{"id":124788,"date":"2023-05-31T18:31:25","date_gmt":"2023-05-31T18:31:25","guid":{"rendered":"https:\/\/www.ama.org\/?page_id=124788"},"modified":"2026-03-05T15:02:55","modified_gmt":"2026-03-05T21:02:55","slug":"ama-homepage","status":"publish","type":"page","link":"https:\/\/www.ama.org\/","title":{"rendered":"American Marketing Association | AMA"},"content":{"rendered":"\n<div\n\tclass=\"wp-block-ama-hero js-hero-slider splide\"\n\tdata-splide=\"{&quot;pauseOnHover&quot;:true,&quot;interval&quot;:6000,&quot;pagination&quot;:true,&quot;autoplay&quot;:true}\"\n>\n\t<div class=\"wp-block-ama-hero__track splide__track\">\n\t\t<ul class=\"wp-block-ama-hero__list splide__list\">\n\t\t\t\n\n<li class=\"wp-block-ama-hero__slide splide__slide\">\n\t\t<figure class=\"wp-block-ama-hero__slide-image\">\n\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"600\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/11\/Homepage_Slider_2.png?fit=1600%2C600&#038;resize=1600%2C600\" class=\"wp-block-ama-hero__slide-image-attachment\" alt=\"Group of attendees at AMA&#039;s Higher Ed conference putting their hands in the middle of a circle as they prep for a cheer.\" style=\"object-position: 52% 74%\" \/>\t<\/figure>\n\t\n\t<div class=\"wp-block-ama-hero__slide-content\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-the-essential-community-for-marketers\">The Essential Community for Marketers<\/h2>\n\n\n\n<p>The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field. Together we will advance the field of marketing.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/ama-member-benefits\/\">Explore Membership<\/a><\/div>\n<\/div>\n\n\t<\/div>\n<\/li>\n\n\n\n<li class=\"wp-block-ama-hero__slide splide__slide\">\n\t\t<figure class=\"wp-block-ama-hero__slide-image\">\n\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/7.png?fit=2048%2C1366&#038;resize=2048%2C1366\" class=\"wp-block-ama-hero__slide-image-attachment\" alt=\"\" style=\"object-position: 54% 44%\" \/>\t<\/figure>\n\t\n\t<div class=\"wp-block-ama-hero__slide-content\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-2026-ama-executive-marketer-summit\">2026 AMA Executive Marketer Summit<\/h2>\n\n\n\n<p>This peer-led, invite-only event brings senior marketing leaders together to gain actionable insights and build the relationships needed to drive innovation, growth and lasting impact within their organizations.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/events.ama.org\/executive-marketer-summit\" target=\"_blank\" rel=\"noreferrer noopener\">Learn More<\/a><\/div>\n<\/div>\n\n\t<\/div>\n<\/li>\n\n\n\n<li class=\"wp-block-ama-hero__slide splide__slide\">\n\t\t<figure class=\"wp-block-ama-hero__slide-image\">\n\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"2667\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/05\/DesignLab2.jpg?fit=4000%2C2667&#038;resize=4000%2C2667\" class=\"wp-block-ama-hero__slide-image-attachment\" alt=\"\" style=\"object-position: 74% 48%\" \/>\t<\/figure>\n\t\n\t<div class=\"wp-block-ama-hero__slide-content\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-training-to-drive-growth\">Training to Drive Growth<\/h2>\n\n\n\n<p>Keeping pace with the shifting landscape of marketing is challenging. Change minds, improve lives and impact the world for good with training developed to sharpen your skills.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/training-for-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Training &amp; Events<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/credentialed-learning\/\">certification<\/a><\/div>\n<\/div>\n\n\t<\/div>\n<\/li>\n\n\n\n<li class=\"wp-block-ama-hero__slide splide__slide\">\n\t\t<figure class=\"wp-block-ama-hero__slide-image\">\n\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"2667\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/02\/AMA-ICC-2025-Mark-Campbell-Productions-806.jpg?fit=4000%2C2667&#038;resize=4000%2C2667\" class=\"wp-block-ama-hero__slide-image-attachment\" alt=\"\" style=\"object-position: 49% 35%\" \/>\t<\/figure>\n\t\n\t<div class=\"wp-block-ama-hero__slide-content\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-together-we-are-shaping-what-s-next-for-marketing\"><strong>Together, we are shaping what&#8217;s next for marketing<\/strong><\/h2>\n\n\n\n<p>Partner with the AMA Foundation and invest in the people and ideas who will define marketing\u2019s impact for decades to come.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/about-ama-foundation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn More About AMA Foundation<\/a><\/div>\n<\/div>\n\n\t<\/div>\n<\/li>\n\n\n\n<li class=\"wp-block-ama-hero__slide splide__slide\">\n\t\t<figure class=\"wp-block-ama-hero__slide-image\">\n\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"600\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/11\/Homepage_Slider_9.png?fit=1600%2C600&#038;resize=1600%2C600\" class=\"wp-block-ama-hero__slide-image-attachment\" alt=\"Group of students watching the stage at AMA&#039;s ICC event. The students are laughing and enjoying the speaker on stage.\" style=\"object-position: 50% 30%\" \/>\t<\/figure>\n\t\n\t<div class=\"wp-block-ama-hero__slide-content\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-shaping-future-leaders\">Shaping Future Leaders<\/h2>\n\n\n\n<p>Volunteer opportunities support the growth of future leaders, equipping them with experience to create positive change in the world.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/volunteer\/\">Volunteering<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/collegiate\">Undergrad Hub<\/a><\/div>\n<\/div>\n\n\t<\/div>\n<\/li>\n\n\n\n<li class=\"wp-block-ama-hero__slide splide__slide\">\n\t\t<figure class=\"wp-block-ama-hero__slide-image\">\n\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"600\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/11\/Homepage_Slider_4.png?fit=1600%2C600&#038;resize=1600%2C600\" class=\"wp-block-ama-hero__slide-image-attachment\" alt=\"Group of women at an AMA event laughing and socializing between sessions.\" style=\"object-position: 54% 38%\" \/>\t<\/figure>\n\t\n\t<div class=\"wp-block-ama-hero__slide-content\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-bringing-marketers-together\">Bringing Marketers Together<\/h2>\n\n\n\n<p>We\u2019re the largest community-based marketing association in the world. Thousands gather and connect at our various community events throughout the year.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/events\/?event_year=0&amp;event_month=0&amp;event_type=all\" target=\"_blank\" rel=\"noreferrer noopener\">Events<\/a><\/div>\n<\/div>\n\n\t<\/div>\n<\/li>\n\n\n\n<li class=\"wp-block-ama-hero__slide splide__slide\">\n\t\t<figure class=\"wp-block-ama-hero__slide-image\">\n\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"600\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/11\/Homepage_Slider_3.png?fit=1600%2C600&#038;resize=1600%2C600\" class=\"wp-block-ama-hero__slide-image-attachment\" alt=\"Woman on stage speaking in front of giant AMA letters at one of AMA&#039;s conferences. The audience is in the foreground and the photographer is facing the stage.\" style=\"object-position: 84% 49%\" \/>\t<\/figure>\n\t\n\t<div class=\"wp-block-ama-hero__slide-content\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-recognizing-marketing-visionaries\">Recognizing Marketing Visionaries<\/h2>\n\n\n\n<p>Shining a light on the incredible work of academic, professional and undergraduate marketers through competitions, top-tier journals and hundreds of awards.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/awards\/\">Awards<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/collegiate-awards-competitions\/\">Undergrad Awards<\/a><\/div>\n<\/div>\n\n\t<\/div>\n<\/li>\n\n\t\t<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n<!-- This block will allow the marketing team to align it a certain way -->\n<div class=\"custom-hero-links-block is-rows-true\">\n\t<div class=\"inner-custom-block\">\n\t\t\n\t\t\n\t\t<!-- We will be using flexbox to make this responsive -->\n\t\t<ul class=\"links\">\n\t\t\t\t\t\t\t\t<li class=\"\n\t\t\t\t\t\t\t\t\t\t\tnot-focused\n\t\t\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/job-boards-join-our-team\/\">Job Boards<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"\n\t\t\t\t\t\t\t\t\t\t\tnot-focused\n\t\t\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/ways-to-give-to-the-ama-foundation\/\">Make a Contribution<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"\n\t\t\t\t\t\t\t\t\t\t\tnot-focused\n\t\t\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/format\/live-online-learning\/?cost%5B%5D=free-for-all\">Explore Free Learning<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"\n\t\t\t\t\t\t\t\t\t\t\tnot-focused\n\t\t\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/volunteer\/\">Volunteering With AMA<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-ama-cta ama-cta\">\n\n\t\t<div class=\"wp-block-ama-cta__icon\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 332 332\"><path d=\"M164.27 205.8c-3.28 0-10.76-.31-22.85-2.44-15.11-2.67-18.23-13.06-17.76-18.18 0-.08.02-.17.03-.25 4.5-25.62 22.67-42.1 23.44-42.79.61-.54 1.41-.81 2.22-.75s1.56.45 2.08 1.07c3.6 4.33 8.91 6.81 14.57 6.81s10.97-2.48 14.57-6.81c.52-.63 1.27-1.01 2.08-1.07s1.61.21 2.22.75c.77.69 18.94 17.17 23.44 42.79.01.08.03.17.03.25.46 5.12-2.65 15.51-17.76 18.18-15.29 2.7-23.2 2.48-24.59 2.41-.29.01-.87.04-1.73.04zm1.74-6.04h.21c.07 0 7.62.46 23.33-2.32 12.68-2.24 12.9-10.27 12.84-11.65-3.31-18.53-14.73-32.17-19.45-37.14-4.58 4.23-10.59 6.6-16.93 6.6s-12.36-2.37-16.93-6.6c-4.71 4.97-16.14 18.62-19.45 37.15-.06 1.29.09 9.39 12.84 11.64 15.71 2.78 23.26 2.32 23.34 2.32h.21z\" \/><path d=\"M166 155.26c-13.71 0-24.86-11.06-24.86-24.64s11.15-24.64 24.86-24.64 24.86 11.06 24.86 24.64-11.15 24.64-24.86 24.64zm0-43.29c-10.4 0-18.86 8.36-18.86 18.64s8.46 18.64 18.86 18.64 18.86-8.36 18.86-18.64-8.46-18.64-18.86-18.64z\" \/><path d=\"M166 281c-1.07 0-2.06-.57-2.6-1.5l-24.31-42.11h-36.26c-8.29 0-15.03-6.74-15.03-15.03V96.03c0-8.29 6.74-15.03 15.03-15.03h126.34c8.29 0 15.03 6.74 15.03 15.03v126.33c0 8.29-6.74 15.03-15.03 15.03h-36.26L168.6 279.5c-.54.93-1.53 1.5-2.6 1.5zM102.83 87c-4.98 0-9.03 4.05-9.03 9.03v126.33c0 4.98 4.05 9.03 9.03 9.03h37.99c1.07 0 2.06.57 2.6 1.5L166 272l22.58-39.11c.54-.93 1.53-1.5 2.6-1.5h37.99c4.98 0 9.03-4.05 9.03-9.03V96.03c0-4.98-4.05-9.03-9.03-9.03z\" \/><path d=\"M166 332C74.47 332 0 257.53 0 166S74.47 0 166 0s166 74.47 166 166-74.47 166-166 166zm0-316C83.29 16 16 83.29 16 166s67.29 150 150 150 150-67.29 150-150S248.71 16 166 16z\" \/><\/svg>\t<\/div>\n\t\n\t<div class=\"wp-block-ama-cta__text\">\n\t\t\t\t<h3 class=\"wp-block-ama-cta__title\">Training<\/h3>\n\t\t\n\t\t\t\t<p class=\"wp-block-ama-cta__description\">\n\t\t\tAMA Training gives your career a momentum boost. You&#8217;ll be ready to take on any challenge that comes your way.\t\t<\/p>\n\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-buttons is-content-justification-center\">\n\t\t<div class=\"wp-block-button\">\n\t\t\t<a class=\"wp-block-button__link\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.ama.org\/training-for-marketing\/\"\n\t\t\t>\n\t\t\t\tStart learning\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-ama-cta ama-cta\">\n\n\t\t<div class=\"wp-block-ama-cta__icon\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 332 332\"><path d=\"m174.86 168.43 12.86-3.45-9.41-9.42-3.45 12.87z\" \/><path d=\"M174.86 171.43c-.79 0-1.55-.31-2.12-.88a3.017 3.017 0 0 1-.78-2.9l3.45-12.86a3 3 0 0 1 5.02-1.34l9.42 9.42c.76.76 1.05 1.86.78 2.9a3.006 3.006 0 0 1-2.12 2.12l-12.86 3.45c-.26.07-.52.1-.78.1Zm5-10.07-.76 2.83 2.82-.76-2.07-2.07Z\" \/><path d=\"M187.72 167.98c-.8 0-1.56-.32-2.12-.88l-9.42-9.42a3 3 0 0 1 0-4.24l30.21-30.22c1.13-1.13 3.12-1.13 4.24 0l9.42 9.42a3 3 0 0 1 0 4.24l-30.21 30.22c-.56.56-1.33.88-2.12.88Zm-5.17-12.42 5.17 5.17 25.97-25.97-5.17-5.17-25.97 25.97ZM178.06 132.6h-67.91c-1.66 0-3-1.34-3-3s1.34-3 3-3h67.92c1.66 0 3 1.34 3 3s-1.34 3-3 3ZM160.77 151.61h-50.62c-1.66 0-3-1.34-3-3s1.34-3 3-3h50.62c1.66 0 3 1.34 3 3s-1.34 3-3 3ZM157.33 170.63h-47.19c-1.66 0-3-1.34-3-3s1.34-3 3-3h47.19c1.66 0 3 1.34 3 3s-1.34 3-3 3ZM264.5 229.86h-197c-3.12 0-5.83-1.89-6.91-4.81a7.315 7.315 0 0 1 2.11-8.15l16.78-14.38c.54-.47 1.24-.72 1.95-.72h169.14c.72 0 1.41.26 1.95.72l16.78 14.38c2.37 2.03 3.2 5.23 2.11 8.15-1.08 2.92-3.79 4.81-6.91 4.81ZM82.54 207.8l-15.93 13.66c-.63.54-.52 1.18-.39 1.51.12.33.45.89 1.28.89h197.01c.83 0 1.16-.56 1.28-.89.12-.33.24-.97-.39-1.51l-15.93-13.66H82.54Z\" \/><path d=\"M250.57 207.32H81.43c-1.66 0-3-1.34-3-3v-92.01c0-11.75 9.56-21.31 21.31-21.31h132.52c11.75 0 21.31 9.56 21.31 21.31v92.01c0 1.66-1.34 3-3 3Zm-166.14-6h163.14v-89.01c0-8.44-6.87-15.31-15.31-15.31H99.74c-8.44 0-15.31 6.87-15.31 15.31v89.01Z\" \/><path d=\"M235.86 192.61H96.14c-1.66 0-3-1.34-3-3v-77.3c0-3.64 2.96-6.6 6.6-6.6h132.52c3.64 0 6.6 2.96 6.6 6.6v77.3c0 1.66-1.34 3-3 3Zm-136.72-6h133.72v-74.3c0-.33-.27-.6-.6-.6H99.74c-.33 0-.6.27-.6.6v74.3ZM259.82 241H166c-1.66 0-3-1.34-3-3s1.34-3 3-3h93.82c5.31 0 6.05-11.38 6.06-11.49a3.015 3.015 0 0 1 3.12-2.87c1.65.07 2.94 1.46 2.87 3.12-.26 6.4-3.1 17.24-12.05 17.24Z\" \/><path d=\"M166 241H72.18c-8.96 0-11.79-10.84-12.05-17.24a2.998 2.998 0 0 1 2.88-3.12c1.66-.08 3.05 1.22 3.12 2.87 0 .17.76 11.49 6.06 11.49h93.82c1.66 0 3 1.34 3 3s-1.34 3-3 3Z\" \/><path d=\"M166 332C74.47 332 0 257.53 0 166S74.47 0 166 0s166 74.47 166 166-74.47 166-166 166Zm0-316C83.29 16 16 83.29 16 166s67.29 150 150 150 150-67.29 150-150S248.71 16 166 16Z\" \/><\/svg>\t<\/div>\n\t\n\t<div class=\"wp-block-ama-cta__text\">\n\t\t\t\t<h3 class=\"wp-block-ama-cta__title\">Certification<\/h3>\n\t\t\n\t\t\t\t<p class=\"wp-block-ama-cta__description\">\n\t\t\t\u00a0Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer\u00ae\t\t<\/p>\n\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-buttons is-content-justification-center\">\n\t\t<div class=\"wp-block-button\">\n\t\t\t<a class=\"wp-block-button__link\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.ama.org\/certifications\/\"\n\t\t\t>\n\t\t\t\tGET STARTED\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-ama-cta ama-cta\">\n\n\t\t<div class=\"wp-block-ama-cta__icon\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 332 332\"><path d=\"M192.24 223.67h-29.96c-1.66 0-3-1.34-3-3s1.34-3 3-3h29.96c1.66 0 3 1.34 3 3s-1.34 3-3 3zm-20.86 11.84h-31.23c-1.66 0-3-1.34-3-3s1.34-3 3-3h31.23c1.66 0 3 1.34 3 3s-1.34 3-3 3zm28.73-56.83h-68.2c-.11 0-.22 0-.33-.02-3.45-.38-6.11-1.69-7.69-3.77-.91-1.2-1.9-3.27-1.4-6.28.16-.99.73-2.04 1.71-3.82.2-.36.46-.84.66-1.22-1.14-4.18-.76-7.72 1.15-10.51 2.01-2.94 5.13-4.18 7.28-4.7 1.4-5.61 4.15-9.64 8.18-12 5.19-3.04 10.98-2.29 13.71-1.67 5.15-3.53 10.08-4.76 14.68-3.67 4.49 1.06 7.46 4.12 9.06 6.25 4.91-1.35 9.09-.96 12.45 1.15 3.79 2.39 5.39 6.37 6.05 8.86 6.16 1.74 9.94 6.72 9.79 13.16-.01.5-.04.93-.07 1.31q-.06.75.16 1.12c.14.24.29.47.44.7.54.83 1.21 1.87 1.58 3.22.73 2.64.23 5.26-1.41 7.39-1.13 1.47-4.52 4.5-7.8 4.5zm-68.03-6h68.03c.58-.07 2.34-1.24 3.05-2.16.5-.64.61-1.3.38-2.13-.13-.46-.44-.94-.84-1.56-.19-.29-.38-.58-.56-.89-1.2-2.01-1.09-3.42-.99-4.67.02-.28.05-.59.06-.96.09-4.12-2.39-6.88-6.8-7.55a2.995 2.995 0 0 1-2.53-2.68c0-.03-.53-4.61-3.74-6.6-2.21-1.37-5.39-1.32-9.46.16-1.43.52-3.03-.12-3.71-1.48-.01-.03-2.26-4.33-6.54-5.32-3.14-.73-6.79.45-10.86 3.51-.8.6-1.84.76-2.78.43-.04-.01-5.8-1.91-10.32.77-2.91 1.72-4.83 5.07-5.71 9.96a3.001 3.001 0 0 1-2.78 2.46c-.96.07-3.78.65-5.02 2.5-.95 1.4-.97 3.51-.08 6.27.49 1.51-.15 2.66-1.43 4.96-.34.61-.89 1.61-1.06 2.02-.12.89.1 1.3.28 1.54.52.69 1.79 1.21 3.41 1.42z\" \/><path d=\"M140.87 161.26c-.61 0-1.22-.18-1.75-.57-3.65-2.63-5.87-7.99-6.11-8.59-.62-1.54.13-3.28 1.67-3.9 1.54-.62 3.28.13 3.9 1.67.45 1.11 2.16 4.59 4.05 5.96 1.34.97 1.65 2.84.68 4.19a3 3 0 0 1-2.44 1.24zm20.48-15.73c-.83 0-1.67-.35-2.26-1.02-2.68-3.07-4.21-3.68-4.23-3.69.12.04.18.05.18.05l1.45-5.82c.69.17 3.24 1.08 7.12 5.5 1.09 1.25.96 3.14-.28 4.23-.57.5-1.27.74-1.97.74zm28.27 15.73a3.002 3.002 0 0 1-1.04-5.82c3.07-1.12 3.28-5.69 3.28-5.74.06-1.65 1.41-2.97 3.09-2.89 1.65.05 2.95 1.42 2.9 3.07-.08 3.21-1.69 9.18-7.21 11.2-.34.12-.69.18-1.03.18zm-6.44 17.42c-.31 0-.62-.05-.93-.15-.49-.16-11.88-4.02-11.88-14.86 0-1.66 1.34-3 3-3s3 1.34 3 3c0 6.47 7.45 9.06 7.76 9.16 1.57.53 2.42 2.22 1.9 3.79a3.004 3.004 0 0 1-2.84 2.06zm-35.03 0c-1.2 0-2.34-.73-2.8-1.92-.6-1.54.16-3.27 1.7-3.88.3-.12 6.43-2.69 6.56-9.28.03-1.66 1.4-2.95 3.06-2.94 1.66.03 2.97 1.4 2.94 3.06-.21 10.69-9.96 14.59-10.38 14.75-.36.14-.72.2-1.08.2zm17.86-91.35c-1.66 0-3-1.34-3-3V62c0-1.66 1.34-3 3-3s3 1.34 3 3v22.33c0 1.66-1.34 3-3 3zm-30.14 6.4c-1.15 0-2.25-.66-2.74-1.78l-9.09-20.4c-.67-1.51 0-3.29 1.52-3.96 1.52-.68 3.29 0 3.96 1.52l9.09 20.4a2.997 2.997 0 0 1-2.74 4.22zm-24.95 18.1a3 3 0 0 1-2.01-.77l-16.6-14.94a3.003 3.003 0 0 1 4.02-4.46l16.6 14.94a3.004 3.004 0 0 1 .22 4.24c-.59.66-1.41.99-2.23.99zm-15.41 26.68c-.31 0-.62-.05-.93-.15l-21.25-6.9a3.002 3.002 0 0 1 1.85-5.71l21.25 6.9a2.998 2.998 0 0 1-.92 5.85zm-25.45 32.98a3 3 0 0 1-2.98-2.69 3.006 3.006 0 0 1 2.67-3.3l22.22-2.33a3.017 3.017 0 0 1 3.3 2.67 3.006 3.006 0 0 1-2.67 3.3l-22.22 2.33c-.11.01-.21.02-.32.02zm12.4 38.13c-1.04 0-2.05-.54-2.6-1.5a2.999 2.999 0 0 1 1.1-4.1l19.35-11.16c1.43-.83 3.27-.33 4.1 1.1s.34 3.27-1.1 4.1l-19.35 11.16c-.47.27-.99.4-1.5.4zm167.07.02c-.51 0-1.02-.13-1.5-.4l-19.35-11.17a3.005 3.005 0 0 1-1.1-4.1 3.005 3.005 0 0 1 4.1-1.1l19.35 11.17c1.43.83 1.93 2.66 1.1 4.1-.56.96-1.56 1.5-2.6 1.5zm12.41-38.13c-.11 0-.21 0-.32-.02l-22.22-2.33a3 3 0 0 1-2.67-3.3c.17-1.65 1.67-2.84 3.3-2.67l22.22 2.33a3 3 0 0 1 2.67 3.3 3 3 0 0 1-2.98 2.69zm-25.44-32.97a2.998 2.998 0 0 1-.92-5.85l21.25-6.9a3.002 3.002 0 0 1 1.85 5.71l-21.25 6.9c-.31.1-.62.15-.93.15zm-15.4-26.69c-.82 0-1.64-.33-2.23-.99a3.004 3.004 0 0 1 .22-4.24l16.6-14.94a3.004 3.004 0 0 1 4.24.22 3.004 3.004 0 0 1-.22 4.24l-16.6 14.94c-.57.52-1.29.77-2.01.77zm-24.94-18.11a3.005 3.005 0 0 1-2.74-4.22l9.09-20.4a3.005 3.005 0 0 1 3.96-1.52c1.51.67 2.19 2.45 1.52 3.96l-9.09 20.4a2.994 2.994 0 0 1-2.74 1.78z\" \/><path d=\"M166 259c-7.08 0-13-5.02-14.39-11.69h-2.7c-6.88 0-12.48-5.6-12.48-12.48v-21.36c-19.38-10.76-31.34-30.97-31.34-53.19 0-33.55 27.32-60.85 60.91-60.85s60.91 27.3 60.91 60.85c0 22.22-11.96 42.44-31.34 53.19v21.36c0 6.88-5.6 12.48-12.48 12.48h-2.7C179 253.98 173.08 259 166 259zm0-153.57c-30.28 0-54.91 24.61-54.91 54.85 0 20.58 11.39 39.26 29.72 48.73 1 .52 1.62 1.54 1.62 2.67v23.16c0 3.57 2.91 6.48 6.48 6.48h5.39c1.66 0 3 1.34 3 3 0 4.79 3.9 8.69 8.7 8.69s8.7-3.9 8.7-8.69c0-1.66 1.34-3 3-3h5.39c3.57 0 6.48-2.91 6.48-6.48v-23.16c0-1.12.63-2.15 1.62-2.67 18.33-9.48 29.72-28.15 29.72-48.73 0-30.25-24.63-54.85-54.91-54.85z\" \/><path d=\"M166 332C74.47 332 0 257.53 0 166S74.47 0 166 0s166 74.47 166 166-74.47 166-166 166zm0-316C83.29 16 16 83.29 16 166s67.29 150 150 150 150-67.29 150-150S248.71 16 166 16z\" \/><\/svg>\t<\/div>\n\t\n\t<div class=\"wp-block-ama-cta__text\">\n\t\t\t\t<h3 class=\"wp-block-ama-cta__title\">Academic Journals<\/h3>\n\t\t\n\t\t\t\t<p class=\"wp-block-ama-cta__description\">\n\t\t\tThe AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.\t\t<\/p>\n\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-buttons is-content-justification-center\">\n\t\t<div class=\"wp-block-button\">\n\t\t\t<a class=\"wp-block-button__link\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.ama.org\/ama-academic-journals\/\"\n\t\t\t>\n\t\t\t\tSEE RESEARCH\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div id=\"featured-events-block\" class=\"wp-block-group cards-container\" itemscope itemtype=\"http:\/\/schema.org\/ItemList\">\n\n\t<h2 class=\"text-dark\"> Events<\/h2>\n\n\t<div class=\"featured-events-block__content\">\n\n\t\t<div class=\"featured-events__container\">\n\n\t\t\t<div class=\"featured-events__hero\">\n\t\t\t\t<li class=\"card has-background has-white-background-color is-style-featured has-link\" >\n\t\t\t\t\t<div class=\"card__header\" style=\"background-color: #19314f;\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"465\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/03\/FY26-ICC-WEB-CARD-620x466-1.png?resize=619%2C465\" class=\"attachment-featured-card-large size-featured-card-large\" alt=\"\" \/>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"card__body\" style=\"background-color: #19314f;\">\n\t\t\t\t\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/events\/collegiate\/2026-ama-international-collegiate-conference\/\">2026 AMA International Collegiate Conference<\/a>\n\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t<span style=\"font-size:.9em;\"><strong>March 12<\/strong><\/span>\t\t\t\t\t\t\t<br>\n\t\t\t\t\t\t\t<span style=\"font-size:.9em;\">Chicago, IL<\/span>\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"featured-events-upcoming__container\">\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"fe-card featured-events-upcoming__content has-link\">\n\t\t\t\t\t\t<div class=\"featured-event__date\">\n\t\t\t\t\t\t\t<div class=\"fe-date-container has-grey-700-color\">\n\t\t\t\t\t\t\t\t<div class=\"fe-day-name\"><strong>May<\/strong><\/div>\n\t\t\t\t\t\t\t\t<div class=\"fe-day-num\"><strong>13<\/strong><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"featured-event__details text-dark\">\n\t\t\t\t\t\t\t\t<h2><a href=\"https:\/\/www.ama.org\/events\/virtual-training\/mailed-it-an-email-strategy-workshop\/\">Mailed It! An Email Strategy Workshop<\/a><\/h2> Online | 2 Hours\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"fe-card featured-events-upcoming__content has-link\">\n\t\t\t\t\t\t<div class=\"featured-event__date\">\n\t\t\t\t\t\t\t<div class=\"fe-date-container has-grey-700-color\">\n\t\t\t\t\t\t\t\t<div class=\"fe-day-name\"><strong>May<\/strong><\/div>\n\t\t\t\t\t\t\t\t<div class=\"fe-day-num\"><strong>14<\/strong><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"featured-event__details text-dark\">\n\t\t\t\t\t\t\t\t<h2><a href=\"https:\/\/www.ama.org\/events\/virtual-training\/turn-brand-authenticity-into-marketing-performance\/\">Turn Brand Authenticity Into Marketing Performance<\/a><\/h2> Online | 2 Hours\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"fe-card featured-events-upcoming__content has-link\">\n\t\t\t\t\t\t<div class=\"featured-event__date\">\n\t\t\t\t\t\t\t<div class=\"fe-date-container has-grey-700-color\">\n\t\t\t\t\t\t\t\t<div class=\"fe-day-name\"><strong>Jun<\/strong><\/div>\n\t\t\t\t\t\t\t\t<div class=\"fe-day-num\"><strong>11<\/strong><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"featured-event__details text-dark\">\n\t\t\t\t\t\t\t\t<h2><a href=\"https:\/\/www.ama.org\/events\/virtual-training\/the-new-go-to-market-playbook-for-marketers\/\">The New Go-To-Market Playbook for Marketers<\/a><\/h2> Online | 2 Hours\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"fe-card featured-events-upcoming__content has-link\">\n\t\t\t\t\t\t<div class=\"featured-event__date\">\n\t\t\t\t\t\t\t<div class=\"fe-date-container has-grey-700-color\">\n\t\t\t\t\t\t\t\t<div class=\"fe-day-name\"><strong>Jul<\/strong><\/div>\n\t\t\t\t\t\t\t\t<div class=\"fe-day-num\"><strong>15<\/strong><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"featured-event__details text-dark\">\n\t\t\t\t\t\t\t\t<h2><a href=\"https:\/\/www.ama.org\/events\/virtual-training\/the-future-of-seo-ai-and-lead-generation\/\">The Future of SEO, AI and Lead Generation<\/a><\/h2> Online | 2 Hours\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t<p class=\"fe-more-link\"><a href=\"https:\/\/www.ama.org\/events\">All Upcoming Events<\/a><\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-section-large\" id=\"h-news-stand\">News Stand<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<li\n\tclass=\"card marketing_news has-background has-white-background-color has-link is-style-featured\"\n\titemscope\n\titemtype=\"https:\/\/schema.org\/Article\"\n>\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"214\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/12\/FY26-TRENDS-REPORT-WEBSITE-CONTENT-CARD-284x214-1.png?resize=284%2C214\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Original Research\t\t<\/p>\n\t\t\n\t\t<h2\n\t\t\tclass=\"has-medium-font-size\"\n\t\t\titemprop=\"name\"\n\t\t>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.ama.org\/marketing-news\/2026-trends-report\/\"\n\t\t\t\titemprop=\"url\"\n\t\t\t>\n\t\t\t\t\t\t\t2026 Future Trends in Marketing Report\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p><p>Developed with input from over 30 professional marketers with diverse perspectives, the report explores how global forces\u2014sometimes complementary, sometimes contradictory\u2014are on a trajectory to transform the marketing landscape over the next five to ten years.<\/p><br><\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<li\n\tclass=\"card-small marketing_news has-link is-style-horizontal\"\n\titemscope\n\titemtype=\"https:\/\/schema.org\/Article\"\n>\n\n\t<h3\n\t\tclass=\"card-title has-small-font-size has-reg-font-weight\"\n\t\titemprop=\"name\"\n\t>\n\t\t\t\t<a\n\t\t\thref=\"https:\/\/www.ama.org\/2025\/10\/21\/do-more-likes-lead-to-more-clicks-evidence-from-a-social-advertising-field-experiment\/\"\n\t\t\titemprop=\"url\"\n\t\t>\n\t\t\t\t\tDo More Likes Lead to More Clicks? Evidence from a Social Advertising Field Experiment\t\t\t\t<\/a>\n\t\t\t<\/h3>\n\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/likes-clicks-post.png?resize=150%2C150\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t<\/li>\n\n\n\n<li\n\tclass=\"card-small marketing_news has-link is-style-horizontal\"\n\titemscope\n\titemtype=\"https:\/\/schema.org\/Article\"\n>\n\n\t<h3\n\t\tclass=\"card-title has-small-font-size has-reg-font-weight\"\n\t\titemprop=\"name\"\n\t>\n\t\t\t\t<a\n\t\t\thref=\"https:\/\/www.ama.org\/2025\/09\/05\/inside-the-consumer-brain-how-neuroscience-can-predict-ad-enjoyment\/\"\n\t\t\titemprop=\"url\"\n\t\t>\n\t\t\t\t\tInside the Consumer Brain: How Neuroscience Can Predict Ad Enjoyment\t\t\t\t<\/a>\n\t\t\t<\/h3>\n\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/09\/neuroscience-ads.jpg?resize=150%2C150\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t<\/li>\n\n\n\n<li\n\tclass=\"card-small marketing_news has-link is-style-horizontal\"\n\titemscope\n\titemtype=\"https:\/\/schema.org\/Article\"\n>\n\n\t<h3\n\t\tclass=\"card-title has-small-font-size has-reg-font-weight\"\n\t\titemprop=\"name\"\n\t>\n\t\t\t\t<a\n\t\t\thref=\"https:\/\/www.ama.org\/2025\/11\/11\/those-who-know-less-about-ai-are-more-likely-to-adopt-it\/\"\n\t\t\titemprop=\"url\"\n\t\t>\n\t\t\t\t\tThose Who Know Less About AI are More Likely to Adopt It\t\t\t\t<\/a>\n\t\t\t<\/h3>\n\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/11\/ai-magical.jpg?resize=150%2C150\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t<\/li>\n\n\n\n<li\n\tclass=\"card-small post has-link is-style-horizontal\"\n\titemscope\n\titemtype=\"https:\/\/schema.org\/Article\"\n>\n\n\t<h3\n\t\tclass=\"card-title has-small-font-size has-reg-font-weight\"\n\t\titemprop=\"name\"\n\t>\n\t\t\t\t<a\n\t\t\thref=\"https:\/\/www.ama.org\/research-insights\/research-insight-sales-contests-are-broken-heres-how-to-make-them-effective\/\"\n\t\t\titemprop=\"url\"\n\t\t>\n\t\t\t\t\tSales Contests Are Broken\u2014Here&#039;s How to Make Them Effective\t\t\t\t<\/a>\n\t\t\t<\/h3>\n\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/sales-contests.jpg?resize=150%2C150\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t<\/li>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block cards-container small\">\n\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card-small marketing_news has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t<h3 class=\"card-title has-small-font-size has-reg-font-weight\" itemprop=\"name\">\n\t\t\t\t<a href=\"https:\/\/www.ama.org\/2025\/09\/25\/do-good-sell-more-can-cause-related-marketing-promotions-boost-product-sales\/\" itemprop=\"url\">\n\t\t\t\t\tDo Good, Sell More: Can Cause-Related Marketing Promotions Boost Product Sales?\t\t\t\t<\/a>\n\t\t\t<\/h3>\n\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/09\/supporting-unicef.jpg?resize=150%2C150\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t<\/li>\n\n\n\n<li class=\"card-small post has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t<h3 class=\"card-title has-small-font-size has-reg-font-weight\" itemprop=\"name\">\n\t\t\t\t<a href=\"https:\/\/www.ama.org\/research-insights\/research-insight-consumers-perceive-star-ratings-to-be-higher-than-numerals\/\" itemprop=\"url\">\n\t\t\t\t\tConsumers Perceive Star Ratings to Be Higher than Numerals\t\t\t\t<\/a>\n\t\t\t<\/h3>\n\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/11\/star-ratings-2.jpg?resize=150%2C150\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t<\/li>\n\n\n\n<li class=\"card-small post has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t<h3 class=\"card-title has-small-font-size has-reg-font-weight\" itemprop=\"name\">\n\t\t\t\t<a href=\"https:\/\/www.ama.org\/research-insights\/didnt-have-time-or-didnt-make-time-using-the-right-language-to-boost-consumer-motivation\/\" itemprop=\"url\">\n\t\t\t\t\tDidn\u2019t &quot;Have&quot; Time or Didn\u2019t &quot;Make&quot; Time? Using the Right Language to Boost Consumer Motivation\t\t\t\t<\/a>\n\t\t\t<\/h3>\n\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/12\/make-time.jpg?resize=150%2C150\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t<\/li>\n\n\t<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tFrom Our Partners\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card post has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/CityLifestyle_AMA_Content-Card_486x365@2x.png?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\n<span class=\"lozenge has-background has-blue-900-background-color has-color has-white-color has-xxxs-font-size\">sponsor<\/span>\n\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Article\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2026\/03\/04\/how-to-quit-your-job-and-launch-a-business-before-its-too-late\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tHow to Quit Your Job and Launch a Business Before It\u2019s Too Late\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>According to a recent Harris Poll, sixty-one percent of Americans believe business ownership is the best way to protect against AI making their career obsolete. The time to act is now. Launch your own profitable business in as little as 30 days \u2014 then grow it with unlimited potential. AI may not replace every role, [&hellip;]<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card post has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/02\/486x385-BrandIndexVoices.png?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\n<span class=\"lozenge has-background has-blue-900-background-color has-color has-white-color has-xxxs-font-size\">sponsor<\/span>\n\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Article\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2026\/02\/25\/is-ai-guided-conversation-the-next-era-of-brand-insight\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tIs AI-guided conversation the next era of brand insight?\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Brand tracking shows what\u2019s happening. AI-guided conversation reveals why. Discover how conversational insight transforms brand health data. By Joe Razza, Chief Product Officer, YouGov For decades, marketers have tracked the cola wars, from awareness and buzz to loyalty and value. Despite the rivalry\u2019s cultural noise, the numbers have largely told a consistent story: Coke has [&hellip;]<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card post has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/02\/486wide-x-365tall.-2.png?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\n<span class=\"lozenge has-background has-blue-900-background-color has-color has-white-color has-xxxs-font-size\">sponsor<\/span>\n\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Article\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2026\/02\/02\/combating-ai-generated-hoaxes-media-workflows-for-2026\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tCombating AI-Generated Hoaxes: Media Workflows for 2026\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>As AI-generated hoaxes become indistinguishable from reality, discover the essential detection tools and workflows needed to safeguard your institutional integrity. In 2026, the publishing and media industries have reached a critical threshold where human-created and AI-generated content coexist on nearly every platform. While generative AI offers powerful opportunities for efficiency, it also introduces unprecedented risks, [&hellip;]<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n<div class=\"adblock\">\n\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-section-large\" id=\"h-resources\">Resources<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-professional\">Professional<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus\/\">Maintaining Your PCM\u00ae<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/toolkits\/\">Tools &amp; Templates<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/volunteer\/\">Volunteering<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/marketing-news-home\/\">Marketing News<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/job-boards-join-our-team\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jobs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/marketing-and-podcast-with-bennie-f-johnson\/\">AMA Marketing \/ And Podcast<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-academic\">Academic<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/about-elmar\/\">ELMAR<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/events\/?event_year=0&amp;event_month=0&amp;event_type=academic\">Academic Events<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/ama_cohort\/sig\/\">SIGs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/topics\/academic\/\">Academic Articles<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/academicplacement.ama.org\/\">Jobs<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-collegiate\">Collegiate<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/pages\/collegiate\/\">Collegiate Hub<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/collegiate-competitions\/\">Competitions<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/collegiate-events\/\">Collegiate Events<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/free-ama-membership-for-graduating-collegiate-members\/\">Free Graduating Membership<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/collegiate-awards-competitions\/\">Awards &amp; Scholarships<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-blue-border\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"768\" width=\"1024\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Parissa-Burton.jpg?resize=1024%2C768\" alt=\"\" class=\"wp-image-130157\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Parissa-Burton.jpg?w=2016 2016w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Parissa-Burton.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Parissa-Burton.jpg?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Parissa-Burton.jpg?w=1024 1024w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Parissa-Burton.jpg?w=1536 1536w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Parissa-Burton.jpg?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Parissa-Burton.jpg?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Parissa-Burton.jpg?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Parissa-Burton.jpg?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Parissa-Burton.jpg?w=600 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-style-naked is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cTo the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.\u201d<\/p>\n<cite><strong>Parissa Burton<\/strong><br>Marketing Manager | Brand Strategist<br><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/parissa-burton-1b058a185\/\">LinkedIn<\/a><\/span> | <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.instagram.com\/parissaburtonmkgt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/span><br><br><\/cite><\/blockquote>\n<\/div>\n<\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>News Stand Resources Professional Academic Collegiate \u201cTo the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","heading":"","asb_title":"","asb_width":"","asb_background":"","pl_background":"","pl_edge_to_edge":"","pl_color":"","icon":"","cta_title":"","description":"","cta_button_label":"","cta_button_link":"","cta_referrer_policy":"","backgroundColor":"","background":"","edge_to_edge":"","extend_content":"","background_image":"","background_color":"","link_color":"","postId":"","postType":"","header":"","subhead":"","sponsor":"","featuredImage":"","url":"","isManual":"","cardLayout":"","slide_out":"","width":"","text_color":"","cta_disable_download":"","logged_out_prompt":"","logged_out_fields":"","pardot_segment_id":"","optin_message":"","confirmation":"","optin_message_required":"","partner_optin_message":"","partner_optin_message_required":"","productId":"","shortcode":"","logged_out_first":"","logged_out_last":"","logged_out_phone":"","logged_out_email":"","mailchimp_audience_id":"","autoPlay":"","intervalTime":"","pagination":"","backgroundMediaUrl":"","backgroundMediaId":"","align":"","backgroundFocalPoint":"","modalId":"","trigger":"","cssSelector":"","timeDelay":"","cookieExpireTime":"","layout":"","title":"","subtitle":"","signup_button_label":"","name":"","shortBio":"","fullBio":"","imageUrl":"","imageId":"","up_color":"","up_link_color":"","selectedPosts":"","rb_background":"","rb_color":"","public":"","chapter_admin":"","chapter_leader":"","student":"","paid_member":"","free_account":"","expired_member":"","rules":"","subheading":"","form_id":"","sponsor_label":"","hide_title":["hide"],"hide_author":["hide"]},"ama_format_tax":[],"ama_cohort":[],"ama_topic_tax":[],"ama_cost_tax":[],"ama_delivery_tax":[],"coauthors":[167],"class_list":["post-124788","page","type-page","status-publish","hentry"],"featured_media_url":"","primary_term":[],"post_format":{"slug":"read","label":"Page"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - 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