{"id":226638,"date":"2026-03-05T11:07:03","date_gmt":"2026-03-05T17:07:03","guid":{"rendered":"https:\/\/www.ama.org\/?post_type=ama_event&#038;p=226638"},"modified":"2026-03-05T16:40:01","modified_gmt":"2026-03-05T22:40:01","slug":"seo-and-ai-search-challenges-opportunities-and-new-strategies-for-visibility","status":"publish","type":"ama_event","link":"https:\/\/www.ama.org\/events\/webinar\/seo-and-ai-search-challenges-opportunities-and-new-strategies-for-visibility\/","title":{"rendered":"SEO and AI Search: Challenges, Opportunities and New Strategies for Visibility"},"content":{"rendered":"\n<p>SEO has been changing slowly for 10 years\u2026 but now it\u2019s accelerating. After years of decline, clickthrough rates from Google are dropping sharply. Some marketers are even calling this a \u201czero click\u201d era of digital.<\/p>\n\n\n\n<p>This session takes a close look at that challenge and finds a bit of hope. You\u2019ll learn why AI recommends one brand over another and discover ways to plug the gaps in your marketing to win in this new channel.<\/p>\n\n\n\n<p>Finally, we\u2019ll share a glimpse into the future on how buyer research is changing, and what it means for your brand\u2019s discoverability.<\/p>\n\n\n\n\n\t<div class=\"roleblock\" style=\"background-color: #f3f2ee;\">\n\t\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"h-this-program-is-exclusively-for-ama-members\">This Program is Exclusively for AMA Members<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/events\/virtual-training\/seo-and-ai-search-challenges-opportunities-and-new-strategies-for-visibility\/\">MEMBER LOGIN<\/a><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button is-style-secondary aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ama.org\/ama-member-benefits\/\">EXPLORE MEMBERSHIP<\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\t<\/div>\n\t\n\n\n<h2 class=\"wp-block-heading\" id=\"h-speakers\">Speakers<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-person\">\n\t\t\t<div class=\"person__img-wrapper\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"213\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/03\/Andy2.jpg?resize=284%2C213\" class=\"attachment-person-photo size-person-photo\" alt=\"\" \/>\t\t<\/div>\n\t\t<div class=\"person__content\">\n\t\t\t\t\t<h3 class=\"has-small-font-size\"><strong>Andy Crestodina<\/strong><\/h3>\n\t\t\t\t\t\t\t<p>Co-founder and CMO, Orbit Media<\/p>\n\t\t\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>SEO has been changing slowly for 10 years\u2026 but now it\u2019s accelerating. After years of decline, clickthrough rates from Google are dropping sharply. Some marketers are even calling this a \u201czero click\u201d era of digital. This session takes a close look at that challenge and finds a bit of hope. You\u2019ll learn why AI recommends [&hellip;]<\/p>\n","protected":false},"author":226828,"featured_media":225156,"template":"","ama_format_tax":[165211],"ama_cohort":[],"ama_competency_model_tax":[],"ama_event_type":[464],"ama_topic_tax":[],"ama_cost_tax":[165133],"ama_delivery_tax":[],"coauthors":[168606],"class_list":["post-226638","ama_event","type-ama_event","status-publish","has-post-thumbnail","hentry","ama_format_tax-live-online-learning","ama_event_type-webinar","ama_cost_tax-free-for-members"],"featured_media_url":"https:\/\/www.ama.org\/wp-content\/uploads\/2026\/02\/Member-Only-Webinar-Blank-Hero-1360x550-1.png?fit=1360%2C550","primary_term":[],"post_format":{"slug":"event","label":"Webinar"},"event_date":"April 16, 2026 12:00 PM - 1:00 PM","event_location":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO and AI Search: Challenges, Opportunities and New Strategies for Visibility<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/events\/webinar\/seo-and-ai-search-challenges-opportunities-and-new-strategies-for-visibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO and AI Search: Challenges, Opportunities and New Strategies for Visibility\" \/>\n<meta property=\"og:description\" content=\"SEO has been changing slowly for 10 years\u2026 but now it\u2019s accelerating. 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