{"id":129296,"date":"2023-07-27T16:05:10","date_gmt":"2023-07-27T16:05:10","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_courses&#038;p=129296"},"modified":"2025-10-08T08:59:56","modified_gmt":"2025-10-08T13:59:56","slug":"beyond-the-checkbox-inclusive-marketing","status":"publish","type":"ama_courses","link":"https:\/\/www.ama.org\/on-demand\/beyond-the-checkbox-inclusive-marketing\/","title":{"rendered":"Beyond the Checkbox \u2013 Inclusive Marketing"},"content":{"rendered":"\n<div\n\tclass=\"wp-block-ama-hero js-hero-slider splide\"\n\tdata-splide=\"{&quot;pauseOnHover&quot;:true,&quot;interval&quot;:5000,&quot;pagination&quot;:true}\"\n>\n\t<div class=\"wp-block-ama-hero__track splide__track\">\n\t\t<ul class=\"wp-block-ama-hero__list splide__list\">\n\t\t\t\n\n<li class=\"wp-block-ama-hero__slide splide__slide\">\n\t\t<figure class=\"wp-block-ama-hero__slide-image\">\n\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"6480\" height=\"4320\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/09\/DEIODTcourse.jpg?fit=6480%2C4320&#038;resize=6480%2C4320\" class=\"wp-block-ama-hero__slide-image-attachment\" alt=\"\" style=\"\" \/>\t<\/figure>\n\t\n\t<div class=\"wp-block-ama-hero__slide-content\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-beyond-the-checkbox-inclusive-marketing\">Beyond the Checkbox \u2013 Inclusive Marketing<\/h2>\n\n\n\n<p>Embed diversity, equity and inclusion in your efforts to reach every single audience you engage with.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Intermediate | 3 Hours | 2 Modules<\/p>\n\n\n\n<p><strong>$99<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/beyondthecheckbox.thinkific.com\/bundles\/ama-inclusive-marketing?ref=b46316&amp;coupon=AMA\" target=\"_blank\" rel=\"noreferrer noopener\">GET STARTED<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>You will leave ama.org to make this purchase.<\/em><\/p>\n\n\t<\/div>\n<\/li>\n\n\t\t<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n\n\n\n<p><span class=\"lozenge\">DEI<\/span> <span class=\"lozenge\">Inclusive Language<\/span> <span class=\"lozenge\">Accessible Marketing<\/span> <span class=\"lozenge\">Communication Strategy<\/span><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You&#8217;ll Learn<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn diversity, equity, and inclusion fundamentals.<\/li>\n\n\n\n<li>Understand how to mitigate unconscious bias.<\/li>\n\n\n\n<li>Understand microaggressions.<\/li>\n\n\n\n<li>Discover inclusive language and digital accessibility best practices.<\/li>\n\n\n\n<li>Learn how to avoid marketing missteps with multicultural audiences.<\/li>\n\n\n\n<li>Learn the six steps to develop an inclusive marketing strategy.<\/li>\n\n\n\n<li>Learn how to diversify your marketing team and build an inclusive review process.<\/li>\n\n\n\n<li>Learn how to build a crisis communications strategy and ensure authenticity.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>This course will show you how to message diverse consumers effectively, ensure your assets are inclusive and accessible, maintain authenticity while avoiding tokenism and recover from costly mistakes.<\/p>\n\n\n\n<p>Skill Level: Intermediate<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-courses-included\">Courses Included<\/h2>\n\n\n\n<div class=\"wp-block-accordion accordion \">\n\t\n\n<button class=\"accordion-header\">Professional Basics<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<ul id=\"chapter-1\" class=\"wp-block-list\">\n<li>Introduction<\/li>\n\n\n\n<li>Learning Objectives<\/li>\n\n\n\n<li>Defining Workplace Diversity<\/li>\n\n\n\n<li>Types of Diversity<\/li>\n\n\n\n<li>Differentiating Diversity and Inclusion<\/li>\n\n\n\n<li>Diversity and Innovation<\/li>\n\n\n\n<li>Gender and Ethnic Diversity in Leadership is Tied to Higher Returns<\/li>\n\n\n\n<li><a href=\"https:\/\/beyondthecheckbox.thinkific.com\/enroll\/2443059?et=free_trial\">Gender and Ethnic Diversity in Leadership Continued<\/a><\/li>\n\n\n\n<li>Diversity Makes Teams More Creative and Better Decision Makers<\/li>\n\n\n\n<li>Sustainable Businesses Require Diversity and Inclusion<\/li>\n\n\n\n<li>Conscious Versus Unconscious Bias<\/li>\n\n\n\n<li>What Are Your Unconscious Biases?<\/li>\n\n\n\n<li>Biases in Business<\/li>\n\n\n\n<li>Foundation of Unconscious Bias<\/li>\n\n\n\n<li>Types of Bias<\/li>\n\n\n\n<li>Understanding Microaggression<\/li>\n\n\n\n<li>Understanding Microaggression Continued<\/li>\n\n\n\n<li>Recognize Your Own Biases<\/li>\n\n\n\n<li>Unconscious Bias Exercise<\/li>\n\n\n\n<li>Strategies to Address Unconscious Bias<\/li>\n\n\n\n<li>Introduction to Inclusive Language<\/li>\n\n\n\n<li>Why Inclusive Language Matters<\/li>\n\n\n\n<li>Six Guidelines for Inclusive Language<\/li>\n\n\n\n<li>How to Speak Up<\/li>\n\n\n\n<li>A Journey, Not A Destination<\/li>\n<\/ul>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Inclusive Marketing<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<ul id=\"chapter-1\" class=\"wp-block-list\">\n<li>Introduction<\/li>\n\n\n\n<li>Learning Objectives<\/li>\n\n\n\n<li>The Business Case for DEI in Marketing<\/li>\n\n\n\n<li>The Business Case for DEI in Marketing One-Pager<\/li>\n\n\n\n<li>The History of Diversity Marketing<\/li>\n\n\n\n<li>Marketing for Diverse Consumers<\/li>\n\n\n\n<li>Marketing Missteps with Multicultural Audiences<\/li>\n\n\n\n<li>Diverse Marketing Materials<\/li>\n\n\n\n<li>Enter the Disruptors<\/li>\n\n\n\n<li>Six Steps to Developing an Inclusive Marketing Strategy<\/li>\n\n\n\n<li>Diversifying Your Marketing Team &#8211; Introduction<\/li>\n\n\n\n<li>Diversifying Your Marketing Team &#8211; Job Descriptions<\/li>\n\n\n\n<li>Diversifying Your Marketing Team &#8211; Application and Resume Review<\/li>\n\n\n\n<li>Diversifying Your Marketing Team &#8211; Interview Process<\/li>\n\n\n\n<li>Diversifying Your Marketing Team &#8211; Onboarding<\/li>\n\n\n\n<li>Diversifying Your Marketing Team &#8211; Retention<\/li>\n\n\n\n<li>Supplier Diversity Guidebook<\/li>\n\n\n\n<li>Digital Accessibility Best Practices &#8211; Introduction<\/li>\n\n\n\n<li>Digital Accessibility &#8211; Website Best Practices<\/li>\n\n\n\n<li>Digital Accessibility &#8211; Social Media Best Practices<\/li>\n\n\n\n<li>Digital Accessibility &#8211; Email Best Practices<\/li>\n\n\n\n<li>Digital Accessibility Best Practices Handout<\/li>\n\n\n\n<li>Inclusive Review Processes<\/li>\n\n\n\n<li>Ensuring Authenticity<\/li>\n\n\n\n<li>Crisis Communications<\/li>\n\n\n\n<li>Crisis Communications in Action<\/li>\n\n\n\n<li>Continuing Education<\/li>\n\n\n\n<li>Conclusion<\/li>\n\n\n\n<li>Key Terms<\/li>\n\n\n\n<li>Quiz<\/li>\n\n\n\n<li>References<\/li>\n\n\n\n<li>End of Course Survey<\/li>\n<\/ul>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/05\/3-CEUs.png?w=350&#038;resize=350%2C350\" alt=\"\" class=\"wp-image-208017\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/05\/3-CEUs.png?w=350 350w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/05\/3-CEUs.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/05\/3-CEUs.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/05\/3-CEUs.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/05\/3-CEUs.png?w=100 100w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=\"https:\/\/ama.org\/pcm\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">About Our Learning Partner<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tOther Learners Also Took\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_DEI-Basics-for-Marketers_Web-Card-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t On-Demand Training\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/dei-basics-for-marketers\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tDEI Basics for Marketers\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Layer Diversity, Equity and Inclusion (DEI) into your marketing efforts.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/08\/Content-Marketing-Certification_Web-Card-AMA-Logo-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t Certification\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/certifications\/content-marketing-certification\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tContent Marketing Certification\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Better-Marketing-Through-Better-Accessibility_Web-Card-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t On-Demand Training\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/better-marketing-through-better-accessibility\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tBetter Marketing Through Better Accessibility\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Understand why digital accessibility is critical for people with disabilities and how to take actionable steps to make your digital content inclusive.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n<\/p>","protected":false},"author":109914,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","ama_format_tax":[165207],"ama_cohort":[],"ama_competency_model_tax":[],"ama_topic_tax":[93645],"ama_cost_tax":[],"ama_delivery_tax":[165208],"coauthors":[107645],"class_list":["post-129296","ama_courses","type-ama_courses","status-publish","hentry","ama_format_tax-on-demand-learning","ama_topic_tax-dei","ama_delivery_tax-on-demand"],"featured_media_url":"","primary_term":[],"post_format":{"slug":"read","label":"On-Demand Course"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beyond the Checkbox \u2013 Inclusive Marketing - American Marketing Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/on-demand\/beyond-the-checkbox-inclusive-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond the Checkbox \u2013 Inclusive Marketing\" \/>\n<meta property=\"og:description\" content=\"Skills You\u2019ll Gain DEI Inclusive Language Accessible Marketing Communication Strategy What You&#8217;ll Learn Course Overview This course will show you how to message diverse consumers effectively, ensure your assets are inclusive and accessible, maintain authenticity while avoiding tokenism and recover from costly mistakes. Skill Level: Intermediate Courses Included Are you an AMA Professional Certified Marketer\u00ae\ufe0f? 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Skill Level: Intermediate Courses Included Are you an AMA Professional Certified Marketer\u00ae\ufe0f? 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