{"id":157899,"date":"2024-05-29T09:14:49","date_gmt":"2024-05-29T14:14:49","guid":{"rendered":"https:\/\/www.ama.org\/?page_id=157899"},"modified":"2026-01-28T08:49:18","modified_gmt":"2026-01-28T14:49:18","slug":"credentialed-learning","status":"publish","type":"page","link":"https:\/\/www.ama.org\/credentialed-learning\/","title":{"rendered":"Credentialed Learning"},"content":{"rendered":"\n<div\n\tclass=\"wp-block-ama-hero js-hero-slider splide\"\n\tdata-splide=\"{&quot;pauseOnHover&quot;:true,&quot;interval&quot;:5000,&quot;pagination&quot;:true}\"\n>\n\t<div class=\"wp-block-ama-hero__track splide__track\">\n\t\t<ul class=\"wp-block-ama-hero__list splide__list\">\n\t\t\t\n\n<li class=\"wp-block-ama-hero__slide splide__slide\">\n\t\t<figure class=\"wp-block-ama-hero__slide-image\">\n\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1352\" height=\"899\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/06\/adobe-june-main-1.jpg?fit=1352%2C899&#038;resize=1352%2C899\" class=\"wp-block-ama-hero__slide-image-attachment\" alt=\"woman using laptop\" style=\"\" \/>\t<\/figure>\n\t\n\t<div class=\"wp-block-ama-hero__slide-content\">\n\t\t\n\n<h1 class=\"wp-block-heading\" id=\"h-credentialed-learning\">Credentialed Learning<\/h1>\n\n\n\n<p>The AMA is committed to empowering professionals through our extensive suite of credentialed learning products. Our offerings include both <strong>certificates<\/strong> and <strong><strong>Professional Certified Marketer<strong>\u00ae<\/strong><\/strong><\/strong> credentials, each designed to equip you with the knowledge and skills needed to excel in today&#8217;s competitive market.<\/p>\n\n\t<\/div>\n<\/li>\n\n\t\t<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-discover-the-power-of-credentialed-learning\">Discover the Power of Credentialed Learning<\/h2>\n\n\n\n<p>Pursuing a certificate or professional certification can be a valuable enhancement to your knowledge, especially when it comes to increasing your salary or pursuing a new opportunity.<\/p>\n\n\n\n<p>Our offerings include both <strong>certificates<\/strong> and <strong><strong>Professional Certified Marketer<strong>\u00ae<\/strong><\/strong><\/strong> credentials, each designed to equip you with the knowledge and skills needed to excel in today&#8217;s competitive market.<\/p>\n\n\n\n<p>Fill knowledge gaps, be better at your current role, stand out from your peers, and advance your career.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-certificates\">Certificates<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left\">Choose a subject that sparks your interest and gain skills at your own pace. Our <strong>certificate<\/strong> programs are designed to provide immediate skill building through self-paced learning. Earn a certificate of completion to show your dedication in completing the courses.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Starting at just $199<\/li>\n\n\n\n<li>Available in topics such as data analytics, agile project management, and business communications.<\/li>\n\n\n\n<li>Earn a certificate of completion to show off to your network and employers.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/certificates\/\">Explore Certificates<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-grey-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-professional-certified-marketer\"><strong>Professional Certified Marketer<strong>\u00ae<\/strong><\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>By becoming an AMA <strong>Professional Certified Marketer (PCM\u00ae)<\/strong>, you position yourself as an expert in your field. Our learning programs and comprehensive exam preparation will ensure you are ready to succeed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Starting at $749<\/li>\n\n\n\n<li>Certifications in digital marketing, content marketing, and marketing management.<\/li>\n\n\n\n<li>Join a network of over 6,000 Professional Certified Marketers\u00ae that leverage their credential for career advancement.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/certifications\/\">explore PCM\u00ae<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-style-large has-white-color has-blue-900-background-color has-text-color has-background has-link-color wp-elements-f6452944d4b001dfb426611f88363ae0 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-blue-border\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/05\/AMA-ICC-2024-Mark-Campbell-Productions-50.jpg?w=1024&#038;resize=1024%2C683\" alt=\"\" class=\"wp-image-157130\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/05\/AMA-ICC-2024-Mark-Campbell-Productions-50.jpg?w=4000 4000w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/05\/AMA-ICC-2024-Mark-Campbell-Productions-50.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/05\/AMA-ICC-2024-Mark-Campbell-Productions-50.jpg?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/05\/AMA-ICC-2024-Mark-Campbell-Productions-50.jpg?w=1024 1024w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/05\/AMA-ICC-2024-Mark-Campbell-Productions-50.jpg?w=1536 1536w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/05\/AMA-ICC-2024-Mark-Campbell-Productions-50.jpg?w=2048 2048w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/05\/AMA-ICC-2024-Mark-Campbell-Productions-50.jpg?w=600 600w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/05\/AMA-ICC-2024-Mark-Campbell-Productions-50.jpg?w=3000 3000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-style-naked is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><strong>\u201cI&#8217;ve worked in marketing, public relations, and communications for over 25 years. Staying relevant in one&#8217;s career path is very important. My AMA PCM\u00ae credential has helped others view me as a marketing expert.\u201d<\/strong><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-frequently-asked-questions-faqs\">Frequently Asked Questions (FAQs)<\/h2>\n\n\n\n<div class=\"wp-block-accordion accordion \">\n\t\n\n<button class=\"accordion-header\">What is the difference between a Certificate and the AMA Professional Certified Marketer\u00ae credential?<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Whether you choose to pursue a certificate or Professional Certified Marketer\u00ae credential, you will gain skills and experience to prove you can make an impact.<\/p>\n\n\n\n<p><strong>Certificates<\/strong> can be beneficial for individuals who are both early on in their careers and at more advanced stages, as the goal of a certificate is to acquire new and more specialized knowledge (often referred to as continuing education or professional development).<\/p>\n\n\n\n<p>An <strong>AMA Professional Certified Marketer\u00ae<\/strong> is a professional credential that is earned through an extensive course program and assessment exam, and requires re-certification every 3 years. This is an industry-recognized credential that requires renewal and continued education credits to maintain.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-beige-100-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Certificates<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Earned by completing a specific course or program.<\/li>\n\n\n\n<li>Content typically ranges in shorter or smaller course formats.<\/li>\n\n\n\n<li>Proves the holder is a person with theoretical and practical knowledge on the given topic. Does not provide any professional title or formal recognition.<\/li>\n\n\n\n<li>Does not require re-certification or additional credit hours to maintain.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-grey-100-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>AMA Professional Certified Marketer\u00ae<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Earned by completing a specific program and successfully passing an assessment.<\/li>\n\n\n\n<li>Content spans more in-depth scope of topic areas that are aligned with the knowledge exam required for completion.<\/li>\n\n\n\n<li>Provides the holder with a professional title that is recognized amongst the marketing community and employer population.<\/li>\n\n\n\n<li>Requires re-certification every 3 years and a set number of additional credit hours within the field of study to be completed during that term.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\"><strong>Why is a marketing credential important?<\/strong><\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Credentials prove that you have the knowledge and insight to succeed in the modern marketing landscape. It is a valuable addition to any marketer\u2019s resume and LinkedIn page! Graduates from our credentialed learning programs often use their experience to support a promotion or new job application.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\"><strong>What are the benefits of a marketing credential?<\/strong><\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>For those looking to fill knowledge gaps or distinguish themselves amongst their peers or to employers, a credential can serve as a powerful tool. Professionals aiming for career advancement can leverage certification knowledge for promotions or to simply improve their current marketing operations.<\/p>\n\n\n\n<p>By completing credentialed learning with AMA, you&#8217;ll refine your marketing expertise and gain valuable experience and skills. Stay updated with the latest industry trends and immediately apply these learnings to your current role.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\"><strong>Are marketing credentials worth it?<\/strong><\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Yes, a marketing credential proves that you are an expert in your chosen field. A <strong>certificate<\/strong> completed in a specific skill area or an <strong>AMA Professional Certified Marketer\u00ae<\/strong> credential can help you land that next job or big promotion you are hoping for, not to mention help you hone your marketing skills for the real world.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\"><strong>Is it hard to get a marketing credential?<\/strong><\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>The American Marketing Association&#8217;s <strong>certificates<\/strong> and <strong>AMA Professional Certified Marketer\u00ae<\/strong> credential programs are as flexible as your schedule but rigorous enough to show you have stand-out knowledge to solve modern business challenges.<\/p>\n\n\n\n<p>The length of time to study the material and complete the programs are personal to the user, and may vary in terms of completion difficulty based on current or learned knowledge of the subject.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-ama-cta ama-cta has-blue-900-background-color\">\n\n\t\t<div class=\"wp-block-ama-cta__icon\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M21.432 6.772c-.037-.002-.81-.028-1.944-.003V4.445a.588.588 0 0 0-.637-.587c-2.26.19-5.137 1.188-6.851 3.01-1.714-1.822-4.59-2.82-6.851-3.01a.588.588 0 0 0-.637.587v2.387c-.645-.024-1.254-.041-1.906-.06A.588.588 0 0 0 2 7.36v10.712c0 .31.24.566.549.587 2.34.158 6.26.175 9.22 1.438.264.113.501-.017.462 0 2.96-1.263 6.88-1.28 9.22-1.438a.588.588 0 0 0 .55-.587V7.36a.588.588 0 0 0-.569-.588zm-3.12-1.666v10.082c-1.696.38-3.846 1.19-5.724 2.906V7.983c1.287-1.606 3.725-2.574 5.724-2.877zm-12.624 0c2 .303 4.437 1.271 5.724 2.877v10.111c-1.878-1.717-4.028-2.527-5.724-2.906V5.106zM3.176 17.52V7.965c.422.013.872.027 1.336.045v7.658c0 .283.201.526.48.578 1.343.252 3.09.799 4.717 1.977-2.322-.52-4.753-.604-6.533-.704zm17.648 0c-1.777.1-4.21.183-6.533.704 1.628-1.178 3.374-1.725 4.718-1.977a.588.588 0 0 0 .48-.578V7.946a42.803 42.803 0 0 1 1.334-.009v9.582z\" \/><\/svg>\t<\/div>\n\t\n\t<div class=\"wp-block-ama-cta__text\">\n\t\t\t\t<h3 class=\"wp-block-ama-cta__title\">Attention College &amp; University Leaders!<\/h3>\n\t\t\n\t\t\t\t<p class=\"wp-block-ama-cta__description\">\n\t\t\tHelp your students build strong skills and bridge the gap between education and application. Partner with American Marketing Association to incorporate certification as part of your curriculum or marketing programs.<br><br>Upon program completion, your students will obtain a recognized industry certification in addition to their degree, increasing the value of your program and graduate employability.\t\t<\/p>\n\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-buttons is-content-justification-center\">\n\t\t<div class=\"wp-block-button\">\n\t\t\t<a class=\"wp-block-button__link\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.ama.org\/certifications\/digital-marketing-program-accreditation\/\"\n\t\t\t>\n\t\t\t\tLearn more\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.ama.org\/marketing-certifications-for-high-school-students\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"237\" width=\"1024\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/03\/HS-Certifications-6.png?resize=1024%2C237\" alt=\"\" class=\"wp-image-188998\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/03\/HS-Certifications-6.png?w=1080 1080w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/03\/HS-Certifications-6.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/03\/HS-Certifications-6.png?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/03\/HS-Certifications-6.png?w=1024 1024w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/03\/HS-Certifications-6.png?w=600 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>Discover the Power of Credentialed Learning Pursuing a certificate or professional certification can be a valuable enhancement to your knowledge, especially when it comes to increasing your salary or pursuing a new opportunity. 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