Two Live Sessions

This two-part bootcamp is the perfect mix of live instruction and self-paced learning. Focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Part 1: January 15

Train Your ChatGPT
Develop strategies centered around your Ideal Customer Profile (ICP), establishing customer needs as the foundation for all AI interactions. The workshop emphasizes AI’s role as a brainstorming partner rather than a strategy replacement, with hands-on exercises for generating distinctive content using targeted prompting techniques.

Part 2: January 22

Build a Better AI-Strategy
Customize AI tools with your brand content, creating assistants that reflect your unique voice. Optimize content for SEO with AI-assisted headlines and metadata creation, and build systematic prompt libraries. The workshop demonstrates how to develop comprehensive content strategies with AI, while maintaining brand consistency and focusing on target audience needs.

Who Will Benefit?

This training is ideal for content strategists, marketers, brand managers, agency professionals and in-house teams, entrepreneurs and thought leaders looking to save time and stay bold with their content.

Attendees should have access to ChatGPT paid plan as well as access to (or examples of):

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  • Existing Ideal Client Profiles (ICPs)
  • Top-performing blog posts or articles
  • High-engagement LinkedIn posts
  • YouTube videos with strong views (transcripts, if possible)
  • Brand guide (voice, tone, values, key messages)

Key Takeaways

  • Create an AI-informed content strategy rooted in human insight
  • Train and personalize ChatGPT to your brand’s voice, audience, and mission
  • Organize your AI environment for collaboration and scalability
  • Generate bold, opinionated content that cuts through noise
  • Turn your best-performing content into a system for scale and SEO optimization

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post How to Train Your ChatGPT appeared first on American Marketing Association.

]]> 205144 Transform Your Marketing with AI: Hands-On Workshop Series https://www.ama.org/events/bootcamp/transform-your-marketing-with-ai-hands-on-workshop-series-feb2026/ Mon, 08 Sep 2025 16:35:11 +0000 https://www.ama.org/?post_type=ama_event&p=205087 AI-Powered Marketing Tools That Achieve Results Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing. By the end, you’ll have a working strategy with marketing content built using tools like […]

The post Transform Your Marketing with AI: Hands-On Workshop Series appeared first on American Marketing Association.

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AI-Powered Marketing Tools That Achieve Results

Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing.

By the end, you’ll have a working strategy with marketing content built using tools like ChatGPT, Claude, Perplexity and others.

4 Weeks | Online | February 4- 25, 2026

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What to Expect

This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The four-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

4 Live Sessions

Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on February 4, 11, 18, and 25.

Select your quantity to register

Transform Your Marketing with AI (Feb 2026)

Non-Member

$799.00

Member

$599.00

Qty

Join as a team or group and save! Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.

Can’t make this session?
Check out our upcoming AI Series cohort in June 2026.

Who Will Benefit?

Marketers who want to work more efficiently and intelligently using AI. Whether you’re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.

Key Takeaways

  • Use AI tools for research, ideation and content production
  • Build a complete marketing strategy with AI support
  • Generate on-brand content (text, image, video, music)
  • Collect and interpret data to report on performance

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post Transform Your Marketing with AI: Hands-On Workshop Series appeared first on American Marketing Association.

]]> 205087 Digital Marketing Bootcamp (October 2025) https://www.ama.org/events/bootcamp/digital-marketing-bootcamp-october-2025/ Wed, 16 Jul 2025 16:39:11 +0000 https://www.ama.org/?post_type=ama_event&p=200092 Elevate Your Digital Marketing Skills in Two Days Create more effective campaigns, increase website traffic, and demonstrate clear marketing ROI to your leadership team. In just two days, you’ll learn actionable strategies to improve digital content, search engine rankings, and lead generation—giving you the tools to deliver measurable growth for your team or organization. Our […]

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Elevate Your Digital Marketing Skills in Two Days

Create more effective campaigns, increase website traffic, and demonstrate clear marketing ROI to your leadership team. In just two days, you’ll learn actionable strategies to improve digital content, search engine rankings, and lead generation—giving you the tools to deliver measurable growth for your team or organization.

Our expert-led program goes beyond theory, providing step-by-step techniques in AI-powered content creation, SEO optimization, and performance analytics. You’ll walk away with a comprehensive toolkit, including proven AI prompts, Google Analytics 4 measurement strategies, and content marketing frameworks you can implement immediately in your work.

Online | October 7-8, 2025 | 12:30-4:00 PM Central Time

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Key Takeaways

  • Understand the principles of content marketing and how to align it with long-term business goals.
  • Build a content marketing mission statement to guide strategic efforts.
  • Learn to apply a full-funnel AI framework for efficient content creation, promotion, and measurement. We are sharing our best prompts.
  • Grasp SEO fundamentals, including keyphrase research and optimizing content for rankings.
  • Use GA4 to measure and improve campaign performance and ROI.
  • Discover the most impactful website changes for visitor engagement and lead generation

Select your quantity below to register

Digital Marketing Bootcamp (Oct 2025)

Registration is closed

Join as a group or team? Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.

Are you a current College Student or AMA Collegiate Member? Register here.

Digital Marketing Bootcamp – Collegiate (Oct 2025)

Registration is closed

 “Very informative on the latest strategies and incorporating AI into our marketing efforts.”

Gary K., past attendee of the AMA Digital Marketing Bootcamp

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 6 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

The post Digital Marketing Bootcamp (October 2025) appeared first on American Marketing Association.

]]> 200092 2026 Future Trends in Marketing Report https://www.ama.org/marketing-news/2026-trends-report/ Fri, 09 Jan 2026 15:57:25 +0000 https://www.ama.org/?post_type=ama_marketing_news&p=216170 The AMA created the 2026 Future Trends in Marketing report guided by the belief that marketers are not just responders to change, but active innovators who shape the future through their work. Developed with input from over 30 professional marketers with diverse perspectives, the report explores how global forces—sometimes complementary, sometimes contradictory—are on a trajectory […]

The post 2026 Future Trends in Marketing Report appeared first on American Marketing Association.

]]> The AMA created the 2026 Future Trends in Marketing report guided by the belief that marketers are not just responders to change, but active innovators who shape the future through their work. Developed with input from over 30 professional marketers with diverse perspectives, the report explores how global forces—sometimes complementary, sometimes contradictory—are on a trajectory to transform the marketing landscape over the next five to ten years.

Short on time? Get the report highlights in the Executive Summary.

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LOGIN AS A MEMBER TO DOWNLOAD

Not a member? Explore membership or enter your details to download the report.

More Original Research

Level Up in 2026

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