{"version":"1.0","provider_name":"American Marketing Association","provider_url":"https:\/\/www.ama.org","author_name":"Francesca Sieloff","author_url":"https:\/\/www.ama.org\/author\/fsieloffama-org\/","title":"Incorporating ABM in your Go-To-Market Campaigns","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"LEoctIRPGf\"><a href=\"https:\/\/www.ama.org\/on-demand\/implementing-abm-in-your-go-to-market-campaigns\/\">Incorporating ABM in your Go-To-Market Campaigns<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.ama.org\/on-demand\/implementing-abm-in-your-go-to-market-campaigns\/embed\/#?secret=LEoctIRPGf\" width=\"600\" height=\"338\" title=\"&#8220;Incorporating ABM in your Go-To-Market Campaigns&#8221; &#8212; American Marketing Association\" data-secret=\"LEoctIRPGf\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.ama.org\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Skills You\u2019ll Gain Segmenting market strategy campaign Optimization What You\u2019ll Learn Are you an AMA Professional Certified Marketer\u00ae\ufe0f? This training is worth 2.5 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. About the Course Go-to-market (GTM) leaders are realizing the importance of segmentation, relevant messaging and engaging content across every campaign they hope to [&hellip;]","thumbnail_url":"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/12\/AMA-PCM-2-5-CEU-Badge.png?w=350"}