{"id":209359,"date":"2025-10-21T10:13:40","date_gmt":"2025-10-21T15:13:40","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_event&#038;p=209359"},"modified":"2025-10-23T09:13:36","modified_gmt":"2025-10-23T14:13:36","slug":"mastering-short-form-video-april2026","status":"publish","type":"ama_event","link":"https:\/\/www.ama.org\/events\/bootcamp\/mastering-short-form-video-april2026\/","title":{"rendered":"Mastering Short-Form Video"},"content":{"rendered":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"align-and-optimize-the-roles-of-marketing-and-sales-for-a-successful-overall-customer-experience\">Build confidence on camera and combat Imposter Syndrome<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>In today\u2019s social media landscape, short-form video content is taking the reigns. If you aren\u2019t in the game, now is the time to level up your video presence. When you only have a few seconds to capture your audience, your short-form video strategy can make or break whether you get their attention or not.&nbsp;<\/p>\n\n\n\n<p>This 1-day bootcamp will help you boost your confidence in creating short-form video content efficiently and effectively. Learn about best practices for content creation, the impact of different types of short-form video, and how to strategically repurpose video content you already have.<\/p>\n\n\n\n<p><strong>April 9, 2026 | Online | 10:00 AM &#8211; 2:30 PM CT<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block\">\n<li>How to build confidence on camera and combat Imposter Syndrome&nbsp;<\/li>\n\n\n\n<li>Understanding the power of short-form video in today\u2019s social media landscape<\/li>\n\n\n\n<li>How to strategically repurpose content from collateral you already have<\/li>\n\n\n\n<li>Identifying your \u201canchor\u201d piece of content<\/li>\n\n\n\n<li>Developing your repurposing strategy and system<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ama-product-purchase\">\n\t<form\n\t\tclass=\"product-purchase__form\"\n\t\taction=\"https:\/\/www.ama.org\/cart\/\"\n\t\tmethod=\"get\"\n\t>\n\t\t\n\t\t\t\t<div class=\"product-purchase__heading-wrapper\">\n\t\t\t<h2 class=\"product-purchase__heading\">\n\t\t\t\t\t\t\t\t\tSelect your quantity to register\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\t<div class=\"product-purchase__product\">\n\t\t\t\t<div class=\"product-purchase__summary\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__title\">\n\t\t\t\t\t\tMastering Short-Form Video (Apr 2026)\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"product-purchase__price-table\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t<span class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\tNon-Member\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>349.00<\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\t\t\t\tMember\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>249.00<\/span>\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__quantity\">\n\t\t\t\t\t\t\t\t<span class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\t\tQty\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"product-purchase__input\">\n\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__quantity__minus\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t&#8211;\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\t\t\ttype=\"number\"\n\t\t\t\t\t\t\t\t\t\tname=\"quantity[209367]\"\n\t\t\t\t\t\t\t\t\t\tvalue=\"1\"\n\t\t\t\t\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__quantity__input\"\n\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__quantity__plus\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t+\n\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<input type=\"hidden\" name=\"force-ticket-creation\" value=\"1\" \/>\n\t\t\n\t\t<input type=\"hidden\" name=\"add-to-cart\" value=\"\"\/>\n\t\t<input type=\"hidden\" name=\"redirect\" value=\"checkout\" \/>\n\n\t\t\t\t<input type=\"submit\" value=\"Register now\" class=\"product-purchase__button\">\n\t\t\t<\/form>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color wp-elements-9161b1e76011f2aedc3cc12f45c3fae5\"><strong>Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-blue-500-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-ama-product-purchase\">\n\t<form\n\t\tclass=\"product-purchase__form\"\n\t\taction=\"https:\/\/www.ama.org\/cart\/\"\n\t\tmethod=\"get\"\n\t>\n\t\t\n\t\t\t\t<div class=\"product-purchase__heading-wrapper\">\n\t\t\t<h2 class=\"product-purchase__heading\">\n\t\t\t\t\t\t\t\t\tAre you a current College Student or AMA Collegiate Member? Register here.\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\t<div class=\"product-purchase__product\">\n\t\t\t\t<div class=\"product-purchase__summary\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__title\">\n\t\t\t\t\t\tMastering Short-Form Video (Apr 2026) &#8211; Collegiate\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"product-purchase__price-table\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t<span class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\tPrice\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>149.00<\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"hidden\"\n\t\t\t\t\t\t\t\tname=\"quantity[209369]\"\n\t\t\t\t\t\t\t\tvalue=\"1\"\n\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<input type=\"hidden\" name=\"force-ticket-creation\" value=\"1\" \/>\n\t\t\n\t\t<input type=\"hidden\" name=\"add-to-cart\" value=\"\"\/>\n\t\t<input type=\"hidden\" name=\"redirect\" value=\"checkout\" \/>\n\n\t\t\t\t<input type=\"submit\" value=\"Register Now\" class=\"product-purchase__button\">\n\t\t\t<\/form>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\t<div class=\"roleblock\" style=\"\">\n\t\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-style-default\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?resize=620%2C466\" alt=\"\" class=\"wp-image-124435 size-full\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-ama-members-get-best-pricing\">AMA Members Get the Best Pricing<\/h2>\n\n\n\n<p>Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/ama-member-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Join &amp; SAVE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/04\/634887da-0715-15b4-c45c-cfc2988b240d1.png?resize=350%2C350\" alt=\"\" class=\"wp-image-155333\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/04\/634887da-0715-15b4-c45c-cfc2988b240d1.png?w=350 350w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/04\/634887da-0715-15b4-c45c-cfc2988b240d1.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/04\/634887da-0715-15b4-c45c-cfc2988b240d1.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/04\/634887da-0715-15b4-c45c-cfc2988b240d1.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2024\/04\/634887da-0715-15b4-c45c-cfc2988b240d1.png?w=100 100w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=\"https:\/\/www.ama.org\/certifications\/\" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?resize=620%2C466\" alt=\"\" class=\"wp-image-204546 size-full\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Web-Cards-7.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-training-backed-by-research\">Training Backed By Research<\/h2>\n\n\n\n<p>AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It\u2019s based on our research with more than 1,000 marketing professionals and academic leaders.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/ama-marketing-competency-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn More<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=\"https:\/\/myama.my.site.com\/s\/article\/AMA-Event-Policies\">AMA Event Policies<\/a><\/h4>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Build confidence on camera and combat Imposter Syndrome In today\u2019s social media landscape, short-form video content is taking the reigns. If you aren\u2019t in the game, now is the time to level up your video presence. When you only have a few seconds to capture your audience, your short-form video strategy can make or break [&hellip;]<\/p>\n","protected":false},"author":168509,"featured_media":155151,"template":"","ama_format_tax":[165211],"ama_cohort":[],"ama_competency_model_tax":[167264],"ama_event_type":[245],"ama_topic_tax":[120,165561,167033,74],"ama_cost_tax":[],"ama_delivery_tax":[],"coauthors":[164987],"class_list":["post-209359","ama_event","type-ama_event","status-publish","has-post-thumbnail","hentry","ama_format_tax-live-online-learning","ama_competency_model_tax-channels-technology","ama_event_type-bootcamp","ama_topic_tax-social-media","ama_topic_tax-social-media-marketing","ama_topic_tax-video-content","ama_topic_tax-video-marketing"],"featured_media_url":"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/04\/AMA-Mastering-Short-Form-Video-Content-Bootcamp_Web-Hero-Blank-1360x550-1.jpg?fit=1360%2C550","primary_term":[],"post_format":{"slug":"event","label":"Event"},"event_date":"April 9, 2026 10:00 AM - 2:30 PM","event_location":"Online | 4 Hours | Beginner","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mastering Short-Form Video<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/events\/bootcamp\/mastering-short-form-video-april2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastering Short-Form Video\" \/>\n<meta property=\"og:description\" content=\"Build confidence on camera and combat Imposter Syndrome In today\u2019s social media landscape, short-form video content is taking the reigns. If you aren\u2019t in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ama.org\/events\/bootcamp\/mastering-short-form-video-april2026\/\" \/>\n<meta property=\"og:site_name\" content=\"American Marketing Association\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AmericanMarketing\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-23T14:13:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/04\/AMA-Mastering-Short-Form-Video-Content-Bootcamp_Web-Hero-Blank-1360x550-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ama_marketing\" \/>\n<script type=\"application\/ld+json\" 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