{"id":225155,"date":"2026-02-25T10:17:37","date_gmt":"2026-02-25T16:17:37","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_event&#038;p=225155"},"modified":"2026-02-26T16:55:42","modified_gmt":"2026-02-26T22:55:42","slug":"the-ai-reckoning-for-marketers","status":"publish","type":"ama_event","link":"https:\/\/www.ama.org\/events\/webinar\/the-ai-reckoning-for-marketers\/","title":{"rendered":"The AI Reckoning for Marketers (Members Only)"},"content":{"rendered":"\n<p>Artificial intelligence is reshaping how marketing work gets done, how customers discover brands, and how value is created across the profession. This session helps AMA members explore what these shifts make possible for their organizations, their teams, and their careers.<\/p>\n\n\n\n<p>Aligned with insights from AMA\u2019s <strong>2026 Future Trends in Marketing Report<\/strong>, this discussion focuses on where AI creates new leverage for marketers, not just new challenges.<br><br>This is a space to reflect, exchange perspectives, and identify where the center of value in marketing is moving next.<\/p>\n\n\n\n\n\t<div class=\"roleblock\" style=\"background-color: #f3f2ee;\">\n\t\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"h-this-programming-is-exclusively-for-ama-members\">This Programming is Exclusively for AMA Members<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/myama.my.site.com\/services\/oauth2\/authorize?response_type=code&amp;client_id=3MVG9CEn_O3jvv0w2UhdWBwPSVH0HQeYkNhAufvhjDMNkScGyF_5ncMuk0mJQWZ9vOZtfcRT0uuSlO65nJjvW&amp;redirect_uri=https%3A%2F%2Fwww.ama.org%2Fsf%2Fredirect&amp;state=https%3A%2F%2Fwww.ama.org%2Fevents%2Fwebinar%2Fthe-ai-reckoning-for-marketers%2F&amp;__hstc=92629314.ca63f5abed84490922ef0796fbc52c2d.1770131322891.1772029145923.1772031444940.32&amp;__hssc=92629314.34.1772031444940&amp;__hsfp=4218f83bd067c1e6902d23f9dda4da4d&amp;_gl=1*qigrme*_gcl_au*OTIxNDkwNTMzLjE3Njk0NDg5NTg.*_ga*MTUyNTcyODE1My4xNzY5NDQ4OTU5*_ga_VZ6FMZZPER*czE3NzIwMjkxNDUkbzE0JGcxJHQxNzcyMDM2Mjc4JGo2MCRsMCRoMA..\" target=\"_blank\" rel=\"noreferrer noopener\">MEMBER LOGIN<\/a><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button is-style-secondary aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/ama-member-benefits\/\">EXPLORE MEMBERSHIP<\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\t<\/div>\n\t\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence is reshaping how marketing work gets done, how customers discover brands, and how value is created across the profession. This session helps AMA members explore what these shifts make possible for their organizations, their teams, and their careers. Aligned with insights from AMA\u2019s 2026 Future Trends in Marketing Report, this discussion focuses on [&hellip;]<\/p>\n","protected":false},"author":229139,"featured_media":225156,"template":"","ama_format_tax":[165211],"ama_cohort":[],"ama_competency_model_tax":[],"ama_event_type":[464],"ama_topic_tax":[516,166446],"ama_cost_tax":[165133],"ama_delivery_tax":[],"coauthors":[168729],"class_list":["post-225155","ama_event","type-ama_event","status-publish","has-post-thumbnail","hentry","ama_format_tax-live-online-learning","ama_event_type-webinar","ama_topic_tax-artificial-intelligence","ama_topic_tax-channels-and-technology","ama_cost_tax-free-for-members"],"featured_media_url":"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/02\/Member-Only-Webinar-Blank-Hero-1360x550-1.png?fit=1360%2C550","primary_term":[],"post_format":{"slug":"event","label":"Webinar"},"event_date":"March 26, 2026 12:00 PM - 1:00 PM","event_location":"A Live AMA Member Exchange","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The AI Reckoning for Marketers (Members Only)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/events\/webinar\/the-ai-reckoning-for-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The AI Reckoning for Marketers (Members Only)\" \/>\n<meta property=\"og:description\" content=\"Artificial intelligence is reshaping how marketing work gets done, how customers discover brands, and how value is created across the profession. 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