{"id":116976,"date":"2021-01-24T10:35:00","date_gmt":"2021-01-24T16:35:00","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_courses&#038;p=116976"},"modified":"2026-02-19T14:58:04","modified_gmt":"2026-02-19T20:58:04","slug":"better-marketing-through-better-accessibility","status":"publish","type":"ama_courses","link":"https:\/\/www.ama.org\/on-demand\/better-marketing-through-better-accessibility\/","title":{"rendered":"Better Marketing Through Better Accessibility"},"content":{"rendered":"\n<div\n\tclass=\"wp-block-ama-hero js-hero-slider splide\"\n\tdata-splide=\"{&quot;pauseOnHover&quot;:true,&quot;interval&quot;:5000,&quot;pagination&quot;:true}\"\n>\n\t<div class=\"wp-block-ama-hero__track splide__track\">\n\t\t<ul class=\"wp-block-ama-hero__list splide__list\">\n\t\t\t\n\n<li class=\"wp-block-ama-hero__slide splide__slide\">\n\t\t<figure class=\"wp-block-ama-hero__slide-image\">\n\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"6480\" height=\"4320\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/09\/DEIODTcourse.jpg?fit=6480%2C4320&#038;resize=6480%2C4320\" class=\"wp-block-ama-hero__slide-image-attachment\" alt=\"\" style=\"\" \/>\t<\/figure>\n\t\n\t<div class=\"wp-block-ama-hero__slide-content\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-better-marketing-through-better-accessibility\">Better Marketing Through Better Accessibility<\/h2>\n\n\n\n<p>Understand why digital accessibility is critical for people with disabilities and how to take actionable steps to make your digital content inclusive.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner\/Intermediate | 1.5 Hours | 11 Modules<\/p>\n\n\n\n<p><\/p>\n\n\t<\/div>\n<\/li>\n\n\t\t<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ama-product-restriction\">\n\t<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-skills-you-ll-gain\"><strong>Skills You\u2019ll Gain<\/strong><\/h2>\n\n\n\n<p><span class=\"lozenge\">Digital Accessibility<\/span> <span class=\"lozenge\">Inclusive Marketing<\/span> <span class=\"lozenge\">Accessibility<\/span><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get tips for how you can be more inclusive of people, no matter their ability<\/li>\n\n\n\n<li>Understand what digital accessibility is and how it can exclude people from employment, entertainment and education<\/li>\n\n\n\n<li>Learn insights on the business case for disability inclusion and why you need to care<\/li>\n\n\n\n<li>Discover best practices for digital accessibility and actionable steps you can take to make your digital content more inclusive for all people<\/li>\n\n\n\n<li>Gain empathy for others and how they engage with your content<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color wp-elements-2226c95f1126fd26ac7efc9711f4d26d\"><strong>This course is no longer available for purchase. View other <a href=\"https:\/\/www.ama.org\/on-demand\/\">on-demand courses<\/a>.<br><\/strong><br><strong>Past registrants will maintain access for 90 days from their original purchase date.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.ama.org\/how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-1-5-CEU-Badge.png?w=350&#038;resize=350%2C350\" alt=\"\" class=\"wp-image-115976\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-1-5-CEU-Badge.png?w=350 350w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-1-5-CEU-Badge.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-1-5-CEU-Badge.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-1-5-CEU-Badge.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-1-5-CEU-Badge.png?w=100 100w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=\"https:\/\/ama.org\/pcm\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 1.5 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>Making your communications accessible and engaging for the disability community results in greater inclusion, lower risk and higher return. This course will teach accessibility best practices, how a person who is blind navigates the web, the challenges people with disabilities face navigating digital content and why accessibility is so critical if you truly want to be inclusive.<\/p>\n\n\n\n<p>Skill Level: Beginner\/Intermediate<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading is-style-default\" id=\"h-11-modules\">11 Modules<\/h3>\n\n\n\n<div class=\"wp-block-accordion accordion \">\n\t\n\n<button class=\"accordion-header\">Module 1: Meet the Instructor<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 2: About Ablr<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Learn more about the instructor&#8217;s company to gain perspective of where their knowledge on the topic comes from.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 3: What is Accessibility<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Start the course by identifying what accessibility is along with some common terms used when discussing accessibility.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 4: How is Accessibility Measured<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Learn how accessibility is measured and standardized by looking at the guidelines that have been put into place throughout the years.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 5: Why is Accessibility Important<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Gain perspective on the prevalence of disabilities driving the need for and importance of accessibility.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 6: Using Screen Readers<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Learn what a screen reader is and how it works.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 7: Screen Reader Walk-Through<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Gain perspective on how screen readers work through a recorded demonstration.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 8: Considering Accessibility<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Begin to identify how you can consider accessibility in your marketing by looking at best practices and supportive tools to ensure accessibility.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 9: Inclusive Marketing &amp; Social Media<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Identify how social media as an extension of your brand can be optimized for accessibility.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 10: SEO &amp; Accessible Content<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Learn how to structure your content, consider images and links to be accessible without sacrificing SEO best practices.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 11: What&#8217;s Next?<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-meet-your-instructors\">Meet Your Instructors<\/h2>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"458\" height=\"458\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/08\/John-Samuel-Headshot_TBJ-edited.png?w=458&#038;resize=458%2C458\" alt=\"John Samuel Headshot\" class=\"wp-image-84742\" style=\"width:300px\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/08\/John-Samuel-Headshot_TBJ-edited.png?w=458 458w, https:\/\/www.ama.org\/wp-content\/uploads\/2021\/08\/John-Samuel-Headshot_TBJ-edited.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2021\/08\/John-Samuel-Headshot_TBJ-edited.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2021\/08\/John-Samuel-Headshot_TBJ-edited.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2021\/08\/John-Samuel-Headshot_TBJ-edited.png?w=100 100w\" sizes=\"auto, (max-width: 458px) 100vw, 458px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-john-samuel\">John Samuel<\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Co-Founder &amp; CEO, Ablr<\/strong><\/p>\n\n\n\n<p>John focuses on helping organizations be more inclusive by removing the barriers that have hindered people with disabilities from accessing education, retail, entertainment and employment. John\u2019s passion for his work is very personal, as he is blind and wants to ensure the obstacles he has faced are removed for others. Over the past 15 years, John has held leadership roles domestically and internationally. While launching and serving as the CEO for Aster Cameroon, a global telecom infrastructure Joint Venture, he built a $45 million business bringing internet access across Africa. Afterward, he became an early member of Homestrings, a USAID-backed crowdfunding platform, where he helped raise capital for startups in emerging markets. <\/p>\n\n\n\n<p>John holds his MBA from George Washington University, BS in Accounting from North Carolina State University. John is a former Triangle Business Journal\u2019s 40 under 40 award recipient and was selected to the Business Journal\u2019s Influencers: Rising Stars, a national list of 100 young influential business leaders. He also serves on the Board of Directors of Aravind Eye Foundation, the world\u2019s largest eye care provider, and the United Arts Council of Raleigh and Wake County.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"1022\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/08\/Kim-Casey-edited.jpg?w=1022&#038;resize=1022%2C1024\" alt=\"Kim Casey\" class=\"wp-image-84741\" style=\"width:300px\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/08\/Kim-Casey-edited.jpg?w=1964 1964w, https:\/\/www.ama.org\/wp-content\/uploads\/2021\/08\/Kim-Casey-edited.jpg?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2021\/08\/Kim-Casey-edited.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2021\/08\/Kim-Casey-edited.jpg?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2021\/08\/Kim-Casey-edited.jpg?w=1022 1022w, https:\/\/www.ama.org\/wp-content\/uploads\/2021\/08\/Kim-Casey-edited.jpg?w=1534 1534w, https:\/\/www.ama.org\/wp-content\/uploads\/2021\/08\/Kim-Casey-edited.jpg?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2021\/08\/Kim-Casey-edited.jpg?w=739 739w, https:\/\/www.ama.org\/wp-content\/uploads\/2021\/08\/Kim-Casey-edited.jpg?w=600 600w, https:\/\/www.ama.org\/wp-content\/uploads\/2021\/08\/Kim-Casey-edited.jpg?w=100 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kim-casey\">Kim Casey<\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Director of Accessibility, Ablr<\/strong><\/p>\n\n\n\n<p>Kim joins the Ablr team after 19 years with Sendero Group, a company dedicated to finding accessible solutions for independent wayfinding. Kim has authored and participated in several federally funded grants totaling over $4 million since 2001 to develop accessible wayfinding tools. Her previous experience with creating accessible products has translated seamlessly into her new role as a digital accessibility consultant at Ablr. Kim has earned the DHS Trusted Tester Certification. Kim holds a BA in Economics and Spanish from the University of California, Davis.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\t<div class=\"roleblock\" style=\"\">\n\t\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-style-default\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?resize=620%2C466\" alt=\"\" class=\"wp-image-124435 size-full\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-ama-members-get-best-pricing\">AMA Members Get the Best Pricing<\/h2>\n\n\n\n<p>Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/ama-member-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Join &amp; SAVE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tRelated Courses\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Communicating-Collaboratively_Web-Card-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t Beginner | 5 Hours\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/communicating-collaboratively\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tCommunicating Collaboratively\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Enhance your communication skills to have more impact in various-sized groups and working environments.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Intro-to-UX-for-Digital-Marketing-Success_Web-Card-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t Beginner | 1 Hour\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/intro-to-ux-for-digital-marketing-success\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tIntro to UX for Digital Marketing Success\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Bridge the divide between marketers and user experience (UX) for a higher ROI.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Beyond-the-Checkbox-Inclusive-Marketing_Web-Card-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t Intermediate | 3 Hours\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/beyond-the-checkbox-inclusive-marketing\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tBeyond the Checkbox \u2013 Inclusive Marketing\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Embed diversity, equity and inclusion in your efforts to reach every single audience you engage with.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n<\/p>","protected":false},"author":109914,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","ama_format_tax":[165207],"ama_cohort":[],"ama_competency_model_tax":[],"ama_topic_tax":[93645,34],"ama_cost_tax":[],"ama_delivery_tax":[165208],"coauthors":[107645],"class_list":["post-116976","ama_courses","type-ama_courses","status-publish","hentry","ama_format_tax-on-demand-learning","ama_topic_tax-dei","ama_topic_tax-digital-marketing","ama_delivery_tax-on-demand"],"featured_media_url":"","primary_term":[],"post_format":{"slug":"read","label":"On-Demand Course"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Better Marketing Through Better Accessibility - American Marketing Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/on-demand\/better-marketing-through-better-accessibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Better Marketing Through Better Accessibility\" \/>\n<meta property=\"og:description\" content=\"Skills You\u2019ll Gain Digital Accessibility Inclusive Marketing Accessibility What You\u2019ll Learn This course is no longer available for purchase. 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