{"id":1052,"date":"2018-11-26T17:39:48","date_gmt":"2018-11-26T17:39:48","guid":{"rendered":"https:\/\/www.ama.org\/?page_id=1052"},"modified":"2026-01-27T13:49:12","modified_gmt":"2026-01-27T19:49:12","slug":"marketing-news-home","status":"publish","type":"page","link":"https:\/\/www.ama.org\/marketing-news-home\/","title":{"rendered":"Marketing News"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"the-latest\">Winter 2026<\/h1>\n\n\n\n<div class=\"wp-block-group alignfull has-beige-100-color has-blue-900-background-color has-text-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill-element is-style-default\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.ama.org\/2025\/10\/21\/do-more-likes-lead-to-more-clicks-evidence-from-a-social-advertising-field-experiment\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"3150\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/2026_01_MN_COVER.jpg?w=780&#038;resize=2400%2C3150\" alt=\"\" class=\"wp-image-220259 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/2026_01_MN_COVER.jpg?w=2400 2400w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/2026_01_MN_COVER.jpg?w=229 229w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/2026_01_MN_COVER.jpg?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/2026_01_MN_COVER.jpg?w=780 780w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/2026_01_MN_COVER.jpg?w=1170 1170w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/2026_01_MN_COVER.jpg?w=1560 1560w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/2026_01_MN_COVER.jpg?w=600 600w, https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/2026_01_MN_COVER.jpg?w=2000 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-do-more-likes-lead-to-more-clicks\">Do More Likes Lead to More Clicks?<\/h2>\n\n\n\n<p>Evidence from a social advertising field experiment<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/2025\/10\/21\/do-more-likes-lead-to-more-clicks-evidence-from-a-social-advertising-field-experiment\/\">Read More<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<script src=\"https:\/\/js.hsforms.net\/forms\/embed\/46387974.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"na1\" data-form-id=\"cddc5287-9664-445d-bb8f-58a6b1fcb5ef\" data-portal-id=\"46387974\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-beige-100-color has-blue-900-background-color has-text-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill-element is-style-default\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.ama.org\/2025\/09\/05\/inside-the-consumer-brain-how-neuroscience-can-predict-ad-enjoyment\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"550\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/09\/neuroscience-ads.jpg?w=1024&#038;resize=1360%2C550\" alt=\"\" class=\"wp-image-204994 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/09\/neuroscience-ads.jpg?w=1360 1360w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/09\/neuroscience-ads.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/09\/neuroscience-ads.jpg?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/09\/neuroscience-ads.jpg?w=1024 1024w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/09\/neuroscience-ads.jpg?w=600 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-inside-the-consumer-brain\">Inside the Consumer Brain<\/h2>\n\n\n\n<p>How neuroscience can predict ad enjoyment<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/2025\/09\/05\/inside-the-consumer-brain-how-neuroscience-can-predict-ad-enjoyment\/\">read more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card marketing_news has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/LetPeopleTalk.jpeg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Marketing News\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/marketing-news\/let-people-talk-rediscovering-the-human-side-of-marketing-insights\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tLet People Talk: Rediscovering the Human Side of Marketing Insights\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Marketers have access to more data than ever, but that abundance can sometimes pull us away from what truly drives consumer behavior: human motivation. I\u2019ve spent my career studying why people make the choices they do (often irrationally) and helping brands connect those dots in ways that drive growth. If there\u2019s one thing I\u2019ve learned [&hellip;]<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card post has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/11\/ai-magical-card.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Article\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2025\/11\/11\/those-who-know-less-about-ai-are-more-likely-to-adopt-it\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tThose Who Know Less About AI are More Likely to Adopt It\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Who\u2019s more open to adopting AI: savvy tech experts or beginners? A Journal of Marketing study finds that people with lower AI literacy are most receptive to AI\u2014here&#8217;s why.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card post has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/shared-consumption-card.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Article\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2025\/10\/15\/sharing-makes-us-wasteful-how-shared-products-drive-overuse-and-what-businesses-can-do\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tSharing Makes Us Wasteful: How Shared Products Drive Overuse\u2014And What Businesses Can Do\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>A Journal of Marketing Research study shows how consumers perceive shared products like communal hand sanitizer as less effective, leading them to use more\u2014especially when sharing with strangers rather than close others.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card post has-background has-white-background-color has-link is-style-vertical\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/05\/food-waste-card.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Article\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2025\/05\/07\/healthy-but-wasted-how-consumer-misconceptions-about-expiration-dates-increase-food-waste-and-eat-into-profit-margins\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tHealthy But Wasted: How Consumer Misconceptions About Expiration Dates Increase Food Waste and Eat Into Profit Margins\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>A Journal of Marketing study shows consumers perceive healthy foods as \u201cfresher,\u201d leading to the belief that they spoil faster. This causes both unnecessary food waste and lost profits.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card post has-background has-white-background-color has-link is-style-vertical\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/09\/supporting-unicef.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Article\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2025\/09\/25\/do-good-sell-more-can-cause-related-marketing-promotions-boost-product-sales\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tDo Good, Sell More: Can Cause-Related Marketing Promotions Boost Product Sales?\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>On average, Cause-Related Marketing Promotions produce a 4.9% weekly sales increase while donating 3.2% of the product price.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card post has-background has-white-background-color has-link is-style-vertical\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/family-size-education-card.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Article\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2025\/10\/09\/how-family-size-shapes-education-spending\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tHow Family Size Shapes Education Spending\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>This Journal of Marketing study shows how the rise of single-child families are affecting education, having implications for marketers, educators, and policymakers.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card post has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/sales-contests.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t research insight\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/research-insights\/research-insight-sales-contests-are-broken-heres-how-to-make-them-effective\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tSales Contests Are Broken\u2014Here&#039;s How to Make Them Effective\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/11\/star-ratings-2.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t RESEARCH INSIGHT\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/research-insights\/research-insight-consumers-perceive-star-ratings-to-be-higher-than-numerals\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tConsumers Perceive Star Ratings to Be Higher than Numerals\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/12\/make-time.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t RESEARCH INSIGHT\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/research-insights\/didnt-have-time-or-didnt-make-time-using-the-right-language-to-boost-consumer-motivation\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tDidn\u2019t &quot;Have&quot; Time or Didn\u2019t &quot;Make&quot; Time? 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