{"id":216170,"date":"2026-01-09T09:57:25","date_gmt":"2026-01-09T15:57:25","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_marketing_news&#038;p=216170"},"modified":"2026-02-26T12:25:28","modified_gmt":"2026-02-26T18:25:28","slug":"2026-trends-report","status":"publish","type":"ama_marketing_news","link":"https:\/\/www.ama.org\/marketing-news\/2026-trends-report\/","title":{"rendered":"2026 Future Trends in Marketing Report"},"content":{"rendered":"\n<p>The AMA created the 2026 Future Trends in Marketing report guided by the belief that marketers are not just responders to change, but active innovators who shape the future through their work. Developed with input from over 30 professional marketers with diverse perspectives, the report explores how global forces\u2014sometimes complementary, sometimes contradictory\u2014are on a trajectory to transform the marketing landscape over the next five to ten years.<\/p>\n\n\n\n<p>Short on time? Get the report highlights in the <a href=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/12\/Executive_Summary-AMA-2026-Future_Trends_in_Marketing.pdf\">Executive Summary<\/a>.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t<div class=\"roleblock\" style=\"background-color: #f3f2ee;color: #ffffff;\">\n\t\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/myama.my.site.com\/services\/oauth2\/authorize?response_type=code&amp;client_id=3MVG9CEn_O3jvv0w2UhdWBwPSVH0HQeYkNhAufvhjDMNkScGyF_5ncMuk0mJQWZ9vOZtfcRT0uuSlO65nJjvW&amp;redirect_uri=https%3A%2F%2Fwww.ama.org%2Fsf%2Fredirect&amp;state=https%3A%2F%2Fwww.ama.org%2Fmarketing-news%2F2026-trends-report\">LOGIN AS A MEMBER TO DOWNLOAD<\/a><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-grey-900-color has-text-color has-link-color wp-elements-0ca98ebc304194fdb091ddca61483415\">Not a member? <a href=\"https:\/\/www.ama.org\/ama-member-benefits\/\">Explore membership<\/a> or <a href=\"https:\/\/resources.ama.org\/2026-trends-report-nm\">enter your details to download the report<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\t<\/div>\n\t\n\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tMore Original Research\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card post has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/01\/2025-AMA-SkillsReport-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Research Report\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/2025\/01\/31\/2025-marketing-skills-report\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tThe Skills Marketers Need in 2025 and Beyond\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p><br><\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card marketing_news has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/08\/US-Map.png?resize=486%2C365\" class=\"card__img\" alt=\"U.S. Map\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Marketing News\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/marketing-news\/best-cities-in-the-u-s-to-launch-a-marketing-career-in-2025\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tBest Cities in the U.S. to Launch a Marketing Career in 2025\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p><br><br><\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card marketing_news has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/08\/Graduate-in-cap-and-gown.png?resize=486%2C365\" class=\"card__img\" alt=\"College graduate in cap and gown\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M21.207 3H7.178a.793.793 0 0 0-.792.793v7.477h-1.4A2.989 2.989 0 0 0 2 14.255v4.412a2.989 2.989 0 0 0 3.383 2.96H18.46A3.544 3.544 0 0 0 22 18.085V3.793A.793.793 0 0 0 21.207 3zM6.386 18.667c0 .68-.487 1.247-1.13 1.374h-.27v.026a1.4 1.4 0 0 1-1.4-1.4v-4.412c0-.772.628-1.4 1.4-1.4h1.4v5.812zm14.029-.581c0 1.06-.895 1.955-1.955 1.955H7.636c.214-.411.335-.879.335-1.374V4.585h12.444v13.5zm-9.67-10.119h4.967a.793.793 0 1 1 0 1.585h-4.967a.793.793 0 1 1 0-1.585zm0 3.83h6.87a.793.793 0 1 1 0 1.586h-6.87a.793.793 0 0 1 0-1.585zm0 3.594h4.967a.793.793 0 1 1 0 1.586h-4.967a.793.793 0 1 1 0-1.586z\" clip-rule=\"evenodd\" \/><\/svg> Marketing News\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/marketing-news\/considering-a-marketing-major\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tConsidering a Marketing Major? Essential Facts for Prospective Students\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p><br><\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tLevel Up in 2026\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card event has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/07\/Elevate-Your-Video-Content-From-Concept-to-Creation.png?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M7.301 2c-.4 0-.723.324-.723.723v1.205H3.446c-.665 0-1.205.54-1.205 1.205v15.662c0 .664.54 1.205 1.205 1.205h17.108c.665 0 1.205-.54 1.205-1.205V5.133c0-.665-.54-1.205-1.205-1.205h-2.891V2.723a.723.723 0 0 0-1.446 0v1.205H8.024V2.723c0-.4-.324-.723-.723-.723zm8.916 3.373H8.024v1.205a.723.723 0 1 1-1.446 0V5.373H3.687v3.374h16.626V5.373h-2.65v1.205a.723.723 0 0 1-1.446 0V5.373zM3.687 20.554h16.626V10.193H3.687v10.361zm11.084-4.096H9.47a.723.723 0 0 0 0 1.446h5.301a.723.723 0 1 0 0-1.446zM9.47 13.084h5.301a.723.723 0 1 1 0 1.446H9.47a.723.723 0 1 1 0-1.446z\" clip-rule=\"evenodd\" \/><\/svg> LIVE ONLINE\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/events\/bootcamp\/elevate-your-video-content-from-concept-to-creation-mar2026\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tElevate Your Video Content: From Concept to Creation\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p><br><br><\/p>\n\t\t\n\t\t\t\t<div class=\"card__footer\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<p class=\"event-details__date-time has-xxs-font-size lh-186 has-grey-700-color mb-0\" itemprop=\"startDate\" content=\"2026-03-31T00:00:00-05:00\">\n\t\t\t\t\t\t\tMarch 31 &#8211; May 12, 2026 \t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"event-details__location has-xxs-font-size lh-186 has-grey-700-color mb-0\" itemprop=\"addressLocality\">\n\t\t\t\t\t\tOnline | 6 Weeks | Small Group Learning\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card event has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/01\/Marketing-Strategy_Web-Card-620x466-1.png?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M18.528 5.196h1.21c.402 0 .727.325.727.727v15.35a.726.726 0 0 1-.727.727H6.324A2.327 2.327 0 0 1 4 19.675V4.325A2.327 2.327 0 0 1 6.324 2h11.478c.4 0 .726.325.726.726v2.47zm-1.453-1.743H6.325a.883.883 0 0 0-.872.871c0 .497.375.872.871.872h10.751V3.453zM6.325 20.547h12.687V6.65H12.91v6.586a.726.726 0 0 1-1.1.622l-1.515-.912-1.513.912a.726.726 0 0 1-1.102-.622V6.649H6.324a2.38 2.38 0 0 1-.871-.163v13.19c0 .472.399.871.871.871zM9.132 6.65v5.3l.787-.474a.726.726 0 0 1 .75 0l.788.474v-5.3H9.133z\" clip-rule=\"evenodd\" \/><\/svg> Virtual Training\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/events\/virtual-training\/building-a-marketing-strategy-in-the-age-of-ai\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tBuilding a Marketing Strategy in the Age of AI\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p><br><\/p>\n\t\t\n\t\t\t\t<div class=\"card__footer\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<p class=\"event-details__date-time has-xxs-font-size lh-186 has-grey-700-color mb-0\" itemprop=\"startDate\" content=\"2026-04-21T10:00:00-05:00\">\n\t\t\t\t\t\t\tApril 21, 2026 10:00 AM &#8211; 12:00 PM CST\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"event-details__location has-xxs-font-size lh-186 has-grey-700-color mb-0\" itemprop=\"addressLocality\">\n\t\t\t\t\t\tOnline | 2 Hours\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card event has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/05\/AI-Workshop-Series_AUG_Web-Card-620x466-2.png?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#201C0E\" fill-rule=\"evenodd\" d=\"M7.301 2c-.4 0-.723.324-.723.723v1.205H3.446c-.665 0-1.205.54-1.205 1.205v15.662c0 .664.54 1.205 1.205 1.205h17.108c.665 0 1.205-.54 1.205-1.205V5.133c0-.665-.54-1.205-1.205-1.205h-2.891V2.723a.723.723 0 0 0-1.446 0v1.205H8.024V2.723c0-.4-.324-.723-.723-.723zm8.916 3.373H8.024v1.205a.723.723 0 1 1-1.446 0V5.373H3.687v3.374h16.626V5.373h-2.65v1.205a.723.723 0 0 1-1.446 0V5.373zM3.687 20.554h16.626V10.193H3.687v10.361zm11.084-4.096H9.47a.723.723 0 0 0 0 1.446h5.301a.723.723 0 1 0 0-1.446zM9.47 13.084h5.301a.723.723 0 1 1 0 1.446H9.47a.723.723 0 1 1 0-1.446z\" clip-rule=\"evenodd\" \/><\/svg> Event\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/events\/bootcamp\/transform-your-marketing-with-ai-hands-on-workshop-series-june2026\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tTransform Your Marketing with AI: Hands-On Workshop Series\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p><br><\/p>\n\t\t\n\t\t\t\t<div class=\"card__footer\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<p class=\"event-details__date-time has-xxs-font-size lh-186 has-grey-700-color mb-0\" itemprop=\"startDate\" content=\"2026-06-08T00:00:00-05:00\">\n\t\t\t\t\t\t\tJune 8-29, 2026 \t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"event-details__location has-xxs-font-size lh-186 has-grey-700-color mb-0\" itemprop=\"addressLocality\">\n\t\t\t\t\t\t4 Weeks | Online\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>The AMA created the 2026 Future Trends in Marketing report guided by the belief that marketers are not just responders to change, but active innovators who shape the future through their work. Developed with input from over 30 professional marketers with diverse perspectives, the report explores how global forces\u2014sometimes complementary, sometimes contradictory\u2014are on a trajectory [&hellip;]<\/p>\n","protected":false},"author":109,"featured_media":216183,"template":"","meta":{"_acf_changed":false,"content-type":"","heading":"","asb_title":"","asb_width":"","asb_background":"","pl_background":"","pl_edge_to_edge":"","pl_color":"","icon":"","cta_title":"","description":"","cta_button_label":"","cta_button_link":"","cta_referrer_policy":"","backgroundColor":"","background":"","edge_to_edge":"","extend_content":"","background_image":"","background_color":"","link_color":"","postId":"","postType":"","header":"","subhead":"","sponsor":"","featuredImage":"","url":"","isManual":"","cardLayout":"","slide_out":"","width":"","text_color":"","cta_disable_download":"","logged_out_prompt":"","logged_out_fields":"","pardot_segment_id":"","optin_message":"","confirmation":"","optin_message_required":"","partner_optin_message":"","partner_optin_message_required":"","productId":"","shortcode":"","logged_out_first":"","logged_out_last":"","logged_out_phone":"","logged_out_email":"","mailchimp_audience_id":"","autoPlay":"","intervalTime":"","pagination":"","backgroundMediaUrl":"","backgroundMediaId":"","align":"","backgroundFocalPoint":"","modalId":"","trigger":"","cssSelector":"","timeDelay":"","cookieExpireTime":"","layout":"","title":"","subtitle":"","signup_button_label":"","name":"","shortBio":"","fullBio":"","imageUrl":"","imageId":"","up_color":"","up_link_color":"","selectedPosts":"","rb_background":"","rb_color":"","public":"","chapter_admin":"","chapter_leader":"","student":"","paid_member":"","free_account":"","expired_member":"","rules":"","subheading":"","form_id":"","sponsor_label":"no","hide_title":[],"hide_author":["hide"]},"ama_format_tax":[165124],"ama_cohort":[],"ama_marketing_news_issue":[],"ama_topic_tax":[516,29,49,54,120],"ama_cost_tax":[165132,165133],"ama_delivery_tax":[],"coauthors":[217],"class_list":["post-216170","ama_marketing_news","type-ama_marketing_news","status-publish","has-post-thumbnail","hentry","ama_format_tax-article","ama_topic_tax-artificial-intelligence","ama_topic_tax-career-growth","ama_topic_tax-leadership","ama_topic_tax-marketing-strategy","ama_topic_tax-social-media","ama_cost_tax-free-for-all","ama_cost_tax-free-for-members"],"featured_media_url":"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/12\/FY26-TRENDS-REPORT-LANDING-PG-1360px.png?fit=1360%2C550","primary_term":[],"post_format":{"slug":"read","label":"Marketing News"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - 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