{"id":96174,"date":"2022-02-28T20:59:54","date_gmt":"2022-02-28T20:59:54","guid":{"rendered":"https:\/\/www.ama.org\/?page_id=96174"},"modified":"2026-03-02T13:44:15","modified_gmt":"2026-03-02T19:44:15","slug":"how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus","status":"publish","type":"page","link":"https:\/\/www.ama.org\/how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus\/","title":{"rendered":"How to Maintain Your Professional Certified Marketer (PCM) Certification and Record CEUs"},"content":{"rendered":"\n<p>As marketing evolves, it\u2019s important your knowledge does too. That\u2019s why as a Professional Certified Marketer\u00ae, you must pursue and report Continuing Education Units (CEUs) to keep your skills fresh and retain your certification.&nbsp;<\/p>\n\n\n\n<p>Check out the details below about the number of CEUs required and how often you need to recertify.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-accordion accordion \">\n\t\n\n<button class=\"accordion-header\"><strong>How and When Do I Recertify?<\/strong><\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>To maintain your certification, <strong>you must renew every three years<\/strong> from the date you initially pass the <a href=\"https:\/\/www.ama.org\/certifications\/?_ga=2.163002940.1058651850.1646068876-561716779.1626280438\" target=\"_blank\" rel=\"noreferrer noopener\">certification exam<\/a> and become certified. <\/p>\n\n\n\n<p><strong>What are the requirements for renewal?<\/strong><br>You must earn and report a minimum number of CEUs for each PCM\u00ae certification you hold before you will be allowed to renew your credential. Below are the minimums for each PCM\u00ae certification.<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter is-style-stripes\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>PCM\u00ae Certification<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>CEUs Required for Renewal<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>PCM\u00ae Marketing Management<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">30<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>PCM\u00ae Content Marketing<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">30<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>PCM\u00ae Digital Marketing<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">30<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>PCM\u00ae Advanced Digital Marketing<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">40<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>What is considered a CEU?<\/strong><br>You can accumulate your CEUs in multiple ways. Go to the \u201c<strong>What Counts as CEU<\/strong>\u201d section for more information!<br><br><strong>Is there a renewal fee?<\/strong><br>Yes. <strong>You must pay a $75 renewal fee<\/strong> at the end of your three-year certification cycle.<\/p>\n\n\n\n<p><strong>How do I renew my certification?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Login to your AMA.org account<\/li>\n\n\n\n<li>Select MY ACCOUNT on the top right of the page<\/li>\n\n\n\n<li>Select CERTIFICATIONS from the menu on the left. If on mobile, select Dashboard to reveal the drop-down menu with the Certifications option.<\/li>\n\n\n\n<li>Select VIEW CERTIFICATION DETAILS<\/li>\n\n\n\n<li>Select your PCM Certification<\/li>\n\n\n\n<li>Select PURCHASE RECERTIFICATION<\/li>\n<\/ul>\n\n\n\n<p><strong>Will you remind me of the expiration date as it approaches?<\/strong><br>Of course! We will send you an email reminder before your certification expires, but we encourage you to add this to your calendar, too.<br><br>Remember to record your activities as you complete them. As an AMA Professional Certified Marketer, you manage your certified status and maintain records to reflect your professional development efforts accurately.<\/p>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>What happens if I don\u2019t renew my PCM\u00ae by the expiration date?<\/strong><br>Your certification will expire, and you will be required to retake and pass the certification exam \u2014 adhering to the exam policies, procedures and fees as first-time exam takers \u2014 to become recertified.<br><br>Note: You can choose to recertify by taking the exam rather than accumulating CEUs. If you choose this option, you will retake the exam at the full price before the end of your three-year cycle.<\/p>\n\n\n\n<p>Find your specific PCM exam-only option below:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/elearning.ama.org\/diweb\/catalog\/item\/eid\/01t6A000003sbb7QAA\">Marketing Management<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/elearning.ama.org\/diweb\/catalog\/item\/eid\/01t3u000008WprjAAC\">Content Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/digitalmarketinginstitute.com\/lp\/ama-recertification?utm_source=ama_referral&amp;utm_medium=referral&amp;utm_campaign=ama_pro_course_page_dmi_pro_referral\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Marketing<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\"><strong>What Counts As a CEU?<\/strong><\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>All CEUs you record must contribute to your proficiency and professional growth in marketing. One (1) CEU is awarded for each physical hour of continuing education. <strong>Scroll to the bottom of this webpage to get started!<\/strong><\/p>\n\n\n\n<p>You are encouraged to pursue your CEUs through various sources, including:<\/p>\n\n\n\n<p><strong>Self-Paced Courses or Programs<br><\/strong>You can record a maximum of 25 CEUs in this category during your 3-year certification period.&nbsp; Activities include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Webinars<\/li>\n\n\n\n<li>eLearning courses<\/li>\n\n\n\n<li>Video conferences and events<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>Reading research articles to expand your understanding of the discipline<\/li>\n<\/ul>\n\n\n\n<p><strong>Instructor-Led Courses or Programs<\/strong><br>You can record a maximum of 25 CEUs in this category during your&nbsp; 3-year certification period. Activities include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>College and university courses<\/li>\n\n\n\n<li>Instructor-led training or workshops (online or in-person)<\/li>\n<\/ul>\n\n\n\n<p><strong>Conferences and Seminars<\/strong><br>You can record a maximum of 20 CEUs in this category during your 3-year certification period.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instructor-led seminars<\/li>\n\n\n\n<li>Conferences<\/li>\n<\/ul>\n\n\n\n<p><strong>Speaking and Instruction<\/strong><br>You can record a maximum of 10 CEUs in this category during your 3-year certification period. Activities include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Teaching a course\/leading a workshop outside of your workplace<\/li>\n\n\n\n<li>Teaching a course at a university<\/li>\n\n\n\n<li>Making a presentation at an industry conference<\/li>\n<\/ul>\n\n\n\n<p><strong>Research and Publishing<\/strong><br>You can record a maximum of 10 CEUs in this category during your 3-year certification period. The content must contribute to the advancement of the discipline or professional growth. Activities include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publishing a paper in a journal or periodical (newsletters are not eligible)<\/li>\n\n\n\n<li>Writing and publishing a book on a marketing topic<\/li>\n\n\n\n<li>Co-authoring an article or text<\/li>\n\n\n\n<li>Developing a course that supports the goal of CEUs<\/li>\n<\/ul>\n\n\n\n<p><strong>Annual AMA Membership<\/strong><br>You can record three CEUs in this category during your 3-year certification period (one CEU for each year of membership).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>Note: CEUs \/ hours tallied do not include time not spent on the actual activity \u2014 i.e., in travel, breaks, networking, pre-work or setup.<\/p>\n\n\n\n<p>If you have participated or plan to participate in a marketing-related activity that may not fit into one of the categories listed above, please contact the American Marketing Association at <a href=\"mailto:pcm@ama.org\">pcm@ama.org<\/a>.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\"><strong>How to Record CEUs<\/strong><\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>You must report your CEUs online through the AMA system. You are encouraged to report CEUs as they are earned, but all CEUs must be reported by no later than the expiration date on your certificate.<\/p>\n\n\n\n<p><strong>To record your CEUs<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ama.org\/my-account\/\" target=\"_blank\" rel=\"noreferrer noopener\">Log in<\/a> to <strong>MY ACCOUNT<\/strong> <\/li>\n<\/ol>\n\n\n\n<p>2. Select <strong>Certifications<\/strong> from the menu on the left. If on mobile, select Dashboard to reveal the drop down menu with the Certifications option.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"370\" width=\"1024\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_2.jpg?resize=1024%2C370\" alt=\"\" class=\"wp-image-96176\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_2.jpg?w=1600 1600w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_2.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_2.jpg?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_2.jpg?w=1024 1024w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_2.jpg?w=1536 1536w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_2.jpg?w=600 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>3. Select <strong>VIEW CERTIFICATION DETAILS<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"366\" width=\"1024\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_3.jpg?resize=1024%2C366\" alt=\"\" class=\"wp-image-96177\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_3.jpg?w=1600 1600w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_3.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_3.jpg?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_3.jpg?w=1024 1024w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_3.jpg?w=1536 1536w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_3.jpg?w=360 360w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_3.jpg?w=720 720w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_3.jpg?w=600 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>4. Select your PCM certification.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"451\" width=\"1024\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_4.jpg?resize=1024%2C451\" alt=\"\" class=\"wp-image-96178\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_4.jpg?w=1600 1600w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_4.jpg?w=300 300w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_4.jpg?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_4.jpg?w=1024 1024w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_4.jpg?w=1536 1536w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_4.jpg?w=600 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>5. Select <strong>Add CEU Activity. <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1016\" height=\"726\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEU-5.gif?resize=1016%2C726\" alt=\"\" class=\"wp-image-96180\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>6. Enter in CEU Details and select <strong>Save<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"904\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_6.png?resize=904%2C1024\" alt=\"\" class=\"wp-image-96183\" srcset=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_6.png?w=972 972w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_6.png?w=265 265w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_6.png?w=768 768w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_6.png?w=904 904w, https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_6.png?w=600 600w\" sizes=\"auto, (max-width: 904px) 100vw, 904px\" \/><\/figure>\n\n\n\n<p>7. Review your entered CEUs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"496\" width=\"1024\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2022\/02\/How-to-record-CEUs_7.gif?resize=1024%2C496\" alt=\"\" class=\"wp-image-96182\" \/><\/figure>\n\n\n\n<p>If you hold multiple PCM certifications, you may report CEU activities for multiple certifications. However, the event must contain information directly related to both certifications&#8217; Bodies of Knowledge.<\/p>\n\n\n\n<p>Note: Only CEUs earned within the 3-year period prior to your expiry date count toward renewal (provided they do not exceed the maximum allowable units per category).<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\">CEU Documentation<\/button>\n\n<div class=\"accordion-content\">\n\t\n\n<p>As you record your CEUs, you must show proof of CEU completion, such as certificates of completion, copies of the articles, or other third-party attestation of your participation in the activity.&nbsp;<\/p>\n\n\n\n<p>The documentation should include your name, activity title, date(s) of the activity, number of hours attended or CEUs earned, and sponsoring organization.&nbsp;<\/p>\n\n\n\n<p>A copy or link to the publication is sufficient documentation for the research and publishing category.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-exam-only-pcm-recertification-option\">Exam-only PCM\u00ae Recertification Option<\/h2>\n\n\n\n<p>You can choose to recertify by taking the exam rather than accumulating CEUs, or if your PCM\u00ae has expired. If you choose this option, you will retake the exam only at the full price\u2014adhering to the exam policies, procedures and fees as first-time exam takers.<\/p>\n\n\n\n<p>Find your specific PCM\u00ae exam-only option below:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/elearning.ama.org\/diweb\/catalog\/item\/eid\/01t6A000003sbb7QAA\">Marketing Management<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/elearning.ama.org\/diweb\/catalog\/item\/eid\/01t3u000008WprjAAC\">Content Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/digitalmarketinginstitute.com\/lp\/ama-recertification?utm_source=ama_referral&amp;utm_medium=referral&amp;utm_campaign=ama_pro_course_page_dmi_pro_referral\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Marketing<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tStart Earning Your CEUs\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2020\/12\/iStock-1221486745.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/on-demand-training-for-marketing\/\" itemprop=\"url\">\n\t\t\t\t\t\t\tLearn On Your Time\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Grow your skills whenever it fits your schedule with on-demand training.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/01\/Bootcamp2.jpeg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/events\/?event_year=0&#038;event_month=0&#038;event_type=all\" itemprop=\"url\">\n\t\t\t\t\t\t\tLearn Live From Subject-Matter Experts\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Dive deep into a specific topic or skill at an upcoming hands-on training workshop.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-98.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/events\/?event_year=0&#038;event_month=0&#038;event_type=conference\" itemprop=\"url\">\n\t\t\t\t\t\t\tGrow Your Network\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Explore upcoming conferences to collaborate, learn and grow professionally.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block cards-container\">\n\n\t\t\t<h2>\n\t\t\tFree and Travel-Free\t\t<\/h2>\n\t\n\t<ul class=\"cards\">\n\t\t\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/malte-helmhold-Vy2Y1cCLiT8-unsplash.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/events\/?event_year=0&#038;event_month=0&#038;event_type=virtual-conference\" itemprop=\"url\">\n\t\t\t\t\t\t\tVirtual Conferences\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Gain insight from leaders in the industry to understand the latest trends and the tools needed to make an impact. Free and convenient, these events are an easy way to refresh your skills without tapping your professional development budget.<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\n\n<li class=\"card has-background has-white-background-color has-link\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n\n\t\t<div class=\"card__header\">\n\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"365\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/wes-hicks-4-EeTnaC1S4-unsplash.jpg?resize=486%2C365\" class=\"card__img\" alt=\"\" itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\" \/>\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"card__body\">\n\n\t\t\n\t\t<h2 class=\"has-medium-font-size\" itemprop=\"name\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.ama.org\/events\/?post_type=ama_event&#038;event_type=webinar\" itemprop=\"url\">\n\t\t\t\t\t\t\tWebinars\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<p>Quick, insightful and easy to fit into your busy schedule. AMA Webinars connect you to industry thought leaders who understand what\u2019s happening in the marketplace and which tools are needed to stay ahead<\/p>\n\t\t\n\t\t\n\t<\/div><\/li>\n\n\t<\/ul>\n<\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>As marketing evolves, it\u2019s important your knowledge does too. That\u2019s why as a Professional Certified Marketer\u00ae, you must pursue and report Continuing Education Units (CEUs) to keep your skills fresh and retain your certification.&nbsp; Check out the details below about the number of CEUs required and how often you need to recertify.&nbsp; Exam-only PCM\u00ae Recertification [&hellip;]<\/p>\n","protected":false},"author":109914,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","heading":"","asb_title":"","asb_width":"","asb_background":"","pl_background":"","pl_edge_to_edge":"","pl_color":"","icon":"","cta_title":"","description":"","cta_button_label":"","cta_button_link":"","cta_referrer_policy":"","backgroundColor":"","background":"","edge_to_edge":"","extend_content":"","background_image":"","background_color":"","link_color":"","postId":"","postType":"","header":"","subhead":"","sponsor":"","featuredImage":"","url":"","isManual":"","cardLayout":"","slide_out":"","width":"","text_color":"","cta_disable_download":"","logged_out_prompt":"","logged_out_fields":"","pardot_segment_id":"","optin_message":"","confirmation":"","optin_message_required":"","partner_optin_message":"","partner_optin_message_required":"","productId":"","shortcode":"","logged_out_first":"","logged_out_last":"","logged_out_phone":"","logged_out_email":"","mailchimp_audience_id":"","autoPlay":"","intervalTime":"","pagination":"","backgroundMediaUrl":"","backgroundMediaId":"","align":"","backgroundFocalPoint":"","modalId":"","trigger":"","cssSelector":"","timeDelay":"","cookieExpireTime":"","layout":"","title":"","subtitle":"","signup_button_label":"","name":"","shortBio":"","fullBio":"","imageUrl":"","imageId":"","up_color":"","up_link_color":"","selectedPosts":"","rb_background":"","rb_color":"","public":"","chapter_admin":"","chapter_leader":"","student":"","paid_member":"","free_account":"","expired_member":"","rules":"","subheading":"","form_id":"","sponsor_label":"","hide_title":[],"hide_author":[]},"ama_format_tax":[],"ama_cohort":[],"ama_topic_tax":[],"ama_cost_tax":[],"ama_delivery_tax":[],"coauthors":[107645],"class_list":["post-96174","page","type-page","status-publish","hentry"],"featured_media_url":"","primary_term":[],"post_format":{"slug":"read","label":"Page"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Maintain Your Professional Certified Marketer (PCM) Certification and Record CEUs<\/title>\n<meta name=\"description\" content=\"How to Maintain Your Professional Certified Marketer (PCM) Certification and Record CEUs - American Marketing Association\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ama.org\/how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Maintain Your Professional Certified Marketer (PCM) Certification and Record CEUs\" \/>\n<meta property=\"og:description\" content=\"As marketing evolves, it\u2019s important your knowledge does too. 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