{"id":1033,"date":"2018-11-26T19:24:26","date_gmt":"2018-11-26T19:24:26","guid":{"rendered":"https:\/\/www.ama.org\/?page_id=1033"},"modified":"2026-03-02T11:46:47","modified_gmt":"2026-03-02T17:46:47","slug":"ama-academic-journals","status":"publish","type":"page","link":"https:\/\/www.ama.org\/ama-academic-journals\/","title":{"rendered":"Academic Journals"},"content":{"rendered":"\n<p>AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight needed to make better managerial decisions. Digital access to all five of our journals is an included benefit that comes with being an AMA member. <\/p>\n\n\n\t<div class=\"roleblock\" style=\"\">\n\t\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/myama.my.site.com\/trac_ProductFlow\">Join AMA<\/a><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\t<\/div>\n\t\n\n\n<p class=\"has-text-align-center\"><strong>Stay connected with the AMA journals on X (Twitter):<\/strong> <a href=\"https:\/\/twitter.com\/ama_journals?ref_src=twsrc%5Etfw\" class=\"twitter-follow-button\" data-size=\"large\" data-show-count=\"false\">Follow @ama_journals<\/a><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"follow-the-ama-journals-on-linkedin\"><strong>Follow the AMA Journals on LinkedIn:<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-medium-font-size\"><em><a href=\"https:\/\/www.linkedin.com\/company\/18719940\/\" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-medium-font-size\"><em><a href=\"https:\/\/www.linkedin.com\/company\/33296344\/\" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing Research<\/a><\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-medium-font-size\"><em><a href=\"https:\/\/www.linkedin.com\/company\/33293604\/\" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Public Policy &amp; Marketing<\/a><\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-medium-font-size\"><em><a href=\"https:\/\/www.linkedin.com\/company\/64597822\/\" target=\"_blank\" rel=\"noreferrer noopener\">Journal of International Marketing<\/a><\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-medium-font-size\"><em><a href=\"https:\/\/www.linkedin.com\/showcase\/journal-of-interactive-marketing\/\">Journal of Interactive Marketing<\/a><\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-tabs tabs\">\n\t\t<div class=\"tab-control\">\n\t\t\t\t\t<ul class=\"tab-list\" role=\"tablist\">\n\t\t\t\t\t\t<li class=\"tab-item\">\n\t\t\t\t\t\t\t<a href=\"#journal-of-marketing\" role=\"tab\" aria-controls=\"journal-of-marketing\">Journal of Marketing<\/a>\n\t\t\t\t\t\t<\/li><li class=\"tab-item\">\n\t\t\t\t\t\t\t<a href=\"#journal-of-marketing-research\" role=\"tab\" aria-controls=\"journal-of-marketing-research\">Journal of Marketing Research<\/a>\n\t\t\t\t\t\t<\/li><li class=\"tab-item\">\n\t\t\t\t\t\t\t<a href=\"#journal-of-public-policy-marketing\" role=\"tab\" aria-controls=\"journal-of-public-policy-marketing\">Journal of Public Policy &amp; Marketing<\/a>\n\t\t\t\t\t\t<\/li><li class=\"tab-item\">\n\t\t\t\t\t\t\t<a href=\"#journal-of-international-marketing\" role=\"tab\" aria-controls=\"journal-of-international-marketing\">Journal of International Marketing<\/a>\n\t\t\t\t\t\t<\/li><li class=\"tab-item\">\n\t\t\t\t\t\t\t<a href=\"#journal-of-interactive-marketing\" role=\"tab\" aria-controls=\"journal-of-interactive-marketing\">Journal of Interactive Marketing<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t<div class=\"tab-group\">\n\t\t\n\n<div class=\"tab-content\" id=\"journal-of-marketing\" role=\"tabpanel\">\n\t\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.ama.org\/journal-of-marketing\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"200\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2019\/12\/AMA-Journal-of-Marketing.png?resize=600%2C200\" alt=\"\" class=\"wp-image-26472\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2019\/12\/AMA-Journal-of-Marketing.png?w=600 600w, https:\/\/www.ama.org\/wp-content\/uploads\/2019\/12\/AMA-Journal-of-Marketing.png?w=300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><\/div><\/div>\n\n\n\n<p><em><a href=\"https:\/\/www.ama.org\/journal-of-marketing\/\">Journal of Marketing<\/a><\/em> (<em>JM<\/em>) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, <em>JM<\/em> has played a significant role in shaping the content and boundaries of the marketing discipline. <a href=\"https:\/\/www.ama.org\/journal-of-marketing\/\">Learn more about <em>JM <\/em>here<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"impact-factor-5-266\">Impact factor: 10.4<\/h4>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tWhat&#039;s New\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/02\/immersive-services-card.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Scholarly Insight\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2026\/02\/10\/addressing-consumer-well-being-in-immersive-services-like-healthcare-education-and-hospitality\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tAddressing Consumer Well-Being in &quot;Immersive Services&quot; like Healthcare, Education, and Hospitality\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>A <em>Journal of Marketing<\/em> study shows how immersive services that embrace consumer agency benefit from stronger, more loyal customer relationships.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/NADE-card.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> SCholarly insight\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2026\/01\/14\/an-innovative-new-tool-draws-on-emojis-to-improve-consumer-sentiment-analysis\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tAn Innovative New Tool Draws on Emojis to Improve Consumer Sentiment Analysis\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>This <em>Journal of Marketing<\/em> study introduces &#8220;NADE&#8221; (Natural Affect DEtection), which leverages the power of emojis to give companies unprecedented insight into consumer emotions.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/11\/ai-magical-card.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> scholarly insight\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2025\/11\/11\/those-who-know-less-about-ai-are-more-likely-to-adopt-it\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tThose Who Know Less About AI are More Likely to Adopt It\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Who\u2019s more open to adopting AI: savvy tech experts or beginners? A <em>Journal of Marketing<\/em> study finds that people with lower AI literacy are most receptive to AI\u2014here&#8217;s why.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-for-authors\">For Authors<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2561\" height=\"2561\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/07\/JM-Editors.png?resize=2561%2C2561\" alt=\"\" class=\"wp-image-199063\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/07\/JM-Editors.png?w=2561 2561w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/07\/JM-Editors.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/07\/JM-Editors.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/07\/JM-Editors.png?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/07\/JM-Editors.png?w=1024 1024w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/07\/JM-Editors.png?w=1536 1536w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/07\/JM-Editors.png?w=2048 2048w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/07\/JM-Editors.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/07\/JM-Editors.png?w=739 739w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/07\/JM-Editors.png?w=600 600w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/07\/JM-Editors.png?w=100 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-editorial-leadership\">Editorial Leadership<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/editorial-leadership-journal-of-marketing\/\"><\/a><a href=\"https:\/\/www.ama.org\/editorial-leadership-journal-of-marketing\/\">Editors<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/associate-editors-journal-of-marketing\/\">Associate Editors<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/editorial-review-board-journal-of-marketing\/\">\u200bEditorial Review Board<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/advisory-board-journal-of-marketing\/\">\u200bAdvisory Board<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/journal-of-marketing-social-media-editor-erik-hermann\/\">Social Media Editor<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/upcoming-conference-events-involving-the-journal-of-marketing\/\">Meet&nbsp;<em>JM<\/em>&nbsp;at a Conference<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"460\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=460&#038;resize=460%2C460\" alt=\"\" class=\"wp-image-108856\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=460 460w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=100 100w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-submit-a-paper\">Submit a Paper<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/submission-guidelines-journal-of-marketing\/\">\u200b<\/a><a href=\"https:\/\/www.ama.org\/submission-guidelines-american-marketing-association-journals\/\">Submission Guidelines<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/editorial-guidelines-journal-of-marketing\/\"><\/a><a href=\"https:\/\/www.ama.org\/jm-editorial-cornerstones\/\">Editorial Mission<\/a><a href=\"https:\/\/www.ama.org\/editorial-guidelines-journal-of-marketing\/\">\u200b<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mc.manuscriptcentral.com\/ama_jm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Submit a Manuscript<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=EIG3_NyGi1s\" target=\"_blank\" rel=\"noreferrer noopener\">What to Focus on When Submitting to <em>JM<\/em><\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/06\/organic-marketing-theory-si-square.jpg?resize=500%2C500\" alt=\"\" class=\"wp-image-197052\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/06\/organic-marketing-theory-si-square.jpg?w=500 500w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/06\/organic-marketing-theory-si-square.jpg?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/06\/organic-marketing-theory-si-square.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/06\/organic-marketing-theory-si-square.jpg?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/06\/organic-marketing-theory-si-square.jpg?w=100 100w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-calls-for-papers\">Calls for Papers<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/2025\/06\/10\/call-for-papers-journal-of-marketing-special-issue-on-organic-marketing-theory\/\">Organic Marketing Theory<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/2025\/04\/14\/call-for-papers-journal-of-marketing-special-issue-on-empirics-first\/\" target=\"_blank\" rel=\"noreferrer noopener\">Empirics First<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/2025\/07\/09\/call-for-papers-journal-of-marketing-analyzing-trade-offs-and-advancing-solutions-to-societys-challenges-using-an-integrated-multiple-stakeholders-perspective\/\">Analyzing Trade-Offs and Advancing Solutions to Society\u2019s Challenges Using an Integrated Multiple Stakeholders Perspective<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"467\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=467&#038;resize=467%2C467\" alt=\"\" class=\"wp-image-109407\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=467 467w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=100 100w\" sizes=\"auto, (max-width: 467px) 100vw, 467px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-editorial-policies\">Editorial Policies<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/ama-journals-editorial-policies-procedures\/\">AMA Journal Policies<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/journal-of-marketing-policy-for-research-transparency\/\"><em>Journal of Marketing<\/em> Policy for Research Transparency<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/decision-appeal-policy-journal-of-marketing\/\">Appeal Policy<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tMarketing Insights from AMA Fellows\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card post has-background has-white-background-color has-link is-style-horizontal\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/kotler-jm-card.png?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Article\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2024\/03\/12\/a-lifetime-in-marketing-lessons-learned-and-the-way-ahead-by-philip-kotler\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tThe Past, Present, and Future of Marketing [Philip Kotler\u2019s Insights]\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Phil Kotler, the &#8220;father of modern marketing,&#8221; reflects on the past and future of the discipline.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-grey-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-journal-of-marketing-research-driven-apps\"><em>Journal of Marketing<\/em> Research-Driven Apps<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/04\/marketing-ideas-card.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t Research-Driven App\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"http:\/\/writingclaritycalculator.com\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tWriting Clarity Calculator\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>This tool can help scholars recognize and repair unclear writing so their research can make a larger impact.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/04\/identifying-market-structure-card.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t Research-Driven App\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/market-structure.github.io\/index.html\" itemprop=\"url\">\n\t\t\t\t\t\t\tMarket Structure Map\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>This tool provides an interactive visualization of market structure among brands.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/05\/india-pharma-card.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t Research-Driven App\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/dpco2013impact.com\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tDo No Harm? Unintended Consequences Of Pharmaceutical Price Regulation In India\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>This web companion extends the research paper, &#8220;Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India&#8221; by providing detailed context and results.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-additional-resources\">Additional Resources<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-for-marketers\">For Marketers<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/article-types\/jm-scholarly-insights\/\">Scholarly Insights<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/anchor.fm\/jm-buzz\" target=\"_blank\" rel=\"noreferrer noopener\">The <em>JM<\/em> Buzz Podcast<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/journal-of-marketing-webinars-for-managers\/\">Webinars for Managers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/journal-of-marketing-press-release-archive\/\"><em>JM <\/em>Press Releases<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-for-scholars\">For Scholars<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/jm-webinar-series-insights-for-scholars\/\">Webinars for Scholars<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/journal-of-marketing-insights-in-the-classroom\/\">Insights for the Classroom<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/challenging-the-boundaries-of-marketing-special-series\/\">Challenging the Boundaries of Marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/how-marketing-contributes-to-a-better-world-what-marketing-academics-can-learn-from-marketing-practitioners\/\">Videos: What Academics Can Learn from Practitioners<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/how-to-review-for-the-journal-of-marketing\/\">Resources for Reviewers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/article-awards-journal-of-marketing\/\"><em>JM<\/em> Awards<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-special-issues\">Special Issues<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/journal-of-marketing-special-issue-marketing-in-the-healthcare-sector\/\">Marketing in the Health Care Sector<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/journal-of-marketing-special-issue-better-marketing-for-a-better-world\/\">Better Marketing for a Better World<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/journal-of-marketing-special-issue-new-technologies-in-marketing\/\">New Technologies in Marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/jm-msi-special-issue-from-marketing-priorities-to-research-agendas\/\"><em>JM<\/em>-MSI Special Issue<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-explore-the-journal\">Explore the Journal<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/jmxa\/current\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Current <em>JM<\/em> Issue<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/jmxa\/0\/0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Articles in Advance<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/jmxa\/0\/ja\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Recently Accepted Manuscripts<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-connect\">Connect<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/journals.sagepub.com\/connected\/JMX#email-alert\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Get Article Alerts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/upcoming-conference-events-involving-the-journal-of-marketing\/\">Meet <em>JM<\/em> at a Conference<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/company\/18719940\/\" target=\"_blank\" rel=\"noreferrer noopener\">Follow <em>JM <\/em>on LinkedIn<\/a><\/li>\n\n\n\n<li>Get <em>JM<\/em> updates on X (Twitter): <a href=\"https:\/\/twitter.com\/JofMarketing?ref_src=twsrc%5Etfw\" class=\"twitter-follow-button\">Follow @JofMarketing<\/a><script src=\"https:\/\/platform.twitter.com\/widgets.js\"><\/script><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div id=\"om-vz0b3z7vdbhbsfhoma3u-holder\"><\/div>\n\n\n\n<p><\/p>\n\n<\/div>\n\n\n\n\n<div class=\"tab-content\" id=\"journal-of-marketing-research\" role=\"tabpanel\">\n\t\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.ama.org\/journal-of-marketing-research\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"200\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2019\/12\/AMA-Journal-of-Marketing-Research.png?w=600&#038;resize=600%2C200\" alt=\"\" class=\"wp-image-26471\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2019\/12\/AMA-Journal-of-Marketing-Research.png?w=600 600w, https:\/\/www.ama.org\/wp-content\/uploads\/2019\/12\/AMA-Journal-of-Marketing-Research.png?w=300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><\/div><\/div>\n\n\n\n<p><em><a href=\"https:\/\/www.ama.org\/journal-of-marketing-research\/\">Journal of Marketing Research<\/a><\/em> (<em>JMR<\/em>) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the&nbsp;<em>Financial Times<\/em>&nbsp;top 50 business journals and the University of Texas at Dallas research rankings journal list. <a href=\"https:\/\/www.ama.org\/journal-of-marketing-research\/\">Learn more about <em>JMR<\/em> here<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"impact-factor-4-626scimago-journal-ranking-7-325\">Impact factor: 5.0<br>Scimago journal ranking: 6.321<\/h4>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tRecommended Reading\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/02\/referral-contagion-card.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Scholarly Insight\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2026\/03\/02\/referral-contagion-capturing-the-full-roi-of-referral-programs\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tReferral Contagion: Capturing the Full ROI of Referral Programs\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>A <em>Journal of Marketing Research<\/em> study shows that referred customers go on to make between 31% and 57% more referrals than those acquired through other channels, revealing a simple way for marketers to attract more referrals overall.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/genetic-data-taste-card.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Scholarly Insight\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2026\/02\/02\/should-your-business-bet-on-great%c2%b9%e2%81%b0%e2%81%b0%e2%81%b0-grandmas-taste-using-genetic-data\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tShould Your Business Bet on Great\u00b9\u2070\u2070\u2070 Grandma&#039;s Taste Using Genetic Data?\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>This <em>Journal of Marketing Research<\/em> study shows how genetic data can significantly improve prediction of taste preferences above traditionally used metrics like demographics, behavioral variables, and even past consumption.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/12\/cumulative-incremental-card.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Scholarly Insight\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2025\/12\/11\/the-psychology-of-feedback-design-how-the-same-ratings-look-better-or-worse-depending-on-format\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tSharing Makes Us Wasteful: How Shared Products Drive Overuse\u2014And What Businesses Can Do\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>A <em>Journal of Marketing Research<\/em> study shows that the presentation of performance scores\u2014whether as cumulative averages, individual (incremental) scores, or a combination\u2014can significantly influence how people evaluate products, services, or individuals.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-for-authors-0\">For Authors<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"1024\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JMR-editors-square-3.jpg?w=1024&#038;resize=1024%2C1024\" alt=\"\" class=\"wp-image-128063\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JMR-editors-square-3.jpg?w=2560 2560w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JMR-editors-square-3.jpg?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JMR-editors-square-3.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JMR-editors-square-3.jpg?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JMR-editors-square-3.jpg?w=1024 1024w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JMR-editors-square-3.jpg?w=1536 1536w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JMR-editors-square-3.jpg?w=2048 2048w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JMR-editors-square-3.jpg?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JMR-editors-square-3.jpg?w=739 739w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JMR-editors-square-3.jpg?w=600 600w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JMR-editors-square-3.jpg?w=100 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-editorial-leadership-0\">Editorial Leadership<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/journal-of-marketing-research-editors\/\">Editors<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/journal-of-marketing-research-associate-editors\/\">Associate Editors<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/journal-of-marketing-research-editorial-review-board\/\">Editorial Review Board<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/journal-of-marketing-research-advisory-board\/\">Advisory Board<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"460\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=460&#038;resize=460%2C460\" alt=\"\" class=\"wp-image-108856\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=460 460w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=100 100w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-submit-a-paper-0\">Submit a Paper<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/submission-guidelines-american-marketing-association-journals\/\">Submission Guidelines<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mc.manuscriptcentral.com\/ama_jmr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Submission Site<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/editorial-guidelines-journal-of-marketing-research-2\/\"><em>JMR<\/em> Editorial Statement<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"467\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?resize=467%2C467\" alt=\"\" class=\"wp-image-109407\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=467 467w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=100 100w\" sizes=\"auto, (max-width: 467px) 100vw, 467px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-editorial-policies-0\">Editorial Policies<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/ama-journals-editorial-policies-procedures\/\">AMA Journal Policies<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/journal-of-marketing-research-policy-for-research-transparency\/\"><em>Journal of Marketing Research<\/em> Policy for Research Transparency<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/decision-appeal-policy-ama-journals\/\">Decision Appeal Policy<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tFeatured\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card marketing_news has-background has-white-background-color has-link is-style-horizontal\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/impact-curations-card.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> IMPACT at jmr\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/09\/ImpactatJMRCurations_1025.pdf\" itemprop=\"url\">\n\t\t\t\t\t\t\tIdentification-Related Challenges and Recommendations\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p><p><p>Developments in econometrics and statistics present an array of methods that can allow marketing researchers to address identification challenges presented by observational data and present findings that are rigorously derived. <span style=\"color: currentcolor\">Learn more in this in-depth guide.<\/span><\/p><br><\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-additional-resources-0\">Additional Resources<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-research-insights\">Research Insights<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/article-types\/jmr-scholarly-insights\/\">Scholarly Insights by AMA DocSIG<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/impact-at-jmr\/\">IMPACT at <em>JMR<\/em><\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-special-issues-0\">Special Issues<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/mrja\/61\/4\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mitigation in Marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/mrja\/59\/1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Education and Marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/mrja\/58\/6\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Marketing Insights from Multimedia Data<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-jmr-awards\"><em>JMR<\/em> Awards<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/paul-e-green-award\/\">Paul E. Green\/Vithala R. Rao Award<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/weitz-winer-odell-award\/\">Weitz-Winer-O\u2019Dell Award<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-explore-the-journal-0\">Explore the Journal<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/MRJ\/current\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Current <em>JMR<\/em> Issue<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/MRJ\/0\/0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Articles in Advance<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/MRJ\/0\/ja\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Recently Accepted Manuscripts<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-connect-0\">Connect<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/journals.sagepub.com\/connected\/MRJ#email-alert\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Get <em>JMR<\/em> Article Alerts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/company\/33296344\/\" target=\"_blank\" rel=\"noreferrer noopener\">Follow <em>JMR<\/em> on LinkedIn<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/amaf.wufoo.com\/forms\/jmr-updates-a-newsletter-signup\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe to the <em>JMR<\/em> Updates Newsletter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/creators.spotify.com\/pod\/profile\/hiwtpod\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;How I Wrote This&#8221; Podcast<\/a><\/li>\n\n\n\n<li>Get <em>JMR<\/em> updates on X (Twitter): <a href=\"https:\/\/twitter.com\/ama_journals?ref_src=twsrc%5Etfw\" class=\"twitter-follow-button\">Follow @ama_journals<\/a><script src=\"https:\/\/platform.twitter.com\/widgets.js\"><\/script><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div id=\"om-vz0b3z7vdbhbsfhoma3u-holder\"><\/div>\n\n<\/div>\n\n\n\n\n<div class=\"tab-content\" id=\"journal-of-public-policy-marketing\" role=\"tabpanel\">\n\t\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.ama.org\/journal-of-public-policy-marketing\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"200\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2019\/12\/AMA-Journal-of-Public-Policy.png?w=600&#038;resize=600%2C200\" alt=\"\" class=\"wp-image-26473\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2019\/12\/AMA-Journal-of-Public-Policy.png?w=600 600w, https:\/\/www.ama.org\/wp-content\/uploads\/2019\/12\/AMA-Journal-of-Public-Policy.png?w=300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><\/div><\/div>\n\n\n\n<p><em><a href=\"https:\/\/www.ama.org\/journal-of-public-policy-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Public Policy &amp; Marketing<\/a><\/em> (<em>JPP&amp;M<\/em>) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy. <a href=\"https:\/\/www.ama.org\/journal-of-public-policy-marketing\/\">Learn more about <em>JPP&amp;M<\/em> here<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"impact-factor-2-5\">Impact factor: 4.7<\/h4>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tRecommended Reading\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/inclusive-design-card.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> REsearch dialogue\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2026\/01\/23\/inclusive-design\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tInclusive Design\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p><em>Journal of Public Policy &amp; Marketing<\/em> recently featured a research dialogue on the topic of disability, accessibility, and marketplace inclusion, with a focus on inclusive design\u2014along with a teaching resource from University of Houston professor Vanessa Patrick.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/09\/mushrooms.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> research Insight\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/research-insights\/research-insight-rise-of-the-mushrooms-exploring-marketers-role-in-the-potential-public-health-benefits-of-psilocybin\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tRise of the Mushrooms: Exploring Marketers&#039; Role in the Potential Public Health Benefits of Psilocybin\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Psilocybin is emerging as the next frontier in U.S. drug policy\u2014reshaping use patterns, public health debates, and business strategy. A <em>Journal of Public Policy &amp; Marketing<\/em> sets out an agenda for firms and policymakers in this space.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/ai-vs-human-advice-card.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> research Insight\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/research-insights\/when-consumers-prefer-human-advice-over-ai-and-what-policymakers-should-know\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tWhen Consumers Prefer Human Advice over AI\u2014And What Policymakers Should Know\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>How do people perceive AI-generated versus human-generated recommendations? This <em>Journal of Public Policy &amp; Marketing<\/em> article explores.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-for-authors-1\">For Authors<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"1024\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JPPM-editors-square.jpg?w=1024&#038;resize=1024%2C1024\" alt=\"\" class=\"wp-image-128098\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JPPM-editors-square.jpg?w=2560 2560w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JPPM-editors-square.jpg?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JPPM-editors-square.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JPPM-editors-square.jpg?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JPPM-editors-square.jpg?w=1024 1024w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JPPM-editors-square.jpg?w=1536 1536w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JPPM-editors-square.jpg?w=2048 2048w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JPPM-editors-square.jpg?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JPPM-editors-square.jpg?w=739 739w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JPPM-editors-square.jpg?w=600 600w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/JPPM-editors-square.jpg?w=100 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-editorial-leadership-1\">Editorial Leadership<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/journal-of-public-policy-marketing-editor-in-chief\/\">Editors<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/associate-editors-journal-of-public-policy-marketing\/\">Associate Editors<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/editorial-review-board-journal-of-public-policy-marketing\/\">Editorial Review Board<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"460\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=460&#038;resize=460%2C460\" alt=\"\" class=\"wp-image-108856\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=460 460w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=100 100w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-submit-a-paper-1\">Submit a Paper<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/submission-guidelines-american-marketing-association-journals\/\">Submission Guidelines<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mc.manuscriptcentral.com\/ama_jim\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><\/a><a href=\"https:\/\/mc.manuscriptcentral.com\/ama_jppm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Submission Site<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"467\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=467&#038;resize=467%2C467\" alt=\"\" class=\"wp-image-109407\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=467 467w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=100 100w\" sizes=\"auto, (max-width: 467px) 100vw, 467px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-editorial-policies-1\">Editorial Policies<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/ama-journals-editorial-policies-procedures\/\">AMA Journal Policies<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/decision-appeal-policy-ama-journals\/\" target=\"_blank\" rel=\"noreferrer noopener\">Decision Appeal Policy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/jppm-trainee-reviewer-program\/\"><em>JPP&amp;M<\/em>&nbsp;Trainee Reviewer Program<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tFeatured\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card has-background has-white-background-color has-link is-style-horizontal\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/generative-ai-card.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Special Issue\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/journals.sagepub.com\/toc\/ppoa\/44\/3\" itemprop=\"url\">\n\t\t\t\t\t\t\tGenerative AI: Promises and Perils\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>How should individuals and firms address the growing use of GenAI, and which types of policies are necessary to ensure its promise is not overcome by its perils? Check out the latest research on this topic in this <em>Journal of Public Policy &amp; Marketing<\/em> special issue.\u00a0<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-additional-resources-1\">Additional Resources<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-research-curations\">Research Curations<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/2025\/04\/28\/bridging-the-gap-disability-inclusive-corporate-social-responsibility-as-a-catalyst-for-equitable-marketing-transformation\/\">Bridging the Gap: Disability-Inclusive Corporate Social Responsibility as a Catalyst for Equitable Marketing Transformation<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/jppm-articles-on-political-activity-marketing-and-public-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>JPP&amp;M<\/em> Articles on Political Activity, Marketing, and Public Policy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/2020\/08\/04\/a-call-for-further-research-at-the-intersection-of-race-marketing-and-public-policy\/\">A Call for Further Research at the Intersection of Race, Marketing, and Public Policy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/2021\/01\/04\/what-exactly-is-marketing-and-public-policy\/\">What Exactly Is Marketing and Public Policy?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/2021\/05\/20\/is-the-pharmaceutical-industry-an-ideal-context-for-research-a-curation-on-pharmaceutical-marketing-and-agenda-for-future-research\/\">A Curation on Pharmaceutical Marketing and Agenda for Future Research<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-jpp-amp-m-videos\"><em>JPP&amp;M <\/em>Videos<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/video-modules-on-marketing-and-public-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>JPP&amp;M<\/em>&nbsp;10\u201320 Minute Video Modules<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=2Icc-DS0RJ4\" target=\"_blank\" rel=\"noreferrer noopener\">A Conversation About Media Impact with Jessica Vredenburg<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/webinar-recording-measuring-societal-impact-in-business-research-from-challenges-to-change\/\" target=\"_blank\" rel=\"noreferrer noopener\">Maura Scott Featured in&nbsp;<em>Financial Times&nbsp;<\/em>Panel on Societal Impact in Business Research<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-special-issues-1\">Special Issues<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/journal-of-public-policy-marketing-special-issue-generative-ai-promises-and-perils\/\">Generative AI: Promises and Perils<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/journal-of-public-policy-marketing-special-issue-marketing-to-end-war-create-peace-and-enhance-sustainable-well-being\/\">Marketing to End War, Create Peace, and Enhance Sustainable Well-Being<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/ppoa\/43\/3\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TCR Impact<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/ppoa\/43\/1\" rel=\"nofollow\">Meta-Analyses and Systematic Reviews in Marketing and Public Policy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/journal-of-public-policy-marketing-special-issue-marketing-to-prevent-radicalization-developing-insights-for-policies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing to Prevent Radicalization<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/ppoa\/41\/4\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pharmaceuticals, Marketing, and Society<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/the-covid-19-pandemic-through-the-lens-of-marketing-and-public-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">The COVID-19 Pandemic through the Lens of Marketing and Public Policy<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-explore-the-journal-1\">Explore the Journal<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/PPO\/current\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Current <em>JPP&amp;M<\/em> Issue<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/PPO\/0\/0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Articles in Advance<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/PPO\/0\/ja\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Recently Accepted Manuscripts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/page\/ppo\/thomas_c_kinnear\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Thomas C. Kinnear Award Collection<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-connect-1\">Connect<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/journals.sagepub.com\/connected\/PPO#email-alert\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Get <em>JPP&amp;M<\/em> Article Alerts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/company\/33293604\/\" target=\"_blank\" rel=\"noreferrer noopener\">Follow <em>JPP&amp;M<\/em> on LinkedIn<\/a><\/li>\n\n\n\n<li>Get <em>JPP&amp;M<\/em> updates on X (Twitter): <a href=\"https:\/\/twitter.com\/ama_journals?ref_src=twsrc%5Etfw\" class=\"twitter-follow-button\">Follow @ama_journals<\/a><script src=\"https:\/\/platform.twitter.com\/widgets.js\"><\/script><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div id=\"om-vz0b3z7vdbhbsfhoma3u-holder\"><\/div>\n\n\n\n<p><\/p>\n\n<\/div>\n\n\n\n\n<div class=\"tab-content\" id=\"journal-of-international-marketing\" role=\"tabpanel\">\n\t\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.ama.org\/journal-of-international-marketing\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"200\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2019\/12\/AMA-Journal-of-International-Marketing.png?w=600&#038;resize=600%2C200\" alt=\"\" class=\"wp-image-26470\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2019\/12\/AMA-Journal-of-International-Marketing.png?w=600 600w, https:\/\/www.ama.org\/wp-content\/uploads\/2019\/12\/AMA-Journal-of-International-Marketing.png?w=300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><\/div><\/div>\n\n\n\n<p><em><a href=\"https:\/\/www.ama.org\/journal-of-international-marketing\/\">Journal of International Marketing<\/a><\/em> (<em>JIM<\/em>) is dedicated to advancing international marketing practice, research and theory. This journal\u2019s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners. <a href=\"https:\/\/www.ama.org\/journal-of-international-marketing\/\">Learn more about <em>JIM<\/em> here<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"impact-factor-4-575\">Impact factor: 4.2<br>Five-year impact factor: 5.7<br>Citescore: 9.9<\/h4>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tRecommended Reading\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/11\/b2b-price-increases.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Research Insight\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/research-insights\/research-insight-how-cultural-values-influence-international-b2b-sales-during-price-increases\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tHow Cultural Values Influence International B2B Sales During Price Increases\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>This\u00a0<em>Journal of International Marketing<\/em>\u00a0study shows that the ways in which customer firms respond to price hikes depends on the magnitude of the price increase as well as the cultural origin of the customer firm.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/07\/tik-tok-card.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> research insight\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/research-insights\/research-insight-becoming-tiktok-famous-how-global-brands-engage-emerging-market-consumers\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tBecoming TikTok Famous: How Global Brands Engage Emerging-Market Consumers\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>How can managers of global brands increase likes, shares, and comments on TikTok? A <em>Journal of International Marketing <\/em>study explores.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"314\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/jig-cover-social-1579133599487.jpg?resize=486%2C314\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Special Issue\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/journals.sagepub.com\/toc\/jiga\/32\/3\" itemprop=\"url\" rel=\"nofollow\">\n\t\t\t\t\t\t\tBrands and Branding in an International Context\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>This <em>Journal of International Marketing<\/em> Special Issue takes a\u00a0fresh look at brands and branding in an international context, exploring several forward-thinking branding topics and perspectives.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-for-authors-2\">For Authors<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/07\/headshot-2-square.jpg?w=500&#038;resize=500%2C500\" alt=\"\" class=\"wp-image-161515\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/07\/headshot-2-square.jpg?w=500 500w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/07\/headshot-2-square.jpg?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/07\/headshot-2-square.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/07\/headshot-2-square.jpg?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/07\/headshot-2-square.jpg?w=100 100w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-editorial-leadership-2\">Editorial Leadership<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/journal-of-international-marketing-editor-in-chief\/\">Editor in Chief<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/journal-of-international-marketing-associate-editors\/\">Associate Editors<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/journal-of-international-marketing-editorial-review-board\/\">Editorial Review Board<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/journal-of-international-marketing-advisory-board\/\">Advisory Board<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"460\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=460&#038;resize=460%2C460\" alt=\"\" class=\"wp-image-108856\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=460 460w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/submit-a-paper.jpg?w=100 100w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-submit-a-paper-2\">Submit a Paper<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/submission-guidelines-american-marketing-association-journals\/\">Submission Guidelines<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mc.manuscriptcentral.com\/ama_jim\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Submission Site<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/entry-exit-si-square.jpg?w=500&#038;resize=500%2C500\" alt=\"\" class=\"wp-image-208345\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/entry-exit-si-square.jpg?w=500 500w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/entry-exit-si-square.jpg?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/entry-exit-si-square.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/entry-exit-si-square.jpg?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/entry-exit-si-square.jpg?w=100 100w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-calls-for-papers-0\">Calls for Papers<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/2025\/10\/09\/call-for-papers-journal-of-international-marketing-foreign-market-entry-reentry-and-exit-strategies\/\">Foreign Market Entry, Reentry, and Exit Strategies<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/2025\/07\/22\/call-for-papers-journal-of-international-marketing-global-sustainability-and-innovation-in-international-marketing\/\">Global Sustainability and Innovation in International Marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/2025\/08\/18\/call-for-papers-journal-of-international-marketing-global-endorsers-in-marketing\/\">Global Endorsers in Marketing<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"467\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=467&#038;resize=467%2C467\" alt=\"\" class=\"wp-image-109407\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=467 467w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/10\/AMA-square.jpg?w=100 100w\" sizes=\"auto, (max-width: 467px) 100vw, 467px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-editorial-policies-2\">Editorial Policies<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/ama-journals-editorial-policies-procedures\/\">AMA Journal Policies<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/decision-appeal-policy-ama-journals\/\">Decision Appeal Policy<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tFeatured\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card has-background has-white-background-color has-link is-style-horizontal\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/02\/JIM_Website-Card-Image-620-x-466.png?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2025\/02\/18\/jim-insight-papers\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tJIM Insight Papers\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Insight Papers are shorter manuscripts (under 4,000 words, including all components of the submission) designed for a faster peer review process compared with typical research articles. These papers focus on insights that would benefit from rapid dissemination or serve as a meaningful extension of an already-published article, providing additional contextual confirmation or disconfirmation.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-additional-resources-2\">Additional Resources<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-special-issues-2\">Special Issues<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/jiga\/32\/3\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Brands and Branding in an International Context<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/jiga\/31\/2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Theory and Practice in Global Marketing (TPGM)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/jiga\/31\/1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Customer Engagement in International Markets<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/jiga\/30\/2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Well-Being in a Global World, Part 1: Lessons from a Global Pandemic<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/jiga\/30\/3\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Well-Being in a Global World, Part 2: Future Directions for Research in International Marketing<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-jim-awards\"><em>JIM<\/em> Awards<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/press-releases\/mark-cleveland-wins-the-2024-s-tamer-cavusgil-award\/\">2024 S. Tamer Cavusgil Award<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/press-releases\/hugh-m-cannon-and-attila-yaprak-win-2025-hans-b-thorelli-award\/\">2025 Hans B. Thorelli Award<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-explore-the-journal-2\">Explore the Journal<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/JIG\/current\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Current <em>JIM<\/em> Issue<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/JIG\/0\/0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Articles in Advance<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/JIG\/0\/ja\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Recently Accepted Manuscripts<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-connect-2\">Connect<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/journals.sagepub.com\/connected\/JIG#email-alert\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Get <em>JIM<\/em> Article Alerts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/company\/64597822\/\" target=\"_blank\" rel=\"noreferrer noopener\">Follow <em>JIM<\/em> on LinkedIn<\/a><\/li>\n\n\n\n<li>Get <em>JIM<\/em> updates on X (Twitter): <a href=\"https:\/\/twitter.com\/ama_journals?ref_src=twsrc%5Etfw\" class=\"twitter-follow-button\">Follow @ama_journals<\/a><script src=\"https:\/\/platform.twitter.com\/widgets.js\"><\/script><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div id=\"om-vz0b3z7vdbhbsfhoma3u-holder\"><\/div>\n\n<\/div>\n\n\n\n\n<div class=\"tab-content\" id=\"journal-of-interactive-marketing\" role=\"tabpanel\">\n\t\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.ama.org\/journal-of-interactive-marketing\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"200\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/05\/JNM-journals-page.jpg?resize=600%2C200\" alt=\"\" class=\"wp-image-101181\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/05\/JNM-journals-page.jpg?w=600 600w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/05\/JNM-journals-page.jpg?w=300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><\/div><\/div>\n\n\n\n<p><em><a href=\"https:\/\/www.ama.org\/journal-of-interactive-marketing\/\">Journal of Interactive Marketing<\/a><\/em> aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing. <a href=\"https:\/\/www.ama.org\/journal-of-interactive-marketing\/\">Learn more about the journal here<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"impact-factor-4-575\">Impact factor:&nbsp;7.8<\/h4>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tRecommended Reading\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/05\/memes-card.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Research Insight\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/research-insights\/research-insight-memes-in-marketing-act-fast-or-theyll-backfire\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tMemes in Marketing: Act Fast or They&#039;ll Backfire\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Internet memes are part of the marketing toolkit, but they can lose their relevance as the trend represented in the meme fades. This <em>Journal of Interactive Marketing<\/em> study examines the fad dynamics of internet memes to estimate how quickly a meme\u2019s attractiveness fades.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/consumer-trust.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Research Insight\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/research-insights\/research-insight-building-consumer-trust-through-tailored-communications\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tBuilding Consumer Trust Through Tailored Communications\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Trust isn\u2019t one-size-fits-all in digital commerce. This <em>Journal of Interactive Marketing<\/em> study shows how the three dimensions of trustworthiness\u2014ability, benevolence, and integrity\u2014influence consumer evaluations, intentions, and behaviors in digital commerce.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/04\/word-of-mouth.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Research Insight\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/research-insights\/research-insight-how-prepurchase-word-of-mouth-affect-postpurchase-word-of-mouth\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tHow Does Prepurchase Word of Mouth Affect Postpurchase Word of Mouth?\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Marketers know that word of mouth\u2014reviews and recommendations from friends and strangers\u2014can lead consumers to make a purchase. But what happens after the purchase? A <em>Journal of Interactive Marketing <\/em>study explores.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-for-authors-3\">For Authors<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignwide size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"1024\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Untitled-5.png?w=1024&#038;resize=1024%2C1024\" alt=\"\" class=\"wp-image-210436\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Untitled-5.png?w=1080 1080w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Untitled-5.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Untitled-5.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Untitled-5.png?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Untitled-5.png?w=1024 1024w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Untitled-5.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Untitled-5.png?w=739 739w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Untitled-5.png?w=600 600w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Untitled-5.png?w=100 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading alignwide\" id=\"h-editorial-leadership-3\">Editorial Leadership<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/journal-of-interactive-marketing-editors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Editors and Editors Emeritus<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/journal-of-interactive-marketing-associate-editors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Associate Editors<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/journal-of-interactive-marketing-editorial-review-board\/\" target=\"_blank\" rel=\"noreferrer noopener\">Editorial Review Board<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"460\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/04\/submission-guidelines-square-2.jpg?w=460&#038;resize=460%2C460\" alt=\"\" class=\"wp-image-99555\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/04\/submission-guidelines-square-2.jpg?w=460 460w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/04\/submission-guidelines-square-2.jpg?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/04\/submission-guidelines-square-2.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/04\/submission-guidelines-square-2.jpg?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/04\/submission-guidelines-square-2.jpg?w=100 100w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading alignwide\" id=\"h-submit-a-paper-3\">Submit a Paper<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/submission-guidelines-american-marketing-association-journals\/\">Submission Guidelines<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mc.manuscriptcentral.com\/ama_jnm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Submission Site<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/aims-scope\/JNM\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Aims and Scope<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/2024\/10\/21\/introducing-jnm-reports\/\">New Article Type: <em>JNM<\/em> Reports<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"467\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/04\/ama-logo-2.jpg?w=467&#038;resize=467%2C467\" alt=\"\" class=\"wp-image-99563\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/04\/ama-logo-2.jpg?w=467 467w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/04\/ama-logo-2.jpg?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/04\/ama-logo-2.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/04\/ama-logo-2.jpg?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/04\/ama-logo-2.jpg?w=100 100w\" sizes=\"auto, (max-width: 467px) 100vw, 467px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading alignwide\" id=\"h-editorial-policies-3\">Editorial Policies<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/ama-journals-editorial-policies-procedures\/\" target=\"_blank\" rel=\"noreferrer noopener\">AMA Journal Policies<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/decision-appeal-policy-ama-journals\/\" target=\"_blank\" rel=\"noreferrer noopener\">Decision Appeal Policy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/metrics\/JNM\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Journal Indexing and Metrics<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tFeatured\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card has-background has-white-background-color has-link is-style-horizontal\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Journal-of-Interactive-Marketing_Website-Card-Image-620-x-466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Award-Winning Research\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/press-releases\/german-zenetti-and-koen-pauwels-win-2024-journal-of-interactive-marketing-best-paper-award\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tGerman Zenetti and Koen Pauwels Win 2024 Journal of Interactive Marketing Best Paper Award\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>The winners of the 2024 Best Paper Award are German Zenetti and Koen Pauwels for their article, \u201cAmplifying Off-Site Purchases with On-Site Retail Media Advertising.\u201d Click here to learn more about the winning article and finalists.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-additional-resources-3\">Additional Resources<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-explore-the-journal-3\">Explore the Journal<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/jnma\/current\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Current Issue<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/jnma\/0\/0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Articles in Advance<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/loi\/JNM\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">All Issues<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-special-issues-3\">Special Issues<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/jnma\/58\/2-3\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Information Technologies and Consumers\u2019 Well-Being<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/jnma\/57\/1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Examining the Unanticipated Consequences of Interactive Marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/jnma\/51\/1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Big Data, Technology-Driven CRM &amp; Artificial Intelligence<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/journals.sagepub.com\/toc\/jnma\/34\/1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mobile Marketing<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-connect-3\">Connect<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/journals.sagepub.com\/connected\/JNM#email-alert\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Get <em>Journal of Interactive Marketing<\/em> Article Alerts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/showcase\/37473527\/\" target=\"_blank\" rel=\"noreferrer noopener\">Follow <em>Journal of Interactive Marketing<\/em> on LinkedIn<\/a><\/li>\n\n\n\n<li>Get <em>Journal of Interactive Marketing<\/em> updates on X (Twitter): <a href=\"https:\/\/twitter.com\/ama_journals?ref_src=twsrc%5Etfw\" class=\"twitter-follow-button\">Follow @ama_journals<\/a><script src=\"https:\/\/platform.twitter.com\/widgets.js\"><\/script><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div id=\"om-vz0b3z7vdbhbsfhoma3u-holder\"><\/div>\n\n<\/div>\n\n\n\t<\/div>\n<\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight needed to make better managerial decisions. Digital access to all five of our journals is an included benefit that comes with being an AMA member. Stay connected with the AMA journals on X (Twitter): Follow [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":26474,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","heading":"","asb_title":"","asb_width":"","asb_background":"","pl_background":"","pl_edge_to_edge":"","pl_color":"","icon":"","cta_title":"","description":"","cta_button_label":"","cta_button_link":"","cta_referrer_policy":"","backgroundColor":"","background":"","edge_to_edge":"","extend_content":"","background_image":"","background_color":"","link_color":"","postId":"","postType":"","header":"","subhead":"","sponsor":"","featuredImage":"","url":"","isManual":"","cardLayout":"","slide_out":"","width":"","text_color":"","cta_disable_download":"","logged_out_prompt":"","logged_out_fields":"","pardot_segment_id":"","optin_message":"","confirmation":"","optin_message_required":"","partner_optin_message":"","partner_optin_message_required":"","productId":"","shortcode":"","logged_out_first":"","logged_out_last":"","logged_out_phone":"","logged_out_email":"","mailchimp_audience_id":"","autoPlay":"","intervalTime":"","pagination":"","backgroundMediaUrl":"","backgroundMediaId":"","align":"","backgroundFocalPoint":"","modalId":"","trigger":"","cssSelector":"","timeDelay":"","cookieExpireTime":"","layout":"","title":"","subtitle":"","signup_button_label":"","name":"","shortBio":"","fullBio":"","imageUrl":"","imageId":"","up_color":"","up_link_color":"","selectedPosts":"","rb_background":"","rb_color":"","public":"","chapter_admin":"","chapter_leader":"","student":"","paid_member":"","free_account":"","expired_member":"","rules":"","subheading":"","form_id":"","sponsor_label":"","hide_title":["hide"],"hide_author":["hide"]},"ama_format_tax":[],"ama_cohort":[],"ama_topic_tax":[],"ama_cost_tax":[],"ama_delivery_tax":[],"coauthors":[173],"class_list":["post-1033","page","type-page","status-publish","has-post-thumbnail","hentry"],"featured_media_url":"https:\/\/www.ama.org\/wp-content\/uploads\/2019\/12\/AMA-Academic-Journals-Headers.png?fit=1360%2C550","primary_term":[],"post_format":{"slug":"read","label":"Page"},"acf":[],"yoast_head":"<!-- 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