{"id":223590,"date":"2026-02-13T15:26:14","date_gmt":"2026-02-13T21:26:14","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_event&#038;p=223590"},"modified":"2026-02-24T09:38:47","modified_gmt":"2026-02-24T15:38:47","slug":"fix-what-ai-cant-find-is-your-institution-showing-up-when-ai-search-recommends-programs","status":"publish","type":"ama_event","link":"https:\/\/www.ama.org\/events\/webinar\/fix-what-ai-cant-find-is-your-institution-showing-up-when-ai-search-recommends-programs\/","title":{"rendered":"Fix what AI can\u2019t find. Is your institution showing up when AI search recommends programs?"},"content":{"rendered":"\n<p>Prospective students are using ChatGPT and AI-powered search to explore programs and build shortlists. If your content isn&#8217;t structured for AI discoverability, you&#8217;re invisible and losing students before you know they existed.<\/p>\n\n\n\n<p>Many institutions don&#8217;t know which programs are invisible to AI, which pages fail accessibility standards, or what to fix first. Traditional SEO tools check technical signals. But they don&#8217;t give you objective content intelligence across on-site performance and off-site discoverability.<\/p>\n\n\n\n<p>In this session, you&#8217;ll learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How AI systems evaluate and surface university content, and why clarity, structure, and intent determine whether your programs appear in AI-generated answers<br>Why traditional SEO alone no longer guarantees visibility in an AI-first search environment<\/li>\n\n\n\n<li>How to assess your institution&#8217;s AI search readiness and identify what to fix first, not just what&#8217;s broken<\/li>\n\n\n\n<li>We&#8217;ll share a practical framework to score your content readiness, prioritize fixes by impact, and align your content strategy so you can stay competitive as AI reshapes digital discovery.<\/li>\n<\/ul>\n\n\n\n<p>You&#8217;ll leave with a clear action plan to improve discoverability and differentiation, starting with what matters most.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/cvent.me\/ZZoqXO\">Register now<\/a><\/div>\n<\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Prospective students are using ChatGPT and AI-powered search to explore programs and build shortlists. If your content isn&#8217;t structured for AI discoverability, you&#8217;re invisible and losing students before you know they existed. Many institutions don&#8217;t know which programs are invisible to AI, which pages fail accessibility standards, or what to fix first. Traditional SEO tools [&hellip;]<\/p>\n","protected":false},"author":149178,"featured_media":223594,"template":"","ama_format_tax":[165211],"ama_cohort":[],"ama_competency_model_tax":[],"ama_event_type":[464],"ama_topic_tax":[46],"ama_cost_tax":[165132],"ama_delivery_tax":[],"coauthors":[164248],"class_list":["post-223590","ama_event","type-ama_event","status-publish","has-post-thumbnail","hentry","ama_format_tax-live-online-learning","ama_event_type-webinar","ama_topic_tax-higher-education","ama_cost_tax-free-for-all"],"featured_media_url":"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/02\/FY26-Hero-Image_1360x550.webp?fit=1360%2C550","primary_term":[],"post_format":{"slug":"event","label":"Webinar"},"event_date":"March 10, 2026 12:00 PM - 1:00 PM","event_location":"Free webinar brought to you by Squiz. 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