{"id":225473,"date":"2026-02-26T14:59:40","date_gmt":"2026-02-26T20:59:40","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_courses&#038;p=225473"},"modified":"2026-02-26T15:14:03","modified_gmt":"2026-02-26T21:14:03","slug":"certificate-in-marketing-data-analytics","status":"publish","type":"ama_courses","link":"https:\/\/www.ama.org\/on-demand\/certificate-in-marketing-data-analytics\/","title":{"rendered":"Certificate in Marketing Data &amp; Analytics"},"content":{"rendered":"\n<div\n\tclass=\"wp-block-ama-hero js-hero-slider splide\"\n\tdata-splide=\"{&quot;pauseOnHover&quot;:true,&quot;interval&quot;:5000,&quot;pagination&quot;:true}\"\n>\n\t<div class=\"wp-block-ama-hero__track splide__track\">\n\t\t<ul class=\"wp-block-ama-hero__list splide__list\">\n\t\t\t\n\n<li class=\"wp-block-ama-hero__slide splide__slide\">\n\t\t<figure class=\"wp-block-ama-hero__slide-image\">\n\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"3370\" height=\"2527\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/02\/path-digital-tR0jvlsmCuQ-unsplash.jpg?fit=3370%2C2527&#038;resize=3370%2C2527\" class=\"wp-block-ama-hero__slide-image-attachment\" alt=\"\" style=\"object-position: 1% 57%\" \/>\t<\/figure>\n\t\n\t<div class=\"wp-block-ama-hero__slide-content\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-marketing-data-amp-analytics\"><strong>Certificate in Marketing Data &amp; Analytics<\/strong><\/h2>\n\n\n\n<p>This certificate offers marketing professionals the foundational skills and essential tools needed to manage data responsibly and make data-driven decisions that optimize marketing efforts. These self-paced courses offer a variety of interactive exercises, selected readings, real-world applications, and assessments.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Certificate Program | 4 Courses | 9.5 Hours<\/p>\n\n\n\n<p><strong>$335<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/catalog.mindedge.com\/ama\/suites\/42029\/certificate-in-marketing-data-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">Get Started<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>Hosted by MindEdge. You will leave ama.org to make this purchase.<\/em><\/p>\n\n\t<\/div>\n<\/li>\n\n\t\t<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>The Certificate in Marketing Data &amp; Analytics provides the grounding that all marketers need in understanding, collecting, and analyzing data. Four courses delve into practical skills and real-world applications in the areas of data literacy and analytics, with a strong focus on marketing and website analytics.<\/p>\n\n\n\n<p>This certificate offers marketing professionals the foundational skills and essential tools needed to manage data responsibly and make data-driven decisions that optimize marketing efforts. These self-paced courses offer a variety of interactive exercises, selected readings, real-world applications, and assessments. <\/p>\n\n\n\n<p>Upon successful completion of all courses in this certificate, you can download and print a Certificate of Completion to showcase your achievement.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n\n\n\n<p class=\"has-text-align-left\">This self-paced certificate program offers an assortment of interactive exercises, selected readings, and self-assessments.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/catalog.mindedge.com\/ama\/suites\/42029\/certificate-in-marketing-data-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">Enroll today<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-courses-included-in-this-nbsp-certificate\">Courses Included in This&nbsp;Certificate<\/h2>\n\n\n\n<div class=\"wp-block-accordion accordion \">\n\t\n\n<button class=\"accordion-header\">Web Analytics<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics.<\/p>\n\n\n\n<p>The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics. <\/p>\n\n\n\n<p>Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Introduction to Data Analysis<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Professionals in all industries rely on data to make decisions. By including data in your decision-making process, you can remove some of the guesswork that comes from relying solely on instincts and experience. This course will introduce you to the world of data analysis by exploring the Davenport-Kim three-stage model for quantitative analysis.<\/p>\n\n\n\n<p>You will learn about different analytical methods, data quality and management, and visual representations of data. You will also explore research standards and best practices, as well as challenges that may arise as you analyze data. This course will provide you with information you can use to better understand data and its importance in the business world.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Data Literacy<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Marketing relies on information and data. Successful marketers need to understand, and be comfortable using, data tools and applying analysis. This course will build your foundational understanding of data, from basic concepts to more advanced practices in collection and interpretation. You&#8217;ll explore essential topics including collection tools, statistical interpretation, qualitative data analysis, and critical principles of reliability, validity, and accuracy.<\/p>\n\n\n\n<p>Through interactive activities, you&#8217;ll develop practical skills and learn how to ensure that your data is both trustworthy and responsibly managed. This course empowers learners to work with data in any context, making informed marketing decisions based on sound analytical principles.<br><\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">Foundations of Marketing Analytics<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>Understanding marketing analytics is crucial to a successful marketing strategy. In this course, you will learn how to build robust measurement frameworks for evaluating marketing campaigns and achieving strategic goals. You&#8217;ll explore essential measurement tools, learn how your organization can use measurement to improve, and leverage both free and paid analytics tools to measure program effectiveness. <\/p>\n\n\n\n<p>Through real-life case studies and interactive activities, you&#8217;ll learn to design meaningful metrics and tell compelling stories with data to drive decision-making. This course equips marketers with the analytical skills needed to demonstrate impact and continuously optimize their marketing efforts.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you&#8217;ll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/AMA-PCM-9.5-CEU-Badge.png?resize=350%2C350\" alt=\"\" class=\"wp-image-121057\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/AMA-PCM-9.5-CEU-Badge.png?w=350 350w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/AMA-PCM-9.5-CEU-Badge.png?w=150 150w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/AMA-PCM-9.5-CEU-Badge.png?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/AMA-PCM-9.5-CEU-Badge.png?w=220 220w, https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/AMA-PCM-9.5-CEU-Badge.png?w=100 100w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=\"https:\/\/ama.org\/pcm\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 9.5 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tOther Programs and Resources\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/06\/AI-for-marketing.png?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t On-Demand Training\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/artificial-intelligence-ai-for-marketing-professionals\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tAI for Marketing Professionals\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Learn the impact of AI systems and how to leverage these tools to perform marketing tasks .<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/12\/On-Demand-Training_Data-Driven-Decision-Making-for-Marketers_Web-Card-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t On-Demand Training\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand\/data-driven-decision-making-for-marketers\/\" itemprop=\"url\">\n\t\t\t\t\t\t\t&lt;a href=&quot;https:\/\/www.ama.org\/on-demand\/data-driven-decision-making-for-marketers\/&quot;&gt;Data-Driven Decision-Making for Marketers&lt;\/a&gt;\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Identify and interpret critical aspects of data in a strategic direction to help your organization.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/01\/Marketing-Management-Certification_Web-Card-PCM-Logo-620x466-1.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\t\t<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t Certification\t\t<\/p>\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/certifications\/marketing-management-certification\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tMarketing Management Certification\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Becoming an AMA Professional Certified Marketer<em>\u00ae\ufe0f\u00a0<\/em>is a way to prove you have the knowledge you need across a broad spectrum of marketing topics.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><strong><a href=\"https:\/\/www.ama.org\/ama-event-policies\/\">On-Demand Course Refund Policy<\/a><\/strong>: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.<\/p>","protected":false},"author":168509,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","ama_format_tax":[166171,165207],"ama_cohort":[],"ama_competency_model_tax":[167269],"ama_topic_tax":[89],"ama_cost_tax":[],"ama_delivery_tax":[165208],"coauthors":[164987],"class_list":["post-225473","ama_courses","type-ama_courses","status-publish","hentry","ama_format_tax-certificates","ama_format_tax-on-demand-learning","ama_competency_model_tax-data-analytics","ama_topic_tax-data-and-analytics","ama_delivery_tax-on-demand"],"featured_media_url":"","primary_term":[],"post_format":{"slug":"read","label":"On-Demand Course"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Certificate in Marketing Data &amp; Analytics - American Marketing Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/on-demand\/certificate-in-marketing-data-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Certificate in Marketing Data &amp; Analytics\" \/>\n<meta property=\"og:description\" content=\"Course Overview The Certificate in Marketing Data &amp; Analytics provides the grounding that all marketers need in understanding, collecting, and analyzing data. 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