{"id":115970,"date":"2025-02-23T22:21:21","date_gmt":"2025-02-24T04:21:21","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_courses&#038;p=115970"},"modified":"2026-01-15T08:29:09","modified_gmt":"2026-01-15T14:29:09","slug":"content-marketing","status":"publish","type":"ama_courses","link":"https:\/\/www.ama.org\/on-demand\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"\n<div\n\tclass=\"wp-block-ama-hero js-hero-slider splide\"\n\tdata-splide=\"{&quot;pauseOnHover&quot;:true,&quot;interval&quot;:5000,&quot;pagination&quot;:true}\"\n>\n\t<div class=\"wp-block-ama-hero__track splide__track\">\n\t\t<ul class=\"wp-block-ama-hero__list splide__list\">\n\t\t\t\n\n<li class=\"wp-block-ama-hero__slide splide__slide\">\n\t\t<figure class=\"wp-block-ama-hero__slide-image\">\n\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"5418\" height=\"3612\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/11\/MindEdgeCourse.jpg?fit=5418%2C3612&#038;resize=5418%2C3612\" class=\"wp-block-ama-hero__slide-image-attachment\" alt=\"\" style=\"\" \/>\t<\/figure>\n\t\n\t<div class=\"wp-block-ama-hero__slide-content\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-content-marketing\">Content Marketing<\/h2>\n\n\n\n<p>Connect with your audience, and build your brand awareness and trust using content marketing.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 3.5 Hours | 24 Modules<\/p>\n\n\n\n<p><strong>$149 for non-members | $99 for members<\/strong><\/p>\n\n\n\n<div class=\"wp-block-ama-product-purchase-button\">\n\n\t<div class=\"wp-block-buttons\">\n\n\t\t\n\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/www.ama.org\/checkout\/?add-to-cart&#038;quantity%5B149742%5D=1\">\n\t\t\t\t\tenroll now\t\t\t\t<\/a>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n\n\t<\/div>\n<\/li>\n\n\t\t<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ama-product-restriction\">\n\t<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>This course introduces content marketing\u2014a strategic approach focused on creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience. With an emphasis on key concepts, definitions, and metrics, you will learn how to tailor your content to meet the specific needs of potential customers as they travel through the sales funnel. In addition, you will explore how to use content to build brand awareness and establish the brand as a trusted source of expert advice.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define content marketing, and explain how it relates to social media and SEO<\/li>\n\n\n\n<li>List the major types of content used in content marketing, and explain the strengths of each<\/li>\n\n\n\n<li>Describe the online marketing funnel, and explain which types of content are appropriate for which stages of the funnel<\/li>\n\n\n\n<li>Articulate the advantages of audience targeting and audience segmentation<\/li>\n\n\n\n<li>Describe the process of channel management, and explain why it is important to furthering your marketing goals<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ama-product-purchase\">\n\t<form\n\t\tclass=\"product-purchase__form\"\n\t\taction=\"https:\/\/www.ama.org\/cart\/\"\n\t\tmethod=\"get\"\n\t>\n\t\t\n<div class=\"alert js-alert\" aria-visible=\"true\">\n\n\t\t<div class=\"alert__icon\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#1E2935\" fill-rule=\"evenodd\" d=\"M4.125 12A7.875 7.875 0 0 1 12 4.124a7.875 7.875 0 1 1-7.875 7.874zM12 3a9 9 0 1 0 0 17.999A9 9 0 1 0 12 3zm.041 5.28c.31 0 .563.253.563.563v4.5a.562.562 0 0 1-1.125 0v-4.5c0-.31.252-.562.562-.562zm-.562 7.313c0-.31.252-.563.562-.563h.011a.562.562 0 0 1 0 1.125h-.01a.562.562 0 0 1-.563-.562z\" clip-rule=\"evenodd\" \/><\/svg>\t<\/div>\n\t\n\t\t<p class=\"alert__text\">\n\t\tYou will gain access to this course for 90 days following purchase date.\t<\/p>\n\t\n\t<\/div>\n\n\t\t\t\t<div class=\"product-purchase__heading-wrapper\">\n\t\t\t<h2 class=\"product-purchase__heading\">\n\t\t\t\t\t\t\t\t\tEnroll Now\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\t<div class=\"product-purchase__product\">\n\t\t\t\t<div class=\"product-purchase__summary\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__title\">\n\t\t\t\t\t\tContent Marketing\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"product-purchase__price-table\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t<span class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\tNon-Member\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>149.00<\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\t\t\t\tMember\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>99.00<\/span>\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"hidden\"\n\t\t\t\t\t\t\t\tname=\"quantity[149742]\"\n\t\t\t\t\t\t\t\tvalue=\"1\"\n\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\t\t<input type=\"hidden\" name=\"add-to-cart\" value=\"\"\/>\n\t\t<input type=\"hidden\" name=\"redirect\" value=\"checkout\" \/>\n\n\t\t\t\t<input type=\"submit\" value=\"Enroll now\" class=\"product-purchase__button\">\n\t\t\t<\/form>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n\n\n\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n\n\n\n<p><span class=\"lozenge\">Content Marketing<\/span> <span class=\"lozenge\">Marketing Funnel<\/span> <span class=\"lozenge\">Content Development<\/span><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.ama.org\/how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-3-5-CEU-Badge.png?w=350&#038;resize=350%2C350\" alt=\"\" class=\"wp-image-115980\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-3-5-CEU-Badge.png?w=350 350w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-3-5-CEU-Badge.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-3-5-CEU-Badge.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-3-5-CEU-Badge.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-3-5-CEU-Badge.png?w=100 100w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-left\">Are you an <a href=\"https:\/\/ama.org\/pcm\" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3.5 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-our-learning-partner\">About Our Learning Partner<\/h3>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile has-black-color has-white-background-color has-text-color has-background\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/ama-preprod.go-vip.co\/wp-content\/uploads\/2023\/01\/ME-logo-icon-480.png\" alt=\"\" class=\"wp-image-108398 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the\u00a0skills\u00a0needed to succeed personally and professionally.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tOther Learners Also Took\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Brand-Strategy-101_Web-Card-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t On-Demand Training\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/brand-strategy-101\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tBrand Strategy 101\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_SEO-101_Web-Card-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t On-Demand Training\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/seo-101\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tSEO 101\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Cut through Search Engine Optimization (SEO) jargon and learn the essential basics to get results.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/08\/Content-Marketing-Certification_Web-Card-AMA-Logo-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t Certification\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/certifications\/content-marketing-certification\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tContent Marketing Certification\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n<\/p>","protected":false},"author":109914,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","ama_format_tax":[165207],"ama_cohort":[],"ama_competency_model_tax":[],"ama_topic_tax":[30],"ama_cost_tax":[],"ama_delivery_tax":[165208],"coauthors":[107645],"class_list":["post-115970","ama_courses","type-ama_courses","status-publish","hentry","ama_format_tax-on-demand-learning","ama_topic_tax-content-marketing","ama_delivery_tax-on-demand"],"featured_media_url":"","primary_term":[],"post_format":{"slug":"read","label":"On-Demand Course"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing - American Marketing Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/on-demand\/content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing\" \/>\n<meta property=\"og:description\" content=\"Course Overview This course introduces content marketing\u2014a strategic approach focused on creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience. 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