{"id":211034,"date":"2025-11-05T10:57:52","date_gmt":"2025-11-05T16:57:52","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_courses&#038;p=211034"},"modified":"2025-11-05T10:59:17","modified_gmt":"2025-11-05T16:59:17","slug":"certificate-in-marketing-strategy-planning","status":"publish","type":"ama_courses","link":"https:\/\/www.ama.org\/on-demand\/certificate-in-marketing-strategy-planning\/","title":{"rendered":"Certificate in Marketing Strategy &amp; Planning"},"content":{"rendered":"\n<div\n\tclass=\"wp-block-ama-hero js-hero-slider splide\"\n\tdata-splide=\"{&quot;pauseOnHover&quot;:true,&quot;interval&quot;:5000,&quot;pagination&quot;:true}\"\n>\n\t<div class=\"wp-block-ama-hero__track splide__track\">\n\t\t<ul class=\"wp-block-ama-hero__list splide__list\">\n\t\t\t\n\n<li class=\"wp-block-ama-hero__slide splide__slide\">\n\t\t<figure class=\"wp-block-ama-hero__slide-image\">\n\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"338\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/11\/Cert-Strat.jpg?fit=560%2C338&#038;resize=560%2C338\" class=\"wp-block-ama-hero__slide-image-attachment\" alt=\"\" style=\"object-position: 1% 57%\" \/>\t<\/figure>\n\t\n\t<div class=\"wp-block-ama-hero__slide-content\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-marketing-strategy-amp-planning\"><strong>Certificate in Marketing Strategy &amp; Planning<\/strong><\/h2>\n\n\n\n<p>This certificate equips marketing professionals with both the strategic thinking and hands-on management expertise needed to plan, coordinate, and deliver successful marketing programs from ideation through implementation.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Certificate Program | 4 Courses | 22 Hours<\/p>\n\n\n\n<p><strong>$462<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/catalog.mindedge.com\/ama\/suites\/41500\/certificate-in-marketing-strategy-planning\" target=\"_blank\" rel=\"noreferrer noopener\">Get Started<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>Hosted by MindEdge. You will leave ama.org to make this purchase.<\/em><\/p>\n\n\t<\/div>\n<\/li>\n\n\t\t<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>The Certificate in Marketing Strategy &amp; Planning builds foundational knowledge of the essential skills for developing and executing effective marketing initiatives. Four specialized courses focus on practical skills and real-world applications in the areas of marketing strategy, project management, team collaboration, and budgeting. <\/p>\n\n\n\n<p>This certificate equips marketing professionals with both the strategic thinking and hands-on management expertise needed to plan, coordinate, and deliver successful marketing programs from ideation through implementation. These self-paced courses offer a variety of interactive exercises, selected readings, real-world applications, and assessments. Upon successful completion of all courses in this certificate, you can download and print a Certificate of Completion to showcase your achievement.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n\n\n\n<p class=\"has-text-align-left\">This self-paced certificate program offers an assortment of interactive exercises, selected readings, and self-assessments.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/catalog.mindedge.com\/ama\/suites\/41500\/certificate-in-marketing-strategy-planning\" target=\"_blank\" rel=\"noreferrer noopener\">Enroll today<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-courses-included-in-this-nbsp-certificate\">Courses Included in This&nbsp;Certificate<\/h2>\n\n\n\n<div class=\"wp-block-accordion accordion \">\n\t\n\n<button class=\"accordion-header\">An Overview of Marketing<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Marketing has become vital to the success of an organization in today&#8217;s competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Understanding and Managing Budgets<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>A budget is a detail of expenses and incomes for a set period of time. This introductory-level course covers budgets and how they are used in organizational settings including the uses and functions of master budgets, operating budgets, sales, production and cost of goods sold budgets, and cash budgets. You will also learn about the budgeting process, and how organizations are using different budgeting techniques to overcome operating challenges.en incorporated into real-world scenarios that challenge students to apply what they have learned.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Project Management Foundations<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Project Management Foundations provides a quick overview of the fundamentals of project management. It defines primary concepts, explains basic terminology, and explores two of the most popular methodologies&#8211;Waterfall and Agile&#8211;employed by successful project leaders and their organizations. <\/p>\n\n\n\n<p>It covers the five stages (Initiating, Planning, Executing, Monitoring &amp; Controlling, and Closing) of a Waterfall project and shows how those stages interconnect to help complete projects. It provides a simple interpretation of a common Agile development cycle, identifying and explaining essential Agile concepts along the way. And it recognizes several professional certifications and accreditations that practitioners can obtain to help them better understand and apply established project management principles and improve project outcomes.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Team Collaboration<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Team collaboration is an essential component of any successful initiative. Whether you are a team member or team leader, understanding team dynamics is one of the most valuable skills professionals can develop. Effective teams rely on clear communication, shared decision-making processes, and collaborative tools that enable members to work together productively. The insights gained through understanding team development and collaboration strategies can be used to improve project outcomes and foster stronger working relationships. <\/p>\n\n\n\n<p>This introductory course will give you a basic overview of team collaboration fundamentals, ranging from the differences between teams and groups to the stages of team development. The course will dive into communication strategies, decision-making approaches, and methods for motivating team members. Additionally, the course will touch on collaboration tools and discuss the purpose and best practices for conducting effective business meetings.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you&#8217;ll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/11\/22-CEUs.png?resize=350%2C350\" alt=\"\" class=\"wp-image-211035\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/11\/22-CEUs.png?w=350 350w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/11\/22-CEUs.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/11\/22-CEUs.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/11\/22-CEUs.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/11\/22-CEUs.png?w=100 100w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=\"https:\/\/ama.org\/pcm\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 22 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tOther Learners Also Took\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/06\/AI-for-marketing.png?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t On-Demand Training\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/artificial-intelligence-ai-for-marketing-professionals\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tAI for Marketing Professionals\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/12\/Critical-Thinking-ODT-1.png?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t On-Demand Training\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/introduction-to-critical-thinking\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tIntroduction to Critical Thinking\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>This introductory-level course is designed to help learners define and identify critical thinking and reasoning skills and develop those skills.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/01\/Marketing-Management-Certification_Web-Card-PCM-Logo-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t Certification\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/certifications\/marketing-management-certification\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tMarketing Management Certification\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Becoming an AMA Professional Certified Marketer<em>\u00ae\ufe0f\u00a0<\/em>is a way to prove you have the knowledge you need across a broad spectrum of marketing topics<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><strong><a href=\"https:\/\/www.ama.org\/ama-event-policies\/\">On-Demand Course Refund Policy<\/a><\/strong>: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.<\/p>","protected":false},"author":168509,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","ama_format_tax":[165207],"ama_cohort":[],"ama_competency_model_tax":[167255],"ama_topic_tax":[164939,52,54,153826],"ama_cost_tax":[],"ama_delivery_tax":[165208],"coauthors":[164987],"class_list":["post-211034","ama_courses","type-ama_courses","status-publish","hentry","ama_format_tax-on-demand-learning","ama_competency_model_tax-strategy-planning","ama_topic_tax-marketing-budget","ama_topic_tax-marketing-management","ama_topic_tax-marketing-strategy","ama_topic_tax-project-management","ama_delivery_tax-on-demand"],"featured_media_url":"","primary_term":[],"post_format":{"slug":"read","label":"On-Demand Course"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Certificate in Marketing Strategy &amp; Planning - American Marketing Association<\/title>\n<meta name=\"description\" content=\"This certificate equips marketing professionals with both the strategic thinking and hands-on management expertise\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/on-demand\/certificate-in-marketing-strategy-planning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Certificate in Marketing Strategy &amp; Planning\" \/>\n<meta property=\"og:description\" content=\"This certificate equips marketing professionals with both the strategic thinking and hands-on management expertise\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ama.org\/on-demand\/certificate-in-marketing-strategy-planning\/\" \/>\n<meta property=\"og:site_name\" content=\"American Marketing Association\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AmericanMarketing\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T16:59:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/11\/22-CEUs.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ama_marketing\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ama.org\/on-demand\/certificate-in-marketing-strategy-planning\/\",\"url\":\"https:\/\/www.ama.org\/on-demand\/certificate-in-marketing-strategy-planning\/\",\"name\":\"Certificate in Marketing Strategy &amp; 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