{"id":27984,"date":"2020-02-04T18:21:31","date_gmt":"2020-02-04T18:21:31","guid":{"rendered":"https:\/\/www.ama.org\/?page_id=27984"},"modified":"2022-10-13T10:29:10","modified_gmt":"2022-10-13T10:29:10","slug":"about-elmar","status":"publish","type":"page","link":"https:\/\/www.ama.org\/about-elmar\/","title":{"rendered":"About ELMAR"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-about-elmar\">About ELMAR <\/h2>\n\n\n\n<p>A <a href=\"https:\/\/www.ama.org\/listings\/\">digital digest<\/a> of news and activities within the broad-based marketing academic community, <a href=\"https:\/\/www.ama.org\/listings\/\">ELMAR <\/a>is a free service for scholars and researchers. Most subscribers immediately identify ELMAR as the helpful curated email that is sent out each day. Supported by the AMA and a volunteer editor\/curator, ELMAR is open to AMA members and nonmembers.    <\/p>\n\n\n\n<p>Visit  <a href=\"https:\/\/www.ama.org\/listings\/\">https:\/\/www.ama.org\/listings\/<\/a>  to search the full ELMAR Archive<\/p>\n\n\n<div class=\"ama_elmar\" style=\"color: #fffffff;background:#1f304f;\">\n\t<form class=\"elmar-form\" method=\"post\" action=\"\">\n\t\t<input type=\"hidden\" name=\"elmar_confirmation\" id=\"elmar_confirmation\" val=\"Thank you for signing up for ELMAR\" \/>\n\t\t<input type=\"hidden\" name=\"mailchimp_audience_id\" value=\"4bbec8dce4\" \/>\n\t\t<a id=\"elmar_redirect\" href=\"\"  ><span>&nbsp;<\/span><\/a>\n\t\t<div class=\"ama_elmar_heading\">\n\t\t\t<h3>Learn What&#039;s New in Marketing Academe<\/h3>\n\t\t<\/div>\n\t\t<div class=\"ama_elmar_body\" >\n\t\t\t\n<div class=\"wp-block-ama-elmar\"><p><\/p>\n<p>Sign up for ELMAR<\/p>\n<\/div>\n\t\t\t<div class=\"ama_elmar_fields\" style=\"\" >\n\t\t\t\t<div class=\"ama_elmar_field_wrapper\">\n\t\t\t\t\t<div class=\"confirmation\" style=\"display:none;\">\n\t\t\t\t\t\tThank you for signing up for ELMAR\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ama_elmar_field\">\n\t\t\t\t\t\t\t\t<input required class=\"required elmar_text_input\" placeholder=\"Email Address\" id=\"emailaddress\" type=\"text\" name=\"emailaddress\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ama_elmar_field\">\n\t\t\t\t\t\t\t\t<input required class=\"required elmar_text_input\" placeholder=\"First Name\" id=\"firstname\" type=\"text\" name=\"firstname\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ama_elmar_field\">\n\t\t\t\t\t\t\t\t<input required class=\"required elmar_text_input\" placeholder=\"Last Name\" id=\"lastname\" type=\"text\" name=\"lastname\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ama_elmar_optin\">\n\t\t\t\t\t\t\t<input required type=\"checkbox\" name=\"ama_elmar_optin\" id=\"ama_elmar_optin\" value=\"true\" \/>\n\t\t\t\t\t\t\t<label for=\"ama_elmar_optin\">I give permission to receive all ELMAR communications.<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"errors\" style=\"display: none\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ama_elmar_button\" style=\"\">\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t<button  class=\"wp-block-button__link has-background elmar-button\" id=\"ama_elmar_submit\">Join Now<\/button>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"loading-indicator\" style=\"text-align: center; display: none\">\n\t\t\t\t\t\t\tPlease wait &#8230;\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div style=\"clear:both;line-height:0\">&nbsp;<\/div>\n\t\t<\/div>\n\t<\/form>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>If you have already subscribed once, and wish to resubscribe, use this form: <a href=\"https:\/\/urldefense.com\/v3\/__http:\/eepurl.com\/gR4ISb__;!!PhOWcWs!3D9TZtseqrwO0R_JzgvwAwHOhW7EaZRMBgzVGTbeeeN4-vbVspARmf_2TeZSniDUuUGasR2a3ctPHoSi_hIc$\">http:\/\/eepurl.com\/gR4ISb<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-weekly-posting-schedule\">Weekly Posting Schedule<\/h2>\n\n\n\n<p>ELMAR follows a standard schedule each week to maximize consistency and impact of the information shared: <\/p>\n\n\n\n<ul class=\"list-block wp-block-list\"><li><strong>Monday <\/strong>|  <a href=\"https:\/\/www.ama.org\/listing-types\/revisits\/\">Revisits<\/a>,&nbsp;<a href=\"https:\/\/www.ama.org\/listing-types\/awards\/\">awards<\/a>,&nbsp;<a href=\"https:\/\/www.ama.org\/listing-types\/events\/\">events<\/a>,&nbsp;<a href=\"https:\/\/www.ama.org\/listing-types\/dialog\/\">dialog<\/a>,&nbsp;<a href=\"https:\/\/www.ama.org\/listing-types\/journals\/\">journal news<\/a>,&nbsp;<a href=\"https:\/\/www.ama.org\/listing-types\/obituaries\/\">obituaries<\/a>  <\/li><li><strong>Tuesday <\/strong>|  <a href=\"https:\/\/www.ama.org\/listing-types\/toc\/\">Tables of contents<\/a> <\/li><li><strong>Wednesday <\/strong>|  <a href=\"https:\/\/www.ama.org\/listing-types\/jobs\/\">Job notices<\/a> <\/li><li><strong>Thursday <\/strong>|  <a href=\"https:\/\/www.ama.org\/listing-types\/awards\/\">Awards<\/a>,&nbsp;<a href=\"https:\/\/www.ama.org\/listing-types\/events\/\">events<\/a>,&nbsp;<a href=\"https:\/\/www.ama.org\/listing-types\/dialog\/\">dialog<\/a>,&nbsp;<a href=\"https:\/\/www.ama.org\/listing-types\/journals\/\">journal news<\/a>,&nbsp;<a href=\"https:\/\/www.ama.org\/listing-types\/obituaries\/\">obituaries<\/a> <\/li><li><strong>Friday <\/strong>|  Calls for&nbsp;<a href=\"https:\/\/www.ama.org\/listing-types\/calls-conferences\/\">conference<\/a>, for&nbsp;<a href=\"https:\/\/www.ama.org\/listing-types\/calls-journals\/\">journals<\/a>, and&nbsp;<a href=\"https:\/\/www.ama.org\/listing-types\/calls-other\/\">other outlets<\/a>    <\/li><\/ul>\n\n\n\n<p>Learn <a href=\"https:\/\/www.ama.org\/listings\/2020\/02\/22\/how-to-post-2\/\">how to post<\/a> on ELMAR.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-history-of-elmar\">History of ELMAR<\/h2>\n\n\n\n<p>At the dawn of the Internet, (early 1994), two Columbia University PhD students, Peter Palij and Carl Mela, found themselves in conversation bemoaning the fact they had missed a key conference submission deadline because they hadn&#8217;t seen the paper flyer. At that point, a light went off and Peter created an email list where marketing academics could tell each other about conferences, and interesting articles and chat about research ideas.<\/p>\n\n\n\n<p>The first message on ELMAR was a note that Peter had seen posted to a political economy listserv. The author of the note was Hal Varian, now Chief Economist at Google. This was posted to ELMAR on either the 10th or 11th of March, 1994. <\/p>\n\n\n\n<p>Later in the decade, the AMA began to sponsor ELMAR at the urging of Ray Fisk. Ray, who was on Academic Council at the time, was eager to ensure the survivability of the resource by putting the substantial resources and prestige behind ELMAR. Ray, along with Bart Weitz and Greg Marshall, recruited Florida State professor Charles Hofacker as moderator in November of 2002. Today ELMAR has more than 8,000 subscribing email addresses with posts distributed Monday through Friday. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>About ELMAR A digital digest of news and activities within the broad-based marketing academic community, ELMAR is a free service for scholars and researchers. Most subscribers immediately identify ELMAR as the helpful curated email that is sent out each day. Supported by the AMA and a volunteer editor\/curator, ELMAR is open to AMA members and [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":28058,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","heading":"","asb_title":"","asb_width":"","asb_background":"","pl_background":"","pl_edge_to_edge":"","pl_color":"","icon":"","cta_title":"","description":"","cta_button_label":"","cta_button_link":"","cta_referrer_policy":"","backgroundColor":"","background":"","edge_to_edge":"","extend_content":"","background_image":"","background_color":"","link_color":"","postId":"","postType":"","header":"","subhead":"","sponsor":"","featuredImage":"","url":"","isManual":"","cardLayout":"","slide_out":"","width":"","text_color":"","cta_disable_download":"","logged_out_prompt":"","logged_out_fields":"","pardot_segment_id":"","optin_message":"","confirmation":"","optin_message_required":"","partner_optin_message":"","partner_optin_message_required":"","productId":"","shortcode":"","logged_out_first":"","logged_out_last":"","logged_out_phone":"","logged_out_email":"","mailchimp_audience_id":"","autoPlay":"","intervalTime":"","pagination":"","backgroundMediaUrl":"","backgroundMediaId":"","align":"","backgroundFocalPoint":"","modalId":"","trigger":"","cssSelector":"","timeDelay":"","cookieExpireTime":"","layout":"","title":"","subtitle":"","signup_button_label":"","name":"","shortBio":"","fullBio":"","imageUrl":"","imageId":"","up_color":"","up_link_color":"","selectedPosts":"","rb_background":"","rb_color":"","public":"","chapter_admin":"","chapter_leader":"","student":"","paid_member":"","free_account":"","expired_member":"","rules":"","subheading":"","form_id":"","sponsor_label":"","hide_title":["hide"],"hide_author":["hide"]},"ama_format_tax":[],"ama_cohort":[17],"ama_topic_tax":[97,20,137],"ama_cost_tax":[],"ama_delivery_tax":[],"coauthors":[98],"class_list":["post-27984","page","type-page","status-publish","has-post-thumbnail","hentry","ama_cohort-academic","ama_topic_tax-academic","ama_topic_tax-academic-research","ama_topic_tax-academic-service"],"featured_media_url":"https:\/\/www.ama.org\/wp-content\/uploads\/2020\/02\/ELMAR-Website-Short-Header-2.jpg?fit=1360%2C252","primary_term":[],"post_format":{"slug":"read","label":"Page"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - 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