{"id":205806,"date":"2025-09-16T11:19:02","date_gmt":"2025-09-16T16:19:02","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_event&#038;p=205806"},"modified":"2025-09-16T11:29:39","modified_gmt":"2025-09-16T16:29:39","slug":"elevate-your-video-content-from-concept-to-creation-mar2026","status":"publish","type":"ama_event","link":"https:\/\/www.ama.org\/events\/bootcamp\/elevate-your-video-content-from-concept-to-creation-mar2026\/","title":{"rendered":"Elevate Your Video Content: From Concept to Creation"},"content":{"rendered":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-take-your-video-content-to-the-next-level\">Take Your Video Content To The Next Level<\/h2>\n\n\n\n<p>We all know attention spans grow shorter and more brands are competing for it. But when it comes to learning about products and services (or just being entertained) consumers tend to prefer videos to text.&nbsp;The <strong>average person spends 1-3 hours every day watching videos<\/strong> &#8211; on social media and beyond.<\/p>\n\n\n\n<p>But how do you go about building a plan and executing a consistent set of quality videos? Join our <strong>6-week online video master session<\/strong> to learn skills and strategies you need to thrive in a digital landscape dominated by video content.<\/p>\n\n\n\n<p>With hands-on and detailed instruction covering the entire video production lifecycle, you will create your own video strategy and content, as well as get guidance from your instructor, ensuring you\u2019re battle-ready for the new era of social media.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><em>Please Note: A few different softwares will be touched upon (both free and paid options), but a little more time will be spent on walking through CapCut which has free access. No access to any paid software will be provided, but participants will be able to utilize whatever software they have to complete activities.<\/em><\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-ama-product-purchase\">\n\t<form\n\t\tclass=\"product-purchase__form\"\n\t\taction=\"https:\/\/www.ama.org\/cart\/\"\n\t\tmethod=\"get\"\n\t>\n\t\t\n\t\t\t\t<div class=\"product-purchase__heading-wrapper\">\n\t\t\t<h2 class=\"product-purchase__heading\">\n\t\t\t\t\t\t\t\t\tSelect your quantity to register\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\t<div class=\"product-purchase__product\">\n\t\t\t\t<div class=\"product-purchase__summary\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__title\">\n\t\t\t\t\t\tElevate Your Video Content (Mar 2026)\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"product-purchase__price-table\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t<span class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\tNon-Member\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>999.00<\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\t\t\t\tMember\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>799.00<\/span>\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__quantity\">\n\t\t\t\t\t\t\t\t<span class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\t\tQty\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"product-purchase__input\">\n\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__quantity__minus\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t&#8211;\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\t\t\ttype=\"number\"\n\t\t\t\t\t\t\t\t\t\tname=\"quantity[205810]\"\n\t\t\t\t\t\t\t\t\t\tvalue=\"1\"\n\t\t\t\t\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__quantity__input\"\n\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__quantity__plus\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<input type=\"hidden\" name=\"force-ticket-creation\" value=\"1\" \/>\n\t\t\n\t\t<input type=\"hidden\" name=\"add-to-cart\" value=\"\"\/>\n\t\t<input type=\"hidden\" name=\"redirect\" value=\"checkout\" \/>\n\n\t\t\t\t<input type=\"submit\" value=\"Register Now\" class=\"product-purchase__button\">\n\t\t\t<\/form>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background\">Want to join as a group? Get 10% off pricing by purchasing 3 or more tickets!<br>Users will be assigned once the purchase is complete.<\/p>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-what-to-expect\">What to Expect<\/h2>\n\n\n\n<p>This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The <strong>six-week program<\/strong> lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you\u2019ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?resize=620%2C466\" alt=\"\" class=\"wp-image-121344\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-weekly-assignments\">Weekly Assignments<\/h3>\n\n\n\n<p>Each Wednesday, you&#8217;ll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?resize=620%2C466\" alt=\"\" class=\"wp-image-121345\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-live-classes\">4 Live Classes<\/h3>\n\n\n\n<p>Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on <strong>March 31, April 14, April 28, and May 12<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/Certificate-Bundle-Icon-Option-1.png?w=1000&#038;resize=1000%2C1000\" alt=\"\" class=\"wp-image-116635\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/Certificate-Bundle-Icon-Option-1.png?w=1000 1000w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/Certificate-Bundle-Icon-Option-1.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/Certificate-Bundle-Icon-Option-1.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/Certificate-Bundle-Icon-Option-1.png?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/Certificate-Bundle-Icon-Option-1.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/Certificate-Bundle-Icon-Option-1.png?w=739 739w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/Certificate-Bundle-Icon-Option-1.png?w=600 600w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/Certificate-Bundle-Icon-Option-1.png?w=100 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-left\">Prove your new skills! When you finish this program, you&#8217;ll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-who-will-benefit\">Who Will Benefit?<\/h2>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>This course is for digital marketers who are (or want to be) focused mostly on social media, as this is where videos will have the highest impact on an organization\u2019s goals. <\/p>\n\n\n\n<p>Whether you\u2019ve never created a single video, or you\u2019re already shooting some basic ones for social, this course will be a serious level-up to video mastery.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"June-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop a comprehensive video strategy for social media platforms<\/li>\n\n\n\n<li>Master the fundamentals of video planning and pre-production<\/li>\n\n\n\n<li>Learn essential video shooting techniques for social media<\/li>\n\n\n\n<li>Acquire video editing skills using popular, inexpensive tools<\/li>\n\n\n\n<li>Create effective video ads for social media platforms<\/li>\n\n\n\n<li>Gain proficiency in measuring and reporting video performance<\/li>\n\n\n\n<li>Adapt video strategies to different social media platforms and audience needs<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\t<div class=\"roleblock\" style=\"\">\n\t\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-style-default\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?resize=620%2C466\" alt=\"\" class=\"wp-image-124435 size-full\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-ama-members-get-best-pricing\">AMA Members Get the Best Pricing<\/h2>\n\n\n\n<p>Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/ama-member-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Join &amp; SAVE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ama.org\/how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/AMA-PCM-12-CEU-Badge.png?w=350&#038;resize=350%2C350\" alt=\"\" class=\"wp-image-121056\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/AMA-PCM-12-CEU-Badge.png?w=350 350w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/AMA-PCM-12-CEU-Badge.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/AMA-PCM-12-CEU-Badge.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/AMA-PCM-12-CEU-Badge.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/AMA-PCM-12-CEU-Badge.png?w=100 100w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-black-color has-text-color\">Are you an <a href=\"https:\/\/ama.org\/pcm\" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Take Your Video Content To The Next Level We all know attention spans grow shorter and more brands are competing for it. But when it comes to learning about products and services (or just being entertained) consumers tend to prefer videos to text.&nbsp;The average person spends 1-3 hours every day watching videos &#8211; on social [&hellip;]<\/p>\n","protected":false},"author":168509,"featured_media":163112,"template":"","ama_format_tax":[165211],"ama_cohort":[],"ama_competency_model_tax":[167246],"ama_event_type":[245],"ama_topic_tax":[34,167177,167033,74],"ama_cost_tax":[],"ama_delivery_tax":[],"coauthors":[164987],"class_list":["post-205806","ama_event","type-ama_event","status-publish","has-post-thumbnail","hentry","ama_format_tax-live-online-learning","ama_competency_model_tax-content-branding","ama_event_type-bootcamp","ama_topic_tax-digital-marketing","ama_topic_tax-video","ama_topic_tax-video-content","ama_topic_tax-video-marketing"],"featured_media_url":"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/07\/Video.png?fit=1360%2C550","primary_term":[],"post_format":{"slug":"event","label":"Event"},"event_date":"March 31 - May 12, 2026","event_location":"Online | 6 Weeks | Small Group Learning","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Elevate Your Video Content: From Concept to Creation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/events\/bootcamp\/elevate-your-video-content-from-concept-to-creation-mar2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elevate Your Video Content: From Concept to Creation\" \/>\n<meta property=\"og:description\" content=\"Take Your Video Content To The Next Level We all know attention spans grow shorter and more brands are competing for it. 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