{"id":209348,"date":"2025-10-21T09:15:20","date_gmt":"2025-10-21T14:15:20","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_event&#038;p=209348"},"modified":"2025-10-21T10:03:25","modified_gmt":"2025-10-21T15:03:25","slug":"brand-management-essentials-spring-cohort","status":"publish","type":"ama_event","link":"https:\/\/www.ama.org\/events\/bootcamp\/brand-management-essentials-spring-cohort\/","title":{"rendered":"Brand Management Essentials (Spring Cohort)"},"content":{"rendered":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-take-your-brand-management-to-the-next-level\">Take Your Brand Management To The Next Level<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">The term brand management can mean different things to different people. This lack of clarity in the industry leads to brands often being created without a clear strategy, leadership and communication breakdowns, and confusion among agency partners.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">This small-group, online training will teach you exactly what brand management is and how the best brand managers think about their businesses, prioritize projects and grow their careers. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">You\u2019ll learn core frameworks and project prioritization methods, how to best collaborate with cross-functional partners, key areas to develop a career in brand management, and how brands analyze and judge the financial performance\/ROI of key initiatives.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><em>Online | 6 Weeks | March 19-April 30, 2026<\/em><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-ama-product-purchase\">\n\t<form\n\t\tclass=\"product-purchase__form\"\n\t\taction=\"https:\/\/www.ama.org\/cart\/\"\n\t\tmethod=\"get\"\n\t>\n\t\t\n\t\t\t\t<div class=\"product-purchase__heading-wrapper\">\n\t\t\t<h2 class=\"product-purchase__heading\">\n\t\t\t\t\t\t\t\t\tSelect your quantity to register\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\t<div class=\"product-purchase__product\">\n\t\t\t\t<div class=\"product-purchase__summary\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__title\">\n\t\t\t\t\t\tBrand Management Essentials (March 2026)\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"product-purchase__price-table\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t<span class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\tNon-Member\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>999.00<\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\t\t\t\tMember\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>799.00<\/span>\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__quantity\">\n\t\t\t\t\t\t\t\t<span class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\t\tQty\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"product-purchase__input\">\n\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__quantity__minus\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t&#8211;\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\t\t\ttype=\"number\"\n\t\t\t\t\t\t\t\t\t\tname=\"quantity[209349]\"\n\t\t\t\t\t\t\t\t\t\tvalue=\"1\"\n\t\t\t\t\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__quantity__input\"\n\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__quantity__plus\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<input type=\"hidden\" name=\"force-ticket-creation\" value=\"1\" \/>\n\t\t\n\t\t<input type=\"hidden\" name=\"add-to-cart\" value=\"\"\/>\n\t\t<input type=\"hidden\" name=\"redirect\" value=\"checkout\" \/>\n\n\t\t\t\t<input type=\"submit\" value=\"Register Now\" class=\"product-purchase__button\">\n\t\t\t<\/form>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background\">Want to join as a group? Get 10% off pricing by purchasing 3 or more tickets!<br>Users will be assigned once the purchase is complete.<\/p>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-what-to-expect\">What to Expect<\/h2>\n\n\n\n<p>This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The <strong>six-week program<\/strong> lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you\u2019ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?resize=620%2C466\" alt=\"\" class=\"wp-image-121344\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Woman-at-Computer_620x466.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-weekly-assignments\">Weekly Assignments<\/h3>\n\n\n\n<p>Each Wednesday, you&#8217;ll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?resize=620%2C466\" alt=\"\" class=\"wp-image-121345\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/Cohort-Learning_Zoom-Screen_620x466.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-live-classes\">4 Live Classes<\/h3>\n\n\n\n<p>Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on <strong>March 19, April 2, 16, and 30.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/Certificate-Bundle-Icon-Option-1.png?w=1000&#038;resize=1000%2C1000\" alt=\"\" class=\"wp-image-116635\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/Certificate-Bundle-Icon-Option-1.png?w=1000 1000w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/Certificate-Bundle-Icon-Option-1.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/Certificate-Bundle-Icon-Option-1.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/Certificate-Bundle-Icon-Option-1.png?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/Certificate-Bundle-Icon-Option-1.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/Certificate-Bundle-Icon-Option-1.png?w=739 739w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/Certificate-Bundle-Icon-Option-1.png?w=600 600w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/Certificate-Bundle-Icon-Option-1.png?w=100 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-left\">Prove your new skills! When you finish this program, you&#8217;ll get a <strong>digital badge<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-who-will-benefit\">Who Will Benefit?<\/h2>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>This intermediate-level training is designed for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand and marketing managers tasked with creating and executing brand strategies and projects (\u201cclient-side\u201d)<\/li>\n\n\n\n<li>Agencies, consultants and freelancers who work for\/collaborate with brand management clients and want to become better strategic partners<\/li>\n\n\n\n<li>Small business owners who want insight into how brand leaders manage larger brands<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"June-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand the strategic planning process most brands follow<\/li>\n\n\n\n<li>Learn the four primary ways that brands can grow<\/li>\n\n\n\n<li>Discover insight into the brand manager role and key responsibilities<\/li>\n\n\n\n<li>Learn major focus areas for career development in brand management<\/li>\n\n\n\n<li>Identify key cross-functional partnerships that brand managers must create<\/li>\n\n\n\n<li>Learn the positioning concept and framework that big brand managers use<\/li>\n\n\n\n<li>Understand key criteria for positioning success (evaluation and improvement)<\/li>\n\n\n\n<li>Discover brand manager financial responsibilities<\/li>\n\n\n\n<li>Review profit and loss (P&amp;L) breakdown\u2014what it is and how brands make money<\/li>\n\n\n\n<li>Learn pricing strategy considerations and implications<\/li>\n\n\n\n<li>Receive product cost model examples<\/li>\n\n\n\n<li>Learn how brand managers judge and measure advertising value<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\t<div class=\"roleblock\" style=\"\">\n\t\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-style-default\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?resize=620%2C466\" alt=\"\" class=\"wp-image-124435 size-full\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-ama-members-get-best-pricing\">AMA Members Get the Best Pricing<\/h2>\n\n\n\n<p>Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/ama-member-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Join &amp; SAVE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ama.org\/how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/AMA-PCM-12-CEU-Badge.png?w=350&#038;resize=350%2C350\" alt=\"\" class=\"wp-image-121056\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/AMA-PCM-12-CEU-Badge.png?w=350 350w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/AMA-PCM-12-CEU-Badge.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/AMA-PCM-12-CEU-Badge.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/AMA-PCM-12-CEU-Badge.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/AMA-PCM-12-CEU-Badge.png?w=100 100w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-black-color has-text-color\">Are you an <a href=\"https:\/\/ama.org\/pcm\" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Take Your Brand Management To The Next Level The term brand management can mean different things to different people. This lack of clarity in the industry leads to brands often being created without a clear strategy, leadership and communication breakdowns, and confusion among agency partners. This small-group, online training will teach you exactly what brand [&hellip;]<\/p>\n","protected":false},"author":168509,"featured_media":195727,"template":"","ama_format_tax":[165211],"ama_cohort":[],"ama_competency_model_tax":[167246],"ama_event_type":[245],"ama_topic_tax":[165996,28],"ama_cost_tax":[],"ama_delivery_tax":[],"coauthors":[164987],"class_list":["post-209348","ama_event","type-ama_event","status-publish","has-post-thumbnail","hentry","ama_format_tax-live-online-learning","ama_competency_model_tax-content-branding","ama_event_type-bootcamp","ama_topic_tax-brand-management","ama_topic_tax-brand-and-branding"],"featured_media_url":"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/05\/Cohort_Brand-Management_Web-Hero-Blank.png?fit=1360%2C550","primary_term":[],"post_format":{"slug":"event","label":"Event"},"event_date":"March 19 - April 30, 2026","event_location":"Online | 6 Weeks | Small Group Learning","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Management Essentials (Spring Cohort)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/events\/bootcamp\/brand-management-essentials-spring-cohort\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Management Essentials (Spring Cohort)\" \/>\n<meta property=\"og:description\" content=\"Take Your Brand Management To The Next Level The term brand management can mean different things to different people. 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