{"id":116094,"date":"2023-03-13T15:48:20","date_gmt":"2023-03-13T15:48:20","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_courses&#038;p=116094"},"modified":"2025-10-08T08:47:04","modified_gmt":"2025-10-08T13:47:04","slug":"certificate-in-nonprofit-management","status":"publish","type":"ama_courses","link":"https:\/\/www.ama.org\/on-demand\/certificate-in-nonprofit-management\/","title":{"rendered":"Certificate in Nonprofit Management"},"content":{"rendered":"\n<div\n\tclass=\"wp-block-ama-hero js-hero-slider splide\"\n\tdata-splide=\"{&quot;pauseOnHover&quot;:true,&quot;interval&quot;:5000,&quot;pagination&quot;:true}\"\n>\n\t<div class=\"wp-block-ama-hero__track splide__track\">\n\t\t<ul class=\"wp-block-ama-hero__list splide__list\">\n\t\t\t\n\n<li class=\"wp-block-ama-hero__slide splide__slide\">\n\t\t<figure class=\"wp-block-ama-hero__slide-image\">\n\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"5418\" height=\"3612\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/11\/MindEdgeCourse.jpg?fit=5418%2C3612&#038;resize=5418%2C3612\" class=\"wp-block-ama-hero__slide-image-attachment\" alt=\"\" style=\"\" \/>\t<\/figure>\n\t\n\t<div class=\"wp-block-ama-hero__slide-content\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-nonprofit-management\">Certificate in Nonprofit Management<\/h2>\n\n\n\n<p>Be introduced to nonprofit organizations&#8217; challenges and gain insight into applying critical concepts to your organization.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>Hosted by MindEdge<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Certificate Program | 11 Courses | 43 Hours<\/p>\n\n\n\n<p><strong>$739<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/catalog.mindedge.com\/ama\/suites\/29710\/certificate-in-nonprofit-management\" target=\"_blank\" rel=\"noreferrer noopener\">GET STARTED<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>You will leave ama.org to make this purchase.<\/em><\/p>\n\n\t<\/div>\n<\/li>\n\n\t\t<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n\n\n\n<p><span class=\"lozenge\">Nonprofit Management<\/span> <span class=\"lozenge\">Grant Writing<\/span> <span class=\"lozenge\">Fundraising<\/span> <span class=\"lozenge\">Social Media Marketing<\/span> <span class=\"lozenge\">Leadership<\/span><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">What You\u2019ll Learn<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explain the uses and functions of nonprofit budgeting<\/li>\n\n\n\n<li>Analyze a nonprofit operating budget through variance analysis<\/li>\n\n\n\n<li>Explain the reasons why people volunteer and how nonprofits can make volunteer programs more successful<\/li>\n\n\n\n<li>Discuss different models for organizing a nonprofit board<\/li>\n\n\n\n<li>Explain different approaches for recruiting and filling a nonprofit board<\/li>\n\n\n\n<li>Discuss the pros and cons of large versus small boards<\/li>\n\n\n\n<li>Explain why nonprofit boards form committees<\/li>\n\n\n\n<li>Discuss typical nonprofit board and staff interactions<\/li>\n\n\n\n<li>Describe how nonprofits can develop and maintain a strong volunteer base<\/li>\n\n\n\n<li>Describe the key concepts related to nonprofit fundraising, such as annual campaigns, capital campaigns, and planned giving<\/li>\n\n\n\n<li>Discuss how nonprofit funds can be raised through direct mail and telemarketing<\/li>\n\n\n\n<li>Explain how the Internet and social media channels may be used to generate donations<\/li>\n\n\n\n<li>Compare and contrast fundraising through corporate donations versus foundation grants<\/li>\n\n\n\n<li>Explain the different sections of a grant application<\/li>\n\n\n\n<li>Describe methods for evaluating annual campaign performance<\/li>\n\n\n\n<li>Discuss how ethics applies to nonprofit fundraising<\/li>\n\n\n\n<li>Explain the importance of donor relations<\/li>\n\n\n\n<li>And much more<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you&#8217;ll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/43-CEUs.png?resize=350%2C350\" alt=\"\" class=\"wp-image-208112\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/43-CEUs.png?w=350 350w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/43-CEUs.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/43-CEUs.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/43-CEUs.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/43-CEUs.png?w=100 100w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=\"https:\/\/ama.org\/pcm\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 43 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>This online certificate program introduces you to key current management issues for nonprofit organizations. Fundraising, board and volunteer development, budgeting, reading financial statements, leadership, marketing, and setting strategic direction are all addressed! In addition, video commentary on these crucial topics will give you insight into how nonprofit professionals apply key concepts in their organizations.<\/p>\n\n\n\n<p>After completing all the courses, you will engage in a simulation to test the concepts covered in the course.<\/p>\n\n\n\n<p>Skill level: Beginner<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n\n\n\n<p class=\"has-text-align-left\">Each 3 to 5-hour, self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies and self-assessments that will help you practice effective decision-making in a nonprofit setting.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-courses-included-in-this-nbsp-certificate\">Courses Included in This&nbsp;Certificate<\/h2>\n\n\n\n<div class=\"wp-block-accordion accordion \">\n\t\n\n<button class=\"accordion-header\">Budgeting in a Nonprofit Organization<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>If you&#8217;re involved in a nonprofit organization, you likely know all too well the importance of budgeting. In this course, you will gain an understanding of the uses and functions of budgets and the relationship between strategic budgeting and tactical budgeting. You will also learn about the organization-wide budget and different budget systems. After introducing the basics of budgeting in a nonprofit, the course continues on to slightly more advanced budgeting topics such as capital budgets, cash flow budgets, and opportunity budgets. You will also learn how nonprofit organizations are using different budgeting techniques to handle operating challenges.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">How to Read a Nonprofit Financial Statement<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Understanding what the numbers say about the health of your nonprofit is critical to being able to manage the organization successfully. This course will develop your ability to appropriately interpret the major financial accounting statements that are used by nonprofit organizations. You will gain an understanding of the types of financial statements that are used by nonprofit organizations, and how they differ from for-profit financial reporting. Also, the course demonstrates the power and limitations of accounting information in assessing financial performance and decision-making. You will also learn the uses of financial statement analysis, or ratio analysis for nonprofit organizations.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Leadership in a Nonprofit Organization<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>The success of any nonprofit organization can rely on the quality of its leadership. You know a good leader when you see one, but how can you become one? This course begins by examining leadership theories as well as key qualities and ethics within leadership. After establishing this foundation, the course focuses on leadership in the nonprofit sector, including the leadership shortage and possible solutions.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Nonprofit Board and Volunteer Development<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Volunteers are the lifeblood of most nonprofit organizations. And board members are a special type of volunteer, helping to guide the direction of a nonprofit, promote the organization in the community, and ensure that the nonprofit&#8217;s mission is fulfilled. Learning how best to manage the board and other volunteers is a critical part of nonprofit management. This course covers the fundamentals of board and volunteer development as well as recruiting, effective communication, and retention.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Principles of Marketing for Nonprofit Organizations<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Strategy for Nonprofit Organizations<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>We hear a lot about successful for-profit companies and the successful strategies they have developed. Even though nonprofit organizations are not concerned with profit maximization, they too can benefit from following a strategy. A nonprofit&#8217;s strategy constitutes its decisions about what it will do and how it will do it. Nonprofit managers are critical to successfully implementing strategy since they are responsible for carrying out the actions that will support it. By understanding a nonprofit&#8217;s strategy and how it helps the organization fulfill its mission, a manager can do a better job implementing the strategy.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Capital Campaigns<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>A capital campaign raises money that a nonprofit organization uses for any physical asset, such as purchasing or renovating a building. It&#8217;s a critical part of managing in the nonprofit sector. This introductory-level course covers the key terminology and practices surrounding running a successful capital campaign within a nonprofit organization. You will learn about the phases of conducting a capital campaign (evaluation, feasibility study, organization, solicitation, and post-campaign activities) as well as how to avoid common pitfalls in capital campaigns.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Introduction to Grant Writing<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Writing grants is often a critical part of gaining funding for any nonprofit organization&#8217;s mission. Strategic grant writing aligns the needs of a nonprofit with funding sources, whether foundations, government agencies, corporations, or individuals. This introductory-level course offers a guide to the basics of grant writing. The course explores the relationship between grant writing and an organization&#8217;s strategy for fundraising. It also outlines the six stages of grant writing and highlights grant writing best practices.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Introduction to Nonprofit Management<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>There are many differences between nonprofit organizations and for-profit organizations. Before delving into the details of nonprofit management, this course serves as a critical introduction to the fundamentals of nonprofit organizations. You will gain an understanding of the nonprofit sector and the issues that leaders face in this exciting and growing field. You will also be exposed to the major areas of responsibility for nonprofit leaders, including strategy, managing employees and volunteers, fundraising, grant writing, board governance, marketing, innovation, and social media.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Social Media for Nonprofits<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Fundraising for Nonprofit Organizations<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Fundraising is one of the central activities of a nonprofit organization and nonprofit management. To help finance operating budgets, nonprofits must raise money every year. In addition, special projects and improvements to facilities may be needed. In these situations, fundraisers will often launch large capital campaigns or apply for foundation grants. This course offers an introduction to fundraising for nonprofit organizations, with an emphasis on the fundamental issues.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-our-learning-partner\">About Our Learning Partner<\/h3>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile has-black-color has-white-background-color has-text-color has-background\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/ama-preprod.go-vip.co\/wp-content\/uploads\/2023\/01\/ME-logo-icon-480.png\" alt=\"\" class=\"wp-image-108398 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the\u00a0skills\u00a0needed to succeed personally and professionally.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tOther Learners Also Took\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Better-Marketing-Through-Better-Accessibility_Web-Card-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t On-Demand Training\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/better-marketing-through-better-accessibility\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tBetter Marketing Through Better Accessibility\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Understand why digital accessibility is critical for people with disabilities and how to take actionable steps to make your digital content inclusive.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Certificate-in-Management-Skills_Web-Card-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t Certificate\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/certificate-in-management-skills\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tCertificate in Management Skills\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>This online certificate program equips new and experienced managers with the skills and resources necessary to foster strong connections, lead change and resolve potential conflicts.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Managing-People_Web-Card-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t On-Demand Training\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/managing-people\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tManaging People\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Master your managerial mindset to motivate, delegate and improve employee performance that can reflect well on not only yourself, but your business as well.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n<\/p>","protected":false},"author":109914,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","ama_format_tax":[166171,165207],"ama_cohort":[],"ama_competency_model_tax":[],"ama_topic_tax":[164493,164343,61],"ama_cost_tax":[],"ama_delivery_tax":[165208],"coauthors":[107645],"class_list":["post-116094","ama_courses","type-ama_courses","status-publish","hentry","ama_format_tax-certificates","ama_format_tax-on-demand-learning","ama_topic_tax-certificate","ama_topic_tax-management-and-leadership","ama_topic_tax-nonprofit-marketing","ama_delivery_tax-on-demand"],"featured_media_url":"","primary_term":[],"post_format":{"slug":"read","label":"On-Demand Course"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Certificate in Nonprofit Management - American Marketing Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/on-demand\/certificate-in-nonprofit-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Certificate in Nonprofit Management\" \/>\n<meta property=\"og:description\" content=\"Skills You\u2019ll Gain Nonprofit Management Grant Writing Fundraising Social Media Marketing Leadership What You\u2019ll Learn Prove your skills! When you finish this course, you&#8217;ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Are you an AMA Professional Certified Marketer\u00ae\ufe0f? 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