{"id":131629,"date":"2022-08-16T20:38:00","date_gmt":"2022-08-17T01:38:00","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_courses&#038;p=131629"},"modified":"2026-03-05T15:57:04","modified_gmt":"2026-03-05T21:57:04","slug":"ux-design-for-digital-marketers","status":"publish","type":"ama_courses","link":"https:\/\/www.ama.org\/on-demand\/ux-design-for-digital-marketers\/","title":{"rendered":"UX Design for Digital Marketers"},"content":{"rendered":"\n<div\n\tclass=\"wp-block-ama-hero js-hero-slider splide\"\n\tdata-splide=\"{&quot;pauseOnHover&quot;:true,&quot;interval&quot;:5000,&quot;pagination&quot;:true}\"\n>\n\t<div class=\"wp-block-ama-hero__track splide__track\">\n\t\t<ul class=\"wp-block-ama-hero__list splide__list\">\n\t\t\t\n\n<li class=\"wp-block-ama-hero__slide splide__slide\">\n\t\t<figure class=\"wp-block-ama-hero__slide-image\">\n\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"4229\" height=\"2819\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/08\/UXODTcourse-1.jpg?fit=4229%2C2819&#038;resize=4229%2C2819\" class=\"wp-block-ama-hero__slide-image-attachment\" alt=\"\" style=\"\" \/>\t<\/figure>\n\t\n\t<div class=\"wp-block-ama-hero__slide-content\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-ux-design-for-digital-marketers\">UX Design for Digital Marketers<\/h2>\n\n\n\n<p>Immerse yourself in UX design best practices to actively engage in meaningful conversations.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 2 Hours | 12 Modules<\/p>\n\n\n\n<p><\/p>\n\n\t<\/div>\n<\/li>\n\n\t\t<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ama-product-restriction\">\n\t<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn to recognize good and bad UX designs better and how they affect your marketing objectives.<\/li>\n\n\n\n<li>Learn to appreciate how to harness user psychology to affect your marketing performance.<\/li>\n\n\n\n<li>Recognize the value different levels of design contribute to your marketing effectiveness.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ama-product-purchase\">\n\t<form\n\t\tclass=\"product-purchase__form\"\n\t\taction=\"https:\/\/www.ama.org\/cart\/\"\n\t\tmethod=\"get\"\n\t>\n\t\t\n<div class=\"alert js-alert\" aria-visible=\"true\">\n\n\t\t<div class=\"alert__icon\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#1E2935\" fill-rule=\"evenodd\" d=\"M4.125 12A7.875 7.875 0 0 1 12 4.124a7.875 7.875 0 1 1-7.875 7.874zM12 3a9 9 0 1 0 0 17.999A9 9 0 1 0 12 3zm.041 5.28c.31 0 .563.253.563.563v4.5a.562.562 0 0 1-1.125 0v-4.5c0-.31.252-.562.562-.562zm-.562 7.313c0-.31.252-.563.562-.563h.011a.562.562 0 0 1 0 1.125h-.01a.562.562 0 0 1-.563-.562z\" clip-rule=\"evenodd\" \/><\/svg>\t<\/div>\n\t\n\t\t<p class=\"alert__text\">\n\t\tYou will gain access to this course for 90 days from purchase date.\t<\/p>\n\t\n\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"product-purchase__product\">\n\t\t\t\t<div class=\"product-purchase__summary\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__title\">\n\t\t\t\t\t\tUX Design for Digital Marketers\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"product-purchase__price-table\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t<span class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\tNon-Member\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>79.00<\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\t\t\t\tMember\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>49.00<\/span>\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"hidden\"\n\t\t\t\t\t\t\t\tname=\"quantity[131999]\"\n\t\t\t\t\t\t\t\tvalue=\"1\"\n\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\t\t<input type=\"hidden\" name=\"add-to-cart\" value=\"\"\/>\n\t\t<input type=\"hidden\" name=\"redirect\" value=\"checkout\" \/>\n\n\t\t\t\t<input type=\"submit\" value=\"Buy Now\" class=\"product-purchase__button\">\n\t\t\t<\/form>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.ama.org\/how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-2-CEU-Badge.png?w=350&#038;resize=350%2C350\" alt=\"\" class=\"wp-image-115977\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-2-CEU-Badge.png?w=350 350w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-2-CEU-Badge.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-2-CEU-Badge.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-2-CEU-Badge.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-2-CEU-Badge.png?w=100 100w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=\"https:\/\/ama.org\/pcm\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\">About the Course<\/h2>\n\n\n\n<p>This online course will teach you how UX design principles can be leveraged to enhance the effectiveness of marketing-related products and websites. You&#8217;ll gain valuable insights and skills to proactively participate in UX design processes, dive into good and bad design, and learn best practices that facilitate engagement.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading is-style-default\" id=\"h-12-modules\">12 Modules<\/h3>\n\n\n\n<div class=\"wp-block-accordion accordion \">\n\t\n\n<button class=\"accordion-header\">Module 1: Meet the Instructor<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 2: Good vs. Bad Design<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Look at several different examples to understand the elements of what makes a design good or bad.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 3: Mental Models<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Consider your user&#8217;s expectations by exploring mental models and understanding how experiences should function.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 4: Principles and Heuristics<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Focus on the standards of practice that have been defined over the years, and access a heuristic evaluation to apply to your own designs<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 5: Information Architecture<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Before jumping into the design, learn how to start with the blueprints of information architecture.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 6: Navigation<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Begin to think through how users will navigate your experience and how that should impact the design.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 7: Wireframes<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Learn how start visualizing your design by creating wireframes<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 8: Interaction Design<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Consider how interaction plays into your design and practice with a prototyping activity.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 9: Visual Design<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Learn about the characteristics of good visual design which will impact the aesthetics of your design.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 10: Web Standards<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Learn about some of the web standards related to style guides and pattern libraries established by the World Wide Web Consortium.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 11: Accessibility<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Gain an understanding of the various laws and factors about accessibility that you should factor into your designs<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Module 12: What&#8217;s Next?<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-meet-your-instructor\">Meet Your Instructor<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"346\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/aa8b39e188aa42cd96a5a31d29061f44.png?w=346&#038;resize=346%2C346\" alt=\"Abdul Suleiman\" class=\"wp-image-96590\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/aa8b39e188aa42cd96a5a31d29061f44.png?w=346 346w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/aa8b39e188aa42cd96a5a31d29061f44.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/aa8b39e188aa42cd96a5a31d29061f44.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/aa8b39e188aa42cd96a5a31d29061f44.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/aa8b39e188aa42cd96a5a31d29061f44.png?w=100 100w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-abdul-suleiman\">Abdul Suleiman<\/h3>\n\n\n\n<p><strong>Chief Experience Officer of UX 4Sight<\/strong><\/p>\n\n\n\n<p>Abdul Suleiman is the Chief Experience Officer of UX 4Sight, a digital user experience (UX) agency specializing in making websites and software applications more intuitive, engaging and profitable. For the last 20 years, he has helped over 40 Fortune 500 companies, including AT&amp;T, Citi and Merck, strategically gather, analyze and apply evidence-based user research to make informed user-centered design decisions.<\/p>\n\n\n\n<p>As an Adjunct Professor, Abdul has taught in DePaul University\u2019s graduate UX programs and for ten other universities. He has also taught over 330 UX best practices courses across 12 different course titles for companies like Disney, Capital One, Visa and Intuit. Abdul holds a Master of Science in Information from the University of Michigan, Ann Arbor. His degree specialization encompasses User Experience and MBA coursework. He received his BA with honors from Loyola University Chicago.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\t<div class=\"roleblock\" style=\"\">\n\t\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-style-default\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?resize=620%2C466\" alt=\"\" class=\"wp-image-124435 size-full\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-ama-members-get-best-pricing\">AMA Members Get the Best Pricing<\/h2>\n\n\n\n<p>Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/ama-member-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Join &amp; SAVE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n<\/p>","protected":false},"author":109914,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","ama_format_tax":[165207],"ama_cohort":[],"ama_competency_model_tax":[],"ama_topic_tax":[73],"ama_cost_tax":[],"ama_delivery_tax":[165208],"coauthors":[107645],"class_list":["post-131629","ama_courses","type-ama_courses","status-publish","hentry","ama_format_tax-on-demand-learning","ama_topic_tax-ux","ama_delivery_tax-on-demand"],"featured_media_url":"","primary_term":[],"post_format":{"slug":"read","label":"On-Demand Course"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UX Design for Digital Marketers - American Marketing Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/on-demand\/ux-design-for-digital-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX Design for Digital Marketers\" \/>\n<meta property=\"og:description\" content=\"What You\u2019ll Learn Are you an AMA Professional Certified Marketer\u00ae\ufe0f? 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