{"id":116999,"date":"2021-09-16T01:28:00","date_gmt":"2021-09-16T06:28:00","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_courses&#038;p=116999"},"modified":"2026-02-10T13:01:13","modified_gmt":"2026-02-10T19:01:13","slug":"brand-strategy-101","status":"publish","type":"ama_courses","link":"https:\/\/www.ama.org\/on-demand\/brand-strategy-101\/","title":{"rendered":"Brand Strategy 101"},"content":{"rendered":"\n<div\n\tclass=\"wp-block-ama-hero js-hero-slider splide\"\n\tdata-splide=\"{&quot;pauseOnHover&quot;:true,&quot;interval&quot;:5000,&quot;pagination&quot;:true}\"\n>\n\t<div class=\"wp-block-ama-hero__track splide__track\">\n\t\t<ul class=\"wp-block-ama-hero__list splide__list\">\n\t\t\t\n\n<li class=\"wp-block-ama-hero__slide splide__slide\">\n\t\t<figure class=\"wp-block-ama-hero__slide-image\">\n\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"6016\" height=\"4016\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/09\/managementODTcourse.jpg?fit=6016%2C4016&#038;resize=6016%2C4016\" class=\"wp-block-ama-hero__slide-image-attachment\" alt=\"\" style=\"\" \/>\t<\/figure>\n\t\n\t<div class=\"wp-block-ama-hero__slide-content\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-brand-strategy-101\">Brand Strategy 101<\/h2>\n\n\n\n<p>Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 1 Hour | 18 Modules<\/p>\n\n\n\n<p><\/p>\n\n\t<\/div>\n<\/li>\n\n\t\t<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ama-product-restriction\">\n\t<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-skills-you-ll-gain\"><strong>Skills You\u2019ll Gain<\/strong><\/h2>\n\n\n\n<p><span class=\"lozenge\">Brand Guidelines<\/span> <span class=\"lozenge\">Brand Management<\/span> <span class=\"lozenge\">Storytelling<\/span> <span class=\"lozenge\">Brand Design<\/span><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discuss the meaning and differences of several branding terms.<\/li>\n\n\n\n<li>Learn the four different stages of a brand strategy roadmap.<\/li>\n\n\n\n<li>Gain tips on creating personal brand touchpoints.<\/li>\n\n\n\n<li>Explore multiple case studies to understand best practices for creating a brand strategy.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ama-product-purchase\">\n\t<form\n\t\tclass=\"product-purchase__form\"\n\t\taction=\"https:\/\/www.ama.org\/cart\/\"\n\t\tmethod=\"get\"\n\t>\n\t\t\n<div class=\"alert js-alert\" aria-visible=\"true\">\n\n\t\t<div class=\"alert__icon\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#1E2935\" fill-rule=\"evenodd\" d=\"M4.125 12A7.875 7.875 0 0 1 12 4.124a7.875 7.875 0 1 1-7.875 7.874zM12 3a9 9 0 1 0 0 17.999A9 9 0 1 0 12 3zm.041 5.28c.31 0 .563.253.563.563v4.5a.562.562 0 0 1-1.125 0v-4.5c0-.31.252-.562.562-.562zm-.562 7.313c0-.31.252-.563.562-.563h.011a.562.562 0 0 1 0 1.125h-.01a.562.562 0 0 1-.563-.562z\" clip-rule=\"evenodd\" \/><\/svg>\t<\/div>\n\t\n\t\t<p class=\"alert__text\">\n\t\tCourse will be accessible for 90 days following purchase.\t<\/p>\n\t\n\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"product-purchase__product\">\n\t\t\t\t<div class=\"product-purchase__summary\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__title\">\n\t\t\t\t\t\tBrand Strategy 101 On-Demand Training\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"product-purchase__price-table\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t<span class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\tNon-Member\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>79.00<\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\t\t\t\tMember\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>49.00<\/span>\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"hidden\"\n\t\t\t\t\t\t\t\tname=\"quantity[117858]\"\n\t\t\t\t\t\t\t\tvalue=\"1\"\n\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\t\t<input type=\"hidden\" name=\"add-to-cart\" value=\"\"\/>\n\t\t<input type=\"hidden\" name=\"redirect\" value=\"checkout\" \/>\n\n\t\t\t\t<input type=\"submit\" value=\"Buy Now\" class=\"product-purchase__button\">\n\t\t\t<\/form>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.ama.org\/how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-1-CEU-Badge.png?w=350&#038;resize=350%2C350\" alt=\"\" class=\"wp-image-115975\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-1-CEU-Badge.png?w=350 350w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-1-CEU-Badge.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-1-CEU-Badge.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-1-CEU-Badge.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-1-CEU-Badge.png?w=100 100w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=\"https:\/\/ama.org\/pcm\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>Discover the ingredients of an impactful brand strategy! You will learn how to craft a brand strategy and commitment, how to establish a niche brand voice from a visual and verbal perspective, and what you need to share a brand in a super powerful way. With practice and a dash of curiosity, this course will reveal what\u2019s needed to bring a brand to life using this formula: Brand Commitment + Brand Voice + Design + Implementation = Brand Strategy.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading is-style-default\" id=\"h-18-modules\">18 Modules<\/h3>\n\n\n\n<div class=\"wp-block-accordion accordion \">\n\t\n\n<button class=\"accordion-header\">Module 1: Meet the Instructor<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 2: What is Branding<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Learn the definition of branding and the ingredients that go into creating a holistic brand.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 3: Brand Commitment Exercise<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Walk through a conceptual exercise that focuses on the impact and presence brands can have.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 4: Feeding America Example<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Walk through a case study with Feeding America to examine their brand commitment.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 5: Brand Commitment Model<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Walk through the brand commitment model and learn the importance of building a brand essence.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 6: Mind Mapping Technique<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Learn how to use mind mapping as a technique for brainstorming and organization.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 7: Finding Your Color Palette &amp; Style<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Gain tips and resources for how to select the best design options for your brand.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 8: Brand Touchpoints<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Learn what a brand touchpoint is and the importance of having multiple touchpoints.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 9: Branding, Marketing &amp; Advertising<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Understand how to distinguish the differences between branding, marketing, and advertising.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 10: How to Build a Brand Strategy Roadmap<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Gain an introduction to the four steps of a brand strategy roadmap before diving deeper into each.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 11: Target Audience<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Learn how to find and define your target audience as part of the brand strategy.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 12: Business &amp; Revenue Goals<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Consider how to set your business and revenue goals as part of your greater business strategy.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 13: Identify the Gap<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Learn how to build a brand voice to lead your choices from a creative design standpoint.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 14: Implementation<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Involve the implementation team to set milestone, to-dos and delivery dates.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 15: Bonvivant Cake Example<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Walk through a case study with Bon Vivant Cakes to examine their design and brand voice.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 16: Vichcraft Example<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Walk through a case study with Vichcraft and examine their brand positioning.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 17: Tom&#8217;s Shoes Example<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Walk through a case study with Tom&#8217;s Shoes and examine their Brand Roadmap Strategy.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 18: What&#8217;s Next<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-meet-your-instructor\">Meet Your Instructor<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2020\/09\/Lisa_Guillot_2020.jpg?w=600&#038;resize=600%2C600\" alt=\"\" class=\"wp-image-66467\" style=\"width:300px\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2020\/09\/Lisa_Guillot_2020.jpg?w=600 600w, https:\/\/www.ama.org\/wp-content\/uploads\/2020\/09\/Lisa_Guillot_2020.jpg?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2020\/09\/Lisa_Guillot_2020.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2020\/09\/Lisa_Guillot_2020.jpg?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2020\/09\/Lisa_Guillot_2020.jpg?w=100 100w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lisa-guillot\">Lisa Guillot<\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Be Bright Lisa Coaching<\/strong><\/p>\n\n\n\n<p>Lisa Guillot is a professionally certified (PCC) transformational leadership coach through the International Coaching Federation. Dubbed a branding expert by the Chicago Tribune, Lisa brings heart, soul and action to every conversation. Her branding experience includes working with Crate &amp; Barrel, Paper Source, Pottery Barn Kids, The Gap, and Sephora, allowing her to share deep brand strategy and creative expertise from lifestyle branding to tech-related industries.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\t<div class=\"roleblock\" style=\"\">\n\t\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-style-default\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?resize=620%2C466\" alt=\"\" class=\"wp-image-124435 size-full\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-ama-members-get-best-pricing\">AMA Members Get the Best Pricing<\/h2>\n\n\n\n<p>Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/ama-member-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Join &amp; SAVE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tRelated Courses\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Better-Marketing-Through-Better-Accessibility_Web-Card-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t Intermediate | 1.5 Hours\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/better-marketing-through-better-accessibility\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tBetter Marketing Through Better Accessibility\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Understand why digital accessibility is critical for people with disabilities and how to take actionable steps to make your digital content inclusive.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Communicating-Collaboratively_Web-Card-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t Beginner | 5 Hours\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/communicating-collaboratively\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tCommunicating Collaboratively\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Enhance your communication skills to have more impact in various-sized groups and working environments.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Content-Marketing_Web-Card-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t Beginner | 3.5 Hours\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/content-marketing\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tContent Marketing\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Connect with your audience, and build your brand awareness and trust using content marketing.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n<\/p>","protected":false},"author":109914,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","ama_format_tax":[165207],"ama_cohort":[],"ama_competency_model_tax":[],"ama_topic_tax":[28],"ama_cost_tax":[],"ama_delivery_tax":[165208],"coauthors":[107645],"class_list":["post-116999","ama_courses","type-ama_courses","status-publish","hentry","ama_format_tax-on-demand-learning","ama_topic_tax-brand-and-branding","ama_delivery_tax-on-demand"],"featured_media_url":"","primary_term":[],"post_format":{"slug":"read","label":"On-Demand Course"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Strategy 101 - American Marketing Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/on-demand\/brand-strategy-101\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Strategy 101\" \/>\n<meta property=\"og:description\" content=\"Skills You\u2019ll Gain Brand Guidelines Brand Management Storytelling Brand Design What You\u2019ll Learn Are you an AMA Professional Certified Marketer\u00ae\ufe0f? 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