{"id":131678,"date":"2023-08-14T20:28:24","date_gmt":"2023-08-14T20:28:24","guid":{"rendered":"https:\/\/www.ama.org\/?page_id=131678"},"modified":"2026-03-05T09:09:33","modified_gmt":"2026-03-05T15:09:33","slug":"media","status":"publish","type":"page","link":"https:\/\/www.ama.org\/media\/","title":{"rendered":"Media"},"content":{"rendered":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-about-ama\"><strong>About AMA<\/strong><\/h2>\n\n\n\n<p>As the leading global professional marketing association, the&nbsp;<a href=\"https:\/\/www.ama.org\/\">AMA<\/a>&nbsp;is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including:&nbsp;<a href=\"https:\/\/www.ama.org\/journal-of-marketing\/\">Journal of Marketing<\/a>,&nbsp;<a href=\"https:\/\/www.ama.org\/journal-of-marketing-research\/\">Journal of Marketing Research<\/a>,&nbsp;<a href=\"https:\/\/www.ama.org\/journal-of-public-policy-marketing\/\">Journal of Public Policy and Marketing<\/a>,&nbsp;<a href=\"https:\/\/www.ama.org\/journal-of-international-marketing\/\">Journal of International Marketing<\/a>, and&nbsp;<a href=\"https:\/\/www.ama.org\/journal-of-interactive-marketing\/\">Journal of Interactive Marketing<\/a>. Our industry-leading training events and conferences define future forward practices, while our professional development and&nbsp;<a href=\"https:\/\/www.ama.org\/certifications\/\">PCM\u00ae professional certification<\/a>&nbsp;advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers.<\/p>\n\n\n\n<p><br>The association&#8217;s philanthropic arm, the <a href=\"https:\/\/www.ama.org\/about-ama-foundation\/\">AMA\u2019s Foundation<\/a>, is inspiring a more diverse industry and ensuring marketing research impacts public good. The AMA Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact. Gifts to the AMA Foundation empower the next generation of marketing students, develop forward-thinking faculty, support passionate professionals, build a dynamic community, and celebrate influential and transformative marketers and their work. Learn more about the AMA Foundation\u2019s impact and ways to get involved <a href=\"https:\/\/www.ama.org\/about-ama-foundation\/\">here<\/a>.<\/p>\n\n\n\n<p><br>AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA\u2019s learning programs and certifications, conferences and events, and scholarly journals at&nbsp;<a href=\"https:\/\/www.ama.org\/\">AMA.org<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>Media Contact<\/strong><\/h3>\n\n\n\n<p>For media questions and interviews, contact Amy Gwiazdowski, Vice President, Communications<br><a href=\"mailto:agwiazdowski@ama.org\">Email<\/a> <\/p>\n\n\n\n<p><strong>Speaking Requests<\/strong><\/p>\n\n\n\n<p>If you have a speaking request for AMA&#8217;s CEO, Bennie F. Johnson, <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfBAcHQsW4Tvp2rnwJ72HBIWxvZPrtURb2Fi4M3zkQcmKAraA\/viewform\">submit your request here<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>Media Resources<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.ama.org\/american-marketing-association-names-bennie-f-johnson-as-new-ceo\/\">AMA&#8217;s Chief Executive Officer, Bennie F. Johnson<\/a><br><a href=\"https:\/\/www.ama.org\/ama-leadership\/\">AMA\u2019s Leadership and Board of Directors<\/a><br><a href=\"https:\/\/www.ama.org\/dei-diversity-equity-inclusion-marketing\/\">Diversity, Equity, and Inclusion<\/a><br><a href=\"https:\/\/www.ama.org\/about-ama-foundation\/\">AMA Foundation<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-marketing-research-resources\">Marketing Research + Resources<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.ama.org\/the-definition-of-marketing-what-is-marketing\/\">Definition of Marketing<\/a><br><a href=\"https:\/\/www.ama.org\/marketing-industry-stats-and-information\/\">Marketing Industry Stats and Information<\/a><br><a href=\"https:\/\/www.ama.org\/marketing-news\/2026-trends-report\/\">Report&#8211;2026 Future Trends in Marketing Report <\/a>(AMA Research)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.ama.org\/2025\/01\/31\/2025-marketing-skills-report\/\">Report&#8211;Marketing in the Age of Disruption: The Skills Marketers Need in 2025 and Beyond<\/a> (AMA Research)<br><a href=\"https:\/\/www.lightricks.com\/ama-survey\">Report&#8211;The Bottom Line: A New Era of Top-Down Digital Transformation<\/a> (Research with AMA partner, Lightricks)<br><a href=\"https:\/\/www.ama.org\/marketing-news\/generative-ai-takes-off-with-marketers\/\">Generative AI Takes Off with Marketers<\/a> (Research with AMA partner, Lightricks)<br><a href=\"https:\/\/www.ama.org\/marketing-news\/best-cities-in-the-u-s-to-launch-a-marketing-career-in-2025\/\">Best Cities in the U.S. to Launch a Marketing Career in 2025<\/a> (AMA Research)<br><a href=\"https:\/\/www.ama.org\/marketing-news\/considering-a-marketing-major\/\">Considering a Marketing Major? Essential Facts for Prospective Students<\/a> (AMA Research)<br><a href=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/11\/2FY25-AMA-Annual-Report_November-2025.pdf\">AMA Annual Report<\/a> (FY25)<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"contentblock   \" style=\"\">\n\n\t\t<div class='buffer_layer'>\n\t\n\t\n\t\t\n\t\t\t\n<div class=\"wp-block-ama-contentblock\"><p><br><br><\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"384\" width=\"1024\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/12\/AMA-PODCAST-MKTGANDHEADER-3200x1200-1.jpg?w=1024&#038;resize=1024%2C384\" alt=\"Text based design with the title of the podcast, Marketing \/And with Bennie F. Johnson. It is red, purple and white.\" class=\"wp-image-142622\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/12\/AMA-PODCAST-MKTGANDHEADER-3200x1200-1.jpg?w=3200 3200w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/12\/AMA-PODCAST-MKTGANDHEADER-3200x1200-1.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/12\/AMA-PODCAST-MKTGANDHEADER-3200x1200-1.jpg?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/12\/AMA-PODCAST-MKTGANDHEADER-3200x1200-1.jpg?w=1024 1024w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/12\/AMA-PODCAST-MKTGANDHEADER-3200x1200-1.jpg?w=1536 1536w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/12\/AMA-PODCAST-MKTGANDHEADER-3200x1200-1.jpg?w=2048 2048w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/12\/AMA-PODCAST-MKTGANDHEADER-3200x1200-1.jpg?w=600 600w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/12\/AMA-PODCAST-MKTGANDHEADER-3200x1200-1.jpg?w=3000 3000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\t\t\n\t\n\t<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"contentblock   \" style=\"\">\n\n\t\t<div class='buffer_layer'>\n\t\n\t\n\t\t\n\t\t\t\n<div class=\"wp-block-ama-contentblock\"><p><\/p>\n<p>In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we\u2019ll take it one step further and explore the space at the intersection of marketing and\u2026<\/p>\n\n\n\n<p>Interested in joining us for a conversation? Send an email to <a href=\"mailto:agwiazdowski@ama.org\">Amy Gwiazdowski<\/a> to learn more. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.ama.org\/marketing-and-podcast-with-bennie-f-johnson\/\">Listen to AMA&#8217;s new podcast Marketing \/ And<\/a> &#8211;&gt; <strong>Season 6 is now live!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-ama-s-marketing-and-2025-silver-award-winner-genre-thought-leadership\"><strong>AMA&#8217;s Marketing \/ And &#8212; 2025 Silver Award Winner, Genre-Thought Leadership<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-thumbnail\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"150\" width=\"150\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Signal-Badge_Winner_Silver.webp?resize=150%2C150\" alt=\"\" class=\"wp-image-208832\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Signal-Badge_Winner_Silver.webp?w=1080 1080w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Signal-Badge_Winner_Silver.webp?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Signal-Badge_Winner_Silver.webp?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Signal-Badge_Winner_Silver.webp?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Signal-Badge_Winner_Silver.webp?w=1024 1024w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Signal-Badge_Winner_Silver.webp?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Signal-Badge_Winner_Silver.webp?w=739 739w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Signal-Badge_Winner_Silver.webp?w=600 600w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Signal-Badge_Winner_Silver.webp?w=100 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div><\/div>\n\n\t\t\n\t\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Press Releases<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/press-releases\/2026-international-collegiate-conference-comes-to-chicago\/\">2026 International Collegiate Conference Comes to Chicago<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/press-releases\/march-learning-opportunities-and-events-at-the-ama\/\">March Learning Opportunities and Events at the AMA<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/press-releases\/ama-to-host-panel-session-and-meetup-for-senior-marketing-leaders-at-sxsw-edu-in-march\/\">AMA to Host Panel Session and Meetup for Senior Marketing Leaders at SXSW EDU in March<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/press-releases\/mindedge-and-ama-introduce-comprehensive-marketing-course-to-boost-enrollments-help-students-excel\/\">MindEdge&nbsp;and AMA Introduce Comprehensive Marketing Course to Boost Enrollments, Help Students Excel&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/press-releases\/season-7-of-amas-marketing-and-podcast-is-now-available\/\">Season 7 of AMA&#8217;s Marketing \/ And Podcast is Now Available<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/press-releases\/the-illusion-of-innovation-escape-efficiency-and-unleash-radical-progress-named-the-2025-leonard-l-berry-marketing-book-award-winner\/\">The Illusion of Innovation: Escape &#8216;Efficiency&#8217; and Unleash Radical Progress Named the 2025 Leonard L. Berry Marketing Book Award Winner&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/press-releases\/february-learning-opportunities-and-events-at-the-american-marketing-association\/\">February Learning Opportunities and Events at the American Marketing Association<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/press-releases\/amas-international-collegiate-conference-comes-to-chicago\/\">AMA&#8217;s International Collegiate Conference Comes to Chicago<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/press-releases\/ama-releases-groundbreaking-future-trends-in-marketing-report\/\">AMA Releases Groundbreaking Future Trends in Marketing Report<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/press-releases\/join-the-american-marketing-association-for-the-2026-year-ahead-in-marketing-virtual-conference\/\">Join AMA for the 2026 Year Ahead in Marketing Virtual Conference<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/press-releases\/ama-announces-2026-conference-schedule\/\">AMA Announces\u00a02026 Conference Schedule<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/press-releases\/ama-announces-2025-chapter-excellence-award-winners\/\">AMA Announces 2025 Chapter Excellence Award Winners<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/press-releases\/ama-announces-new-partnership-with-deca\/\">AMA Announces New Partnership with DECA<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/press-releases\/ama-foundation-celebrates-emerging-marketing-leaders\/\">AMA Foundation Celebrates Emerging Marketing Leaders<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/press-releases\/ama-honors-outstanding-higher-education-marketers-2\/\">AMA Honors Outstanding Higher Education Marketers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/press-releases\/ama-launches-digital-credentialing-program-to-empower-marketers\/\">AMA Launches Digital Credentialing Program to Empower Marketers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ama.org\/press-releases\/the-american-marketing-association-partners-with-linkedin-learning-to-launch-new-generative-ai-for-marketing-professionals-certificate\/\">AMA Partners with LinkedIn Learning to Launch New Generative AI for Marketing Professionals Certificate<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/press-releases\/\" target=\"_blank\" rel=\"noreferrer noopener\">View All Press Releases<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-ama-in-the-news\"><strong>AMA in the News<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Difference Talks Podcast: <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/from-legacy-to-innovation-strategies-to-future-proof\/id1765340026?i=1000749023682\">From Legacy to Innovation: Strategies to Future-Proof Your Brand&nbsp;<\/a><\/li>\n\n\n\n<li>Association Insights Podcast: <a href=\"https:\/\/open.spotify.com\/episode\/0TUuTd9HIHpaLn5MEFPnye\">Future-Proofing Marketing: What Associations Need to Know Now<\/a><\/li>\n\n\n\n<li>Frictionless Growth Marketing Podcast: <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/197-ama-2026-marketing-trends-how-trust-ai-and\/id1604907821?i=1000744309473\">AMA 2026 Marketing Trends: How Trust, AI, and Audience Fragmentation Are Rewriting the Rules of Growth<\/a><\/li>\n\n\n\n<li>Forbes: <a href=\"https:\/\/www.forbes.com\/sites\/soniathompson\/2026\/01\/15\/why-marketing-to-the-general-market-is-slowing-brand-growth-in-2026\/\" rel=\"nofollow\">Why Marketing To The General Market Is Slowing Brand Growth In 2026<\/a><\/li>\n\n\n\n<li>AMA Journal of Marketing Research: <a href=\"https:\/\/www.futurity.org\/shopping-for-two-stress-anxiety-3310302\/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=shopping-for-two-stress-anxiety-3310302\">Buying stuff you share is more stressful<\/a><\/li>\n\n\n\n<li>AMA Journal of Public Policy &amp; Marketing: <a href=\"https:\/\/www.forbes.com\/councils\/forbescoachescouncil\/2025\/09\/23\/digital-detox-a-band-aid-for-a-bigger-problem\/\" rel=\"nofollow\">Digital Detox: A Band-Aid For A Bigger Problem<\/a><\/li>\n\n\n\n<li>AMA Journal of Marketing Research: <a href=\"https:\/\/www.futurity.org\/free-food-frontline-workers-motivation-3300782\/\">Free food motivates frontline workers more than gym memberships<\/a><\/li>\n\n\n\n<li>AMA Journal of Marketing Research: <a href=\"https:\/\/www.popsci.com\/health\/hand-gestures-persuasive\/\">Science confirms hand gestures make you seem more persuasive<\/a><\/li>\n\n\n\n<li>Accelerate Podcast: <a href=\"https:\/\/open.spotify.com\/episode\/4pDz1g9BMshMSJz1ko1Cwr?si=42fa2ffd72f5430d&amp;nd=1&amp;dlsi=99bfc09bbc114e29\">Serve. Trust. Scale.<\/a><\/li>\n\n\n\n<li>Fast Company: <a href=\"https:\/\/www.fastcompany.com\/91367637\/why-it-can-be-good-for-business-to-fight-with-your-rival\" rel=\"nofollow\">Why it can be good for business to fight with your rival<\/a> (AMA Journal of Marketing Research)<\/li>\n\n\n\n<li>Harvard Business Review: <a href=\"https:\/\/hbr.org\/2025\/07\/why-understanding-ai-doesnt-necessarily-lead-people-to-embrace-it\">Why Understanding AI Doesn&#8217;t Necessarily Lead People to Embrace It<\/a> (AMA Journal of Marketing)<\/li>\n\n\n\n<li>Marketing by Design Podcast by AMA Columbus: <a href=\"https:\/\/www.mmgdesign.net\/podcast\/bennie-johnson\" rel=\"nofollow\">AMA CEO Bennie Johnson: What He Sees for Marketers in 2025<\/a><\/li>\n\n\n\n<li>Highroad Solutions: <a href=\"https:\/\/www.highroadsolutions.com\/blog\/the-evolution-of-partnerships-from-solo-flights-to-strategic-wingwomen\">The Evolution of Partnerships: From Solo Flights to Strategic Wingwo(man)<\/a><\/li>\n\n\n\n<li>MarTech: <a href=\"https:\/\/martech.org\/the-skills-marketers-need-in-2025-and-beyond\/\">The skills marketers need in 2025 and beyond<\/a><\/li>\n\n\n\n<li>Field Notes Podcast: <a href=\"https:\/\/open.spotify.com\/episode\/1FJL4Cf5iQjaMoaVGYUyYI?si=yHiwLkwzTm2KSHW_B_HKlQ&amp;nd=1&amp;dlsi=fb349bf10be3426d\">The Magic of Marketing<\/a><\/li>\n\n\n\n<li>Association Conventions &amp; Facilities: <a href=\"https:\/\/www.themeetingmagazines.com\/acf\/capture-your-audience-ways-to-energize-association-meetings\/\">Capture Your Audience<\/a><\/li>\n\n\n\n<li>CEO Update: <a href=\"https:\/\/www.ceoupdate.com\/associations-adopting-ai-different-rates-many-tasks\">Associations adopting AI at different rates, for many tasks<\/a><\/li>\n\n\n\n<li>Wired: <a href=\"https:\/\/www.wired.com\/story\/the-less-people-know-about-ai-the-more-they-like-it\/\">The Less People Know About AI, the More People Like It<\/a><\/li>\n\n\n\n<li>The Washington Post: <a href=\"https:\/\/www.washingtonpost.com\/wellness\/2025\/02\/01\/friendship-communication-hosting-schedules-wellbeing\/\" rel=\"nofollow\">Six ways to make friendships easier &#8211; and more fun<\/a><\/li>\n\n\n\n<li>FastCompany: <a href=\"https:\/\/www.fastcompany.com\/91269027\/starbucks-handwritten-notes-on-coffee-cups-are-back\" rel=\"nofollow\">Starbucks beat expectations last quarter. It credits the humble handwritten note.<\/a><\/li>\n\n\n\n<li>MarTech: <a href=\"https:\/\/martech.org\/ai-adoption-gap-found-between-executives-and-entry-level-marketers\/\">AI adoption gap found between executives and entry-level marketers<\/a><\/li>\n\n\n\n<li>MediaPlanet: <a href=\"https:\/\/www.futureofbusinessandtech.com\/small-business\/marketing-for-small-business-owners\/\">Marketing for Small Business Owners<\/a><\/li>\n\n\n\n<li>Lead Marvels: <a href=\"https:\/\/leadmarvels.com\/resource\/leadmarvels-how-three-associations-are-boosting-member-engagement-with-content\">How Three Associations Are Boosting Member Engagement with Content<\/a><\/li>\n\n\n\n<li>The Hill: <a href=\"https:\/\/thehill.com\/policy\/energy-environment\/4996359-plastic-bag-ban-policy-impacts-study\/\">Plastic bag bans can sometimes backfire: Study<\/a> (AMA Journal of Marketing)<\/li>\n\n\n\n<li>Science Says: <a href=\"https:\/\/app.sciencesays.com\/p\/answer-rude-complaints?_\">Take Advantage of Rude Complaints<\/a> (AMAs Journal of Interactive Marketing)<\/li>\n\n\n\n<li>Associations100 Podcast: <a href=\"https:\/\/podcasters.spotify.com\/pod\/show\/theassociation100podcast\/episodes\/Leading-with-Agility-Thriving-Amidst-Rapid-Industry-Shifts-e2p911r\/a-abiih9v\">Leading with Agility: Thriving Amidst Rapid Industry Shifts<\/a><\/li>\n\n\n\n<li>The Washington Post: <a href=\"https:\/\/www.washingtonpost.com\/science\/2024\/09\/04\/social-media-influencers-turn-off-comments\/?pwapi_token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJyZWFzb24iOiJnaWZ0IiwibmJmIjoxNzI1NTA4ODAwLCJpc3MiOiJzdWJzY3JpcHRpb25zIiwiZXhwIjoxNzI2ODkxMTk5LCJpYXQiOjE3MjU1MDg4MDAsImp0aSI6ImMwMmIxZWI5LWU0NTItNDcxZi1hOTNhLTIyNWQ2Mjk3OWU0MSIsInVybCI6Imh0dHBzOi8vd3d3Lndhc2hpbmd0b25wb3N0LmNvbS9zY2llbmNlLzIwMjQvMDkvMDQvc29jaWFsLW1lZGlhLWluZmx1ZW5jZXJzLXR1cm4tb2ZmLWNvbW1lbnRzLyJ9.TAkOP2shAknC36wjVK_cIZYWdB1X2n6yNK5c633SDhU\" rel=\"nofollow\">Should influencers think twice before disabling their comments?<\/a> (AMA Journal of Marketing)<\/li>\n\n\n\n<li>Heart of Giving Podcast: <a href=\"https:\/\/heartgiving.podbean.com\/e\/marketing-charity\/\">Marketing Charity<\/a><\/li>\n\n\n\n<li>Deloitte Report: <a href=\"https:\/\/sites.google.com\/ascential.com\/creative-transformation-report\/introduction\">On the cutting edge: Sharp leaders drive business transformation with creativity<\/a><\/li>\n\n\n\n<li>Podcast: Social Pros Podcast: <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/how-bennie-johnson-amplifies-magic-at-the-american\/id499844469?i=1000654409302\">How Bennie Johnson Amplifies Magic at the American Marketing Association<\/a><\/li>\n\n\n\n<li>Podcast: 6 Degrees of Association&#8217;s: <a href=\"https:\/\/www.youtube.com\/watch?v=OUFAkgWY_AI\">Integrating Core Marketing Strategies with Cutting-Edge Technologies<\/a><\/li>\n\n\n\n<li>Podcast: <a href=\"https:\/\/open.spotify.com\/episode\/0Bih9rlE0lysSusPLaXI2w\">You Did What!<\/a><\/li>\n\n\n\n<li>Fast Company: <a href=\"https:\/\/www.fastcompany.com\/91110684\/theres-a-simple-reason-you-dont-believe-the-influencers-in-your-feed\" rel=\"nofollow\">There&#8217;s a simple reason you don&#8217;t believe the influencers in your feed<\/a><\/li>\n\n\n\n<li>Harvard Business Review: <a href=\"https:\/\/hbr.org\/2024\/04\/research-how-ratings-systems-shape-user-behavior-in-the-gig-economy\">How Ratings Systems Shape User Behavior in the Gig Economy<\/a><\/li>\n\n\n\n<li>ASAE Associations Now: <a href=\"https:\/\/associationsnow.com\/2024\/03\/keys-to-a-successful-partnership\/\">Keys to a Successful Partnership<\/a><\/li>\n\n\n\n<li>Fast Company: <a href=\"https:\/\/www.fastcompany.com\/91029258\/the-nostalgia-factor-why-vintage-looking-typefaces-make-products-seem-safer\" rel=\"nofollow\">The nostalgia factor: Why vintage-looking typefaces make products seem safer<\/a><\/li>\n\n\n\n<li>Association Leadership Radio: <a href=\"https:\/\/businessradiox.com\/podcast\/association-leadership-radio\/ama\/\">Navigating the Evolving Landscape of Marketing: Insights from the American Marketing Association<\/a><\/li>\n\n\n\n<li>Volt Podcast: <a href=\"https:\/\/voltedu.com\/podcast\/change-and-the-future-of-higher-ed-marketing-bennie-f-johnson\/\">Change and the Future of Higher Ed Marketing \u2013 Bennie F. Johnson<\/a><\/li>\n\n\n\n<li>University of Maryland, Robert H. Smith School of Business: <a href=\"https:\/\/www.rhsmith.umd.edu\/news\/ama-ceo-shares-vision-future-marketing-during-ceo-smith\">AMA CEO Shares Vision for the Future of Marketing During CEO at Smith<\/a><\/li>\n\n\n\n<li>CEO Update: <a href=\"https:\/\/www.ceoupdate.com\/taking-road-less-traveled-c-suite\">Taking \u2018road less traveled\u2019 to the C-suite<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tAMA Community\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/01\/2025-AMA-SkillsReport-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t Research\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2025\/01\/31\/2025-marketing-skills-report\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tThe Skills Marketers Need in 2025 and Beyond\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing\u2014including the AI transformation, shifting consumer expectations and unprecedented changes to marketing channels\u2014as well as the skills marketers will need to stay ahead.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card post has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"188\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/11\/jm-wufoo-header.jpg?resize=486%2C188\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Article\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2024\/02\/13\/the-power-of-nostalgia-how-vintage-typography-can-build-emotional-connections-influence-attitudes-and-boost-willingness-to-pay\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tLeveraging Nostalgia: Vintage Typography&#039;s Impact on Consumer Behavior\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p><p>What connects the recent Barbie movie, the return of McDonald\u2019s Grimace, Pepsi\u2019s adoption of an \u201980s style logo, and Clairol\u2019s partnership with Amazon Prime\u2019s \u201cDaisy Jones &amp; The Six?\u201d They all tap into the past, reminding us of simpler and happier times. <\/p><br><\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Islam-ElDessouky-Website-1.png?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t Marketing \/ And Podcast\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/why-kindness-is-a-superpower\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tSeason 6, Why Kindness if a Superpower\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Islam ElDessouky, Global Vice President Creative Strategy &amp; Content for Coca-Cola, joins AMA\u2019s CEO and podcast host, Bennie F. Johnson, for a conversation about how kindness can change the world, what it means to be given the keys to an iconic brand, and why it\u2019s important to find the unexpected in a partnership.\u00a0<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"414\" width=\"1024\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2019\/12\/AMA-Academic-Journals-Headers.png?resize=1024%2C414\" alt=\"AMA Journals\" class=\"wp-image-26474\" style=\"width:695px;height:auto\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2019\/12\/AMA-Academic-Journals-Headers.png?w=1360 1360w, https:\/\/www.ama.org\/wp-content\/uploads\/2019\/12\/AMA-Academic-Journals-Headers.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2019\/12\/AMA-Academic-Journals-Headers.png?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2019\/12\/AMA-Academic-Journals-Headers.png?w=1024 1024w, https:\/\/www.ama.org\/wp-content\/uploads\/2019\/12\/AMA-Academic-Journals-Headers.png?w=600 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ama-academic-journals\">AMA Academic Journals<\/h2>\n\n\n\n<p>AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight needed to make better managerial decisions. Digital access to all five of our journals is an included benefit that comes with being an AMA member.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.ama.org\/ama-academic-journals\/\"><strong>Learn more about AMA&#8217;s Academic Journals<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.ama.org\/article-types\/jm-scholarly-insights\/\"><strong>Read the AMA Journal of Marketing Scholarly Insights<\/strong><\/a><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>About AMA As the leading global professional marketing association, the&nbsp;AMA&nbsp;is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including:&nbsp;Journal of Marketing,&nbsp;Journal of Marketing Research,&nbsp;Journal of Public Policy and [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","heading":"","asb_title":"","asb_width":"","asb_background":"","pl_background":"","pl_edge_to_edge":"","pl_color":"","icon":"","cta_title":"","description":"","cta_button_label":"","cta_button_link":"","cta_referrer_policy":"","backgroundColor":"","background":"","edge_to_edge":"","extend_content":"","background_image":"","background_color":"","link_color":"","postId":"","postType":"","header":"","subhead":"","sponsor":"","featuredImage":"","url":"","isManual":"","cardLayout":"","slide_out":"","width":"","text_color":"","cta_disable_download":"","logged_out_prompt":"","logged_out_fields":"","pardot_segment_id":"","optin_message":"","confirmation":"","optin_message_required":"","partner_optin_message":"","partner_optin_message_required":"","productId":"","shortcode":"","logged_out_first":"","logged_out_last":"","logged_out_phone":"","logged_out_email":"","mailchimp_audience_id":"","autoPlay":"","intervalTime":"","pagination":"","backgroundMediaUrl":"","backgroundMediaId":"","align":"","backgroundFocalPoint":"","modalId":"","trigger":"","cssSelector":"","timeDelay":"","cookieExpireTime":"","layout":"","title":"","subtitle":"","signup_button_label":"","name":"","shortBio":"","fullBio":"","imageUrl":"","imageId":"","up_color":"","up_link_color":"","selectedPosts":"","rb_background":"","rb_color":"","public":"","chapter_admin":"","chapter_leader":"","student":"","paid_member":"","free_account":"","expired_member":"","rules":"","subheading":"","form_id":"","sponsor_label":"","hide_title":[],"hide_author":["hide"]},"ama_format_tax":[],"ama_cohort":[],"ama_topic_tax":[],"ama_cost_tax":[],"ama_delivery_tax":[],"coauthors":[167],"class_list":["post-131678","page","type-page","status-publish","hentry"],"featured_media_url":"","primary_term":[],"post_format":{"slug":"read","label":"Page"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media<\/title>\n<meta name=\"description\" content=\"Media - American Marketing Association\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media\" \/>\n<meta property=\"og:description\" content=\"About AMA As the leading global professional marketing association, the&nbsp;AMA&nbsp;is the essential community for marketers. 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