{"id":225421,"date":"2026-02-26T12:56:26","date_gmt":"2026-02-26T18:56:26","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_courses&#038;p=225421"},"modified":"2026-02-26T13:06:03","modified_gmt":"2026-02-26T19:06:03","slug":"data-literacy","status":"publish","type":"ama_courses","link":"https:\/\/www.ama.org\/on-demand\/data-literacy\/","title":{"rendered":"Data Literacy"},"content":{"rendered":"\n<div\n\tclass=\"wp-block-ama-hero js-hero-slider splide\"\n\tdata-splide=\"{&quot;pauseOnHover&quot;:true,&quot;interval&quot;:5000,&quot;pagination&quot;:true}\"\n>\n\t<div class=\"wp-block-ama-hero__track splide__track\">\n\t\t<ul class=\"wp-block-ama-hero__list splide__list\">\n\t\t\t\n\n<li class=\"wp-block-ama-hero__slide splide__slide is-style-default\">\n\t\t<figure class=\"wp-block-ama-hero__slide-image\">\n\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"3370\" height=\"2527\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/02\/path-digital-tR0jvlsmCuQ-unsplash.jpg?fit=3370%2C2527&#038;resize=3370%2C2527\" class=\"wp-block-ama-hero__slide-image-attachment\" alt=\"\" style=\"object-position: 9% 70%\" \/>\t<\/figure>\n\t\n\t<div class=\"wp-block-ama-hero__slide-content\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-data-literacy\">Data Literacy<br><\/h2>\n\n\n\n<p>Develop practical skills and learn how to ensure that your data is both trustworthy and responsibly managed. This course empowers learners to work with data in any context, making informed marketing decisions based on sound analytical principles.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 3 Hours | 15 Modules<\/p>\n\n\n\n<p><strong>$149 for non-members | $99 for members<\/strong><\/p>\n\n\n\n<div class=\"wp-block-ama-product-purchase-button\">\n\n\t<div class=\"wp-block-buttons\">\n\n\t\t\n\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/www.ama.org\/checkout\/?add-to-cart&#038;quantity%5B225427%5D=1\">\n\t\t\t\t\tREGISTER NOW\t\t\t\t<\/a>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n\n\t<\/div>\n<\/li>\n\n\t\t<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ama-product-restriction\">\n\t<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>Marketing relies on information and data. Successful marketers need to understand, and be comfortable using, data tools and applying analysis. This course will build your foundational understanding of data, from basic concepts to more advanced practices in collection and interpretation.<\/p>\n\n\n\n<p>You&#8217;ll explore essential topics including collection tools, statistical interpretation, qualitative data analysis, and critical principles of reliability, validity, and accuracy. Through interactive activities, you&#8217;ll develop practical skills and learn how to ensure that your data is both trustworthy and responsibly managed. <\/p>\n\n\n\n<p>This course empowers learners to work with data in any context, making informed marketing decisions based on sound analytical principles.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ama-product-purchase\">\n\t<form\n\t\tclass=\"product-purchase__form\"\n\t\taction=\"https:\/\/www.ama.org\/cart\/\"\n\t\tmethod=\"get\"\n\t>\n\t\t\n<div class=\"alert js-alert\" aria-visible=\"true\">\n\n\t\t<div class=\"alert__icon\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#1E2935\" fill-rule=\"evenodd\" d=\"M4.125 12A7.875 7.875 0 0 1 12 4.124a7.875 7.875 0 1 1-7.875 7.874zM12 3a9 9 0 1 0 0 17.999A9 9 0 1 0 12 3zm.041 5.28c.31 0 .563.253.563.563v4.5a.562.562 0 0 1-1.125 0v-4.5c0-.31.252-.562.562-.562zm-.562 7.313c0-.31.252-.563.562-.563h.011a.562.562 0 0 1 0 1.125h-.01a.562.562 0 0 1-.563-.562z\" clip-rule=\"evenodd\" \/><\/svg>\t<\/div>\n\t\n\t\t<p class=\"alert__text\">\n\t\tYou will gain access to this course for 90 days from purchase date.\t<\/p>\n\t\n\t<\/div>\n\n\t\t\t\t<div class=\"product-purchase__heading-wrapper\">\n\t\t\t<h2 class=\"product-purchase__heading\">\n\t\t\t\t\t\t\t\t\tRegister Now\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\t<div class=\"product-purchase__product\">\n\t\t\t\t<div class=\"product-purchase__summary\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__title\">\n\t\t\t\t\t\tData Literacy (On-Demand)\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"product-purchase__price-table\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t<span class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\tNon-Member\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>149.00<\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__regular-price\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__label\">\n\t\t\t\t\t\t\t\t\t\t\tMember\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"product-purchase__tooltip\">\n\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"product-purchase__tooltip-trigger\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"screen-reader-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tInfo\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#1E2935\" fill-rule=\"evenodd\" d=\"M4.125 12A7.875 7.875 0 0 1 12 4.124a7.875 7.875 0 1 1-7.875 7.874zM12 3a9 9 0 1 0 0 17.999A9 9 0 1 0 12 3zm.615 5.843c0 .31-.252.562-.563.562h-.01a.562.562 0 1 1 0-1.124h.01c.311 0 .563.252.563.562zm-.563 7.312a.562.562 0 0 1-.562-.562v-4.5a.562.562 0 0 1 1.125 0v4.5c0 .31-.252.562-.563.562z\" clip-rule=\"evenodd\" \/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"tooltip-225427\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"product-purchase__tooltip-content\"\n\t\t\t\t\t\t\t\t\t\t\t\t\trole=\"tooltip\"\n\t\t\t\t\t\t\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\tAMA Members get best pricing for this training. Click on &#8220;Join AMA&#8221; at the top of the page to learn more.\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"product-purchase__regular-price__current-price\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>99.00<\/span>\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"hidden\"\n\t\t\t\t\t\t\t\tname=\"quantity[225427]\"\n\t\t\t\t\t\t\t\tvalue=\"1\"\n\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\t\t<input type=\"hidden\" name=\"add-to-cart\" value=\"\"\/>\n\t\t<input type=\"hidden\" name=\"redirect\" value=\"checkout\" \/>\n\n\t\t\t\t<input type=\"submit\" value=\"register now\" class=\"product-purchase__button\">\n\t\t\t<\/form>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>List different data collection tools used to measure results and describe best practices for analyzing and interpreting data<\/li>\n\n\n\n<li>Explain the steps of a thematic analysis for qualitative data<\/li>\n\n\n\n<li>Revise to &#8220;Identify key features from a visual display of data to extract key insights that inform strategy<\/li>\n\n\n\n<li>Explain the meaning of descriptive statistics, such as measures of central tendency and spread, in a real-world context<\/li>\n\n\n\n<li>Explain common analytics used in marketing<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\t<div class=\"roleblock\" style=\"\">\n\t\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-style-default\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?resize=620%2C466\" alt=\"\" class=\"wp-image-124435 size-full\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=620 620w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=316 316w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=486 486w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=284 284w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/AMA-Membership_620x466_v2.png?w=600 600w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-ama-members-get-best-pricing\">AMA Members Get the Best Pricing<\/h2>\n\n\n\n<p>Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/ama-member-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Join &amp; SAVE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tRelated Tools and Programs\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/10\/Data-Visualization_ODT-Web-Card.png?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t Beginner | 1 Hour\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/data-visualization-storytelling\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tData Visualization &amp; Storytelling\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/12\/On-Demand-Training_Data-Driven-Decision-Making-for-Marketers_Web-Card-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t beginner | 1 hour\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/data-driven-decision-making-for-marketers\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tData-Driven Decision-Making\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Identify and interpret critical aspects of data in a strategic direction to help your organization.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/08\/Certificate-in-Data-Analytics.png?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t certificate program\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/certificate-in-data-analytics\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tCertificate in Data Analytics\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Gain an overview of topics in statistics and their applications in various fields.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/05\/3-CEUs.png?w=350&#038;resize=350%2C350\" alt=\"\" class=\"wp-image-208017\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/05\/3-CEUs.png?w=350 350w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/05\/3-CEUs.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/05\/3-CEUs.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/05\/3-CEUs.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2025\/05\/3-CEUs.png?w=100 100w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=\"https:\/\/ama.org\/pcm\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Unit (CEU)s to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><strong><a href=\"https:\/\/www.ama.org\/ama-event-policies\/\">On-Demand Course Refund Policy<\/a><\/strong>: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.<\/p>","protected":false},"author":168509,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","ama_format_tax":[165207],"ama_cohort":[],"ama_competency_model_tax":[167269],"ama_topic_tax":[],"ama_cost_tax":[],"ama_delivery_tax":[165208],"coauthors":[164987],"class_list":["post-225421","ama_courses","type-ama_courses","status-publish","hentry","ama_format_tax-on-demand-learning","ama_competency_model_tax-data-analytics","ama_delivery_tax-on-demand"],"featured_media_url":"","primary_term":[],"post_format":{"slug":"read","label":"On-Demand Course"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Literacy - American Marketing Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/on-demand\/data-literacy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Literacy\" \/>\n<meta property=\"og:description\" content=\"About the Course Marketing relies on information and data. Successful marketers need to understand, and be comfortable using, data tools and applying analysis. This course will build your foundational understanding of data, from basic concepts to more advanced practices in collection and interpretation. 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