{"id":211720,"date":"2025-11-11T14:53:05","date_gmt":"2025-11-11T20:53:05","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_courses&#038;p=211720"},"modified":"2025-11-19T08:08:25","modified_gmt":"2025-11-19T14:08:25","slug":"incorporate-sustainability-into-your-marketing-strategy","status":"publish","type":"ama_courses","link":"https:\/\/www.ama.org\/on-demand\/incorporate-sustainability-into-your-marketing-strategy\/","title":{"rendered":"Incorporate Sustainability into Your Marketing Strategy"},"content":{"rendered":"\n<div\n\tclass=\"wp-block-ama-hero js-hero-slider splide\"\n\tdata-splide=\"{&quot;pauseOnHover&quot;:true,&quot;interval&quot;:5000,&quot;pagination&quot;:true}\"\n>\n\t<div class=\"wp-block-ama-hero__track splide__track\">\n\t\t<ul class=\"wp-block-ama-hero__list splide__list\">\n\t\t\t\n\n<li class=\"wp-block-ama-hero__slide splide__slide\">\n\t\t<figure class=\"wp-block-ama-hero__slide-image\">\n\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"928\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/THREE-WAYS-TO-ENGAGE-CONSUMERS-FOR-SUSTAINABLE-CONSUMPTION-edited.png?fit=930%2C928&#038;resize=930%2C928\" class=\"wp-block-ama-hero__slide-image-attachment\" alt=\"sustainable consumption\" style=\"object-position: 11% 27%\" \/>\t<\/figure>\n\t\n\t<div class=\"wp-block-ama-hero__slide-content\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-incorporate-sustainability-into-your-marketing-strategy\">Incorporate Sustainability into Your Marketing Strategy<\/h2>\n\n\n\n<p>This session will provide you with a clear roadmap to success by breaking down the&nbsp;<strong>five most impactful actions that you can take to incorporate sustainability into your marketing strategy<\/strong>.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 2 Hours | 11 Modules<\/p>\n\n\n\n<p><strong>$79 for non-members | FREE for members<\/strong><\/p>\n\n\n\n<div class=\"wp-block-ama-product-purchase-button\">\n\n\t<div class=\"wp-block-buttons\">\n\n\t\t\n\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/www.ama.org\/checkout\/?add-to-cart&#038;quantity%5B211729%5D=1\">\n\t\t\t\t\tBuy This Course\t\t\t\t<\/a>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n\n\t<\/div>\n<\/li>\n\n\t\t<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ama-product-restriction\">\n\t<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Define key areas where sustainability integrates into a marketing strategy.&nbsp;<\/strong>You\u2019ll be able to successfully define the areas of marketing in which you\u2019ll be able to implement greener practices, with minimal time and cost.<\/li>\n\n\n\n<li><strong>Effectively communicate sustainability initiatives.<\/strong>&nbsp;You\u2019ll develop a better understanding of ways that you can communicate your sustainability efforts with transparency and confidence<\/li>\n\n\n\n<li><strong>Learn how to leverage these skills to build trust and accountability with your audience.&nbsp;<\/strong>Create an actionable strategy that allows you to measure and share their impact with your customers, clients and stakeholders.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ama-product-purchase\">\n\t<form\n\t\tclass=\"product-purchase__form\"\n\t\taction=\"https:\/\/www.ama.org\/cart\/\"\n\t\tmethod=\"get\"\n\t>\n\t\t\n<div class=\"alert js-alert\" aria-visible=\"true\">\n\n\t\t<div class=\"alert__icon\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#1E2935\" fill-rule=\"evenodd\" d=\"M4.125 12A7.875 7.875 0 0 1 12 4.124a7.875 7.875 0 1 1-7.875 7.874zM12 3a9 9 0 1 0 0 17.999A9 9 0 1 0 12 3zm.041 5.28c.31 0 .563.253.563.563v4.5a.562.562 0 0 1-1.125 0v-4.5c0-.31.252-.562.562-.562zm-.562 7.313c0-.31.252-.563.562-.563h.011a.562.562 0 0 1 0 1.125h-.01a.562.562 0 0 1-.563-.562z\" clip-rule=\"evenodd\" \/><\/svg>\t<\/div>\n\t\n\t\t<p class=\"alert__text\">\n\t\tYou will gain access to this course for 90 days from purchase date.\t<\/p>\n\t\n\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"product-purchase__product\">\n\t\t\t\t<div class=\"product-purchase__summary\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__title\">\n\t\t\t\t\t\tIncorporate Sustainability into Your Marketing Strategy (On-Demand)\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"product-purchase__price-table\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t<span class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\tNon-Member\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>79.00<\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\t\t\t\tMember\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__tooltip\">\n\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"product-purchase__tooltip-trigger\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"screen-reader-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tInfo\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#1E2935\" fill-rule=\"evenodd\" d=\"M4.125 12A7.875 7.875 0 0 1 12 4.124a7.875 7.875 0 1 1-7.875 7.874zM12 3a9 9 0 1 0 0 17.999A9 9 0 1 0 12 3zm.615 5.843c0 .31-.252.562-.563.562h-.01a.562.562 0 1 1 0-1.124h.01c.311 0 .563.252.563.562zm-.563 7.312a.562.562 0 0 1-.562-.562v-4.5a.562.562 0 0 1 1.125 0v4.5c0 .31-.252.562-.563.562z\" clip-rule=\"evenodd\" \/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"tooltip-211729\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__tooltip-content\"\n\t\t\t\t\t\t\t\t\t\t\t\t\trole=\"tooltip\"\n\t\t\t\t\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\tAMA Members get best pricing for this training. Click on &#8220;Join AMA&#8221; at the top of the page to learn more.\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>0.00<\/span>\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"hidden\"\n\t\t\t\t\t\t\t\tname=\"quantity[211729]\"\n\t\t\t\t\t\t\t\tvalue=\"1\"\n\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\t\t<input type=\"hidden\" name=\"add-to-cart\" value=\"\"\/>\n\t\t<input type=\"hidden\" name=\"redirect\" value=\"checkout\" \/>\n\n\t\t\t\t<input type=\"submit\" value=\"ENROLL NOW\" class=\"product-purchase__button\">\n\t\t\t<\/form>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-2-CEU-Badge.png?w=350&#038;resize=350%2C350\" alt=\"\" class=\"wp-image-115977\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-2-CEU-Badge.png?w=350 350w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-2-CEU-Badge.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-2-CEU-Badge.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-2-CEU-Badge.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-2-CEU-Badge.png?w=100 100w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=\"https:\/\/ama.org\/pcm\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>Are you passionate about sustainability but struggling to meaningfully integrate it into your marketing efforts? In today\u2019s marketing landscape, it\u2019s not just about advertising an \u201ceco-friendly\u201d product or service\u2014it\u2019s about building trust, accountability and finding more ways to have a bigger impact with your audience.<\/p>\n\n\n\n<p>This session will provide you with a clear roadmap to success by breaking down the&nbsp;<strong>five most impactful actions that you can take to incorporate sustainability into your marketing strategy<\/strong>.<\/p>\n\n\n\n<p>Whether you\u2019re a business owner, in an entry-level role or are a seasoned marketing leader, these essential tips will empower you and your business to make a greater impact. You\u2019ll leave with actionable insights that can be applied immediately to take your career and your team to the next level.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\t<div class=\"roleblock\" style=\"\">\n\t\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-style-default\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?resize=620%2C466\" alt=\"\" class=\"wp-image-124435 size-full\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-ama-members-get-best-pricing\">AMA Members Get the Best Pricing<\/h2>\n\n\n\n<p>Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/ama-member-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Join &amp; SAVE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tRelated Courses\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/02\/Business-Ethics_Web-Card.png?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t Beginner | 10 hours\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/data-driven-decision-making-for-marketers\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tBusiness Ethics in the 21st Century\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>This course introduces the major ethical frameworks in business and seeks to give learners a strong foundation in ethical business practices, whether as individuals, as a leaders, or as stewards of the organization.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Beyond-the-Checkbox-Inclusive-Marketing_Web-Card-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t Intermediate | 3 Hours\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/search-engine-optimization\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tBeyond the Checkbox \u2013 Inclusive Marketing\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Embed diversity, equity and inclusion in your efforts to reach every single audience you engage with.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/01\/Marketing-Management-Certification_Web-Card-PCM-Logo-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t certification | 16 Hours\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/certificate-in-digital-marketing\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tMarketing Management Certification\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>becoming an AMA Professional Certified Marketer<em>\u00ae\ufe0f\u00a0<\/em>is a way to prove you have the knowledge you need across a broad spectrum of marketing topics.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n\n\n\n<p><strong><a href=\"https:\/\/www.ama.org\/ama-event-policies\/\">On-Demand Course Refund Policy<\/a><\/strong>: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.<\/p>","protected":false},"author":168509,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","ama_format_tax":[165207],"ama_cohort":[],"ama_competency_model_tax":[167264],"ama_topic_tax":[167181],"ama_cost_tax":[165133],"ama_delivery_tax":[165208],"coauthors":[164987],"class_list":["post-211720","ama_courses","type-ama_courses","status-publish","hentry","ama_format_tax-on-demand-learning","ama_competency_model_tax-channels-technology","ama_topic_tax-tech-stack","ama_cost_tax-free-for-members","ama_delivery_tax-on-demand"],"featured_media_url":"","primary_term":[],"post_format":{"slug":"read","label":"On-Demand Course"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Incorporate Sustainability into Your Marketing Strategy - American Marketing Association<\/title>\n<meta name=\"description\" content=\"The\u00a0five most impactful actions that you can take to incorporate sustainability into your marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/on-demand\/incorporate-sustainability-into-your-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Incorporate Sustainability into Your Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"The\u00a0five most impactful actions that you can take to incorporate sustainability into your marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ama.org\/on-demand\/incorporate-sustainability-into-your-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"American Marketing Association\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AmericanMarketing\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T14:08:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/02\/AMA-PCM-2-CEU-Badge.png?w=350\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ama_marketing\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ama.org\/on-demand\/incorporate-sustainability-into-your-marketing-strategy\/\",\"url\":\"https:\/\/www.ama.org\/on-demand\/incorporate-sustainability-into-your-marketing-strategy\/\",\"name\":\"Incorporate Sustainability into Your Marketing Strategy - 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